Creative concept
From COLOLISA to the world
Creative concept
From the world to COLOLISA
Creative concept The building of COLOLISA gave birth to an original typography, a distinct sound-branding project, and an exclusive photographic identity. We also created a new logo inspired by a very iconic species of the region, the condor, and the dynamics of Latin America, blending sharp and rounded angles that connect the symbol and the logotype. The chosen colors, grey and yellow, bring together COLO-COLO’s black and LISA’s yellow, while representing the harmonious combination of the brand’s efficiency and human passion.
Creative concept
A symbol of flying, that represents freedom
Logo Dynamic angles
Elegant angles
Elegant details
Elegant combination of sharp and round corners
Logo
Yellow, our human and warm side
Dynamic angles
Right and soft corners
Grey, our elegant and efficient side
Colors
We have a multicolored palette that shows the best of our brand and its history
Colors Grey Efficient Elegant Functional Precise Professional
Yellow Caring Energetic Human Passionate Warm
Colors
Our complementary colors bring diversity to our identity
Typography
a
g
y
a
g
y
Typography COLOLISA Sans is the typographic voice of COLOLISA Airlines A sanserif typeface with several versions that adapt to its application
An exclusive typeface
TIME FOR TAKEOFF CHECK-IN ARRIVALS PASSENGERS DEPARTURES
AIRPORT WELCOME GATE LOUNGE
Let's (type)face it
C
d
L
k
L
g
I
p
R
O
W
O
a
s
A
Our iconic icons more than 100 icons to help us being clear and easy
Box
It's time to think inside the box
It's flexible
Logo box
Flying box
Footer box
Full box
Our textures show that flying is a feeling
November 7th, 2016
Livery design
These elements are brought to life through the minimalist and elegant identity we created for COLOLISA’s most iconic touchpoint: its aircraft. From the rudder inspired by the logo’s lines, all the way down to details like the winglets and the COLOLISA icon on the lower part (which can be seen during the flight), the plane is a powerful embodiment of the new brand.
Livery design
Visual inspection - Santiago
Livery design
Airbus final inspection - Toulouse
Livery design
Airbus final inspection - Toulouse
Livery design
A350
Livery design
B787
Livery design
B767
Livery design
A320
Cumbre|COLOLISA magazine, distributed monthly for COLOLISA passengers, it is a bilingual publication (Spanish/English) that aims to inspire passengers, incentivize them to organize a new trip and explore our continent and the world through reports of the destinations of COLOLISA, and also includes aviation and entertainment articles.
A revamped version of LISA Airlines frequent flyer program, with a big focus on passenger benefits and providing a new offer to today's flyers, with its 4 Plus Categories, Gold, Platinum, Platinum Prime, and Black.
COLOLISA Tours is the new brand of the COLOLISA Airlines travel agency, its main objective is to ensure the relaxation of passengers, taking care of everything that involves organizing a trip, offering complete tourist packages, which may include tickets, hotels, transfers, activities, cruises, insurance, car rental, etc.
Office interior design
Advertising examples
Boarding pass Boarding pass
Uniform
Advertising images
Advertising images
Advertising images
Advertising images
is now
is now