• REVIJA SLOVENSKE INDUSTRIJE SRE»ANJ • SLOVENIAN MEETINGS INDUSTRY MAGAZINE • LETNIK II 2008, VOLUME II 2008 • ISSN Številka: 1854-9292 •
2008
URADNO GLASILO ZAVODA KONGRESNO-TURISTI»NI URAD • OFFICAL MAGAZINE OF THE SLOVENIAN CONVENTION BUREAU
REASONS FOR ADVERTISING IN 2008 In their broadest meanings, congress and business tourism are the fastest growing activities in Slovene tourism. Companies are aware more than ever that these events are the most important tools of market communication. In order to communicate safely with potential customers, in 2008 the Kongres magazine will also help you with this. The target audience is clearly defined. In 2008 we will present you with up-to-date news, topics and views in the field of business tourism, as well as any special offers. Besides quality reading, the magazine is a great medium for promoting your range of products and services in the field of business tourism. We will continue to send it to more than 4,000 addresses of your potential buyers (domestic and foreign) who have expressed an interests in the Slovene and wider regional congress offering. By advertising in the Kongres magazine, you will reach a select target audience at the most attractive prices and increase your reputation and the value of your trademark.
Our readers are your readers from the following target audiences: • • • • • • • • •
key decision makers on the union market in Slovenia and the wider region; key decision makers on the corporate market in Slovenia and the wider region; public institutions that organize events and meetings; members of the Slovenian Convention Bureau and the tourist economy; specialized incentives and PCO agencies in Europe; specialized groups and agencies for business tourism; stands visitors at specialized stock markets, IMEX, EIBTM, EMIF, embassies, tourist consulates, STO, hotels and the more important convention organizers; key events organizers and providers of convention capacities in SE Europe.
We think that the most important reasons for working with the Kongres magazine are: • • • • • • • •
the magazine is an official gazette of the Slovenian Convention Bureau, the magazine is bilingual (Slovene and English), the complete circulation is sent and distributed to your potential buyers, you can reach carefully chosen international buyers that organize or influence decision making concerning international meetings; recipients of the Kongres magazine decide on events organization, besides the recipients, the magazine is also read by other decision makers in companies, we will also develop a website in 2008, which will enable even more interactive participation with your customers, the Kongres magazine is a media partner of key stock markets and organizations in the field of business tourism (EIBTM, IMEX, MPI, ICCA).
Special discount for an early advertising space order: We will give you a special 20 % discount on the prices quoted if you place an order for an advertisement for 2008 by 15 January 2008.
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EDITORIAL CALENDER 2008 NUMBER MAIN THEMES
PRESENT ATION OF SPECIAL OFFERS
SPECIAL REPOR TS
ADDITION AL DISTRIBUTION
DATE OF ADVERT. RESERVATION
DATE OF ADVERT. PLACEMENT
JANUARY SIMEX Vol 2, no. 1 Special volume at SIMEX event
Presentation of the whole Slovenian convention offer
EIBTM
SIMEX 2008
5 January 2008
15 January 2008
• incentives, ideas • events in nature
SIMEX 2008 CONFEX 2008
IMEX 2008 MPI PEC 2008
15 February 2008 28 February2008
MARCH Vol 2, no. 2
GREEN MEETINGS • ecological standards • the planning of ecological convention centres • measuring the profitability of green meetings • invest. in the green meetings
JUNE CULINARY ART AND MEETINGS Vol 2, no. 3 • catering trends • special event places IMEX 2008 15 May 2008 • luxury event places • the Goriπka region • wine offer of the region • new destinations in the region SEPTEMBER Vol 2, no. 4
PEOPLE AND MEETINGS • congress ambassadors of 07 • innovativeness in congress industry • the future of virtual events • security in meetings • Measuring profitability of congress events
NOVEMBER Vol 2, no. 5
REGIONS AND MEETINGS • the challenges and advantages of less known regions • the congress industry and sustainable development • the cooperation of the offerers in the region • the role of cultural - historical factors in choosing a destination
• teambuilding • training offers • small convention centres • new destinations in the region
MPI PEC 2008
31 July 2008
31.May 2008
31 August 2008
• the best convention ICCA 2008 EIBTM 2008 15 Sept. 2008 30 Sept. 2008 destinations in the region • regional convention bureaus
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ADVERTISING PRICE LIST 2008
NOVELTIES 2008 PROMOTIONAL EDITORIAL ARTICLES ”ADVERTORIAL” If you want to tell our readers even more, we offer the possibility of editorial promotional contributions, which are a part of the magazine. The price of advertising space for promotional contributions is the same as for an advertisement. Promotional articles must be additionally marked as an advertisement or promotional message. Advertisement design and the writing of promotional texts are charged separately, in the amount of 10 % of the advertising space value. ADVERTISING SUPPLEMENTS In 2008 we will continue to publish special supplements to present your offers. It is the most efficient way to present your offer in detail. An advertising supplement is sent to the entire distribution list of the Kongres magazine. The supplement is compiled by a group of independent authors who participate closely with the orderer. Conditions for issuing the supplement are: • • • •
a size of at least 8 pages a size of at least 6 editorial pages (advertorial) the cover page is designed in line with the overall graphic image of the Kongres magazine We ensure 2000 additional copies for your promotional needs.
A special offer is available for advertising supplements,. SPONSORED QUESTIONNAIRE FOR READERS By agreement, we can publish a sponsored questionnaire for magazine readers, which we formulate together with you and which is connected to the sponsor’s activities. The readers complete the questionnaire and the information gathered can be valuable source of marketing information for the orderer. We recommend using award questions in the sponsored questionnaire. ADVERTISEMENT ON THE WEBSITE (from April 2008) From April 2008 we will have a website for the Kongres magazine. You can get the prices for advertisements in the magazine editorship. THE REPRODUCTION OF CONTRIBUTIONS Reproduction publications of individual contributions are charged separately. Please contact the magazine editors for the details. OTHER OFFERS By special arrangement, we offer the following advertising possibilities: • promotional magazine covers • direct marketing promotions to the address base of the Kongres magazine
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CATALOGUE OF THE CONVENTION OFFER IN THE ALPE ADRIA REGION In 2008, a catalogue of the convention offer of the Alpe Adria region will be published as a novelty. We want to present the convention offer of the Alpe Adria region as a whole to the widest international public we can. We will select only the best offerers who meet international standards. The catalogue will probably be issued in June with a circulation of 7,000 copies. With this catalogue, you can reach carefully selected buyers who organize and influence decision making concerning international meetings. Event centres and offerers will be organised alphabetically, thematically according to their fields of activities and geographically according to countries. In this way the catalogue will represent a “one stop shop” for all key decision makers. We have prepared a special advertising pack for advertising in the catalogue. In order to present your offer to foreign events organizers in as much detail as possible, we offer you, besides classic advertisements, the possibility of creating a presentational visiting card where we will describe your range of products or services and their basic characteristics schematically (i.e. disposable capacities, the size of convention halls, additional equipment and services). PRESENTATIONAL VISITING CARDS: Basic visiting card Visiting card dimensions: Width: 171 mm Height: 55 mm Number of characters: 200 Compulsory elements to be presented are the company’s logo, a short description in English and Slovene, and two high resolution photographs. Price: 550 € Enlarged visiting card with an efficiency chart Visiting card dimensions: Width: 171 mm Height: 126.5 mm Number of characters: 500 Compulsory elements to be presented are the company’s logo, a short description in English and Slovene, an overview of convention capacities, and two high resolution photographs. Price: 650 €
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GENERAL INFORMATION ABOUT THE MAGAZINE Editor in Chief:
Gorazd »ad
Executive editor:
Jakica Jesih
Editorial board:
Christer Carlsson Tony Carey Gorazd »ad Petra »uk Miha KovaËiË Tina Možina SreËo PeterliË Tatjana RadoviË Maja Vidergar
Circulation:
5.000 izvodov
Total circulation:
25.000 izvodov
Issue dates:
Marec Junij September November
Readers structure Economic-business sector Unions Agencies Public sector Other ISSN number:
75 % 10 % 5% 5% 5% 1854-9292
Technical specifications for advertisements: • Raster: 175 lpi or 70 l/cm • Bleed: for advertisements at 1/1 p. (210 x 297 mm) 5 mm of bleed must be added. • Advertisement preparation (for MAC or PC) in the format: .PDF • (COMPOSITE, resolution 2540 dpi, frequency 175) • .JPG (maximum quality 10-12, CMYK 300 dpi at size 1:1) • .TIF (CMYK 300 dpi at size 1:1) • .EPS (CMYK 300 dpi at size 1:1) • .AI (with pictures included, CMYK 300 dpi at size 1:1, text should be vectored or fonts should be enclosed) ALL ADVERTISEMENT MUST BE BILINGUAL (Slovene/English)!
Slovenian meetings industry magazine EDITORIAL BOARD GO.MICE d.o.o. Štihova ulica 4 1000 Ljubljana, Slovenia Tel: +386 (0)1 430 51 03 Fax: +386 (0)1 430 51 04 Email address: kongres@go-mice.eu
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ADVERTISING SPACE PRICE LIST 2008 ADVERTISING SPACE PRICE LIST A dimension (171 x 258mm) - 1/1 (inside) A-1 dime. (210 x 297 mm) - 1/1 (page 2 or 3 of the cover) A-1 dime. (210 x 297 mm) - 1/1 (page 4 of the cover) B dimension (54.5 x 126 mm) C dimension (112.5 x 126.5 mm) D dimension (171 x 126.5 mm) E dimension (171 x 82.5 mm) F dimension (54.5 x 216 mm) G dimension (112.5 x 216 mm) H dimension (54.5 x 258 mm) I dimension (112.5 x 258 mm) Visiting card for members KU (83.5 x 55 mm) Visiting card of the Kongres magazine in Slovenia Times (171 X 55 mm)
1.490 € 1.759 € 2.300 € 390 € 690 € 820 € 690 € 570 € 750 € 690 € 820 € 150 € 290 €
210 x 297 mm
171 x 258 mm
A A-1
A
B
C
PRICE LIST FOR THE MAGAZINE For non-members of the Convention bureau For members of the Convention bureau For co-founders of the Kongres magazine
3,50 € / copy 2,50 € / copy 2,00 € / copy
D
E
ADVERTISING POSSIBILITIES Classic advertisement PR contribution Inserting material Presenting practical examples Visiting card Revija Kongres in the Slovenia Times Sponsored questionnaire for readers Promotional editorial articles
290 € 750 € +10 % of the regular prices from the price list
F
G
H
I
DISCOUNTS 15 % - members of the Convention bureau 5 % - discount in the case of publishing three advertisements irrespective of dimensions (visiting cards are not taken into consideration) 10 % - discount for prepaid advertisements 10 % - discount for publishing three whole-page advertisements (A-1 dimensions) 15 % - discount for publishing six advertisements irrespective of dimensions (visiting cards are not taken into consideration) 20 % - discount for publishing six whole-page advertisements (A-1 dimensions) Discounts are not combined. PROMOTIONAL ARTICLES Advertisement design and the writing of promotional texts are charged separately, in the amount of 10 % of the advertising space value. The price for advertising space for promotional contributions is the same as for an advertisement. Promotional articles must be additionally marked as a promotional message. PRODUCTION AND MARKETING: GORMICE d.o.o., Štihova 4, SI-1000 Ljubljana, Tel: +386 (0)1 430 51 03, Fax: +386 (0)1 430 51 04, Email address: kongres@go-mice.eu
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