Sweet Stuff by Terry Ross

SWEETSTUFF

by Terry Ross

Chervo Fashion Apparel

An apparel brand that has been under the radar in the U.S. is making a big splash this spring. With its new Mediterraneo 22 collection, Chervò—a 40-year-old Italian manufacturer of fine sportswear—is not only making its mark with professional tour players but is becoming well known with the golfing public at large.

With its continental flair and styling, Chervò’s newest fashions were inspired by the imagery and wonderment of each season. Inspired by the sights of the Mediterranean, the exclusive collection features limited items for both men and women using cool tones of blue and grey, paired with the brightness of pinks and purples, to tell a unique story.

The men’s collection for Mediterraneo 22 features a European sporty, but full cut that is made of polyester and elastic fabrics that offer a breathable, soft feel that goes with either swinging a golf club or enjoying a meal at the club. Patterned pants and shorts, pale blue mixed with white, lighted quilted vests and fresh new polo shirts highlight this collection—and make it easy to update a resort wardrobe.

For the women’s collection, soft, comfortable fabrics along with vibrant colors highlight the selections. Knee-length bottoms, contrast collared tops, sleeveless fitted dress and functional second layer outerwear are accented with matching belts, visors and hats. The Jlenia Blue Ink Floral and the Jlenia-Zen Mint Floral skirts are standouts.

Chervò is represented around the world of professional golf by players like Kurt Kitayama on the PGA Tour, Jenny Shin on the LGPA Tour and Johannes Veerman on the DP World Tour.

Chervò garments also offer protection from UV rays while providing a cooling effect and ultimate moisture management—with fabrics that are environmentally friendly.

The company notes that one of the biggest challenges in fashion today is to find the right balance between environmental sustainability and style. Since 1982 Chervò has been working towards being the perfect combination of both. Through the development of their innovative, sustainable materials, Chervò’s high-tech fabrics paired with refined details and casual elegance make for unmistakable style.

“Chervò®-TEX epitomizes our philosophy of creativity and innovative manufacturing: this seal represents high-performance garments with sophisticated designs, made from premium raw material,” noted Creative Director and Co-Founder Peter Erlacher.

Chervò has several patented technologies found only in their exclusive collections that incorporate sustainability into luxury. Happy Goose is 100% synthetic and ecological down (down-free) padded with a silky touch and light-weight synthetic flakes, providing features comparable to down filling, which is ecological and crueltyfree. Bio-based Dry Matic® and Bio-based Sunblock® are ecofriendly light-weight fabrics, made with a fiber of vegetable origin that is exceptionally durable and helps improve thermoregulation, protect against UV-Rays and provide odor control.

Chervò also has exclusive certified sealed Eco-Safe garments. Clothing items with this seal guarantee that production is made from fibers subject to surpassing a rigorous impact assessment (LCA - lifecycle impact assessment). This assessment determines the scale of the impact on the environment and the extent of consumption of resources resulting from their production, to ensure maximum respect for the environment.

These are just a few of the many innovative technologies and fabrics Chervò has cultivated over the years and the brand plans to continue developing garments with high-performance functions, details and sustainable values as their main focus for the future.

Founded in Italy in 1982 by brothers Manfred and Peter Erlacher, Chervò designs, manufactures and markets luxury Italian golf and sportswear worldwide. With its global headquarters located east of Milan in Costermano (Verona), Italy, and its U.S. headquarters in North Palm Beach, Florida, Chervò products are available in more than 30 countries worldwide.

Initially, the company was established as a ski brand. In the early 1990’s, Chervò made its debut in the golf industry by combining all-Italian style with highly technical fabrics. Chervò’s philosophy is dedicated to ushering in its Italian roots led by its chic and tech vision, with emphasis on top-quality, eco-friendly and long-lasting apparel that has been guiding the brand for 40 years.

To find out more about Chervò, please visit www.chervousa.com

TecTecTec KLYR Rangefinder

One of the more successful upstarts in the crowded field of golf distance measuring devices, TecTecTec has introduced its latest innovation called KLYR (pronounced clear) --a pocketsized device that is light, 30% smaller than the average rangefinder and loaded with nice features that could make it a top seller.

Besides the compact carrying case, KLYR comes with a belt clip and ball marker that attach to the magnet on the side of the rangefinder—and actually gives you four ways of carrying the device on the course—in the carry bag, attached to the metal bar on your golf cart or the belt clip via the magnet—or simply put it in your pocket. A very nice feature.

SWEETSTUFF

In addition to a noticeably clear viewing scope that is superior to many of its competitors, KLYR has a convenient sliding on/off button for the slope function and target lock vibration. This rangefinder easily locks onto the flagstick, or you can scan an area and get readings on several areas of the course—showing continuous readings for distance. Simplicity and practical design are the keys to KYLR, which was designed for ease of use in mind.

The new KLYR by TecTecTec is offered in three distinct colors: black, white and high-visibility yellow--and comes with a two-year warranty.

TecTecTec was established in 2014 by two brothers from Vannes, France who both happened to be engineers following in their father’s footsteps. Within a brief period, TecTecTec rose to be the #1 Rangefinder on Amazon between 2016-2020, Their model was simple: innovation and precision for a fair price. As the pioneering Rangefinder company to go direct to consumer, they were able to offer new features and technology for half the price as other industry leaders.

In addition to its golf and hunting rangefinder products, TecTecTec also manufactures cameras, drones, projectors, security systems and speakers.

For more information: www.tectectec.com

Nirvana Water

With warmer weather on the horizon, it is time to start thinking about how to stay fresh and safe while on the course with all the demands that the extra heat puts on your body.

Drinking more water is always a healthy and wise choice in warmer weather, but a new company called Nirvana Water has taken water to an entirely new level with its special blend of ingredients into bottled water that promises to boost muscle performance, reduces muscle recovery time and slows degradation of muscle tissue.

HMB is a naturally occurring substance in your body but depletes as you exercise and as you age. Proper levels of HMB increase muscle protein synthesis and decrease muscle protein breakdown.

Nirvana’s HMB-infused water, according to laboratory research, can help to improve muscle performance, slow muscle loss due to age and disease, and decrease the recovery time from muscle injury. HMB (hydroxy methyl butyrate) has been shown to help recovery— and of course drinking water on its own is one of the best health habits there is.

Drinking the Nirvana spring water that has a slightly flavored taste can also aid muscle capacity from exercise and help reduce soreness and loss of energy.

Nirvana has been assisted in developing its HMB-infused spring water by

Dr. Naji Abumrad, a world-renowned scientist and expert on systemic muscle inflammation and muscle wasting. A professor of Surgery at the Vanderbilt University School of Medicine, Dr. Abumrad serves as the Chairman of Nirvana’s Scientific Advisory Board providing expert scientific review and guidance of the development of Nirvana’s infused spring water.

Dr. Abumrad also leads Metabolic Technologies LLC, a research driven company focused on the development of credible, safe and effective nutritional ingredients. His leadership role in Nirvana’s development of a line of wellness-infused bottled water products ensures that each claim of health and wellness benefits are backed by research and scientific evidence.

“My scientific research has found that just 2 to 3 grams of HMB a day can reverse muscle loss and improve muscle wellness,” noted Dr. Abumrad.

Nirvana water can be purchased at select retail outlets and online.

For more information: https://www.nirvanawatersciences.com