In East Longmeadow, Shaker Bowl is an entertainment center for open bowling, galactic bowling and league bowling. It is also a venue for birthday parties, family and corporate events and other special occasions with state-of-the-art scoring system, lighting and sound, arcades, and a cafe that serves breakfast, lunch, dinner and drinks.
Two types of fairs in New England come to mind when I hear the phrase, “fair season.”
The first being the fair I discussed in our July magazine – the Brimfield Antiques Fair.
The second, however, is my favorite type of fair – ones that have midway rides (dangerous, or dangerously fun?), sugary – or fried – treats, bizarre exhibits (butter sculpture, anyone?) and farm animals galore.
While some fairs begin in August, in my mind, September ushers in fair season. Perhaps that is because West Springfield is host to the seventh largest fair in North America –The Big E.
But before I get into a sweet reminiscence about fair-going, I would be remiss if I did not promote our upcoming Go Local Marketplace.
Go Local is hosting our own fair-like event, filled with live music, food trucks, vendors selling their wares, and of course, delicious drinks served up by Brew Practitioners – our hosts for the afternoon.
We at The Reminder have hosted events before – Prime Life Senior Expo, anyone? But this is our first fun-filled outdoor event. We hope you’ll bring your friends and family and join us on Oct. 5 from 1-5 p.m. at Brew Practitioners in East Longmeadow. Get some Go Local swag, swing by some vendor booths, or sit back and relax to acoustic offerings with a beer in hand.
Now – back to matters at hand.
You know the phrase, “That’s my Super Bowl?” It is a metaphor used to express that something is important or significant to a person, like how the Super Bowl is the most important game in football.
Well – the Big E’s media taste event that takes place toward the end of August is MY Super Bowl.
Every year, members of our news team join droves of local media at the Eastern States fairgrounds to taste test all the new foods the Big E will be host to. Then we write about it. It is truly the best day of work every year.
A few highlights:
• V1 Vodka always brings their A-game with a new drink. Last year they shared color changing lemon drop martinis. The prior year they had delicious espresso martinis and dirty shirley’s.
• Ferrindino Maple brought their maple bacon hot dog last year – which many members of our team said was delicious.
• The Storrowton Tavern Soup Shack never disappoints. In 2019, they offered a cheeseburger soup which was to die for. I still talk about it to this day. In 2022, they made chicken pot pie in a bread bowl. It was heavenly. Going to the Soup Shack is a staple for me – especially if it’s a chillier day. The Soup Shack always promises a real meal that is genuinely delicious.
• I would be remiss, though, if I did not mention some of the deep-fried offerings. In 2019 the fair brought deep fried pineapple upside down cake on a stick. A year or two prior to that saw a deep-fried martini. I often wonder how many of those actually sold. And a year or two before that, saw fried butter. Why, you ask? I don’t know.
• I do not often try anything particularly unusual, but one year the news team did go on a quest to try the most bizarre foods of the Big E. This left me trying a smore’s cheeseburger. It had cheese, bacon, marshmallow fluff, chocolate syrup and a graham cracker crumble. I do understand that half the fun is being the organization with the most out-of-the-box food item, but gosh I could not stomach that burger. Too sweet for me – of course – but I know some people liked the combination of sweet and salty.
With family matters going on last fall, I did not get the chance to do any autumn-related activities. No fairs, no pumpkin patches, no apple orchards. Not even a whiff of a fall-scented candle. I’m looking forward to taking to the Big E in September, stopping by a local pumpkin patch to pick the perfect specimen to carve, and heading out to Echo Hill Orchards for some apples – or apple pie moonshine. Most of all, I’m looking forward to slowing down, enjoying the cooler weather and changing leaves.
Have a great month, and thanks for reading!
Payton North, Executive Editor
Payton North EDITOR
Lauren LeBel
CREATIVE
Beth Thurber, Manager
Susan Bartlett . Sophia Kelleher
Leigh Catchepaugh . Lorie Perry
ADVERTISING
Scott Greene, Manager
Jeanette Lee . Lisa Nolan . Roxanne Longtin Miller
Matt Mahaney . Paula Dimauro . Terry O’ Donnell
Evan Marcyoniak . Andy Shaw . Shannon Bliven Paul Poutre
Carolyn Napolitan, Sales Assistant
Curtis Panlilio, Operations Director
Fran Smith, General Manager
For customers of Ain’t Your Average B, the singleingredient and delicious pet treats are like a dream come true. Not only do their pets love them, but the pet parents don’t have to worry about anything dangerous being in the treats. That’s one of the favorite parts of the business for owner Raven Williams.
Williams makes the treats by dehydrating the animal organs that farmers don’t need or sell, such as the livers and hearts of animals like chickens, cows, pigs and turkeys. She sources all her organs from her farm or local butchers within a two-hour radius.
“Nobody really eats that stuff anymore, so I’ll take all of it,” said Williams.
There aren’t really guidelines for such treats, so Williams follows the safety guidelines for beef jerky. The organs go in the oven for 30 to 60 minutes to ensure any potential bacteria has been killed off.
“Once they’ve cooled down and dried to the level I want, they can be stored in jars or in the fridge,” explained Williams. The treats are guaranteed to be good for up to three months, but they can likely last well past that in cooler environments.
Recently, Williams added cat treats to her repertoire and the feedback for those has been overwhelmingly positive. Those are only sold in person but have been selling out at events.
“We have people who have been getting treats every week this summer,” said Williams. During the summer, Ain’t Your Average B has been at the Northampton Farmers Market weekly and appearing at Greenfield and East Longmeadow farmers’ markets. The treats can also be found in the gift shop at Hatfield’s Black Birch Vineyard.
The business concept came about when Williams’ dog Duck wasn’t eating well or taking his medication after major surgery on his right hind leg last year. Williams decided to dehydrate some organ meat she had in the freezer and try that.
“That got him eating and to take the medication, so I dehydrated the rest,” recalled Williams. She then shared with the dogs of her friends and family who all loved them.
“The name had come to me in college,” explained Williams. “I always wanted to run a small business and I’ve just been slowly building it since then.”
Williams will continue to sell the products at local farmers markets and places like the Mattoon Street Arts Festival, as well as on her Etsy shop.
“They are the best treats for your best friends,” said Williams.
COOL STUFF JUST OUTSIDE YOUR DOOR
BRIGHT IDEAS BREWING 109 APREMONT WAY, WESTFIELD, MA WEDNESDAY, SEPTEMBER 4 · 6:30PM - 8:30PM
Pot, prune, and design your very own bonsai tree! Bonsai Bar’s beginner workshops are perfect for you to grab your friends, grab a drink, and come make tiny trees! Their teachers will introduce the core concepts and guide your experience as you learn the fundamental skills and techniques behind the art of bonsai. Tickets are now available on their website and include a tree you pick, a ceramic pot to replant your tree, and two hours of bonsai wisdom. Use the link below to get your ticket now!
https://bonsaibar.com/products/bright-ideasbrewing?variant=41670207930449
MIKE’S MAZE
23 S MAIN STREET, SUNDERLAND, MA SEASON BEGINS SEPTEMBER 6
The circus is coming to Mike’s Maze in Sunderland! They've transformed a cornfield along the banks of the Connecticut River into an 8-acre circus-themed cornival! Come experience what Wired Magazine called “the most elaborate corn maze in America!”— a unique fall attraction that’s guaranteed to entertain and delight tiny tots and their adult ringmasters alike. Come one, come all — the season begins September 6th!
For more information: www.mikesmaze.com/2024-join-the-circus/
ICC’S IRISH HOUSE RESTAURANT AND TRINITY PUB 429 MORGAN ROAD, WEST SPRINGFIELD, MA MONDAY, SEPTEMBER 16 · 6PM - 8PM
The Irish Cultural Center invites you to a special evening with Éilís Kennedy, National Award-Winning Irish singer/ songwriter, and guitarist Adam Hendey. This intimate acoustic performance will showcase the talents of one of Ireland’s most celebrated folk singers. All the way from the shores of Dingle, Co. Kerry to West Springfield. Doors open at 4:30 pm. Food and drinks will be available for purchase Guests are encouraged to arrive early if ordering food. (tickets required)
For more information call 413-342-4358 or visit: www.irishcenterwne.org/events
We began this business rooted in Connecticut’s rich heritage in the furniture-making industry, aiming to revive heirloomquality craftsmanship in the region. Our unique blend of passion, meticulous attention to detail, and dedication to every piece sets us apart. By collaborating with an interior designer, we offer customized solutions that reflect our clients’ visions. Inspired by traditional Shaker craftsmanship, we use premium woods, ensuring both durability and timeless beauty.
We are deeply vested in our community. Following retirement as a Lieutenant Colonel in the US Army with 25 years of service, and having been a volunteer firefighter in Broad Brook since 2006, I bring a commitment to community; and the values that shape every piece we create reflect pride in both our work and our region. As a service-disabled & veteran owned business we are excited to be part of continuing Connecticut’s furniture making legacy.
People should choose us because we combine a deep respect for craftsmanship with a commitment to creating bespoke furniture that stands the test of time. Our dedication to quality ensures that each piece is not only beautiful but also built to last. We work closely with our clients to ensure their individual style and needs are reflected in every detail, making our custom furniture an investment in both functionality and aesthetic value.
Holyoke has a new smoothie and juice bar that recently opened at 331 High St. called Holyoke Nutrition, offering meal replacement protein shakes, energy boosting teas, protein packed oatmeal, protein snacks and brand-new protein chips.
Owner Jazmin Sanchez said, “We even pack them in dry kits to be consumed on the go. Great for work, vacations or whenever you are on the go. Just add water, ice and blend or shake and enjoy.”
In addition, Holyoke Nutrition has kids’ shakes and refreshers, and offers Zumba workouts every Monday and Wednesday at 5:30 p.m. The cost is $10 per class. Their best shakes include 21 vitamins and minerals as well as providing consumers 24 grams of protein — no more than 200 calories. Most popular on the menu are strawberry cheesecake, almond joy and chunky monkey, however, there are more than 15 flavors to choose from.
Their teas come in over 25 flavors and contain 85-160 milligrams of caffeine to boost energy levels and accelerate metabolism. It is also an antioxidant and protects against free radicals’ damage.
“They are low calorie, refreshing, and so much more,” Sanchez added. The shop favorite is the Puerto Rico Mega Tea with additional collagen and fiber, flavored with passion fruit and tropical fruit punch topped with fresh
fruits.
Since the grand opening on April 20, Sanchez said, “It’s been a great turnout. It’s just getting better and better and the word is getting out.”
She continued, “We are on social media, Facebook and Instagram so people are following us there. They’re coming and they’re telling their friends and family. Everyone is showing up for us and we’re really appreciative of their support.”
Sanchez’s vision was to provide the city of Holyoke with a nutritional choice and a healthier option.
“Holyoke is coming up and it’s rising,” said Sanchez. “There are so many other new businesses opening and it’s getting a second chance. I wanted to partake in any positivity to this community.”
She went on to say, “I grew up in Western Mass. I’m a Springfield girl, but Holyoke is a step away and I felt that I could help. We want to bring nutrition and a clean option to everyone in this community.”
Southampton resident Maheen Labrie enjoys the orange drink that Sanchez makes and is hoping to try everything on the menu one by one, especially the chocolate shake.
“Jazmin is always working hard to promote her business and coming up with new recipes and drink ideas,” Labrie said. “I love that many of the drinks have protein as I
struggle to have enough protein in my daily food intake, and it helps to have protein included in the drinks.”
Giselle Caraballo, who works as the front office manager at Arminder Singh MD PC in Springfield heard about Holyoke Nutrition through Facebook. One day she was looking for ways to increase her protein intake and energy level when she saw Holyoke Nutrition was close to home. She stopped on the same day and has been hooked ever since. Caraballo purchases a variety of flavors each week, but her favorite shake is the Snickers, and she loves the passion fruit tea.
“Holyoke Nutrition is a hidden gem,” said Caraballo. “Jazmin is very inviting and caring. She is knowledgeable, resourceful, and willing to share how she makes it all work. She even dry preps the teas, shakes and oatmeal for the week for me. I can buy in advance, and each day, just add water and I am not worried about skipping a meal or snack, while staying hydrated.”
She continued, “Holyoke Nutrition has benefited me with meeting other women looking to be healthier. I have lost weight. My energy level has improved, and I am more motivated to keep self-improving. With obesity being a public health concern, Holyoke Nutrition offers delicious, yet nutritious drinks to the community.”
Currently, Sanchez’s goals are to grow the clientele and spread the word about Holyoke Nutrition. Her hope for the future is to grow and build a strong, healthy community relationship where people young and old can relate to her humble beginnings and see in her a positive role model.
“This business is going to thrive,” said Sanchez. “It’s so rewarding to be able to provide a nutritional smoothie to someone and knowing that they’re going to be consuming something that’s going to benefit their health and well-being. We hope to grow and bring this to as many people as possible.”
HOLYOKE NUTRITION IS LOCATED AT 331 HIGH ST, HOLYOKE, MA. OPEN MONDAY THROUGH FRIDAY, 9 A.M. TO 3 P.M. AND SATURDAYS FROM 9 A.M. TO 2 P.M.
FOR QUESTIONS
CALL 413-322-8108.
! LAUREN LEBEL
In preparation for the inaugural Go Local Marketplace, Reminder Publishing is currently seeking interested vendors.
Every month, Reminder Publishing’s Go Local magazine features a variety of businesses across Western Massachusetts and northern Connecticut. For the first time, over 20 vendors will gather at the Go Local Marketplace to showcase and sell their goods to readers near and far.
The event — set to take place on Saturday, Oct. 5, from 1-5 p.m. at Brew Practitioners, 45 Baldwin St., East Longmeadow — will feature food trucks, live music and more for all to enjoy.
Reminder Publishing Sales Manager Scott Greene said, “People should attend to experience the best of Go Local magazine in person. For the last decade, Go Local has been all about the stories, the local businesses and our wonderful advertisers, all spotlighted on the pages of the magazine. Now, for the first time, we’re bringing it on the
road and presenting the Go Local Marketplace ... Think of an outdoor vendor fair with some of the best local businesses on display.”
For Greene, he shared that he is most excited to see which businesses take advantage of this “unique opportunity” to showcase their brands and products.
“It might be something they’ve not had a chance to do before in public outside of their own store/restaurant/establishment,” he said.
From 1-3 p.m., Yves LeBel – Flying Solo will take the stage, followed by Lauren Fleit Music from 3-5 p.m.
On the food front, Dev’s Mac N Eats will be serving delicious bites. At press time, additional food trucks slated to be at the marketplace were not finalized, however, Greene assured that attendees can expect some “added event flavor.”
In East Longmeadow, Shaker Bowl is an entertainment center for open bowling, galactic bowling and league bowling. It is also a venue for birthday parties, family and corporate events and other special occasions with state-of-the-art scoring system, lighting and sound, arcades, and a cafe that serves breakfast, lunch, dinner and drinks.
General Manager Justin Godfrey said, “Our main goal is making sure everyone is having a good time and having a memorable experience and want to come back.”
He continued, “We really strive to give guests the best experience. It’s an outlet for families to come, play a sport and interact with one another.”
Godfrey has been the manager at Shaker Bowl for 23 years. Bowling is something he’s passionate about and always saw himself in some aspect in the bowling industry. Growing up, Godfrey wanted to be a professional bowler and when he was in high school, he worked at a bowling center in New York.
The first time Godfrey heard about Shaker Bowl was when he applied to be assistant manager. When he walked in the doors, he thought that this was somewhere he could
see myself working.
“I really enjoyed bowling and thought it would be great if I had a job doing something that I’m passionate about,” Godfrey said. “What drives my passion is seeing what the future holds for the bowling business. The industry has really shifted during my tenure. We are seeing most successful bowling centers transform into entertainment centers. Some of the areas we have improved upon are elevating our food offerings, additional arcade games, new sound system, and interactive lighting. The idea is to give our guests the best bowling experience.”
Last year, Shaker Bowl transitioned with a new ownership team that are local members of the East Longmeadow community and celebrated their one-year anniversary on July 13.
Director of HR/Finance Kimberly Oliveri grew up in East Longmeadow, and as a child, had birthday parties at Shaker Bowl. She and her brother Adam were a part of a family league for years at Shaker Bowl. When the opportunity arose and her brother purchased it, they were looking for somebody to be hands-on and a representative of the ownership team, so she was asked to step into that role.
As a representative of the ownership team, Oliveri is hands-on in the center with the day-to-day operations. She works alongside Godfrey to make sure everything is running smoothly, and their customers are having an enjoyable experience. She meets with the ownership team regularly to discuss the center and what they can do to improve the experience for every customer.
“W hen Shaker Bowl was purchased in July of 2023, it needed some TLC,” said Oliveri. “The new ownership team jumped right in by creating an arcade room, bringing back the birthday party room, obtaining a full liquor license along with purchasing the brand-new scoring system, lighting and sound systems.” She continued, “I love opening my office door and hearing the laughter from the lanes. I love seeing the interaction between our employees and the guests and the families and friends spending quality time together.”
George Menard, one of the supervisors at Shaker Bowl, has been working there for a year but has known about Shaker Bowl since he was a child, and it has been his main place of bowling. For him, the best part is the staff and the people that come in to bowl.
“Being there a year now, I’ve had regulars that I’ve seen almost every week or every other week,” Menard said. “That aspect of the job has been something I never really expected to love so much. I love seeing people come in and hearing about what’s going on in their lives. Overall, it’s a positive social experience.”
Hampden resident Deb LaRose has been a customer at Shaker Bowl for 10 years. She bowls in two summer leagues: Hammer Match Play Doubles and Texas Roadhouse Mixed. In the fall, she bowls in the Shaker Independent and the Hollmark Classic leagues. What makes Shaker Bowl unique to her is the people. “They have really good people working there,” said LaRose. “You get to know the staff, they’re very personable and helpful. Their accommodating is the best. They care about the people.”
Currently, the team is focusing on making some upgrades to the center with as little disruption as possible for their patrons and their leagues. Their future goal is to continue the tradition of Shaker Bowl in the community providing a fun, safe, family-friendly center where generations continue to come to bowl.
SHAKER BOWL IS AT 168 SHAKER RD. HOURS OF OPERATION ARE MONDAY AND TUESDAY FROM 11 A.M. TO 11 P.M., WEDNESDAY AND THURSDAY FROM 9 A.M. TO 11 P.M., FRIDAYS FROM 11 A.M. TO MIDNIGHT, SATURDAYS FROM 9 A.M. TO MIDNIGHT AND SUNDAYS FROM 9 A.M. TO 11 P.M. VISIT THEIR WEBSITE AT SHAKERBOWL.COM. THE BEST WAY TO REACH SHAKER BOWL IS TO CALL THE MAIN NUMBER, 413-525-7198. FOR EVENTS AND PARTIES, CONTACT THEIR EVENT PLANNER AT EVENTS@SHAKERBOWL.COM.
Are you passionate about early childhood education and eager to make a lasting impact on young lives? If so, Roots Learning Center wants YOU! We’re on the lookout for enthusiastic and dedicated Full-Time EEC Certified Teachers to join our team!!
WHO WE ARE:
Roots Learning Center is a vibrant and nurturing place where young minds flourish. Located in Western Massachusetts, we offer state-of-the-art facilities and a warm, welcoming environment. With four locations—two in Westfield, and one each in Easthampton and East Longmeadow— we’re dedicated to fostering creativity, curiosity, and a love for learning!.
WE’RE HIRING FOR:
Westfield:
Full-Time EEC Certified Infant and Toddler Teachers
Full-Time EEC Certified Preschool Teachers
Part-Time Floating Break Position
Easthampton:
Full-Time EEC Certified Infant Teacher
Full-Time EEC Certified Toddler Teacher
Part-Time Floating Break Position
East Longmeadow:
Full-Time Assistant Director (9-5:30pm)
Full-Time EEC Certified Infant Toddler Teacher
Full-Time EEC Certified Preschool Teacher
Part-Time Floating Break Position
WHY ROOTS LEARNING CENTER:
Innovative Learning Spaces: Our classrooms are designed to spark imagination and creativity. Supportive Community: Be part of a team that values collaboration and continuous growth. Endless Learning Opportunities: We offer professional development to help you shine even brighter.
Top-Notch Facilities: Work in an inspiring, modern environment that’s built for success.
WHAT WE’RE LOOKING FOR:
• EEC Certified Teachers who are passionate, energetic, and ready to inspire young minds.
• Educators who can whip up engaging and developmentally appropriate lesson plans.
• Team players who thrive in a collaborative environment and build strong relationships with families.
• Professionals dedicated to creating a positive, inclusive, and safe learning space.
PERKS AND BENEFITS:
• Competitive pay based on your awesome qualifications and experience.
• Health and dental insurance to keep you smiling.
• Paid vacation and holidays—because you deserve it!
• Growth opportunities within our expanding company.
• A fun, dynamic work culture where your ideas are valued.
HOW TO JOIN OUR AMAZING TEAM:
Ready to embark on an exciting adventure with Roots Learning Center? Send your resume and a brief cover letter to Becky@rootslearningcenter.com. Don’t forget to specify the location and position you’re interested in!
Let’s Grow Together—Apply Today!
Whether you’re a seasoned photographer or just snapping away with your smartphone, your photos could grace the pages of our magazine and be seen by thousands!
We want YOUR photos to showcase the beauty of our community. From lively street scenes to peaceful parks, every shot counts. Share your perspective and be part of something special.
Submission is simple – post your photo on your Instagram account and use the #GoLocalPhotos.
If your photo is selected for publication, your Instagram handle will be featured, giving photo credit.
1 Banana
1 Cup Oats
1 Cup Milk (Almond, Oat, etc.)
1 tbsp. sugar
1 tsp. vanilla
Pinch of salt
Mix together oats, milk, vanilla, and salt. Stir to combine. Let sit overnight in the fridge.
Slice your banana in half and add sugar to the cut side, broil for 2-3 minutes.
Top oats with banana and your choice of toppings — delicious with a little bit of peanut butter and cacao nibs!
Recipe makes 2 servings.
Enjoy!
in/Win, located in the heart of downtown Easthampton, is a different kind of gift shop where, quite literally, everyone wins.
“The name Win/Win came to me as a concept because of what we do within the community by supporting local, marginalized artists and doing mutual aid raising money for important causes,” Jay Weingarten said about their queer-owned shop.
“Win/Win is a fun thing with people feeling positive about winning, have a winning attitude, and being involved in a world and environment where everyone can win. Our customers win by being able to purchase some really cool objects, our artists are winning because they are getting paid for their art, and important causes are winning because of our donations to the good work that they do for others. It’s our ethos,” Weingarten added.
An insurance appraiser by trade who works for a local insurance company in Easthampton, Weingarten, has organized many local artist markets in the past and has even run and owned a few galleries in Northampton, Holyoke, and Easthampton. They attended Hampshire College and later graduate school at the University of Massachusetts Amherst to study poetry.
“So, my experience is well-suited to run an art consignment shop,” Weingarten said.
The shop owner noted the idea to open Win/Win had been long in coming.
“After putting so many pop-up markets, I was ready to have my own personal space where I could showcase some of these artists. I’m talking about artists who are queer, people of color, and those with just weird objects not so much represented in the current art consignment scene. So, I created a space for artists to showcase their weird, unique, interesting works,” Weingarten said.
“There are certain challenges to being a queer-owned business beyond basic discrimination. Sometimes, nonLGBTQ folk feel uncomfortable shopping in queer-run places because they feel it’s not for them, but we very much welcome them, and certainly, a number of our artists identify as straight,” they added.
Some of the art in Win/Win has been created specifically for the store.
“These are artists who feel they now have a reason to create again. They may have had some great ideas about things they wanted to make, but no reason or impetus to do so for the lack of spaces to sell their creations, which some labeled as unconventional to sell. But now, with Win/Win they know they have a welcoming environment to showcase them,” Weingarten shared.
Among the unique — and they are unique — treasures
to be found in the store include jewelry, ceramics, handmade clothing, home décor, pocketbooks, candles, books and zines, handwoven water bottle holders, items made by children such as stickers and zines, and so much more.
The store’s slogan found on their website is “fantastic goods and good luck.”
“Our theme of win-win in the shop extends to the word lucky, and customers will find lucky-themed objects as part of what we sell, such as earrings with certain crystals like citrine, green aventurine and pyrite which support happiness and prosperity, homemade painted pants that the artist calls luckies instead of dickies, and a lotto scratcher that I make that has an Amazonite on it which is called a gambler’s stone,” Weingarten said.
The shop also carries a line of herbal products made with herbs that are claimed to have winning properties.
“I make a Winning Spray infused with essential oils and more designed to bring the user luck, and we also sell Winning Soap and winning Bath Powder from Ethereal Hive Crafts, and I am working on making incense with herbs that have winning properties or that bring abundance and
good luck. We also sell money-attracting products made by Money Witch,” Weingarten said.
But while Weingarten and some of the artists in the shop refer to the weird nature of what they are selling, everything is beautiful in its own way and many could be found in other shops, there is some downright weird stuff.
There are pocketbooks made from plush animals, mugs with lips and eyeballs, handbags printed with naked body art, laminated bookmarks made from found candy wrappers like Skittles, M&Ms, Reese’s Peanut Butter Cups, and Mounds, unusual candles, exaggerated jewelry such as a necklace made of cigarette beads, strange hand-made stuffed creatures, finger spoons, and more off-the-wall stuff.
Bobbie Shuster, a multidisciplinary trans artist who lives in Easthampton, is just one of the many underrepresented artists whose art can be found in Win/Win.
“I have known Jay as a friend in the wider queer community after first becoming a fan of their work as a poet, and have grown closer to them as a friend in the last few years. Jay is immensely talented. I was excited to hear that Jay
would be opening a store that would feature local queer and trans artists. Jay asked me if I would be interested in selling my music cassettes and then later my jewelry as I began making necklaces and bracelets,” Shuster said.
The ar tist creates intricate necklaces and bracelets with “lots of little beads.”
“I have no plan when I sit down to create, I just let the beads go where they go. I sometimes use little lizardshaped beads which I incorporate into some of my jewelry, or just plain weird beads that I find. Sometimes I even cut up old costume jewelry to add to my creations.,” Shuster said, who also makes their own Croakies, strings which hold your eyeglasses.
While Shuster is focusing more on their jewelry today, Win/Win is selling their cassette tapes — for those who still own a cassette player — which Shuster describes as “ambient-leaning dream pop in the vein of Enya, Brian Eno and Perfume Genius.”
“I released these tapes a number of years ago with a small Greenfield record label called ‘Flower Sun.’ You can also hear my music on Spotify and iTunes. It can be very
dreamy and meditative,” Shuster said about using an electric guitar, small synthesizer, and voice slightly manipulated and looped in layers to create the unique sound.
“I think it is cool that Jay is showcasing very unique artists with interesting points of view. Sometimes these things are very cooky, but that are always awesome in a big way. And my stuff is perfect for the store,” Shuster added.
Much of what is sold in the store is priced on a sliding scale which further supports the win-win nature of the shop.
“Our goal is to sell our goods at prices that are acceptable to the artists and can be affordable and accessible to those who don’t have as much money to spend, with the idea of being able to move these items into the community and bringing more awareness to the artist. For example, one of the stuffed animal purses has a price tag of $70 to $100. You can pay $70 if that is all you can afford, or up to $100 if you want to further support the artist,” Weingarten said.
Visitors to the shop will also find a small corner in Win/ Win of curated vintage clothing and objects.
“Our angle on vintage is unique as opposed to other places that might have some very serious vintage sellers with very high-priced items. What we are talking about at Win/Win are some really cool items from someone’s personal collection that they are willing to part with such as frames, antique creamers, glassware, brass mirrors, and other unique household objects,” Weingarten shared.
Continuing the shop’s mission to assist marginalized people, Win/Win hosts a monthly raffle to donate to the mutual aid effort that the store is currently supporting.
“We have been supporting QUIC which is a direct mutual aid organization in their efforts to relocate Ugandans, specifically those LGBTQ+ who face violence and imprisonment after the country passed anti-LGBTQ+ laws back around 2013,” Weingarten said.
“The way it works is that after making a donation, you spin a wheel in the store, which indicates how many tickets you will receive toward winning a raffle basket of goods from artist vendors and my own Win/Win products,” Weingarten added.
Weingarten also uses their experience in and knowledge of the arts market to consult with the artists represented in the store who need assistance in how to further market their products. They coach their artists in such areas as tax deductions, bookkeeping and self-promotion.
If you are an amateur or professional artist who wants your works of art seen and purchased, either on commission to the store or wholesale, there is a vendor/artist inquiry form on the Win/Win website. The application form comes with several admonitions including “We are open to wares we are not currently selling,” “We are looking for innovative and interesting items that show character (we like weird) and also make great gifts,” and “Please try to visit the shop before sending your inquiry so you can get a feel for what we sell.”
“I invite everyone to stop into the store to see our weird wares, relax for a bit on our couch and talk with others, sometimes an artist who might be in the store. We also have tarot readings,” Weingarten said. “The tarot readings are done by Amber Rounds, a local reader and astrologer. People come in with questions about what direction they should take their lives in and get some guidance around that.”
LOCATED AT 2 PINE ST. IN EASTHAMPTON, WIN/WIN IS OPEN THURSDAY AND FRIDAY FROM 4-7 P.M., SATURDAY FROM 1-7 P.M., AND SUNDAY NOON TO 6 P.M. IF YOU PLAN ON VISITING ON SUNDAY, NOTE THAT FROM NOON TO 1 P.M. IS A MASKS REQUIRED HOUR. THE STORE IS WHEELCHAIR ACCESSIBLE AND THEY HAVE A FREE PARKING LOT.
We have a nice selection of native fruits and vegetables, honey, and maple products. We also have CT made pies and breads as well as our own in store made apple cider donuts. We carry many other food items such as jams, sauces, bread mixes, pickled vegetables and much more. We also have some unique items made by local crafters. SUMMER STORE HOURS: 9am-6pm EVERY DAY
BETH THURBER
860-308-6804
iridescence-llc.square.site irdescencellcowner@gmail.com llc.iridescence iridescencellc111 iridescencellc
TEST YOUR KNOWLEDGE - NO GOOGLING!
DIE HARD 4 (LIVE FREE OR DIE HARD) TAKES PLACE OVER WHAT HOLIDAY?
[A] Independence Day
[B] New Year’s
[C] Christmas
[D] Thanksgiving
WHICH CITY HAS SPORTS TEAMS NAMED THE LIONS, TIGERS & RED WINGS?
[A] Toronto
[B] Dallas
[C] Detroit
[D] Miami
WHAT IS 2024 IN ROMAN NUMERALS?
[A] MMXXIV
[B] CCXXIIII
[C] MMCCIV
[D] LLXXIV
WHICH STATE WAS THE FIRST TO PASS A LAW RECOGNIZING LABOR DAY (1887)?
[A] Ohio
[B] Massachusetts
[C] New York
[D] Oregon
[D] Golfer who doesn’t make the tournament cut WHAT IS A “SCRATCH GOLFER?”
[A] Golfer who averages one bogey per hole
[B] Golfer who misses the ball
[C] Golfer with a zero handicap
WHAT IS THE NORTHERNMOST COUNTRY IN EUROPE?
[A] Norway
[B] Sweden
[C] Finland
[D] Denmark
WHAT ARE THE NAMES OF THE TWO MOONS OF MARS?
[A] Rhea & Gannymede
[B] Miranda & Atlas
[C] Triton & Oberon
[D] Phobos & Deimos
NAME THE NOODLE...
[A] Farfalle
[B] Cavatappi
[C] Rigatoni
[D] Fusilli
ABOUT HOW MANY TIMES CAN A HUMMINGBIRD FLAP ITS WINGS PER SECOND?
[A] 320
[B] 160
[C] 80
[D] 20
56 EGYPT ROAD · SOMERS, CT 4TOWNFAIR.COM
September 12-15. Dating back to 1838, this local tradition is a celebration of the rich agricultural heritage of Ellington, Enfield, Somers and East Windsor. Good ‘ol fashioned competitions include livestock, produce, crafts, horse shows and more! Enjoy pulls, parades, music & food vendors.
THE APPLE PLACE 540 SOMERS RD. EAST LONGMEADOW, MA
THEAPPLEPLACE.NET
September 21. Featuring local artisans, award winning bakery (including their famous cider donuts), locally made ice cream, corn maze, live music, locally sourced products including their very own apple cider and apples!
HERITAGE PARK AND WITT FARM
2 STAFFORD STREET STAFFORD SPRINGS, CT STAFFORDAG.COM
September 7-8. Hosted by the Stafford Agricultural Commission, Farm Day features agricultural displays, kids’ activities, entertainment, animal and farm exhibits, and more! Learn about the local food community, and experience the togetherness fostered by small-town agriculture.
TOWN GREEN · SUFFIELD, CT SUFFIELDONTHEGREEN.ORG
September 7-8, 2024. Learn about scouting, churches, school groups, local businesses, clubs, town emergency services and much more. Food vendors and bands on the South Green. Bounce houses & children’s entertainment on the North Green. The craft fair is located on the Middle Green.
75 BROOKFIELD STREET SOUTH WINDSOR, CT SWAPPLEFEST.COM
October 5. Fun for everyone! Enjoy their signature apple pie, 100 vendors & food trucks, live music/dancers, free kids’ activities & more! Please bring a non-perishable donation for the South Windsor Food Bank if you are able.
THREE COUNTY FAIRGROUNDS NORTHAMPTON, MA
PARADISECITYARTS.COM
October 12-14. This event is New England’s most exciting and prestigious show of fine and functional art with an indoor-outdoor feel – 3 airy buildings and outdoor space. The dining tent offers great food prepared by locally acclaimed restaurants.
WESTFIELD MIDDLE SCHOOL ATHLETIC FIELDS WESTFIELD, MA WESTFIELDONWEEKENDS.COM
October 19, 2024. Enjoy a day of pumpkin carving and decorating, Trunk or Treat, all-day performances, Big Rig Rally, craft and local vendors, kids’ activities, food trucks and more! WOW will also present its fourth drive-by tour of Haunted Houses from October 19 through 31.
