URBEGO StandBylding Rotterdam

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StandBylding Rotterdam Urbego Workshop 24.02.-28.02.2014 Case One: Strategies for Oude Westen, Rotterdam Post Workshop Follow-up Meeting 07-04-2014

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Location:

Alliantie Kruiskade

West-Kruiskade, 1e Middellandstraat 16B

Rotterdam, The Netherlands

About Urbego

URBEGO is a multidisciplinary platform for young, motivated and highly skilled professionals from around the globe.

About Urbego

URBEGO provides rapid responses to specific challenges in cities by collaborating with local partners.

About Urbego

URBEGO’s international ambassadors

The Case

West-Kruiskade, Oude Westen

Rotterdam

Partners: Woonstad, Alliantie WestKruiskade

The Task !

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Contribute to making the West-Kruiskade a safer and more attractive area.

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Increase the feeling of safety in the area.

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Encourage passers-by to turn right.

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Examine and challenge existing plans and programs.

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Develop alternatives and/or suggestions to improve the area.

The Limitations and Conditions !

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The Alliantie has intervened in the buildings, and will continue to do so. Greater focus is, at this point, required on open spaces and improving the area’s connections.

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Limited budget; a lot has already been invested in the area.

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The vision should benefit the community: from the residents to the Chinese tourist.

URBEGO was encouraged to be: •

Bold. Question the relevance and utility of current plans;

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Creative. Explore various solutions, and how the West-Kruiskade can benefit from its urban surroundings at different scales;

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Realistic. Ensure that strategies are feasible.

The Methodology

Objective Setting

Data Collection Problem Analysis

Visioning Strategy Development

Z T

The Intervention Areas

W

Tiendplein

Wijkpark

Zijdewindeplein

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The Findings: The Positive Aordable Social Housing

Multi-cultural

Changing Area

Accessible Alliantie West-Kruiskade Versatile Proximity to City-Center

Big Park

Close Community

Vibrant

Quality Public Spaces

Well-connected

The Findings: The Negative Insufficient Programming

Traffic Passive Occupation of Public Space Negative Image Drug Sale

Bad History

Few Parking Spaces

Isolation

Insecurity

Empty Public Spaces

Grey

Redundant Open Spaces

Drug Use

Low Income Dark (Night-time)

The Main Problem(s) AWK: Safety

Low

Attractiveness

Public Space

not

used optimally

The Main Problem(s) AWK: Safety

Low

Attractiveness

URBEGO: InsuďŹƒcient

Recognition

of

Cultural

Potential

Public Space

not

used optimally

The Main Problem(s) AWK: Safety

Low

Attractiveness

URBEGO: InsuďŹƒcient

Recognition

of

Cultural

Potential

Public Space

not

used optimally

The Task (revisited) !

•

Contribute to making the West-Kruiskade a more attractive area.

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Increase the feeling of safety in the area, including the safety index.

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Promote connections and accessibility within the Oude Westen, as well as encourage passers-by to “turn right”.

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Enhance existing plans and provide suggestions for future actions.

To improve and enhance the visibility, connectivity and dynamic of the WestKruiskade through low-cost design and better integration with the general area of Oude Westen, and the rest of the city, thereby also inspiring wider recognition.

The Objectives

Short-term

Visibility

Mid-term

Connectivity

Long-term

Dynamic

The Strategies

Short-term

Provide [free] WiFi hotspots and seating places

in public spaces;

Design and position a flexible info point;

Use playful motifs for crossing areas.

Mid-term

Use colour to add vigour to public spaces- red carpet;

Remove fences at the entrance of the park;

Use blind facades and other redundant spaces for activities;

Reduce the width of roads and introduce bike lanes.

Long-term

Maintain strategies and expand deeper into Oude Westen;

Develop skill-labs to encourage local innovation.

Z T W

The Intervention Areas (Elaborated)

Z T W

The Intervention Areas (Elaborated)

The Objectives

Short-term

Mid-term

Long-term

The Objectives

Short-term

Mid-term

Long-term

The Objectives

Short-term

Mid-term

Long-term

The Objectives

Short-term

Mid-term

Long-term

The Objectives

Short-term

Mid-term

Long-term

Thank you.

Thank you.

urbego@ifhp.org http://www.ifhp.org/urbego