English as a Business Communication Tool
O n-demand Distance Business English Training that combines eLearning, eWriting and Live Coaching
The History of goFLUENT English as a Business Communication Tool
Founded in New York in 2000 by 26-year-old French entrepreneur and banker Christophe Ferrandou, goFLUENT was born from Christophe’s idea to find a flexible English training program adapted to his needs and to the industry in which he was working at the time. With the lack of such a provider, he built a solution for himself. He hired a trainer to give him lessons over the telephone, and set up a website to share his homework with his trainer and manage his training and progress. Recognizing the progress he was making, he decided that this training method would interest a wider audience and goFLUENT was therefore created. He chose the name goFLUENT as fluency was a critical aspect of the communication barrier he successfully overcame with the training program he set up. A few months after launching goFLUENT in the United States, goFLUENT began its international expansion, starting in Europe at the end of 2000 and reaching Asia in 2005. By 2010, goFLUENT was present in 10 countries in the Americas, Europe and Asia. In January 2010, NTT Communications, the world’s third largest telecom operator and 31st largest company (Fortune 500), acquired 29.7% of goFLUENT Group SA. A year later, Christophe Ferrandou was honored as one of «Europe’s top 10 e-Learning movers and shakers» by e-Learning professionals.
Our vision Making your company more efficient and profitable when doing business globally
RELIABLE 0 years of success 1 and innovation 10 offices worldwide 2,000 corporate clients
CommitTed people 560 employees 20 nationalities 10 countries 20 in Asia, 140 in Europe, 2 150 in the USA, 50 in Canada
Every year, goFLUENT helps over 60,000 business executives in more than 2,000 international corporations to make their companies more efficient and profitable in doing business globally and managing intercultural situations.
As a key player in the education industry, one of our central goals at goFLUENT is to make the world a better place by improving communication. The standards of our recruitment process are extremely high, and many important factors are considered when hiring for our training and corporate teams. From our New York office, where it all started, to our offices in Geneva, Moscow, and Tokyo, we are proud to have dedicated, talented employees.
strong recognition Award-winning 0% of the world’s 6 20 largest corporations use goFLUENT’s solutions
English as a Business Communication Tool
Our Vision of English Learning Effective English language acquisition is based on the combination of 4 key elements supported by the latest technology.
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LIVE COACHING
Native speakers Business background Blended learning High quality
2
CONTENT
Authentic Relevant Customized Business-oriented Updated daily
Native speakers
Business-oriented content
At goFLUENT, we strongly believe that
As our clients are business professionals, it is our priority to
conversing with a native speaker is the best
provide them with relevant, business-oriented content. The
way to learn to communicate effectively in
video and article resources found on goFLUENT’s eLearning
any language. Therefore, our blended
platform are taken from real-world situations, making the
solution that combines eLearning with our
information immediately applicable to the workplace.
live coaching by telephone is the most
Our resources are also individualized according to level and
efficient form of distance English training.
topic, because every learner has specific needs and goals. Finally, learners are updated daily to keep them motivated, and new content is on the cutting edge of current events and technology.
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4
METHOD
The best teaching method In just over 10 years, goFLUENT has designed the most efficient distance English training method, with the support of two very highly recognized experts in English training: Dr. Charles Browne and Anya Leonardia. The goFLUENT Method is based on 5 core elements (Input, Output, Vocabulary, Andragogy/ Emotional Intelligence and Social Learning) that are integrated throughout the individualized learning path of each learner.
Dr. Charles Browne, goFLUENT Senior Academic Advisor Dr. Charles Browne is a Professor of Applied Linguistics and head of the English teacher training program at Meiji Gakuin University in Japan. He is a well-respected and widely-published expert
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TECHNOLOGY
on English education in Asia with over 25 years experience. He is also a specialist in CALL (Computer-Assisted Language Learning) and Second
Individualization Flexibility
Language Vocabulary Acquisition and has helped guide the development of many language learning applications for mobile devices and PCs.
Anytime Anywhere Seamless
Anya Leonardia goFLUENT Director of Learning & Resources
A strong technology support
Anya Leonardia is an educational psychologist
Thanks to the most advanced technology and
specializing in the interplay of cognitive and
individualized learning paths, goFLUENT’s
affective learning. Her research has included
distance-training solution delivers fantastic
studies on the failure to learn, motivation in adult
results along with very high satisfaction rates.
learning, and teacher responses to difficulties
goFLUENT gives the utmost flexibility to
in the learning process.
learners by enabling them to participate in English training that can be taken anytime, anywhere.
She is a former university instructor of Educational Psychology and has worked in the field of education and instructional materials development for over ten years.
English as a Business Communication Tool
goFLUENT Solutions Our Products and Services for Learners
eLearning 600+ Business English videos and articles 250+ business modules (How To guides for work scenarios) Extensive grammar and vocabulary modules The only eLearning solution that contains up-to-date, relevant Business English content. goFLUENT’s eLearning solution was designed to meet the needs of Human Resources Directors who are looking for a comprehensive, integrated solution that can be deployed worldwide to large numbers of employees of different English levels and native languages. The online platform is centered around authentic Business English content that are relevant to the learners’ jobs and will increase their overall efficiency and fluency when communicating in English at the workplace.
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eWriting Learner sends a short message to a coach
earner sends a short message L to a coach eedback and corrections F from coach within 48 hours oach suggests training C resources earner uses resources L on the eLearning platform
Feedback and corrections from coach within 48 hours Learner uses resources on the eLearning platform
Coach suggests training resources
goFLUENT’s eWriting is the perfect solution for companies whose employees are required to communicate in written English. The approach is personalized, the product is easy to use, and the skills are immediately applicable in the learners’ professional environments.
TELEPHONE 24 hours a day, 7 days a week Scheduling up to 30 minutes before lesson 400 trainers in the USA, Canada and the Philippines Extensive Lesson Report Conversation with a native English speaker is an essential component of the language learning process. goFLUENT’s telephone lessons are completely personalized according to each learner’s level and goals, ensuring the most efficient and effective lesson possible. Trainers available from 7 am until midnight Free cancellation up to 6 hours before lesson Scheduling possible up to 30 minutes before lesson 400 trainers in the USA, Canada and the Philippines Extensive Lesson Report, complete with suggested resources for further training, sent after each lesson
Blended Learning English English as as aa Business Business Communication Communication Tool Tool
Combining different training approaches to create the most efficient and relevant learning experience
goFLUENT Blended Approach
Key Benefits
goFLUENT has always put the trainer/learner relationship at the center of its learning strategy. The goFLUENT eLearning solution was therefore designed to be fully integrated in this relationship. Trainers make use of the eLearning solution when working with their learners, and learners have no limit in terms of autonomy and individualized learning path.
Using one provider with a platform shared between the learners and their trainers ensures that learners will receive consistent, logical and structured training. The content and training method remain consistent even if learners combine independent time on the portal, live coaching via telephone, and written communication coaching. They can go at
goFLUENT has designed a fully blended and integrated
their own pace according to their own level, but
learning program that combines self-paced learning with
there is always a native English-speaking trainer
Live Coaching via telephone and Written Communication
giving feedback and direction.
Coaching (eWriting).
This integration is also a key benefit for the L&D managers who can work with a single provider, locally or globally, allowing them to have consistent monitoring and reporting.
T
ATE LEARNING PO RTA POR R L CO NE HO EP L E
One Portal
CO N E N T T
eW CO
RIT
RATE L
E AR NIN G P
One Methodology One Content One Provider One Reporting
IN G
RP O
eLEARNING
METHOD
SSMENT ASSE
SSMENT ASSE
CONTENT
AL ORT
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goFLUENT Key Success Factors
goFLUENT Method Principles Language input – Learners must be appropriately exposed to the target language, and must focus on what is comprehensible and potentially useful to them. Language output – Training must include the direct and immediate application
The goFLUENT Method is anchored on the following important concepts related to language training: LANGUAGE INPUT
of new learning. Regular use of the target language increases learners’ motivation and confidence, and strengthens their memory of its words and structures.
LANGUAGE OUTPUT
Vocabulary – Without the necessary words, learners cannot understand or communicate in the target language, even if they master its grammatical rules. Andragogy and emotional intelligence in learning – Adult learners learn best when they are given the right level of challenge and difficulty – not more, not less.
VOCABULARY ANDRAGOGY and EMOTIONAL INTELLIGENCE
Social learning – The learner community has the power to improve the relevance of the content and the engagement of the learners
goFLUENT Quality
SOCIAL LEARNING
goFLUENT Execution
Trainers
Account managers
Content
Learning consultants / CRM
Technology
HR Portal
Learning design
Global presence
Quality is in the DNA of goFLUENT. This standard starts with the
Thanks to our global teams of Account Managers,
recruitment of employees and trainers with a reputation for excellence in
Learning Consultants and Customer Service
all that they do – people who can successfully take on the responsibility of
Managers, along with our strong back office teams
providing our clients with the most efficient and effective distance
and technologies, our clients’ experience, from the
English training on the market.
training to account management, is seamless and
At goFLUENT, we are extremely proud of the amazing team of
hassle-free. In a survey conducted in 2010, 100%
experienced English trainers in our three offices in North America and our two offices in the Philippines. All of our trainers participate in an ongoing, comprehensive training program based on the goFLUENT Method. Whether during their initial training program, their certification or their training sessions, the focus is always on the quality of the training they deliver and the relevance of the training content to the learner.
of the HR Managers interviewed were satisfied or very satisfied with goFLUENT and almost 90% said that they had been contacted by their account manager at least once in the past three months.
The Benefits of a Global Partner English as a Business Communication Tool
Efficient
Seamless
Global reach
On-demand and mobile learning
Blended learning
Local and multilingual support
Business English
Fully integrated
By blending live coaching with self-paced
goFLUENT’s solutions are accessible online with any kind
learning, goFLUENT has designed the most
of browser, without any software installation. This pure SaaS/
efficient English training method.
on-demand solution allows our clients to deploy our training
goFLUENT’s focus on Business English as well
programs very easily, anywhere. Our local support, available
as its ability to reach learners worldwide
worldwide, is an important service we offer to our clients as we
makes our learning programs efficient for the
can assist and support local HR teams.
companies, as well as the learners.
As all of the goFLUENT training solutions are integrated on the same platform, our clients can seamlessly deploy our blended programs, including eLearning, Written Communication Coaching, and Live Coaching by Telephone, worldwide.
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goFLUENT’s WORLDWIDE LOCATIONS
OFFICES REGIONAL HEADQUARTERS
Cost Savings
Measurement
One vendor worldwide
HR Portal
Distance Training ROI
Global ROI monitoring
Proven methodology
Measurable learner progress
The fantastic innovation of blended learning
The competitive global business environment makes it important
in the language training market allows
for companies to be able to measure the return on the investment
companies to implement a complete,
they are making from any training, including English training.
efficient English training solution,
goFLUENT’s HR Portal allow our clients to measure, in real time,
worldwide, within a matter of days, through one vendor with one contact point.
globally and locally, the English levels of their employees, as well as their attendance, completion rates, satisfaction, and the like. With goFLUENT, it’s actually possible to measure the ROI of English Training.
Success Stories English as a Business Communication Tool
2,000 satisfied customers
goFLUENT is effective, efficient, “ innovative, but most of all, it is a very good partner for us.“ Carla Costa, Global Learning and Development, Europe and South America for Eli Lilly
“goFLUENT really is a perfect program. In my 20-year career I have never seen something so nice, so exciting, and so powerful.” Aline Estevant, Vice President of Human Resources for O-I Europe
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“We chose goFLUENT because of their customized products and services, including the effective and individualized English coaching by telephone.“
“Our employees are really satisfied with their goFLUENT English training. The efficiency and effectiveness of this training program speaks for itself.”
“I’ve seen a drastic improvement in our employees’ English levels.”
“Our employees often conduct conference calls in English, and in the past they’ve had a difficult time. Thanks to their training with goFLUENT, they’re more confident and well-spoken.”
“We have seen nothing but positive results from goFLUENT’s training program.“
“goFLUENT’s eLearning platform has an impressive amount of resources and is very easy to navigate.”
UniCredit is a major international financial institution with strong roots in 22 European countries and an overall international network present in approximately 50 markets, with about 160,000 employees and 9,508 branches. goFLUENT’s services are available to employees in the 22 countries where Unicredit operates. 3,000+ employees have been enrolled in goFLUENT’s English training.
Lexmark International, Inc. made $4 billion in revenue in 2010. Its products are sold in more than 170 countries.
Sanofi-Aventis is a diversified global healthcare leader with 100,000 employees in more than 100 countries.
goFLUENT’s services are used by employees in more than 15 countries, thanks to the goFLUENT method which combines a global contract with a local reach.
goFLUENT offers flexibility to their busy employees.
200+ employees are enrolled in goFLUENT’s English training in more than 15 countries.
3,000+ Sanofi-Aventis employees have been enrolled in goFLUENT‘s English Training over the past 3 years.
THK-BP is the third largest oil company in Russia and is among the top 10 private oil companies in the world by production volume. goFLUENT’s training is available to learners all over Russia. Even in remote oil facilities. 200+ employees have been enrolled in goFLUENT’s English Training.
Proven success per industry English as a Business Communication Tool
Food & Beverage Kraft Foods McDonald’s Starbucks Lactalis
Danone Cadbury Coca-Cola HJ Heinz
Banking / Insurance Chartis Generali HSBC Unicredit Natixis
Allianz AXA Banco Santander BNP Paribas ING Direct
Energy Exxon Mobil Gazprom Saipem / ENI TNK BP
Areva Chevron EDF E.ON
Automobile Johnson Controls Michelin Siemens Valeo
Volkswagen Delphi Magneti Marelli
Technology Hewlett-Packard Lexmark Pitney Bowes
Quest SAP Salesforce
Aeronautics EADS Lufthansa MBDA
Safran Thales Agusta
Healthcare / Pharma Abbott GSK Johnson & Johnson Lilly Merck Pfizer
Sanofi Astrazeneca IPSEN Teva Allergan Unilever Novo Nordisk
Other industries Telecommunications Alcatel Lucent Bouygues Telecom Deutsch Telekom
NTT Orange Telecom Italia
Alcoa Alstom Cartier KPMG Owens Illinois
PPG Industries Saint-Gobain SEB Unicef Walt Disney
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Contact us
Europe FRANCE - REGIONAL HQ 45, rue de la Chaussée d’Antin 75009 Paris +33 1 72 71 83 00 france@gofluent.com ITALY - Rome piazza Galeno, 1 00161 Roma +39 06 45 22 60 20 italia@gofluent.com
GERMANY Schadowplatz 12 40212 Düsseldorf +49 (0) 211 669 694 00 germany@gofluent.com
ITALY - Milan via Bolla, 12 20151 Milano +39 02 33 94 91 11 italia@gofluent.com
RUSSIA 109028, Москва ул. Земляной Вал, 50а, стр. 2, офис 105 +7 495 937 40 20 russia@gofluent.com
SPAIN C. Fernández de la Hoz 33 - 5º Centro-Izquierda 28010 - Madrid +34 91 447 66 90 spain@gofluent.com
SWITZERLAND Blvd Georges Favon, 20 1204 Genève +41 (0) 22 311 10 01 switzerland@gofluent.com
North America USA - REGIONAL HQ 101 Jefferson Avenue Endicott, NY 13760 +1 607 821 2965 international@gofluent.com
CANADA 666, Sherbrooke W (Suite. 104) Montreal, QC, H3A 1E7 +1 514 844 2112 canada@gofluent.com
Asia JAPAN - REGIONAL HQ Sanno Park Tower 3F 2-11-1 Nagatacho, Chiyoda-ku Tokyo 100-0014 +81 (0) 3 6205 3043 japan@gofluent.com
PHILIPPINES - Eastwood 10/F IBM Plaza Eastwood City Libis 1110, Quezon City +63 (2) 900 25 69 philippines@gofluent.com
English as a Business Communication Tool
www.gofluent.com