Graphic Design 2: Typography
DES 4 2 5
S F S U San Fr anc is c o St at e Univ ersit y Depart ment of Design Instruct or : Jean-Benoit Levy
Goksu Kocakcigil
Sect ion 3 F a l l 2018
Content
Project
1
Signs
Construction
Dichotomy
Comparis on
Project
2
Letters
Composit ion
Ty p e s p e c i m e n
Sequence
Project
3
Words
In te g r a ti o n
Image + Type
Project
4
Information
Organizat ion
Packaging
Information
Project
5
Text
Translat ion
Story
Expression
Project
6
Message
C o n ce p t
Poster
researches
P R O JE C T 1
DE S 4 2 5 / S e cti on 3 / Go ksu K o cakcigil
P roject 1 / R esearch / P ag e 01
researches
P R O JE C T 1
DE S 4 2 5 / S e cti on 3 / Go ksu K o cakcigil
P roject 1 / R esearch / P ag e 02
final design page 1
page 1 researches DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 2 / R esearch / P ag e 01
final design page 2
page 2 researches DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 2 / R esearch / P ag e 02
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
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final design page 3
page 3 researches
v
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P roject 2 / R esearch / P ag e 03
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
ĂĽ
final design page 4
page 4 researches
VZ
P roject 2 / R esearch / P ag e 04
final design page 5
page 5 researches DE S 425 / Secti on 4 / Go ksu Kocakcigil
P roject 2 / R ese arch / Pag e 0 5
final design page 6
page 6 researches DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 2 / R esearch / P ag e 06
final design page 7
page 7 researches DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 2 / R esearch / P ag e 07
page 8 researches
final design page 8
l i g h t
a h o v
A H O V
b i p w
B I j P W
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47 Light Condensed / 0 tracking
ADRIAN Frutiger
75 Black / 75
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DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 2 / R esearch / P ag e 08
researches
final
l i g h t
DE S 425 / Secti on 4 / Go ksu Kocakcigil
i t a l i c
L o re m i ps um dol or s i t a m e t , c ons e c
47 Light Condensed / 0 tracking
ADRIAN Frutiger
75 Black / 75 tracking
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P roject 2 / R ese arch / Pag e 0 9
researches
P R O JE C T 4
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
sane ane
s
P roject 4 / R esearch / P ag e 01
researches
P R O JE C T 3
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 3 / R esearch / P ag e 01
researches
P R O JE C T 3
B L U E P H O R I A Y E R B A M AT E
15.5 fl oz (458 mL)
GUYAKI ORGANIC BRAND HIGH ENERGY INFUSION COME TO LIFE
NON-CARBONATED. SHAKE GENTLY. SERVE CHILLED. 150mg Naturally Accuring Caffeine Per Can NOT RECOMMENDED FOR CHILDREN. PREGNANT/BREASTFEEDING WOMEN, OR INDIVIDUALS SENSITIVE TO CAFFEINE DO NOT MIX WITH ALCOHOL.
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
Reach deep into yerba mate culture and you’ll discover people have long gathered to imbibe mate to awaken the mind, perform extraordinary feats and to change confidences. Even Yari, the mythical goddess of mate decrees it the symbol of friendship. We’ve always believed there was a magical tree in the rainforest with powers to unite and energize. Come to life with this high energy infusion brewed from the mighty, emerald freen mate leaves.
Guayaki’s mission is to steward and restore 200,000 acres of rainforest and create over 1,000 kiving wage jobs.
Not a significant source of Calories from Fat, Saturated Fat, Trans Fat, Cholesterol, Vitamin A, Vitamin C, Calcium or Iron. Percent Daily Values are based on a 2,000 calorie diet. INGREDIENTS: AN INFUSION OF PURIFIED WATER, ORGANIC BREWED YERBA MATE, ORGANIC BREWED ELDERBERRIES, ORGANIC CANE SUGAR, ORGANIC YERBA MATE EXTRACT, ORGANIC BLUEBERRY JUICE CONCENTRATE, CITRIC ACID, ORGANIC BELDERBERRY JUICE CONCENTRATE, ORGANIC BLUEBERRY NATURAL FLAVOR.
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2 Amount Per Serving Calories 60 % Daily Value* Total Fat Sodium Total Carbonhydrate Dietary Fiber less than Sugars Protein
0g 10 mg 14 g 1g 14 g 0g
0% <1% 5% 2%
DISTRIBUTED BY: GUYAKI S.R.P. INC 6732 SEBASTAPOL AVE, SUITE 100 SEBASTAPOL, CALIFORNIA 95472 TEL: 898-482-9254 CERTIFIED ORGANIC BY CCOF CERTIFIED FAIR TRADE BY MO Fair Trade Ingredient 88% Fair Trade Ingredients GLUTEN-FREE
P roject 3 / R esearch / P ag e 02
researches
P R O JE C T 3
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
P roject 3 / R esearch / P ag e 03
nutrition facts researches
P R O JE C T 3
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2
Amount Per Serving Calories 60
Amount Per Serving Calories 60 % D a i l y Va l u e * To t a l F a t
0 g
0%
Sodium
10 m g
<1%
To t a l C a r b o n h y d r a t e
14 g
5%
Dietary Fiber less than
1 g
2%
Sugars
14 g
Protein
0 g
% Daily Value* Total Fat Sodium Total Carbonhydrate Dietary Fiber less than Sugars Protein
0g 10 mg 14 g 1g 14 g 0g
0% <1% 5% 2%
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2
Amount Per Serving Calories 60
Amount Per Serving Calories 60
% Daily Value* Total Fat Sodium Total Carbonhydrate Dietary Fiber less than Sugars Protein
0g 10 mg 14 g 1g 14 g 0g
0% <1% 5% 2%
%Daily Value* Total Fat Sodium Total Carbonhydrate Dietary Fiber less than Sugars Protein
0g 0% 10 mg <1% 14 g 5% 1g 2% 14 g 0g
P roject 3 / R esearch / P ag e 04
INGREDIENTS: AN INFUSION OF PURIFIED WATER, ORGANIC BREWED YERBA MATE, ORGANIC BREWED ELDERBERRIES, ORGANIC CANE SUGAR, ORGANIC YERBA MATE EXTRACT, ORGANIC BLUEBERRY JUICE CONCENTRATE, CITRIC ACID, ORGANIC BELDERBERRY JUICE CONCENTRATE, ORGANIC BLUEBERRY NATURAL FLAVOR.
0% <1% 5% 2%
GUYAKI ORGANIC BRAND
Reach deep into
Come to life with
yerba mate culture
this high energy infusion brewed
and you’ll discover people have long gathered to
goddess of mate
feats and to change confidences.
HIGH ENERGY INFUSION
awaken the mind, extraordinary
emerald freen
the mythical
imbibe mate to perform
from the mighty,
Even Yari,
decrees it the symbol of friendship.
mate leaves. We’ve always believed there was a magical tree in the rainforest with powers to unite
Guayaki’s mission
and energize.
is to steward and restore 200,000 acresof rainforest and create over 1,000
GLUTEN-FREE
PANTONE P 99-8 C 2
NOT RECOMMENDED FOR CHILDREN. PREGNANT/BREASTFEEDINGWOMEN, OR INDIVIDUALS SENSITIVE TO CAFFEINE. DO NOT MIX WITH ALCOHOL.
living wage jobs. DISTRIBUTED BY: GUYAKI S.R.P. INC 6732 SEBASTAPOL AVE, SUITE 100 SEBASTAPOL, CALIFORNIA 95472 TEL: 898-482-9254
CERTIFIED ORGANIC BY CCOF CERTIFIED FAIR TRADE BY MO Fair Trade Ingredient 88% Fair Trade Ingredients
(458 mL)
M ATE
0g 10 mg 14 g 1g 14 g 0g
15.5 fl oz
Y E R B A
%Daily Value* Total Fat Sodium Total Carbonhydrate Dietary Fiber less than Sugars Protein
NON-CARBONATED. SHAKE GENTLY. SERVE CHILLED.
Amount Per Serving Calories 60
B LUE P HO R I A COME TO LIFE
final design
original can
P R O JE C T 3
DE S 4 2 5 / S e cti on 4 / Go ksu K o cakcigil
Not a significant source of Calories from Fat, Saturated Fat, Trans Fat, Cholesterol, Vitamin A, Vitamin C, Calcium or Iron. Percent Daily Values are based on a 2,000 calorie diet.
Nutrition Facts Serving Size: 8 fluid ounces (240 mL) Servings Per Container: About 2
PANTONE 7486 U
P roject 3 / R esearch / P ag e 05
Another Subjectivity
Another Subjectivity
Next to me on the bus platform today there was one of those half-baked young fellows, you don’t find so mnay of them these days, thank God, otherwise I should end up by killing one. This particular one, a brat of something like 26 or 30, irritated me particularly not so much because of his great long featherless-turkey’s neck
Thank GOD,
as because of the nature of the ribbon round his hat, a ribbon which wasn’t much more than a sort of maroon-coloured string. Dirty beast! He absolutely disgusted me! As there were a lot of people in our bus at that hour I took advantage of all the pushing and shoving there is
killing one
irritated me particularly
every time anyone gets on or off dig him in the ribs with my elbow. In the end he took his heels, the milksop, before I could make up my mind to tread on his dogs to teach him a lesson. I could also have told him, just to annoy him, that he needed another button on his overcoat
DIRTY BEAST! DISGUSTED ME!
Another Subjectivity
which was cut too low at the lapels.
Next to me on the bus platform today there was one of those half-baked young fellows, you don’t find so mnay of them these days, thank God,
He absolutely
otherwise I should end up by killing one. This particular one, a brat of something like 26 or 30, irritated me particularly not so much because of his great long featherless-turkey’s neck as because of the nature of the ribbon round his hat, a ribbon which wasn’t much more than a sort of maroon-coloured string. Goksu Kocakcigil
Dirty beast! He absolutely disgusted me! As there were a lot of people in our bus at that hour I took advantage of all the pushing and shoving there is every time anyone gets on or off dig him in the ribs with my elbow. In the end he took his heels, the milksop, before I could make up my mind to tread on his dogs
Another Subjectivity
to teach him a lesson.
Another Subjectivity
I could also have told him, just to annoy him, that Next to me on the bus platform today there was one of those
he needed another button on his overcoat which was cut too low at the lapels.
half-baked young fellows, you don’t find so mnay of them these days, thank God,
killing one
otherwise I should end up by killing one. This particular one, a brat of something like 26 or 30, irritated me particularly not so much because of his great long featherless-turkey’s neck as because of the nature of the ribbon round his hat, a ribbon which wasn’t much more than a sort of maroon-coloured string. Dirty beast!
He absolutely
He absolutely disgusted me! As there were a lot of people in our bus at that hour
Another Subjectivity
I took advantage of all the pushing and shoving there is every time anyone gets on or off dig him in the ribs with my elbow.
DIG HIM IN THE RIBS
In the end he took his heels, the milksop, before I could make up my mind to tread on his dogs
he needed another button on his overcoat which was cut too low at the lapels.
Goksu Kocakcigil
Another Subjectivity
to teach him a lesson. I could also have told him, just to annoy him, that
Next to me on the bus platform today there was one of those half-baked young fellows,
Thank GOD,
you don’t find so mnay of them these days, thank God, otherwise I should end up by
killing one.
This particular one, a brat of something like 26 or 30, irritated me particularly not so much because of his great long featherless-turkey’s neck
killing one
irritated me particularly
as because of the nature of the ribbon round his hat, a ribbon which wasn’t much more than a sort of maroon-coloured string.
DIRTY BEAST! He absolutely
DISGUSTED ME!
DIRTY BEAST! DISGUSTED ME!
As there were a lot of people in our bus at that hour I took advantage of all the pushing and shoving there is every time anyone gets on or off DIG HIM IN THE RIBS with my elbow. In the end he took his heels, the milksop, before I could make up my mind to tread on his dogs
He absolutely
to teach him a LESSON.
Another Subjectivity
I could also have told him, just to ANNOY him, that
Another Subjectivity
he needed another button on his overcoat
Next to me on the bus platform today there was one of those half-baked young fellows, you don’t find so mnay of them these days, thank God, otherwise I should end up by killing one. This particular one, a brat of something like 26 or 30, irritated me particularly not so much because of his great long featherless-turkey’s neck as because of the nature of the ribbon round his hat, a ribbon which wasn’t much more than a sort of maroon-coloured string. Dirty beast! He absolutely disgusted me! As there were a lot of people in our bus at that hour I took advantage of all the pushing and shoving there is every time anyone gets on or off dig him in the ribs with my elbow. In the end he took his heels, the milksop, before I could make up my mind to tread on his dogs to teach him a lesson. I could also have told him, just to annoy him, that he needed another button on his overcoat which was cut too low at the lapels.
which was cut too low at the lapels.
Thank God,
killing one
irritated me particularly
DIRTY BEAST! DISGUSTED ME! He absolutely
to teach him a LESSON.
DIG HIM IN THE RIBS
D E S . 4 2 5 / P ro j e c t 5 / R e s e a rc h / G o k s u K o c a k c i g i l
Another Subjectivity
ANOTHER SUBJECTIVITY Thank GOD,
killing one
irritated me particularly
one of those half-baked young fellows,
DIRTY BEAST! DISGUSTED ME! He absolutely
Thank GOD,
killing one
irritated me particularly to teach him a LESSON.
DIRTY BEAST! DISGUSTED ME! He absolutely
Raym ond Q Queneau Ray mond uene a u Exer ccises yle ises in St yle
Another Subjec Title of your pagtiev i ty
to teach him a LESSON.
DE S. 425 / P roj e ct 5 / F inal / G ok s u Koc ak cigi l
SKETCHES DRAF T S
is a priviledge
Housing is a right should not be granted based on privilege
Housing
San Francisco has the priciest real estate in the country by many metrics. It has been ranked among the
I NS P IRAT I O N
according to one recent report, or 44 times the average income of the bottom 99%.
T his illustrativ e poster depicts the heav y burden of owning a house. Housing is a human right, should not be granted based on priv iledge.
DE S . 425 / P roject 6 / Researc h / G ok su K ocakc igil