Golf Vacations Magazine 2010 Media Planner

OUR

MORE DESTINATIONS I MORE DISTRIBUTION I MORE EXCITEMENT

8TH

YEAR!

GOLF VACATIONS MAGAZINE

2010

MEDIA PLANNER THE WORLD OF GOLF AND TRAVEL PLUS:

CHECK OUT THE NEW www.GolfVacationsMag.com

WE’VE GONE

ALL-DIGITAL! • Over 30x The Reach • Greater Impact • Lower Rates

Welcome to

Golf Vacations

The magazine for those who love a Great Golf Vacation!

The anticipation. The planning. The excitement of heading off for that perfect golf vacation. A weekend road trip to the coast, the desert, the mountains. A two-week dream trip to an exotic destination overseas.

Certainly no other sport reaches an audience of sophisticated, well-heeled individuals the way golf does. Golf is not just a spectator sport on the weekends, it is an expression of one’s lifestyle and an all consuming passion. The beauty of golf lies in the fact that, young and old, men and women, people of all backgrounds can meet and participate in this unique game. But most of all, unlike other sports, golf and travel are intrinsically related. It is no coincidence that golfers are frequent travelers, and that they have very specific and refined tastes when it comes to their lifestyle needs.

For this group of aficionados, there is Golf Vacations Magazine.

While golf is the inspiration for their travels, our readers know that life does not stop after the 18th hole. Boutique hotels to grand resorts, golf equipment, rejuvenating spas, fine wine and dining, fashion, entertainment, fairway real estate, arts and culture — they are all part of the ideal golf vacation mix — and it’s all covered in Golf Vacations Magazine.

What does going digital mean? Why did we do it?

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GOLF VACATIONS SPRING 2008

The digital version of the magazine looks exactly like a printed issue, but offers countless benefits not available in a print version.

Going digital allows Golf Vacations Magazine to continue to bring our readers the latest tales of exotic golf destinations both near and far, utilizing the latest interactive technology, all delivered to their personal computer screen!

DESTINATION: KOHLER GOLF WISCONSIN MASTERPIECE ALONG LAKE MICHIGAN

VANCOUVER’S COMEX VALLEY YEAR-ROUND FUN ON CANADIAN COAST

PLUS:

Marriott Shadow Ridge I Cabo del Sol I Westin Los Cabos

Join These Advertisers Who Have Used Golf Vacations To Target Their Customers La Quinta Resort & Spa TaylorMade ~ Callaway Golf Marriott’s Desert Springs Resort Cabo Wabo Tequila ~ AeroMexico Shell Hospitality ~ Morton’s Restaurant Ritz-Carlton ~ Ginn Resorts ~ Cadillac Westin Mission Hills Resort ~ Hilton Hotels Ruth’s Chris Steakhouse ~ Gevril Watch Co.

Golf Vacation Magazine’s digital magazine includes: • • • • • • • • • • •

Magazine Link emailed direct to over 1,000,000 golfer’s inboxes Keyword Search Capabilities – search current or past issues Click from the cover or table of contents directly to articles of interest Easier - to - access content and resources Forward the entire digital version to those you know Translate articles to other languages for those friends overseas to enjoy Click on links within articles to instantly access additional resources Live advertiser links allow you to take immediate action Print pages you choose Read back issues from Spring 2007-Present Environmentally friendly GOLF VACATIONS MAGAZINE . . . America’s only travel publication focused on the golf vacationer and distributed to over 1,000,000 resort and country club golfers nationwide.

G OLFVACATIONS ONLINE

MAGAZINE

Custom E-Mail Marketing Services

O

ur e-mail marketing services include compiling and sending targeted lists, at your direction, for selected demographics (i.e. golfers, homeowners, investors, travelers, etc.) that can be broken down into zip codes, geographic areas and income levels requested.

Your message and advertising will be sent to current, opt-in e-mail addresses that we have on file that fit your target profile and contain links that will go directly to your website.

Our e-mail marketing is based on permission based. Opt-in lists as opposed to email Spam, and is an inexpensive, flexible, and simple way to reach new customers.

It costs far less than direct-mailing and/or telemarketing to produce an email campaign from execution to delivery.

When compared to the increasing costs of postage, printing, and paper, it’s no wonder email marketing is the fastest growing marketing medium to date.

Last year US companies spent over $400 million on email marketing – this was no accident.

With the lightning-speed of email list delivery, you can expect the response time of your individual campaigns will be cut down immensely, due to the high velocity of email delivery.

Although most responses will be within the first 72 hours of any one email campaign you can still expect the results to continue to build gradually over the course of a week or two.

Email marketing is a great addition to any marketing arsenal.

Our e-mail marketing campaign complies strictly with the following FTC guidelines per The CAN-SPAM Act of 2003: • False or misleading header information is prohibited • Deceptive subject lines are prohibited • Senders valid physical address is also required • Emails must provide a return email address or another Internet-based response mechanism to allow a recipient to opt out of future email messages to that email address.

• By law, no emails may be sent after 10 business days of a request to opt-out, however, but we will make every attempt to remove the recipient within 48 hours of the request.

• Your message must contain clear and conspicuous notice that the message is an advertisement or solicitation and that the recipient can opt out of receiving more commercial email from you.

All e-mail marketing blasts that we produce will include the following reporting information back to you: • E-mails delivered • E-mails opened • Total clicks • Click rate on opens • Click through rate on campaign

We will be using data obtained in the following fashion: • Banner Re-Directs • Newsletter Signups • Registration Signups • Purchase Pages • List Management • Data Overlays • Self-Reported Data Data – Deliverability • Our ECOA’s and merge/purge its data on a monthly basis. We take out non-responders after 8 blasts.

• Our senders are white listed with all ISP’s which allows us to penetrate inboxes.

• We have frequency monitors integrated in its mailing platform. We can only mail a maximum of 4 offers per month to a given email address. This helps us to maintain our white listed status and doesn’t overwhelm our opt-in database.

• We guarantee deliverability. This means if a client orders 1MM records, we will successfully deliver 1MM records. Our deliverability rate is 85-95% but will re-mail and/or over mail to ensure the order is fulfilled.

Unsubscribe/Opt Out Link • Email is unlike other mediums because of how directly and personally it communicates to the client. In order to promote your offers, while maintaining Can-Spam compliance, the following must be done: • All client creative must have a postal address as well as an individual opt out link the client can contact directly. This is in addition to the opt-out link and address I as the mailer must provide.

• All opt-outs are handled immediately and processed out of all servers within 48 hours.

Tips to Help Increase Effectiveness • A successful campaign will utilize both HTML as well as TEXT creative. It has been shown that TEXT creative will convert as much as HTML creative. Keep in mind many modern email clients by default block images in HTML for security reasons leaving your only real opportunity a TEXT creative.

• A highly converting creative will often utilize tried and true graphic examples like proper retail coloring, pictures of real life people the target user can associate with, maps of the US, patriotic symbolism like the US Flag, etc. When graphic designers are designing this they need to keep in mind bandwidth and optimization. What this means is that they really need to keep it simple. A highly compressed image will not negatively impact conversions. Image design and concept however will absolutely impact conversions.

• Call To Action – What drives the client to want to take the time to click through and visit the site? A good call to action can perform at 30-35% Click through (clicks to opens, not sent) which is high for a campaign.

Resorts such as Pelican Hill, Kiawah Island, Sycuan Golf Resort, The Robert Trent Jones Golf Trail and others have used our services successfully.

777 E. Atlantic Avenue, Suite C2–151, Delray Beach, FL 33483-5360 • 800.940.7816 • fax: 214.889.3667 • info@golfvacationsmag.com

Preferred Advertiser Sponsorship Programs Platinum Level Program

- $3500

• Two-Page Spread Ad in First 10 Pages of Golf Vacations Magazine Digital Edition • SHARED Sponsorship of monthly newsletter emailed to 1,000,000 golfers nationwide • PLUS SOLO GEO-TARGETED Sponsorship of monthly newsletter emailed to an additional 1,000,000 golfers (Total of 2,000,000 impressions from both newsletters) • Rotating Video on www.golfvacationsmag.com home page • Banner Ad featured throughout entire www.golfvacationsmag.com website

Gold Level Program • • • •

- $2500

Full Page Ad in First 10 Pages of Golf Vacations Magazine Digital Edition SHARED Sponsorship of monthly newsletter emailed to 1,000,000 golfers nationwide Rotating Video on www.golfvacationsmag.com home page Banner Ad featured throughout entire www.golfvacationsmag.com website

Contact us for more information about targeted email campaigns and how we can tailor the perfect marketing program to your company’s needs.

GOLF VACATIONS W W W . G O L F VA C A T I O N S M A G . C O M

M A G A Z I N E

P R E F E R R E D S P O N S O R S H I P PA C K A G E I N C L U D E S :

FULL-PAGE AD in digital edition of Golf Vacations Magazine

1 ROTATING VIDEO on www.GolfVacationsMag.com

3

2

eNEWSLETTER SPONSORSHIP banner ad on announcement email to 1,000,000 Golfer’s Inboxes

BANNER ADS on www.GolfVacationsMag.com

4

2010 rates

deadlines materials

net retail rates

Space deadline: the 10th of the month prior to publication.

Materials deadline: the 20th of the month prior to publication.

All rates are 4-color. open rate

3X rate

6X rate

12X rate

Cancellations: must be received by the space reservation deadline of the issue in which to be published.

full pg

1750

1485

1225

965

2/3 pg

1295

1100

895

715

1/2 pg

965

820

675

530

1/3 pg

700

595

490

385

Digital files are preferred for all ads. Mac format QuarkXpress, Photoshop or Illustrator, supplied digitally or on CD. Please include all linked graphics and all fonts (screen & printer). Any ads prepared using PC, Pagemaker, Corel (fonts converted to curves) or any other professionally recognized graphic software must be saved as a composite 300dpi minimum CMYK (or BW) “eps”, “tif”, press ready “pdf” or “jpg” file.

1/6 pg

350

295

245

195

Production contact: Jeff (760) 774-2655, JD@golfvacationsmag.com

2-pg spread 2800

2380

1960

1540

ad size

credit and conditions

banner page rates banner size

Credit may be established once an application has been approved

monthly rate

size

Leaderboard

750

728 x 90

Skyscraper Square Half-Banner

750 500 400

160 x 600 300 x 250 350 x 90

production charges No charge to direct advertisers for straightforward ad composition. Intricate layout and design will be quoted on a per job basis.

Invoices are due and payable at net 15 day terms All advertising must be approved by the publisher.

Publisher reserves the right to refuse any ad for any reason.

Advertisers and their agencies will indemnify, defend, and hold harmless from any claim and all loss, expense or liability arising out of the publication of any advertising copy.

The liability of the publisher for any error or omission or delay for which it may be held generally responsible, shall in no event exceed the cost of the space paid for and occupied by such individual.

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mechanical specs

GOLF VACATIONS GOLF VACATIONS SPRING 2008

www

1/3 V full page

2.375”

Non-Bleed or Live Area 7.5” x 10” Full Bleed 8.75” x 11.25” Trim Size 8.5” x 11”

x 10”

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DESTINATION: KOHLER GOLF WISCONSIN MASTERPIECE ALONG LAKE MICHIGAN

WINTER 2008

VANCOUVER’S COMEX VALLEY

1/3 H

M A G A Z I N E

FIND YOUR RHYTHM AT THE ST. KITTS MARRIOTT RESORT

CALYPSO GOLF BETWEEN TWO OCEANS PLUS:

Marriott Shadow Ridge I Cabo del Sol I Westin Los Cabos

1/6 V

MOUNTAIN VIEW AT DESERT WILLOW

2.375” x 4.875”

GET A PEACEFUL EASY FEELING

PLUS:

Non-Bleed or Live Area 7.5” x 4.875” Bleed 8.75” x 5.5”

GOLF VACATIONS

YEAR-ROUND FUN ON CANADIAN COAST FIND YOUR

4.875” x 4.875”

1/2 H

For information regarding advertising in

2/3 V Non-Bleed or Live Area 4.875” x 10” Bleed 5.5” x 11.25”

CALL Jeff Diaz AT 760-774-2655 or email JD@GolfVacationsMag.com

Soul Of A Bentley I Pack For The Isles I Winter Reading

GOLF VACATIONS MAGAZINE 777 E. Atlantic Avenue, Suite #C2-151 Delray Beach, FL 33483-5360 800-940-7816 • fax 214-889-3667