Spring 2014 Issue 11

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APRIL 16, 2014

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ISSUE 11 VOLUME LXXXXVIII GOLDENGATEXPRESS.ORG

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SERVING THE SAN FRANCISCO STATE COMMUNITY SINCE 1927

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E H T G N I D N Y T A I BR DEN C L O G changes s Roquete ho re d n A T: U yc SWITCH O at the San Franps n 45th s ee n e tw re e c b -s t. aS silk on Norieg ril 15. retail store nues Tuesday, Ap ave and 46th

ALUMNI-BRAND, SAN FRANPSYCHO, STARTED AS A STUDENT DOCUMENTARY AND SNOWBALLED INTO A PRINT AND CLOTHING COMPANY.

BY MADISON RUTHERFORD maddie@mail.sfsu.edu

SAN FRANPSYCHO, THE BRAINchild of Andy Olive and Christian Routzen, was first born into the culture of riding waves. The clothing brand is now making waves throughout the city and beyond. San Franpsycho is a lifestyle brand that is as diverse as the city that started it all. The West Coast’s answer to Zoo York, San Franpsycho embodies the creative, fast-paced lifestyle of San Francisco. The brand began more than a decade ago when Routzen was studying cinema at SF State. He made a film titled “San Franpsycho” that documented what it was like to be young and carefree in the city of San Francisco. “We were doing the same things

TONY SANTOS / XPRESS

we were doing all the time, only there was a camera for everything,” said Routzen. “We took a camera on the bus, took a camera to the bars… all of us just chillin’ out, hangin’... or (wet) suitin’ up ready to go out to the water. Eventually, you just catch crazy stuff that’s happening in your surroundings.” Olive, who was featured in the film and its sequel, “San Franpsycho: Wet and Reckless,” met Routzen through the surfing community. He not only shared Routzen’s love for the beaches of SF, but the rest of the city and the lifestyle surrounding it. “People are really drawn automatically to the behind the scenes of peoples’ lives and we were putting

that out there,” Olive said. “We were just kind of documenting it and trying to turn those everyday activities into as much fun as possible.” Olive and Routzen’s restless ambition, unbridled creativity and obvious love for the city caused San Franpsycho to ultimately evolve into something much bigger. Routzen said they continued to brand the name and at one point a fan mentioned that they would like to wear their clothing. “We said to ourselves, ‘Clothing? Yeah…we should think about that,’” he said. They took the idea and ran with it. SAN FRANPSYCHO CONTINUED ON PAGE 7

Farewell to Greenwell BY JULIA MIDDLEMISS jmiddle@mail.sfsu.edu

T JENNY SOKOLOVA / XPRESS

DEAN OF STUDENTS: Joseph Greenwell talks with Jebril Fayyad, founder and president of United People for Peace, at SF State’s Accessible Adventures Day held in Malcolm X Plaza Tuesday, April 15.

he news of Joseph Greenwell’s departure has left collegues with bittersweet feelings. SF State’s Dean of Students recently announced that he would move from one Bay Area college to another. Greenwell will leave SF State to begin his new venture as Associate Vice Chancellor and Dean of Students at UC Berkeley May 1. He had circulated through many positions until

being named Dean of Students here at State in 2012, where he worked to develop programs, services and space for students to learn and enhance their campus life. “This was the first time in more than two decades that the campus had a stand alone Dean of Students,” said Greenwell. “Prior to 2012, the Vice President for Student Affairs also played the role of Dean of Students.” Over the years, Greenwell’s main priority has been to connect with the student body and DEAN CONTINUED ON PAGE 2


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