ASSOCIATION BRIEF

IBBA BOARD OF DIRECTOR NOMINATIONS OPEN

It is time to nominate qualified individuals for the IBBA board of directors, to be seated in Spring 2022. Five board members will be elected: two from Texas Region, one from Eastern Region, one from Western Region, and one at-large member.

President Allen Goode has appointed four nominating committee chairmen as follows: Mike Weathers (Texas Region), mikeweathers@msn.com, Chris Heptinstall (Eastern Region), cgstall@yahoo.com, Vern Suhn (Western Region), vern@geneplusbrangus.com, and Randy Schmidt (At Large Region), doctorrand@me.com.

Nominations are due by October 10. Please forward any nominations to the appropriate nominating committee chairman.

NEW BRANGUS WEBSITE

For any breeder who has not yet seen, the IBBA partnered with a marketing company to revamp the IBBA website at GoBrangus.com. Members are encouraged to visit the website and check out the simplicity and ease of use for the newly designed website.

SANTA ROSA RANCH SELLS

CROCKETT, TX - Santa Rosa Ranch, the largest registered breeder of Brangus and Ultrablack cattle in the United States, was recently sold as a turn-key operation to a veteran group of livestock producers and professionals. The operation will remain on the current “River Ranch” location in Houston County, Texas with plans to expand into the broader domestic and international market while continuing to market cattle, semen and embryos as ‘Santa Rosa Ranch’.

“We could not have selected a more quality, aggressive, bright and progressive group of people to take the reins of this operation,” said Gerald Sullivan, owner of Santa Rosa Ranch. Sullivan, along with his daughter, Kelley Sullivan Georgiades and General Manager Kent Smith, became the largest registered breeder by focusing on the development of their herd through disciplined expansion of the operation over the last 10 years. The current operation is set upon 14,000 acres along the Trinity River and market registered bulls and females by private treaty.

“Kent, Kelley and I had a plan. We were focused on our goal to become the largest registered producer of Brangus and Ultrablacks and we reached that milestone 4 years ago, sooner

than we expected. But, as we read in Ecclesiastes, ‘There is a time for everything’. And this was the time for us to pass the legacy of Santa Rosa Ranch to new owners who have a vision to take this operation to an entirely new level. We are really looking forward to watching because there are no limits to where they can take this operation and continue to impact both the breed and the global marketplace, in general,” adds Sullivan. When asked about the new group of owners, Sullivan said he would let them introduce themselves, in due time.

“Suffice it to say, they have an impressive resume. These folks will make a tremendous impact on this industry for years to come”.

So, what is next for the Diamond S brand? “Well, that is the exciting part for us. First and foremost, our family has been in the cattle business, in some form, for over 100 years. It is part of our heritage and the legacy we are leaving – that Diamond S is who we are. Most importantly, this is a business – yes, we love the industry, but it is a business and must be profitable. We still have our location in Navasota and Kelley and her husband George also own a ranch about 8 miles away and have a rapidly expanding operation of their own. So, we aren’t going anywhere; in fact, were starting to write the next chapter. The ranch name may change, but the Diamond S and what it stands for never will. And we take great pride in what our brand represents.”

SCIENCE OF BRANGUS BROCHURES AVAILABLE

Science of Brangus brochures are in high demand. Members are placing them in local feed stores, vet clinics, extension offices, sale barns, and more. Any IBBA members who have connections with involved beef cattle extension personnel are encouraged to contact the association and request brochures for their extension office.

To order brochures and get them in the hands of people who influence cow-calf producers in your area, contact IBBA 210-696-8231 or by emailing info@gobrangus.com.

BRANGUS OFFICE HOLIDAY HOURS

The IBBA office will be closed for holidays this fall. The office will be closed Thursday, Novem-ber 25 for Thanksgiving Day. The office will also be closed for Christmas on December 23 and 24, and on New Year’s on December 31.

2022 BRANGUS SIRE DIRECTORY

It’s time to start thinking about the 2022 Brangus Sire Directory! The Brangus Sire Directory is distributed annually on AI sires both domestically and internationally. Commitments for the 2022 Directory are due December 1, and bull photos and information is due December 5. For more information or to consign a bull, contact IBBA Advertising Sales Manager, Melanie Fuller at fullerpromos@gmail.com or 979-255-3343.