Gonzaga University
Student Publications Media Kit 2015-16
We are GU 7,423
total enrollment
4,837
undergraduates
1,187
full-time faculty & staff
The Gonzaga Bulletin $1,440 open price BW $2,280 open rate 4C
$720 open price BW $1,140 open rate 4C
Full Page (6 col x 20 in)
Half Page (6 col x 10 in)
$360 open price BW $570 open rate 4C
$180 open price BW $285 open rate 4C
Vertical (3 col x 10 in)
Color ads are noticed 60% more!
(2 col x 7.5 in)
Horizontal (6 col x 5 in)
$96 open price BW $152 open rate 4C
(2 col x 4 in)
Sample Sizes Only. Other Sizes Available.
Rates Thursday distribution
3,000 copies 30 locations
Open rate: $12 per column inch Nonprofit rate: $9 per column inch Four color (4C): add $7 per column inch
Sizing One column Two columns Three columns Four columns Five columns Six columns
1.56” 3.22” 4.88” 6.5” 8.2” 9.88”
For more information: 509-313-6839 or adoffice@gonzaga.edu
Zag Favorites Special Sections & Editions: • Fall Family Weekend Edition is picked up by an additional 4,000 family members who visit Gonzaga and the Spokane community in October. • Basketball Season Preview, WCC Preview & NCAA Preview are popular with the entire Gonzaga community • Best of Guide Section highlights Spokane’s best spots as voted by GU students. Special section price: 2 COL x 4” four color = $225 Think Pink Breast Cancer Awareness Edition is printed on pink newsprint and a portion of advertising revenues will be donated to a local non-profit that fights cancer. 2 COL x 7.5” four color= $200 or $900 for 5 times in October
THE SAGA C ONTINUES
‘98-99 ‘99-00 ‘00-01
‘01-02 ‘02-03 ‘03-04
‘04-05 ‘05-06 ‘06-07
‘07-08 ‘08-09 ‘09-10
‘10-11 ‘11-12 ‘12-13
The Gonza
ga
Bulletin WCC Tournam ent Special Sect ion March 5, 2015
‘13-14 ‘14-15
Ever since the year the slip GU has etc per fit, hed college baske its name on the tball landsca pe
“Go Zags!” Placards: Your business can sponsor the back of this four color placard. This Zag fan favorite features a rally cry on the front. Distributed in the Gonzaga Bulletin during basketball season. Price: $1,500 Quantity: 3,000 copies Dimensions: 11” w x 8.5” h
ZagFan Posters: Full page, four color, newspaper sheet with a Zag cheer on the front and your sponsorship ad on the back. ZagFan Posters will be inserted into the Bulletin before home basketball games. Price: $1,200 Quantity: 3,000 copies Dimensions: 20” w x 9.875” h
CAUGHT READING!? The
Back
Front
TAKE A BITE
Gonzaga Bulletin
OUT OF HEAVEN
Last week’s winner, Sorcha Connor-Boyle, won 2 tickets to Rock of Ages!
3 PATTIES, 2 CHEESE, “THE WORKS”
THE BIG ZIPPER Your Checklist to WIN every Thursday: Grab
The
10% OFF WITH STUDENT ID!
Gonzaga Bulletin
Get Caught Reading
Win a Gift Certificate! This week’s Caught reading Brought to you by
AD SPACE 2col x 2.5 Caught Reading: Make your business a prize to be won. Caught Reading is a campus favorite. Every week, one lucky student is “caught reading” and receives a $25 gift card or credit to your business. Weekly winners and sponsors are highlighted in the following week’s issue of The Gonzaga Bulletin. A great way to get students to experience your business. Price: $75 plus $25 gift certificate
Advertising Flyers and Inserts: Advertisers are responsible for printing their flyer or insert and delivering them to our publisher: Target Media NW, 13026 W. McFarlane Rd., Bldg. D-2, Airway Heights, WA 99001 Inserts are due to the publisher the Monday prior to the run date. A copy of your flyer or insert must be approved by the Advertising Manager prior to publication.* *Restrictions may apply.
Price: $300 per issue Quantity: 3,000 copies
Maximum size: 11” w x 12” h Minimum size: 5.5” w x 5.8” h
Online Products The Gonzaga Bulletin Online is a great way to reach parents, alumni, prospective students and community members. The Gonzaga Bulletin Online contains exclusive content, photography and live updates on breaking news.
The Gonzaga Bulletin Online: Top Tile Middle 1 (220 x 90 px) = $80 month Leaderboard (728 x 90 px) = $150 month Rail Middle (300 x 250 px) = $80 month
Social Media Marketing with Bulldog Bargain:
Have a great product or business and want students to know about it? The Promotional Package below will create the buzz and excitement you need. The tweets and Facebook posts will notify Gonzaga students about your free sample, coupon or discounted offer. The package can be a special event on campus or at your business where your product or offer can be distributed to students. Ask your account executive for more information.
Promotional Package 1 Bulldog Bargain teaser ad in the Gonzaga Bulletin 4 Pre Tweets & 4 Facebook Posts by Bulldog Bargain 2 Tweets by Bulldog Bargain on promo day 1 account executive for up to 1 hour to help with on-campus giveaway Price: $500
Tweets Tweet Open Rate: $60
Frequency Discount 4 times: 6 times: 20 percent 30 percent 12 times: 10 times 40 percent 35 percent
Follow us! @GUBulldogBargain Boost your social media presence by tweeting directly to Zags!
Parent Guide At Gonzaga, we believe that parents and families are a critical part of any students’ college experience. The Gonzaga University Parent Guide is a comprehensive guide for Gonzaga’s parents as they journey with their student through college. It provides important information about the campus, student life, the role of a parent and the Spokane community. Ask your account executive for more information. Quantity: 1,800 Prices: *Two Page Centerfold $2,800 *Back Cover $1,800 *Inside Front cover $1,800 Adjacent Inside Front Cover $1,800 *Inside Back cover $1,800 Full Page $1,400 Half Page $800 Quarter Page $450 *Premium Placement All ads run in four color
Sizes:
Two Page Centerfold : 10.25” w x 8” h Back Cover/Inside Front Cover: 6” w x 9” h (trim size 5.5” w x 8.5” h) Full Page Ad: 5” w x 8” h Half Page Ad: 5” w x 3.8” h Quarter Page Horizontal Ad: 5” w x 1.8” h Quarter Page Vertical Ad: 2.35” w x 3.8” h Advertising Contract & Artwork Deadlines: July 3, 2015/ July 1, 2016
Fall Family Weekend Program Fall Family Weekend brings in over 4,000 visitors to Spokane October 9-11. Parents, families, and friends get an opportunity to experience Gonzaga and the Spokane area. Fall Family Weekend is designed to welcome underclassmen families. At the heart of this weekend is the Fall Family Weekend Program which serves as a guide to activities on and off campus. Families check-in Friday October 9th where they receive their program and exclusive “FFW” button. We know that families are looking for great restaurants, entertainment and shopping during this weekend. Design a special “FFW” offer to promote in the program. For details ask your account executive. Quantity: 1,500
WELCOME FAMILIES!
Prices: *Full Page Back Cover $1,800 *Full Page Inside Front/Back $1,500 Half Page Vertical $600 Half Page Horizontal $600 Quarter Page Vertical $400 Quarter Page Horizontal $400 *Premium Placement All ads run in four color
Sizes: Full Page: 8” w x 10.25” h Half Page Vertical: 3.75” w x 10.25” h Half Page Horizontal Ad: 8” w x 5” h Quarter Page Vertical Ad: 3.75” w x 5” h Quarter Page Horizontal Ad: 8” w x 2.4” h
Advertising Contract & Artwork Deadlines: September 13, 2015/September 12, 2016
FALL FAMILY WEEKEND 2015
Bulldog Bargain Coupon Book Gonzaga students love getting deals. The Bulldog Bargain Coupon book will get your offer in the hands of Zags. On the first week of school we will distribute 1,300 books to freshmen at orientation and 2,700 to upperclassmen through direct campus mail. Quantity: 4,000
Advertising Contract & Artwork Deadlines: July 24, 2015/ July 29, 2016
Student Planner The extremely popular Student Planner is distributed in August and contains a full-year academic calendar, information on student services, and other valuable resources for students. Students use the planner daily throughout the academic year. Ask your account executive for more information. Quantity: 4,000 Prices + Sizes: Back Cover 4C Inside Front 4C Inside Back Cover 4C Full Page Divider 4C Full Page Divider BW Monthly Side Bar BW Coupon Section Ads BW
$2,100 $1,900 $1,900 $1,800 $1,100 $200 each, or 4 months $700 $300
Sizes
Back Cover: 6.5” w x 9.5” h (trim size 6” w x 9” h) Full Page Ad: 5.25” w x 8.5” h Monthly Side Bar Ad: 1.75” w x 1.5” h Coupons: 4.5” w x 1.75” h
Advertising Contract & Artwork Deadlines: June 25, 2015/ June 24, 2016
h x 3.15” 5.75” w
3.15” h 2” w x
FINE PRI
HERE
FINE PRI
Sizes
Coupon Ad Size: 5.75” w x 3.15” h Tear-off Coupon Size: 2” w x 3.15” h
YOUR AD HERE
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Bundle with our other products: 1/3 Page 4C coupon & 1 coupon in Student Planner $600 1/3 Page 4C coupon & 1 coupon in Student Planner $700 & 5 tweets @bulldogbargain 1/3 Page 4C coupon & 1 coupon in Student Planner, $800 5 tweets @bulldogbargain & 1 Bulldog Bargain event
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Prices + Sizes: 1/3 Page 4C coupon $300 Back Cover 4C $2,500 Inside Front Cover 4C $2,000 Inside Back Cover 4C $2,000
Dining & Entertainment Guide Placement in Savor, our magazine-style guide, gives you the opportunity to promote your business to the Gonzaga community. Savor is released at Fall Family Weekend, GEL Weekend, Commencement, and Orientation. Savor provides you with the perfect opportunity to invite families to celebrate in your restaurant. New this year is an entertainment section. Students are always seeking fun entertainment during the school year. Each listing includes an introduction, brief overview of your business, photograph and contact information. Upgrade your listing with a display ad. Quantity: 4,000
Prices + Sizes:
Full Page Listing and Full Page Display Full Page Listing and Half Page Display Full Page Listing or Display Half Page Listing and Half Page Display Half Page Listing or Display Upgrade fee for centerfold placement Upgrade fee for Inside Front or Inside Back Cover Upgrade fee for Back Cover
COVER
2014-2015
advertising supplement of Gonzaga Student Publications 2014-2015 DINING GUIDE
1
*All artwork needs full bleed & runs in four color
$550 $500 $400* $400 $300 $100 $100 $200
New this year! Entertainment and Destination Dining sections!
Deadlines: Aug. 21, 2015/Aug. 19, 2016 Savor Contracts Due Aug. 21, 2015 Savor Questionnaires Due Aug. 28, 2015 Camera Ready Artwork Due Our creative staff is here to assist you with your listing and display ad. No charge for copy writing, photography and graphic design in Savor.
Campus Directory This valuable resource is actively distributed to the Gonzaga students, faculty and staff. The directory is used for the entire year. Space is limited, so schedule your advertisement soon. Quantity: 2,500 Premium Placements Four Color ads and include bold listing. Prices + Sizes: Full Page Premium (7.5” w x 10” h) $3,000 1/2 Page Premium (7.5” w x 4.875” h) $1,600 1/4 Page Premium (3.625” w x 4.875” h) $850 Premium placement renewal guarantee date: July 10, 2015
Business Directory & Bold Listing: B&W ads and include a free bold listing. Prices + Sizes: Full Page (7.5” w x 9.75” h) $1,200 1/2 Page (7.5” w x 4.75” h) $800 1/4 Page (3.5” w x 4.75” h) $550 1/8 Page (3.5” w x 2.75” h) $350 1/10 Page (3.5” w x 1.75” h) $225 Bold Listing $150 Advertising Contract Deadline: September 4, 2015/ September 2, 2016 Advertising Artwork Deadline: September 10, 2015/ September 9, 2016
Publication Calendar 2015-2016 JUNE S M T W T F S 1 7 8
August
JULY 2 3 4 5 6 9 10 11 12 13
14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
september
S M T W T F S 1
2 3 4
5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
S M T W T F S 2 9 16 23 30
3 10 17 24 31
4 5 11 12 18 19 25 26
1 6 7 8 13 14 15 20 21 22 27 28 29
november
october
S M T W T F S
S M T W T F S
S M T W T F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
1
december S M T W T F S 1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30
3 4 5 10 11 12 17 18 19 24 25 26 31
march S M T W T F S 3 4 5 10 11 12 17 18 19 24 25 26 27 28 29 30 31 1 6 7 8 13 14 15 20 21 22
2 9 16 23
18 19 20 21 22 23 24 25 26 27 28 29 30 31
january 2016 S M T W T F S 3 10 17 24 31
4 11 18 25
5 6 12 13 19 20 26 27
7 14 21 28
1 8 15 22 29
2 9 16 23 30
S M T W T F S 4 11 18 25
5 6 12 13 19 20 26 27
5 6 7
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
february S M T W T F S 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29
may
April 3 10 17 24
2 3 4
1 2 7 8 9 14 15 16 21 22 23 28 29 30
S M T W T F S 1
2 3 4 5
6 7
8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Bulletin Newspaper regular issues. See next page for special issues and sections.
Special Publications Deadlines Student Planner Ad Deadline: Parent Guide Ad Deadline: Coupon Book Ad Deadline Bulletin Freshmen Mail Home Issue: Savor Dining Guide Contract Deadline: Bulletin Orientation Issue: Campus Directory Ad Deadline: Fall Family Weekend Program Contract Deadline: “Think Pink� Breast Cancer Awareness Issue: Fall Family Weekend Section: Basketball Season Preview Section: Basketball WCC Special Section: Basketball NCAA Special Section: Post Grad Issue: Best of Guide Special Section:
06.25.15 07.3.15 07.24.15 08.6.15 08.21.15 08.27.15 09.4.15
09.7.15
10.1.15 10.8.15 11.12.15 03.3.16 03.17.16 04.7.16 04.28.16
Terms, Policies, Conditions Bulletin Contract and Artwork deadline: Friday at 5PM, 6 days prior to publication Prepayment deadline: Minimum of 4 days prior to publication. Unpaid ads will be dropped. Artwork requirement: All ads received must be camera-ready, hi-res PDF, EPS, TIFF, or JPEG files in CMYK or GREYSCALE color space. Please embed all links and fonts. Student Publications is not responsible for typographical errors on ads provided and/or proofed by the advertiser. Credit and Billing: All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Student Publications has the right to withdraw or restrict credit. Student Publications can accept cash, check, Visa, or Mastercard. All reserved ads cancelled 5 days or less prior to the publication will be financially liable for the space reserved. Acceptance: Gonzaga Student Publications reserves the right to reject any advertising that violates our Advertising Policy or runs contrary to the mission of the University. All advertisements, insertions or other promotions must be reviewed by the advertising manager prior to publication.
Distribution Locations
Newsstand Student Publications (CG 433)
Contact Us: Ad Office: 509-313-6839 Adviser: 509-313-6875 adoffice@gonzaga.edu
Student Publications 502 E. Boone Ave, MSC 2476 Spokane, WA 99258