THROWBACK JOURNAL

DECEMBER 1979

The December 1979 Brangus Journal was buzzing with excitement in anticipation of the first ever Brangus pen of bulls show to be held at the National Western Stock Show in Denver, Colorado from January 11-17, 1980.

A commercial producers survey, completed and printed by LIVESTOCK Magazine in Denver, Colorado, ranked Brangus third in the total number of bulls purchased in 17 Western states during a 12-month period. Brangus ranked third behind Hereford and Angus, beating out Polled Hereford, Simmental, and Charolais. In the southern region of the survey, comprised of Texas, Oklahoma, and New Mexico, Brangus ranked second to Hereford in number of bulls purchased. Buena Vista Ranch, of Madera, California advertised that performance records aren’t enough. “A lot of producers keep individual performance records on their cattle. But here at Buena Vista we want to know more than each animal’s capabilities. We want to know why. We look at their personalities, their physiology, their libido, anything that influences their efficiency and their capability to produce.”