Gonzaga University ‘14/’15 Student Publications Media Kit
We are Gonzaga
We are Student Publications Gonzaga University is a private, Jesuit institution that is open to all students of all faith and traditions. Gonzaga University was founded in 1887 and the campus encompasses approximately 130 acres along the north bank of the Spokane River in Spokane, Washington. Gonzaga University was listed No. 4 by U.S. News Best College Rankings for 2014. Student Publications offers students an experiential learning lab where they utilize what they have learned in the classroom in a professional setting. Six publications and one blog are produced: The Gonzaga Bulletin, Spires Yearbook, Charter Journal of Scholarship, Reflection Journal of Literature and Art, One World Journal of Social Justice, Our Voices Journal of Diversity and Cultural Awareness, and The Bulldog Blog. Students also work in several support areas: advertising sales, marketing, promotions, graphic design and photography. We are proud to have received the 2014 awards for Best Advertising Manager, Best Marketing Manager, Best Sales Proposal and Best Free Standing Promotion from College Media Business and Advertising Managers Inc.
$2.35 million projected yearly discretionary spending by Gonzaga students*
4,896 total undergraduates
1,518 staff and faculty
7,961 total enrollment 1
welcome
*O'Donnell Learn, LLC, 2012
getting around 03 – Bulletin Stats and Rates 05 – Special Sections 08 – The Bulletin Online 09 – Savor Dining Guide 10 – Other Publications 13 – Calendar and Contact 14 – Terms & Conditions 15 – Distribution Map
welcome
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Print readership? Alive and well! The Gonzaga Bulletin is the award-winning student newspaper at Gonzaga University. The Bulletin is the official source for campus news including arts, entertainment, local and national news, and sports. The Bulletin is a weekly publication distributed on Thursday throughout the school year. It is read by students, faculty, staff, alumni and parents. This is the only weekly publication that accepts advertising that is distributed throughout campus.
prices and rates Local rate: $10 per column inch National rate: $11 per column inch Nonprofit rate: $9 per column inch Four color: add $7 per column inch
3,000 copies distributed weekly 30 distribution locations (see map on page 15)
color ads are noticed 60 percent more than black and white ads 3
the bulletin
6 april 17, 2014
ADVERTISEMENT
www.gonzagabulletin.com
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Full Page 6 COL x 20”
2.7
readers per copy1
percent of Gonzaga students visit businesses who advertise in The Bulletin1
Junior Page 6 COL x 15”
Quarter Page 3 COL x 10”
Popular Sizes
91
percent of students, faculty and staff read the newspaper 1
Eighth Page 3 COL x 5”
1 column = 1.56” 2 columns = 3.22” 3 columns = 4.88” 4 columns = 6.5” 5 columns = 8.2” 6 columns = 9.88”
Half Page 6 COL x 10”
Bottom Banner 6 COL x 5”
Sample sizes only. Other sizes available. 1. Gonzaga Student Publication Fall Readership Survey, Oct. 2013
Rectangle 4 COL x 5”
Wallet Friendly 2 COL x 4” the bulletin
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Special sections, a slam dunk Get the most out of your marketing through our special sections. The Gonzaga Bulletin offers four special sections during the 2014-2015 school year. Think Pink Breast Cancer Awareness edition features the Gonzaga Bulletin printed on pink newsprint and a portion of advertising revenues will be donated to a local non-profit that fights cancer. The Fall Family Weekend Section is picked up by an additional 4,000 family members who visit Gonzaga and the Spokane community in October. Basketball Season Preview, WCC and NCAA Basketball Sections are always popular with students, faculty and staff. Go Zags! ZagFan Posters are full page, full color, newspaper sheet pullouts with a rally cry on the front and your sponsorship ad on the back. ZagFan Posters will be inserted into the Bulletin before a home game against a major rival. Dimensions: 20” x 9.875” Rate: $1,000 ZagFan sponsorship.
Advertising Flyers and Inserts are placed into the Bulletin. A copy of your insert must be approved by the Advertising Manager prior to publication.* Advertisers are responsible for printing their inserts and delivering them to our publisher: Target Media NW, 13026 W. McFarlane Rd., Bldg. D-2, Airway Heights, WA 99001 *Restrictions may apply. Inserts are due to the publisher the Monday prior to the run date. Rate: $300 per 3,000/issue. Maximum size is 11 x 12” Minimum size is 5.5 x 5.8”
Front
Back usbank.com/gonzaga
U.S. Bank is the only bank on campus. Proud sponsor of Gonzaga University Enjoy all the benefits of a U.S. Bank Student Checking account,* plus your first order of Gonzaga logo checks free! For more information or to open a Student Checking account, stop by your Gonzaga campus U.S. Bank branch today! Gonzaga University Campus Branch | 509.325.7027 | Crosby Student Center
*U.S. Bank Student Checking Accounts offer no monthly maintenance fees or minimum balance requirements. All regular account opening procedures apply. Fees for non-routine transactions and paper statements may apply. $25 minimum deposit to open an account. Deposit products offered by U.S. Bank National Association. Member FDIC. 140007
Special Section: The Gonzaga Bulletin features four special advertising sections: Fall Family Weekend, Basketball Season Preview, WCC and the NCAA preview. Join in the excitement of the season by reserving your spot in one or all of these popular issues. Special section rate: 2 COL x 4” full color = $200 Ask your account executive about special pricing in the Think Pink Breast Cancer Awareness Edition.
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special sections
“Go Zags!� Placards are distributed in the Bulletin year round. Your business can sponsor the back of this fan favorite. Rate: $2,000 Go Zags sponsorship.
The Gonzaga Bulletin WCC Tournament Special Edition March 6, 2014
The online Bulletin www.gonzagabulletin.com
Leaderboard (728 x 90 px) = $150 month Rail Middle (300 x 250 px) = $80 month Top Tile Middle 1 (220 x 90 px) = $80 month The online Bulletin is a great way to reach alumni, prospective students, parents and community members in addition to our student body, staff and faculty. The Online Bulletin contains exclusive content, photography and live updates on breaking news.
the bulletin online
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DINING GUIDE THE GONZAGA DINING GUIDE
Placement in Savor, our magazine-style dining guide, gives you the opportunity to not only promote your restaurant but also to build relationships and strengthen rapport with the Gonzaga community. Savor is released during times of celebration on campus, including Fall Family Weekend and Commencement. Savor provides you with the perfect opportunity to invite families to celebrate in your restaurant. Each listing includes an introduction and brief overview of your business, photograph and contact information. Upgrade your listing with an additional display ad. We invite you to join Gonzaga students, family, friends, alumni, faculty and staff in celebration of good food and community.
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COVER
2013-2014
advertising supplement of Gonzaga Student Publications 2013-2014 DINING GUIDE
percent of students, faculty and staff who picked up a Savor went into one or more of the featured businesses.
Rates and Sizes: Full Page Listing and Full Page Display $550 Full Page Listing and Half Page Display $500 Full Page Listing or Display $350 Half Page Listing and Half Page Display $400 Half Page Listing or Display $250 Upgrade to centerfold placement add $100 Full page display: 5.25” w x 8” h Half page display: 5.25” x 3.87” h Deadlines: Sept. 12, 2014 Savor Contracts Due Sept. 19, 2014 Savor Questionnaires Due Sept. 26, 2014 Camera Ready Artwork Due Our creative staff is here to assist you with your listing and display ad. No charge for copy writing, photography and graphic design in Savor.
9 special promotions
...Live Deliciously
Luna S
5620 S. Perry St. Spokane, WA 99223 (509) 448-2383
Brunch, Lunch & Dinner Mon. - Fri. 11am-Close Sat. & Sun. 9am-Close Happy Hour Mon. - Sun. 4pm-6pm lunaspokane.com $$$
itting atop Spokane’s South Hill, Luna strives to create a restaurant experience leaving patrons in a state of celestial joy. Whether seated in the full service lounge, the classic marble-top dining areas, the private dining room or the rose enclosed terrace, guests will enjoy the informally elegant atmosphere and spacious freedom. Wait staff is warm and knowledgeable, creating an informed, personalized dining experience. Open for brunch, lunch and dinner, guests can expect a fresh, seasonal menu containing locally-grown and sustainable ingredients from which to choose. Stylized in the slow food tradition, Luna offers a wide variety of Pacific Northwest foods with heavy Mediterranean influences. Perhaps most popular at Luna is the eclectic arrangement of thin crust pizzas. Prepared in an apple wood Italian oven from Naples, Italy, pizzas, such as Yukon Potato and Pear & Pancetta, are house favorites. Luna utilizes produce grown from its backyard garden as well as a number of local growers. With that comes a changing, seasonal menu always featuring plates with the freshest ingredients available. Larger parties can be accommodated by making a reservation ahead of time or by dining in the Garden Room, an aesthetically pleasing dining room with seating for up to 60 guests. Be sure to check out Luna on Facebook!
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The
Gonzaga Bulletin
Last week’s winner, Sorcha Connor-Boyle, won 2 tickets to Rock of Ages!
Your Checklist to WIN every Thursday: Grab
The
Gonzaga Bulletin
Get Caught Reading Win a Gift Certificate! Last Week’s “Caught Reading” Promotion sponsored by Epiphany Floral
YOUR AD HERE 3 col x 2.5’’
Promotional Package 1 Bulldog Bargain teaser ad in the Gonzaga Bulletin newspaper 2 Pre Tweets by Bulldog Bargain 2 Tweets by Bulldog Bargain 1 account executive for up to 1 hour to help with on-campus giveaway Rate: Ask your account executive Tweet Open Rate: $60
Caught Reading: Every week, one lucky student is “caught reading,” and receives a $25 gift card or credit to your business. Weekly winners and sponsors are highlighted in the following week’s issue of The Gonzaga Bulletin and on the Bulletin’s Facebook. Make your business a prize to be won. Caught Reading is a campus favorite.
Frequency Discount 4 times: 20 percent 10 times 35 percent
Special Promotions
CAUGHT READING!?
Bulldog Bargain on Twitter: Have a great new product or business and want students to know about it? The Promotional Package below will create the buzz and excitement you need. The tweets will notify Gonzaga students about your free sample, coupon or discounted offer. The package can be a special event on campus or at your business where your product or offer can be distributed to students. Ask your account executive for more information.
6 times: 30 percent 12 times: 40 percent
Rates: $25 gift certificate plus $50 cash per issue Facebook Consulting: The growth of Facebook as a tool for marketing and promotion has been phenomenal. If you need guidance navigating Facebook or making your page more relevant, we can help. Ask your account executive about our Facebook consulting service.
Thirsty Thursday: With the weekend one day away Thirsty Thursday features a fun non-alcohol and full strength drink recipe. Your 3 column x 2.5” ad will run at the top of the Thirsty Thursday feature. Rate: $100 special promotions
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Campus Directory Reach out to thousands of students, faculty and staff by advertising in the Gonzaga Campus Directory. This valuable resource is actively distributed to the Gonzaga community and used for the entire year. Space is limited, so schedule your advertisement soon. CAMPUS DIRECTORY
2014
Premium Placements: Premium placements run on the back cover, inside front cover, inside back cover or insert page. Ads run in full color and include bold listing. Rates + Sizes: Full Page Premium (7.5”w x 10”h) $3,000 1/2 Page Premium (7.5”w x 4.875”h) $1,600 1/4 Page Premium (3.625”w x 4.875”h) $850 Premium placement renewal guarantee date: July 7, 2015
Business Directory and Bold Listing: Ads are in B&W and include a free bold listing.
GONZAGA
Full Page (7.5”w x 10”h) 1/2 Page (7.5”w x 4.875”h) 1/4 Page (3.5”w x 4.875”h) 1/8 Page (3.5”w x 2.375”h) 1/10 Page (3.5”w x 1.75”h) 1/16 Page (3.5”w x 1.125”h) Bold Listing Extra Line Artwork deadline: August 21, 2015
$1,200 $800 $550 $350 $250 $200 $110 $60
Student Planner The extremely popular Student Planner is distributed in August and contains a full-year academic calendar, information on student services, and other valuable resources for students. Students use the planner daily throughout the academic year. Ask your account executive for more information. Rates + Sizes: Back Cover 4 color Inside Front 4 color Inside Back Cover 4 color Full Page Divider 4 color Full Page Divider B & W Monthly Side Bar B & W Coupon Section Ads
$2,100 $1,900 $1,900 $1,800 $1,100 $200 each, or buy 4 ads $700 $300 Sizes
Cover Ad with Bleed: *6.5” w x 9.5” h Cover and Full Page Ad: 5.25” w x 8.5” h Monthly Side Bar Ad: 1.75” w x 1.5” h Coupons: 5.25” w x 2” h
Artwork Deadline June 26, 2015 300 dpi, trouble-free PDF *Ad space 6” w x 9” h
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other publications
Parent Guide At Gonzaga, we believe that parents and families are a critical part of any student’s college experience. The Gonzaga University Parent Guide provides a comprehensive guide for Gonzaga’s parents as they journey with their student through college. It provides important information about the campus, student life, the role of a parent, and the Spokane community. Ask your account executive for more information. Rates: Two Page Centerfold Back Cover Page Three Inside Front cover Inside Back cover Full Page Half Page Quarter Page
$2,800 $1,800 $1,800 $1,800 $1,800 $1,400 $800 $450 Sizes
Two Page Centerfold : 10.25” w x 8” h Cover Ad with Bleed: *5.5” w x 8.5” h Cover or Full Page Ad: 5” w x 8” h Half Page Ad: 5” w x 3.9” h Quarter Page Horizontal Ad: 5” w x 1.9” h Quarter Page Vertical Ad: 2.4” w x 3.9” h
Artwork Deadline June 3, 2015 *Ad space 5” w x 8” h
Spires Yearbook The award-winning Gonzaga University Spires Yearbook captures the highlights and achievements of the school year. The support of the business and professional community is critical to providing a quality yearbook for the University. Yearbook advertising provides a wonderful opportunity to reach out to current students and recent alumni as they make key financial decisions. Spires offers discounted early commitment pricing. All contracts signed and paid prior to January 30th will receive the early commitment price of 10% off the open rate. Ask your account executive for more information.
Rates + Sizes: Full page (8.35”w x 11.3”h) Open rate $1650 / Early rate $1485 Half page (8.35”w x 5.6”h horizontal, or 4.1”w x 11.3”h vertical) Open rate $900 / Early rate $810 Quarter page (4.1”w x 5.6”h) Open rate $495 / Early rate $445.50 Eighth page (4.1”w x 2.75”h) Open rate $350 / Early rate $315 Artwork deadline: March 9, 2015
other publications
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Publications Key Special Publications
Bulletin Freshmen Mail Home Issue: Bulletin Orientation Issue: Savor Dining Guide Contract Deadline: “Think Pink” Breast Cancer Awareness Issue: Fall Family Weekend Section: Basketball Season Preview Section: Basketball WCC Special Section: Spires Yearbook Ad Deadline: Basketball NCAA Special Section: Student Planner Ad Deadline: Parent Guide Ad Deadline: Campus Directory Ad Deadline:
Contact Us:
Regular Publications
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08.7.14 08.28.14 09.12.14 10.2.14 10.23.14 11.13.14 03.5.15 03.9.15 03.19.15 06.26.15 07.3.15 08.21.15
Student Publications 502 E. Boone Ave, MSC 2476 Spokane, WA 99258
Ad office: 509-313-6839 Advisor: 509-313-6875 adoffice@gonzaga.edu
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Terms, Policies, Conditions Bulletin Space and artwork deadline: Friday at 5PM, 6 days prior to publication Prepayment deadline: Minimum of 4 days prior to publication. Unpaid ads will be dropped. Artwork requirement: All ads received must be camera-ready, hi-res PDF, EPS, TIFF, or JPEG files in CMYK or GREYSCALE color space. Please embed all links and fonts. Student Publications is not responsible for typographical errors on ads provided and or proofed by the advertiser. Credit and Billing: All advertising is payable in advance, unless the advertiser has completed a credit application and credit has been approved. Student Publications has the right to withdraw or restrict credit. Student Publications can accept cash, check, Visa, or Mastercard. All reserved ads cancelled 5 days or less prior to the publication will be financially liable for the space reserved. Acceptance: Gonzaga Student Publications reserves the right to reject any advertising that violates our Advertising Policy or runs contrary to the mission of the University. All advertisements, insertions or other promotions must be reviewed by the advertising manager prior to publication.
Photos: Austin Ilg and Matt Weigand Design: Eli Francovich
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Newsstand Campus building Student Publications (CG 433)
Distribution Locations N.Standard
N. Hamilton
N. Cincinnati
Ruby
N. Dakota
E. Sharp
N.Addison
N. Astor
N.Lidgerwood
N. Pearl
E. Sinto
E. Boone
E. DeSmet
Lake Arthur
N. Cincinnati
Spokane River
NORTH TO DOWNTOWN
E. Spokane Falls Blvd.
TO I-90