Beeah Annual Report by rupesh vetha

Letter from the Chairman

Dear Valued Stakeholder, The environment and waste management industry has become a global concern which society engages in and explores new and on-going initiatives. From recycling to renewable energy sources, countries around the world are transforming their long-term goals to search for and recruit innovative projects to sustain their environmental future. Four years ago, Bee’ah started as a waste management company, with three employees, to simply manage the waste generated by our city of Sharjah. Today, we have grown to an integrated environmental and waste management company with world-class facilities, and are not only disposing of waste, but are turning it into valuable resources for re-use in our economy. With a team of 2,000 devoted employees, each a leader for environmental change, and assets under management of over AED 4 million, Bee’ah has become one of the leading environmentally responsible companies in the UAE. Our company continues to work in partnership with the Sharjah City Municipality to establish ongoing programmes and procedures that will ensure Sharjah remains a shining example of an Emirate that not only truly cares about its environment, but acts upon its concern, both locally and regionally. Adopting its vision to become the best environmental management company in emerging markets, Bee’ah’s next stage of expansion includes taking its offerings beyond Sharjah and into other regions that require the knowledge and expertise available to sustain their environmental future.

Yours sincerely,

H.E. Salim Al Owais Chairman of Bee’ah

TABLE OF CONTENTS

Our Achievements at a Glance

Discussion with the Chief Executive Officer

The Bee’ah Board Members

Our Mandate & Company Philosophy

Our Company Profile

Our Vision, Mission & Values

Our Divisions

The Bee’ah Senior Management

Our Organisational Structure

The Bee’ah Organisation

Our Operations – • TANDEEF - Collection

• Confidential Document Destruction

• Bee’ah Waste Management Complex - Al Saj’ah • Material Recovery Facility • Tyre Recycling Facility • Landfill Management and Engineering • Construction and Demolition Waste

44 45 46 48 49

Our Business Development & Strategy

Our Environmental Advisory

Our Initiatives & Activities

Our Key Future Projects

Our Environmental Journey

Our Awards & Recognitions

OUR ACHIEVEMENTS AT A GLANCE

145

SCHOOLS AND

100,000

STUDENTS EDUCATED BY THE BEE’AH SCHOOL OF ENVIRONMENT

OIL LAGOONS AND INDUSTRIAL WASTE WATER EVAPORATION PONDS

OVER BILLION AED OF ASSETS UNDER MANAGEMENT

2,000

PEDESTRIAN 3-STREAM RECYCLERS THROUGHOUT SHARJAH

PEOPLE WORKING AT BEE’AH ARE COLLECTIVELY LEADING ENVIRONMENTAL CHANGE

800,000

OVER

6,000

TONNES PROCESSED DAILY AT THE CONSTRUCTION & DEMOLITION WASTE RECYCLING FACILITY (CDW)

4,500

DESK SIDE SINGLE STREAM RECYCLING BINS “BLUE BINS” IN OFFICES THROUGHOUT THE UAE

480 TANDEEF COLLECTION VEHICLES IN OPERATION

220

1,750

OVER

TONNES IS THE ANNUAL CAPACITY OF THE MATERIAL RECOVERY FACILITY (MRF)

MINUTES IS THE APPROXIMATE PROCESS TIME TO BREAK DOWN CONSTRUCTION & DEMOLITION WASTE

TONNES OF NON-HAZARDOUS MUNICIPAL SOLID WASTE COLLECTED BY TANDEEF TEAM FROM OVER

800,000 RESIDENTS IN SHARJAH

THE YEAR BEE’AH TOOK OVER THE LANDFILL MANAGEMENT IN AL SAJ’AH

STOREYS HIGH, IS THE SIZE OF BEE’AH’S MATERIAL RECOVERY FACILITY (MRF)

2.5

LARGE 40-TONNE TRUCKS ARE USED TO TRANSFER WASTE FROM THE IN-CITY TRANSFER STATION TO THE FACILITIES REDUCING BEE’AH’S CARBON FOOTPRINT

MILLION TYRES CAN BE RECYCLED AT THE TYRE RECYCLING FACILITY ANNUALLY

600,000+

17,000

2009

THOUSAND SQUARE FEET AND

BEE’AH WAS FOUNDED IN

OF THE LARGEST LANDFILLS IN THE WORLD IS OPERATED BY BEE’AH IN AL SAJ’AH, SHARJAH

2007 IN SHARJAH BY

AN EMIRI DECREE

1,200

160

TONNES OF WASTE PASSES THROUGH THE MATERIAL RECOVERY FACILITY (MRF) DAILY

LITTER PICKERS INCLUDED IN THE TANDEEF TEAM

18,000 67% 4,000

TREES SAVED SINCE THE LAUNCH OF THE CONFIDENTIAL DOCUMENT DESTRUCTION AND SHREDDING SERVICE THROUGH PAPER RECYCLING

MILLION TYRES STORED SAFELY AND OVER

TYRES ARRIVE DAILY AT THE TYRE RECYCLING FACILITY (TRF)

OVER

OF TOTAL WASTE BY WEIGHT, STEMS FROM CONSTRUCTION ACTIVITIES IN SHARJAH

RECYCLED TYRES

ARE USED TO COVER A PUBLIC PARK WITH

CRUMB RUBBER TILES

ACTIVELY ENGAGED IN SOCIAL MEDIA WITH

90 STREET SWEEPING & CLEANING VEHICLES OPERATING IN SHARJAH

589+ 60% 3RD 5,500 30% 465+ MORE THAN

ESTIMATED AMOUNT OF

MUNICIPAL SOLID WASTE

CAN BE RECYCLED

1ST

BEE’AH’S MRF IS THE WOLRD’S

LARGEST AND THE LARGEST IN THE

MIDDLE EAST

BEE’AH LAUNCHED THE

REGIONAL RESIDENTIAL

RECYCLING PROGRAMME IN 2011

as of March 2011

SUBSCRIBERS TO BEE’AH’S QUARTELY

MY BEE’AH

NEWSLETTER

1 1ST

HOSTING THE

ALMOST TONNE OF

ALUMINUM

IS RECYCLED BY BEE’AH IN SHARJAH DAILY

ALREADY ACHIEVED MORE THAN

OVER

ANNUAL GREEN MIDDLE EAST CONFERENCE AND EXHIBITION IN SHARJAH

FOLLOWERS ON FACEBOOK AND

ON TWITTER

DIVERSION RATE OF TOTAL WASTE FROM LANDFILL’S IN SHARJAH

322 9.68 ON AVERAGE

TONNES OF PLASTIC ARE RECYCLED BY BEE’AH MONTHLY IN SHARJAH

TONNES OF

PAPER AND CARDBOARD ARE

RECYCLED THROUGH BEE’AH’S FACILITIES DAILY

A Discussion with the chief executive officer

Since its inception, Bee’ah has successfully developed and built an integrated infrastructure, and implemented programmes within Sharjah relating directly to waste management, leading it to become a company of outstanding environmental, waste management and city beautification services. These include: collection and storage, recycling, city beautification, education and outreach awareness programmes, landfill reengineering and policy development. The company’s vision led to its many accomplishments such as the launch of its cleaning arm, Tandeef and its world-class recycling facilities – from the Material Recovery Facility to the Tyre Recycling Facility to the Construction and Demolition Waste Recycling Facility – all meeting international standards and best practices, led by a team of global waste management experts. At the end of 2010, Khaled Al Huraimel was officially appointed as the Chief Executive Officer of Bee’ah, to oversee the company’s direction to meet its short and long-term goals in leading environmental change.

a world-class facility and the first of its kind in the Middle East, employing an environmentally-friendly cryogenics process. The facility recycles the tyres into crumb rubber which can be incorporated with asphalt to create quieter roads or turned into rubber tiles for use as jogging tracks, children’s playgrounds and many other applications. Amongst these, Bee’ah has had many other achievements such as the start of the operations of the Construction and Demolition Waste Recycling Facility and the launch of its youth education initiative, the Bee’ah School of Environment, as well as numerous community awareness initiatives and events.

Q: 2010 was a very exciting year for Bee’ah. What would you say were the greatest achievements of the year? A: 2010 was indeed a very exciting year for us, and has been marked by several milestones. I would say 2010 was the operational kick-off year of leading the environmental change. To begin with, we established the street cleaning and city beautification arm, Tandeef in January by servicing Sector 7, Al Majaz area – the largest and home to about 300,000 of Sharjah’s nearly 1 million residents. In the following months we added Sectors 4 and 5; and by the end of 2010, we were servicing over 800,000 residents in 10 sectors out of 12, and collecting over 600,000 tonnes of non-hazardous municipal waste, and converting it to valuable raw materials, to re-use in our economy. To complement this service, Bee’ah started operations of its Material Recovery Facility (MRF), a specialised plant that receives, segregates and prepares recyclable materials; which is located at the Waste Management Complex in Al Saj’ah. The MRF occupies a space of 220,000 square feet, is 4 storeys high, has a capacity to process 500,000 tonnes of waste annually, and is the largest in the Middle East and the third largest in the world. Bee’ah also began recycling the 8 million tyres at the Al Saj’ah Landfill through the Tyre Recycling Facility (TRF),

Q: Are you helping to educate the community to reduce their waste? A: Bee’ah is committed to the wellbeing of the environment and improvement of the quality of life for each and every member of the community, which includes everyone from residents, students and working professionals. Bee’ah started in 2007 with the introduction of 3-stream pedestrian recyclers throughout various prime locations in the city of Sharjah. These 3-stream recyclers consist of three separate containers for paper and cardboard, plastic and aluminum, and all other waste. To further educate our community on environmental sustainability, we are providing recycling messages on these recyclers to raise awareness and encourage the public to recycle. Furthermore, people in Sharjah are now able to adopt recycling at home, at work, in schools and in the streets through the introduction of residential totes, blue bins and gobi bins respectively. In 2011, recycling depots will also be installed in Co-ops around Sharjah to provide easy access for residents to dispose of their recyclables. As educating the public on recycling is vital for a sustainable environment and in line with our mandate

to prepare educational programmes, we launched the Bee’ah School of Environment (BSOE), in support of the Sharjah Education Zone, and sponsored by various corporate partners. Reaching 145 schools in Sharjah and education 100,000 students, the BSOE is a comprehensive, bilingual (English and Arabic) educational initiative that consists of a range of engaging, fun and interactive environmental activities and lesson plans that are designed to be applied in classrooms and/or eco-clubs. Bee’ah also provides recycling programmes and training to promote source segregation, ultimately diverting more waste from the landfill to be recycled. Such trainings include in-office workshops to encourage government institutions and organization to ‘green the office’ and reduce their carbon footprint. We also aim to implement residential recycling programmes for residents at residential towers to segregate their waste and recycle. This will be the first of its kind in the UAE, which we hope to roll out by the end of 2011. As part of our dedication towards the environment, it is Bee’ah’s responsibility to provide our community with environmental and waste management solutions to develop a ‘greener future generation’. Q: Looking forward, you have set ambitious goals for the company, such as increasing the waste diversion rate from the landfill. What will Bee’ah’s business look like ten years from now? A: I see Bee’ah as the leading integrated environmental and waste management solutions provider, helping our community and customers at the front end of their process, to reduce their waste, minimize their energy consumption and provide them with the necessary infrastructure to recycle. Not only are we creating financial benefits from our relationships and these valuable raw materials, but the beauty of it is that, at the same time, we’re helping to save the planet! We recently signed a long-term working arrangement with the Sharjah Municipality which will see Bee’ah manage landfill site operations for the next 20 years throughout the entire Emirate of Sharjah. Alongside this agreement, Tandeef is commissioned to provide services for the City of Sharjah for a period of 15 years to ensure a cost-effective and environmentally sound solid waste collection and city beautification service to all the residents.

We are currently recycling e-waste using secure and environmentally conscious solutions in the WMC at Al Saj’ah. By continuing to work in collaboration with business affiliates and partners, within the next 10 years, we see us become an important contributor to recycling e-waste within the Middle East environment and waste management industry. In line with Bee’ah’s growth strategy to be a global leader for creating positive environmental change throughout the Middle East, the development of the Bee’ah Environmental Research Centre aims to be a focal point for environmental laboratory services which connects people around the world with vital environmental information. This will include the monitoring of our ecosystem, such as the air and water quality, and we aim to create programmes to raise public awareness on the importance of their preservation by using this knowledge. Moreover, we will invest in the state-of-the-art technology to convert waste to energy for re-use in our economy, and will eventually reduce the amount of landfill space utilised within our country. Amongst this, Bee’ah is exploring other environmental management potentials in the coming 10 years. This demonstrates the importance of Bee’ah’s contributions towards the ‘green movement’ today, and ensures that the company will continue to build the necessary infrastructure to meet our stakeholders’ expectations for tomorrow.

The beeah board of members

H.E. Salim Bin Mohammed Al Owais Chairman - Bee’ah

Salim Bin Mohamed Al Owais Chairman – Bee’ah

Mrs. Randa Kamal Board Member – Chief Executive Officer, JMS

Sultan Al Mualla Vice Chairman – Director General, Sharjah City Municipality

Sheikha Dr. Rasha Al Qasimi Board Member – Assistant Director General for Health, Environment and Quality Affairs, Sharjah Municipality

Our Mandate & Company Philosophy The Emiri Decree – Fulfilling our Mandate Emiri Decree Number (24) for the year 2007. Regarding the establishment of Bee’ah states in Article 4 that the objectives for which the company is established are: • To manage the household wastes (Municipality’s solid wastes) including electrical apparatus, computers and office wastes, and metal wastes that are collected from the Emirate of Sharjah, by way of recycling and marketing such wastes through a comprehensive marketing plan. • To manage the activities and outputs of the existing Sharjah waste sorting facility at the Sharjah Waste Transfer Station on an exclusive basis or by authorization from it, and it is entitled to collect the resulting financial amounts of that. • To propose a comprehensive environmental training and education plan. • To spread environmental awareness for all categories of society and to prepare learning programs for children and youths in participation to create a clean society.

Contained within the notion of living better and using less is the idea that as individuals, families, communities and a society we can improve our environment, while at the same time enhancing our standard of living and overall quality of life. Being at the forefront of positive environmental change, Bee’ah aims to turn material and physical waste into recycled resources that can be re-used by the community. Thus, the company is working towards helping people and economies prosper while using fewer inputs. Bee’ah addresses this in many ways: the most obvious is through investing in infrastructure and sophisticated management techniques to turn the present waste stream into new input resources for the economy. Bee’ah’s commitment to the environment and to economic prosperity is both an operational imperative and an ethical principle. Bee’ah has a responsibility to not only build the systems and infrastructure required for such a transition, but also to foster the leadership and social change required to make it successful.

Our Company Philosophy Live better… Use less This simple and straightforward statement is powerful and empowering, and means that an improved environment and an increased standard of living are possible simultaneously.

our company profile 18

Bee’ah, headquartered in the Emirate of Sharjah, is an integrated environmental and waste management company, founded in 2007, through an Emiri decree by His Highness Sheikh Dr. Sultan Bin Mohammed Al Qasimi, as a public private partnership (PPP) with the Sharjah City Municipality. Bee’ah touches and transforms thoughts, attitudes and behaviours in individuals, communities, businesses and cities enabling them to lead positive sustainable growth by providing the infrastructure, tools and support that they require to achieve their environmental goals. Bee’ah, through adopting international best practices, aims to enhance the environment and achieve added-value commercial ventures, while upholding its commitments to stakeholders.

Bee’ah was established in accordance with the UAE Law of Commercial Companies (Federal law No.8 of 1984) and its amendments (Federal Law No.13 of 1988 and No.4 of 1990) As per the terms of the Emiri Decree, and The Memorandum of Association, Sharjah Environment Company (Beeah) LLC is owned by: • Sharjah Municipality • JMS Properties Development • Technical Connection

vision/ MISSION/ VALUES 20

Vision “To be the best environmental management company in emerging markets” Bee’ah embodies Sharjah’s environment mission, providing leadership in environment management nationally for the Municipality.

• Environmental Communities • Educational Institutions • Families (Resident / Visiting) • Financial Institutions • Media • Partners • Regulatory Bodies • Suppliers

• Sharjah Municipality • Sharjah Government • Municipal Customers • Commercial Customers • Health Care Institutions • Industrial Customers • Free Zones • Recycling Outlets • End Users of Products & Services

MISSION Bee’ah’s mission consists of 5 key statements expressing its commitment to customers, communities, shareholders, employees and to mutual accountability.

Commitment to Customer

Commitment to Communities

Commitment to Shareholders

Commitment to Employees

Commitment to M.A.

We create the best integrated waste management solutions for our customers

We provide a cleaner, healthier, and sustainable environment for our communities

We create lasting economic value for our shareholders

We inspire our colleagues to be environmental leaders and high performers

We are accountable to each other

VALUES The values the Bee’ah employees live by when dealing with each other and with all stakeholders are:

We are

Creative Agile Accountable Collaborative Ethical Inspiring 23

our DIVISIONS 24

COMMERCIAL

COMMUNITY

Bee’ah Waste Management Complex logo

The way our brand translates into what we do at Bee’ah is simple. We have a dual-role in Sharjah: we are Bee’ah the business that seeks profitability, and are Bee’ah the activist leading the environmental movement within the community we operate in.

THE BEE’AH SENIOR MANAGEMENT 26

CEO

Khaled Al Huraimel Chief Executive Officer Khaled Al Huraimel is the Chief Executive Officer of Bee’ah. Al Huraimel oversees the company’s day-to-day operations and maximises the efficiency of projects by ensuring close cooperation and communication between different departments. He helps Bee’ah operate at the forefront of the environmental industry both regionally and internationally while his strategic planning helps strengthen the company’s environmental achievements, growth and profitability. Before joining Bee’ah, Al Huraimel held the position of Senior Manager of Sales & Marketing at ENOC International Sales in 1998, a subsidiary of Emirates National Oil Company where, he expanded ENOC’s international lubricants sales network to over 20 countries.

Al Huraimel then became General Manager of Madinat Al Arab, also a part of the Dubai Waterfront project. In his role as GM he was responsible for launching the Dubai Waterfront, a development that made Dubai history when it was sold for AED 13 billion sale in just five days. In 2007 Al Huraimel joined Nakheel’s largest investor: Al Burj Real Estate which owns 70% of the land in the first phase of Madinat Al Arab. During this time he helped the company achieve a net profit of over AED 1 billion in its second year of operation and developed its first project which occupies over 4 million square feet of built up area. Al Huraimel is also one of the founders of Arabian Global Investments LLC (AGI), a UAE-based investments company founded in May 2008 to invest in emerging real estate opportunities. Al Huraimel holds a Bachelor of Science (Honours) in Marketing from King Fahd University in the Kingdom of Saudi Arabia, as well as an MBA from the University of Bradford in the United Kingdom. He is also a graduate from the first batch of students to study at the prestigious Dubai Leaders Programme at Wharton Business School in Pennsylvania, United States of America.

In 2005, Al Huraimel took on the role as Chief Operating Officer of Dubai Waterfront at Nakheel, a large-scale project that occupies a sea-facing area in Dubai that’s twice the size of Hong Kong. Being entirely responsible for the project, Al Huraimel played a key role in its development and worked closely with the project’s master planners, consultants, major investors and developers.

Vice Presidents

Jeremy Byatt Vice President, Environmental Responsibility

Byatt holds an MA in International Affairs, specialising in environmental economics, from Carleton University in Canada. He also holds a postgraduate diploma in mechanical engineering, specialising in vehicle design, from the Cranfield Institute of Technology in the UK, as well as a BA in politics and economics from the Royal Military College of Canada. His academic qualifications were further enhanced when he received a certificate in Finance for Non-Financial Managers from Queen’s University School of Business in Canada. His first career was an infantry officer in the Canadian Armed Forces.

Jeremy Byatt is the Vice President, Environment for Bee’ah. Jeremy‘s primary responsibilities are to provide environmental leadership both for the broader community and within Bee’ah itself, as well as to lead the development of Bee’ah’s Advisory Services and oversee the development of Bee’ah’s research activities. Jeremy’s extensive knowledge of environmental and energy issues comes from working at an executive level in several professional service and energy companies in Canada, although his passion for the environment is evident in his personal life as well. Byatt has garnered vast experience around the world having worked as a public affairs executive and business manager in the private, public and non-governmental sectors. Before starting his private sector career, Jeremy worked as Policy Director of Friends of the Earth Canada during which time he led their international ozone depletion campaign. He was also an advisor to the United Nations Environment Programmes OzonAction programme and a member of the non-governmental advisory group to the Government of Canada climate change team.

Reinhard Wilkes Acting Vice President: Operations Reinhard Wilkes is the Acting Vice President, Operations for Bee’ah. With vast experience and expertise in the field of waste management and recycling, his role includes overseeing the smooth operation at all of Beeah’s facilities including the Material Recovery Facility (MRF) and Tyre Recycling Facility (TRF) at Al Saj’ah Waste Management Complex, among others. He is also responsible for planning of future facilities and, more recently, the implementation of sustainable Waste Management Practices and Facilities in Sharjah’s East Coast and Central Region Areas.

Before joining Bee’ah in December 2009, Mr. Wilkes played an instrumental role in the development of Waste Management in the Republic of Ireland, which back then was faced by similar challenges as the UAE nowadays. He left his native Germany for Ireland in 1997 to apply and extend his experience in a Country where sustainable Waste Management was in its infancy. Following various Engineering and Management roles in the Public and Private Sector, Mr. Wilkes joined Greenstar Ltd., and crowned his professional career in Ireland with the Construction and Operation of what was then Europe’s most modern Landfill Facility. His early professional career started in 1986, when Mr. Wilkes joined the German Army Air Corps as an Officer and Helicopter Pilot. During his Military Career he studied Electrical Engineering at the German Military University in Munich. However, with global political changes in the late 80’s and early 90’s, and with developing a keen interest in Environmental and Sustainability matters, he decided to discontinue his Military Career and retired from the Services in 1995. He went on to study at the University for Applied Sciences in Münster, Germany, and obtained a Degree in Environmental Engineering. Reinhard Wilkes is a Chartered Environmentalist (CEnv) and a Corporate Member of the Chartered Institution of Waste Management (CIWM)

Walid Zabaneh Vice President, Business Intelligence & Strategy Walid Zabaneh is the Vice President: Business Development and Strategy at Bee’ah. As a regional business development expert, Zabaneh is responsible for developing and promoting the company’s brands, products and messages as well as creating commercial viability for the environmental challenges that Bee’ah encounters. Walid and the Business Development and Strategy department is constantly developing Bee’ah’s existing portfolio of products and brands from an economic perspective while studying new ways to develop the company commercially through new and exciting ventures that make a difference environmentally. Walid further leads the Strategy unit which effectively focuses on the company wide development and implementation of Bee’ah’s mission, vision, values and objectives. Actionable business recommendations based on in-depth business plans are designed in coordination with all Bee’ah departments to achieve corporate objectives that seek to make both environmental and economic sense. Walid has been stationed out of the UAE for over eight years and previously worked in regional management and development with multinationals in the luxury and FMCG industries. He contributed to significant revenue growth by developing and opening new markets in the MENA region and East Asia and facilitating the evolution of multiple brands and new products. Walid holds an MBA from KU Leuven University.

Greg White Vice President, Finance

George Yanos Vice President, Tandeef Operations

Gregory White is the Vice President: Finance at Bee’ah. His main responsibilities include overseeing the accounting, budgeting, financial analysis, and financial strategy of the organization. Mr. White came to Bee’ah as an avid recycler, environmentalist, and financial professional. Having been an early community adopter of source segregation in Canada in the 1980s, his passion for the environment lead him to join the Ontario Ministry of Natural Resources as a Ranger at the early age of 17 in order to help save money to attend university. After graduation, and already one of the youngest licenced securities advisors in Canada, he began his career at CIBC World Markets as part of a team managing $100 million in retail assets.

George Yanos is an expert in waste management having spent the last 30 years developing and managing waste collection and recycling programmes for some of Canada’s leading logistics and waste management companies. As Vice President, Tandeef, Mr. Yanos is responsible for the beautification programme Bee’ah has undertaken for the city of Sharjah. He has provided the company with expert guidance on creating, developing and implementing waste collection methods and ensures the division operates in a safe and cost effective manner.

After a short stint at an internet start-up, Mr. White continued his work in asset management as a regional business development executive with Synergy Asset Management with over $1 billion in assets under management. In 2003 Mr. White decided to make a radical change, while providing business consulting services on a part time basis in order to support his next challenge, he spent time as an actor, television writer, and award making filmmaker and producer. Mr. White still produces film in his spare time, with a feature film scheduled to be released in the fall of 2011. Mr. White holds a Bachelor of Commerce degree from the University of Toronto, Canada, and is a Chartered Financial Analyst (CFA) charter holder.

George was a part of the waste management industry at a time when it was on the cusp of the biggest development that changed the industry forever -– recycling. Being a part of the complex world of waste management when recycling was introduced has given George a keen understanding of the industry and the issues involved in developing and implementing an overall programme. In August 2009 George arrived at Bee’ah to set up and launch the Tandeef city beautification division. On January 10, 2010, in partnership with the Sharjah Municipality, Tandeef deployed 70 vehicles to collect, sweep and dispose of waste for over 350,000 residents of Sharjah. Under George’s guidance the company plans to take over the entire waste collection division for the municipality and to introduce a residential recycling programme by the end of 2010.

Ibrahim Al Houti Vice President, Support Services Ibrahim Al Houti is the Vice President, Support Services at Bee’ah. With 23 years of professional experience in operation and corporate services, Al Houti is responsible for managing and overseeing the day-to-day operations of support services within Bee’ah. Al Houti is charged with Bee’ah’s legal affairs and policies, directing the procurement department and facilities management, overseeing the Human Resources Department, which includes structuring the HR services, internal communications, training and development, compensation and benefits management, and finally managing the IT department’s infrastructure and security resources. Before Bee’ah, his epic journey began with Sharjah Airport Authority in 1998 as Purchasing Officer promoted up to Central Store Manager for the department responsible for the management of related staff, stock, and activities. Al Houti moved on to pursue a challenging role with British Petroleum (BP) in 2004, the global energy group, as Supply Chain Management (SCM) Analyst and Assistant SCM Manager accountable for the procurement and inventory of staff, along with the coordination of management’s initiatives and leading the quarterly performance review.

Early on Al Houti’s innate ability for strategy, support, and leadership were quite evident and saw him use his strengths with The Executive Office of H.H. Sheikh Mohammed Bin Rashid Al Maktoum & Prime Minister Office initially as Project Manager, and a member of the organising committee for the World Economic Forum (WEF), leading up to Director of Business Support responsible for managing the department in matters of Finance, IT, Human Resources, and Legal affairs as the perfect prerequisite for his current role in Bee’ah. Al Houti holds a multitude of technical qualifi-cations including certificates in Environmental Awareness & Waste Management in 2005 and Strategic Decision in 2010. He has received numerous accolades for his work, most notably the H.H. Sheikh Rashid al Maktoum Awards in 2005 as an MBA Graduate and Best Section Head at Sharjah Government in 2001, just to name a few. Ibrahim Al Houti holds a Bachelor of Science in Business Administration from Ajman University, and an Executive Master in Business Administration from Sharjah University.

Najib Faris Head of Marketing & Communications Najib Faris is the head of the Marketing & Communications department at Bee’ah. Najib, who assumed his position in April 2010, is responsible for developing and implementing the marketing strategy for Bee’ah and its internal divisions. As a marketing communications practitioner, Najib has over the past 10 years, cultivated a proven track record for delivering and sustaining brand positioning and goodwill, communication and market share targets within the FMCG and Luxury industries, as well as the Real Estate sector, in the UAE, Jordan, and the rapidly developing Middle East market. In 2006, Najib took on the role of managing Leo Burnett’s PR & Communications office in Jordan. Najib then served with Impact Porter Novelli, in 2008 where he took on the role of Senior Marketing & Communications Consultant for the department of Municipal Affairs in Abu Dhabi, and the Al Ain Municipality in the UAE.

Najib holds a Masters degree in Strategic Marketing & Communications – with a focus on Environmental and Behavior Change Marketing, from Middlesex University in the United Kingdom; a post-graduate certificate in Public Relations and Events Management for Professionals from the George Washington University in the United States; as well as a BA in Management and Marketing from the American University of Beirut in Lebanon.

Senior Managers Andrew Kevin Croucher Senior Manager, Container Services Salim N. Al Hebsi Group HR Manager Khaled El Kalliny Senior Manager, Business Intelligence Seif Mounir Quraish Senior Manager, Procurement & Supply Chain Mohamed Abdullah Alhosani Senior Manager, Technical Syed Jameel Ahmed Senior Manager, Field Brett Johnston Senior Sales Manager David Alexander Martin Senior Manager, Process Mohammed AbdulAziz Group Health, Security, Safety & Environment Manager Stuart Peter GreenField Financial Controller

Our Organisational Structure 34

Customer Services

800 tandeef Tandeef customer service

Waste collection

Waste collection Containers 3 stream bins Workshop

Street sweeping

TANDEEF

LANDFILL

OPERATIONS

SECURITY

HEALTH & SAFETY

MRF CDW TRF Maintenance

Operations

GROUP HSSE

PROCESSES

KHALE AL HURAIMEL CEO

SALIM AL OWAIS CHAIRMAN

Outreach

Awarness Educations CSR

Branding Sponsorship

PR and Communication

MARKETING & COMMUNICATION

Fire Safety Services Environmental Leadership

Environmental Advisor Services

ENVIRONMENT

INTERNAL AUDIT

Confidential Document Destruction & Recycling

Strategy Corporate Development Market Research Tandeef Sales TRF Sales Material Sales

BUSINESS DEVELOPMENT

Finance

- Accounts - Analysis - Assets Management

FINANCE

FACILITY MANAGEMENT

LEGAL

SUPPLY CHAIN MANAGEMENT

GROUP HR

SUPPORT SERVICES

Our Operations 36

The main geographic presence of Bee’ah is within the Emirate of Sharjah. Currently operations are focused on the city of Sharjah with future plans to expand across other main cities including Dhaid, Dibba, Kalba, Khor Fakkan, Madam, Meleha. Across these main cities will be the expansion of core business operations including Tandeef collections and landfill management in 2011. Similarly other services will be included in the expansion allowing Bee’ah to provide a complete product and service offering within the Emirate of Sharjah. Other than the Emirate of Sharjah, Bee’ah has been actively expanding its products and services to other emirates including Ajman. The expansion into Ajman has reached advanced stages and will likely involve the introduction of Tandeef collection services and landfill management. Other emirates are possible markets for Bee’ah as long as the opportunities present a profitable entry.

Tandeef Tandeef, a division of Bee’ah, was officially launched in January 2010 to provide waste collection and city beautification for the Emirate of Sharjah. Tandeef plays a vital role in helping Bee’ah become the leading environmental and waste management company in the region, providing coherent and sustainable environmental solutions to meet the challenges of the community it serves.

Tandeef currently employs 281 employees and manages and operates 142 superior and purposespecific vehicles in its efforts to make Sharjah one of the most livable cities in the region. Tandeef also collects recyclables from commercial entities in Ajman, Dubai, and Abu Dhabi. In 2011 the number of employees at Tandeef is expected to grow past 1,100 and the number of vehicles to be operated and managed by Tandeef is expected to grow to around 362.

Tandeef’s Commitment to Customers In 2010, Tandeef established a dedicated customer care hotline – 800 TANDEEF (826 2333) – for residents and members of the public. This provides a mean for the public to provide feedback or to report issues and immediate requests for off-schedule services.

Tandeef: • Adopts international best practices and adapts them to fit with the local scene. • Uses internationally recognized systems and procedures. • Has a stringent set of health, safety and environmental protocols.

Tandeef Waste Collection In 2010, Tandeef did daily waste collection in residential, commercial and pedestrian areas in 6 of Sharjah’s 11 sectors (sectors 2, 3, 4, 5, 6, & 7). It currently collects on average 20,000 tonnes of waste per month covering the 6 sectors.

Tandeef Waste Collection

Sector Takeover Plans

Month

Collection (Tonnes) 2010

Sectors serviced

Sector

January

3,963.59

Sec 7

February

7,904.08

Sec 7,5,4

July 2010

March

13,968.66

Sec 7,5,4

June 2010

April

11,084.25

Sec 7,5,4

February 2010

May

12,363.49

Sec 7,5,4

February 2010

June

11,954.42

Sec 7,5,4,3

September 2010

July

13,484.47

Sec 7,5,4,3,2

January 2010

August

17,272.56

Sec 7,5,4,3,2

March 2011

September

17,471.46

Sec 7,5,4,3,2,6

April 2011

October

19,703.51

Sec 7,5,4,3,2,6

April 2011

November

19,323.05

Sec 7,5,4,3,2,6

May 2011

December

19,693.24

Sec 7,5,4,3,2,6

Total

155,610.28

There are 69 collection vehicles currently operated and managed by Bee’ah to collect waste in the Emirate of Sharjah.

Status

Vehicle

Qty

Classification

3 stream collection

International 4900

collection

3 stream collection

Freightliner FL80

collection

3 stream collection

Daihatsu Pick up

collection

3 stream collection

Peugeot Partner

collection

Transfer Station

Volvo Tractor head

collection

Transfer Station

Titan Ejector Trailer

collection

Transfer Station

Mac Hooklift

collection

Transfer Station

CAT 226

collection

Transfer Station

CAT 906

collection

Transfer Station

Suzuki 3 door car

collection

Transfer Station

Nissan Civilion Bus

collection

Transfer Station

Volvo Head

collection

Transfer Station

Scania

collection

Transfer Station

CAT 996

collection

Transfer Station

Case 1840

collection

Currently Serviced (2010) Actual Month

To be Serviced (2011) – Forecasted Month April 2011

In an effort to reduce their carbon footprint and operate more efficiently, Tandeef established a waste transfer station within Sharjah City’s boundaries. Waste is collected from residential, commercial and pedestrian areas using 4 to 8 tonne trucks and is taken to the transfer station. From there, fully automated waste transfer vehicles (40 tonne trucks) transport the waste to the Bee’ah Waste Management Complex - Al Saj’ah. The introduction of waste transfer stations and the 40-tonne trucks decreased the number of trips need to transfer the waste to the Bee’ah Waste Management Complex - Al Saj’ah from approximately 900 trips a day to an average of 100 daily trips.

Pedestrian waste collection involves emptying the 1,750 3 stream recycling bins currently located around Sharjah. Tandeef is working on setting up alternative methods of waste collection such as placement of community recycling centers and depots at commercial and residential units and using source sorting containers.

Tandeef City Beautification Sharjah’s streets, pavements, pedestrian areas and public places are cleaned daily by Tandeef’s team of litter pickers and state of the art street sweeping equipment. Tandeef’s medium and large-sized street cleaning vehicles – following fixed schedules or attending to specific residents’ requests – sweep Sharjah’s streets and public places, and are complemented by a fleet of smaller cleaning vehicles that rid pavements and pedestrian areas of litter and dirt. We started 2010 with 75 litter pickers this has now grown to over 106 and are a strong presence on the city’s many streets. Bee’ah currently manages and operates 52 sweeping vehicles that are used to enhance the cleanliness of Sharjah.

Status

Vehicle

Qty

Classification

Sweeper

Madvac 101

beautification

Sweeper

LN - 50

beautification

Sweeper

CN - 100

beautification

Sweeper

Johnson - 3000

beautification

2010 staff (excluding municipality employees)

281

2010 staff (including municipality employees)

851

Tandeef currently services sectors 2,3,4,5,6,7. It does daily waste collection and weekly sweeping of the city’s streets.

Sector 2

Sector 3

Sector 4

Al Nasserya Al Fayha Maysaloon Al Mujarrah Al Naba’a Al Sharq/Al Qula’a Al Mansura Al Ramla West/East

Umm Khanoor/Al Sabkha Al Mirgab Al Nekhailat Al Rifa’ah Am Muntazah Al Fisht Shaqan Al Hazana Al Qadasiya

Al Ramtha Al Jazzat Al Azra Al Ghaphia Al Falaj Al Qoaz

Sector 5

Sector 6

Sector 7

Al Abar Halwan Riqa Al Hamra Al Sweihat Al Muwafjah Elyash Al Homa Al Shahba Sanman Al Khazamia Al Ramaqia Al Darari Al Rafa Al Turfa Al Tala’a

Al Zabair Al Qarean Al Juraina Al Noof Al Bade’a Al Falah Umm Fanin Al Barashi Al Saja’a Al Atain Al Hoashi

Majaz-1 Majaz-2 Majaz-3 Al Khan Al Layyah Al Khalidya Al Mamzar Al Nahda

Tandeef Highlights

• Recyclable waste that is collected daily from a single three stream recycler comes to almost 1.5 kg • Tandeef is managed by a team of local and international fleet management professionals from the UAE, Germany, UK, Canada, France, the United States and Australia • Tandeef uses innovative and efficient technologies, to optimize its fleet operations and reduce its carbon footprint • Tandeef has implemented quality assurance processes to ensure performance is credibly measured and monitored • Tandeef’s call centre provides hands-on solutions and responds to urgent complaints within 24 hours of receiving a call • Tandeef reports on all areas of the business and publishes statistics for future improvements and training • Tandeef’s vehicles use ultra-low diesel to ensure a minimum carbon footprint • Each Tandeef boat collects approximately 100kg of recyclables per day • Tandeef’s qualified and professional team now collects approximately 20,000 tonnes of waste monthly.

Confidential Document Destruction The Confidential Document Destruction and Recycling service is a personalized certified service which consists of a branded Bee’ah shredding vehicle operated by a skilled document destruction team visiting the locations of the client so that the process can be policed and supervised by the client. Bee’ah’s mobile shredding vehicle is capable of shredding a variety of paper-based items that may hold sensitive client or corporate information. Upon completion of the job, Bee’ah issues certifications of destruction and an equivalency of trees saved through recycling of the paper products. We currently shred documents for many banks, real estate agencies and private companies. Our shredding schedule consists of daily client site visits. Bee’ah currently operates and manages 1 confidential document destruction vehicle. In 2010, the total tonnage of the shredded papers that were collected (then sold) is 155.55 Major clients: Noor Islamic Bank, Info Fort, HSBC, JW Marriott, Siemens

strial on & Indu Oil Lago ation er evapor waste wat s nd po

Bee’ah Waste Management Complex Al Saj’ah The Bee’ah Waste Management Complex - Al Saj’ah (WMC), located at a fair distance from the heart of the city, accepts municipal and commercial waste from the Emirate of Sharjah. The management of the Bee’ah Waste Management Complex - Al Saj’ah was handed over to Bee’ah in 2009. At the end of 2010, the team finalized a three year agreement on a mobile plant, and prepared a proposal for construction of a new landfill cell and upgrade of liquid waste treatment lagoons. Also, a new contract for the labor camp was finalized resulting in reduced costs. The Operations team also began operating a second shredder at the Tyre Recycling Facility. With regards to their operating times, the Operations team are looking at introducing a 2nd shift at the Material Recovery Facility (MRF) in order to increase the recovery rate. For a limited period, the MRF operated for 24 hours in order to reduce the backlog of waste at the transfer station. Moreover, negotiations are under-way for a new permitting process on hazardous waste by Bee’ah and Sharjah City Municipality.

For 2011, Operations is working on long-term projects for wood biomass fuel with La Farge, in order to provide a process outlet for approximately 110,000 tonnes of wood, currently stored at the WMC. Moreover, in order to settle the issue of waste-scavenging activities, which are causing profit and revenue losses, the team will be setting up an anti-scavenging task force to combat illegal scavengers. Operations will also organize facility staff to support Tandeef management to add strength and experience to their operations, while key mechanical skills are being transferred systematically to Tandeef. The majority of Bee’ah and municipality-owned veheicles were replaced with hired equipment, so as to reduce the operating cost incurred by maintenance activities. The Operations management will set a number of meetings with prospective clients, to create sustainable solutions for the management of the WMC at Al Saj’ah. Wekaya will provide medical waste as part of the landfill operations; The Ministry of Environment and Water (MoEW) has requested for a proposal from Bee’ah to cooperate, in order to provide temporary solutions for waste management in the Northern Emirates and to plan and develop facilities for the long-term and for the sustainable collection and treatment of waste.

Material Recovery Facility The Bee’ah MRF is a sorting plant that separates recyclable materials using state-of-the-art technology, industry best practices and a team of highly trained staff. The MRF started operations in the first quarter of 2010 and currently operates one 8 hour shift receiving between 18,000 and 20,000 tonnes of MSW per month. It is the largest facility in the Middle East and the third largest in the world. The materials that come to the MRF are from 3 sources. Bee’ah sells the recyclable material it recovers mainly to the local market. International markets are only considered when no local buyers exist. Bee’ah currently has markets for the following items: • Aluminum cans • PET clear plastic • PET green plastic • Mixed plastics • Mixed paper • OCC Cardboard • Steel cans

MRF Highlights

• Bee’ah owns, manages & operates the world’s third largest Material Recovery Facility • The MRF’s capacity is the largest in the Middle East at 500,000 tonnes annually • The MRF is designed to adhere to the principle of cost control and minimization • Recyclable separation is done through a combination of manual and mechanical sorting • All MRF employees receive health and safety awareness training and are trained on product identification • All MRF employees are required to wear personal protective equipment at all times • The number of employees working at the MRF in 2010 was approximately 130

START TRUCK TYRES

TRUCK TYRES DEBEADER

TRUCK TYRES / DEBEADED TRUCK TIRE

MAX 50.8MM CHIPS

SHREDTECH TYRE SHREDDER

HOPPER FEEDER & CHIP CONVEYER SYSTEM (DETECTS METALS)

PRIMARY SIZE REDUCTION UNITS (3 HEAVY DUTY MILLS)

FREEZER CHAMBER

FURTHER BREAKDOWN REQUIRED OF OVERSIZED MATERIALS

DEBEADED TRUCK TYRE TOGETHER THE REDUCTION UNITS ARE CAPABLE OF TOTAL HOURLY THOUGHPUT OF 4500KG OF RUBBER CHIPS

SECONDARY MAGNETIC SEPERATOR

TOTAL MAXIMUM FREEZING CAPACITY OF 50.8MM CHIPS IS 4500KGS PER HOUR BUT SYSTEM THOUGHPUT IS MATCHED TO THE TOTAL CAPACITY OF THE SIZE REDUCTION UNITS. NITROGEN USAGE OPERATING UNDER NORMAL OPERATING CONDITIONS IS LESS THAN 0.5KG OF NITROGEN PER 0.5KG OF CLEAN, DRY, CAR TIRE CHIPS

THIS STORAGE SYSTEM HOLDS 8 HOURS OF PRODUCTION FOR FIVE DIFFERENT MESH SIZES

Tyre Recycling Facility There are currently more than 8 million tyres stored at the WMC and there are about 2,500 new tyres coming in daily. These tyres consume valuable land space, act as a fire hazard, and when co-mingled with garbage, provide a habitat for mosquitoes, rats and other vermin. To curtail the adverse effects of sending tyres to landfill, Bee’ah built a state of the art cryogenic tyre recycling facility. In the cryogenic process, tyres are cut using a shredder to sizes of around 50 mm. The shreds are then fed into a freezing chamber where the rubber is subjected to liquid nitrogen to make it as brittle as glass and is then crushed into very fine particles by cracker mills. Steel and fibers are separated from the rubber using magnetic separators and are sold separately. The rubber can then reduced to sizes varying between 0.6mm in size to 4mm and can be packaged into 4 required output sizes. The whole process takes approximately 40 minutes.

PROJECT CONVEYING AND STORAGE SYSTEM

DRYER SYSTEM (REMOVES MOISTURE BEFORE CLASSIFICATION & TRANSFERS OVERSIZED MATERIAL TO THE FREEZINGCHAMBER FOR FURTHER BREAKDOWN

SCREW CONVEYER & BUCKET ELEVATOR (MATERIAL TO SEPERATION UNIT)

FIBER/STEEL CONVEYER (TRANSFER TO SCRAP FIBER & STEEL DISPOSAL BINS)

PRIMARY SCREEN

SCREEN CLASSIFIER FOR PRIMARY GRIND (SEPERATES THE STREAM OF RUBBER INTO DIFFERENT MESH SIZES)

UNDER20 MESH (0.85MM)

FINISH

CRUMB RUBBER SIZES (MAX 9.5MM) WITHOUT STEEL & FIBER

SCREENED INTO THE APPROPRIATE SIZES FOR BAGGINS, DEPENDING ON THE SCREENS USED IN THE CLASSIFICATION PROCESS

OVER 20 MESH (0.85MM)

SECONDARY FREEZING & GRINDING SYSTEM

INPUT

PROCESS

OUTPUT

The rubber produced, known as crumb rubber or ground rubber is sold for use in many applications including as: • Cover in horse arenas / stables / racetracks • Cover in playgrounds • Infill in synthetic turf fields • Blend in making roads • Molded /extruded products Bee’ah also possesses: • A colored mulch system: for coloring large pieces of crumb rubber for use in landscaping around shrubs, walkways etc. • A landscape paver system: for manufacturing complete pavers for walkways, garden patios, and driveways. • A mobile asphalt rubber paving system: to blend crumb rubber with bitumen for making roads. • An oversize tyre reduction system (OTR): to take very large tyres from construction vehicles and to break them down so that they can be fed into the shredder. The tyre recycling facility began operations in June 2010 and currently operates for 18 hours per day. The facility has a capacity to process 2,500,000 tyres per year.

TRF Highlights

• Bee’ah uses a highly advanced Cryogenic process to recycle tyres • Bee’ah’s Tyre Recycling Facility has a capacity to process 2.4 million tyres annually • Output: Crumb Rubber (4 Grades) • Output: Rubber Tiles - can be made into any shape or color • 145 recycled tyres can produce 550 rubber tiles covering an area of 23 m² • 1,050 tyres are used to pave one Kilometer of a single lane Rubberized Asphalt road • It takes an average of 145 tyres to produce 1 tonne of steel-free Crumb Rubber • Crumb Rubber can be used for several applications such as flooring systems for schools, gyms, golf courses, parks and horse stables

All TRF employees receive health and safety awareness training and are trained on product identification. They are required to wear personal protective equipment at all times.

Landfill Management & Engineering Al Saj’ah landfill is said to be one of the world’s largest. The landfill is continually reshaped to increase the sideslope stability and for it to appear more visually appealing. Standard operating procedures including daily landfill cover, litter picking and processing materials at a quick pace, all reduce the negative environmental impacts of landfill. Landscaping of the landfill is an ongoing process in order to ensure the site is aesthetically acceptable. Standard personal protective equipment must be worn at all times all landfill employees must receive health and safety awareness training.

Landfill Highlights

• Approximately 2.3 million tonnes MSW has been deposited since 2001 • Approximately 46% of the UAE’s industrial waste is produced in industries in Sharjah • Bee’ah specialists estimate that approximately 60% of materials can be recovered for recycling • MSW inputs of approximately 40,000 tonnes per month • Total MSW per capita is 2.2 kgs/person/day • The amount of waste deposited at the landfill in December 2010 was down 40.5% from the amount of waste deposited at the landfill in January 2010

Construction and Demolition Waste

Applications: • In road base • In cement kilns • As aggregate products

The CDW plant has a capacity to process 1,500 tonnes of CDW per day. In Sharjah approximately 70,000 tonnes a month of CDW is generated, around 40% of the CDW comes to the CDW plant.

All employees working at the CDW plant receive health and safety awareness training and are trained on product identification. They are required to wear personal protective equipment at all times.

Our BUSINESS Development & Strategy 50

The Business Development & Strategy team was busy in 2010 finalising the 2011 Business plan, which included Bee’ah’s objectives and departmental objectives for 2011. The team also finalized a report on Waste Management in the UAE for UN-ESCWA, as well as the E-Waste Strategy for Bee’ah. In addition, the Project Management team worked to coordinate for the Dubai Waste Management Tender and the development of the Ajman Waste Management Proposal.

In addition to the sales of Tandeef, the department will take over the sales from the Operations department, which will also in turn make the company more commercially focused in regards to the sales of the MRF, TRF, CDW and other landfill materials. For both Tandeef and landfill sales, the initial step is to develop detailed sales procedures and structures which expect to be implemented in 2011.

In 2011, the team will take over the Commercial sales from Tandeef, in addition to the Document Shredding sales. The first step will be to hire a full sales force that is capable of achieving commercial collection sales with commercial entities in Sharjah. This restructure aims to make Bee’ah more commercially focused.

TRF Sales Remarks: Crumb Rubber: • Crumb rubber sales have improved and will hopefully continue improving this year. • The challenge lies in the 14-30 and -30 mesh sizes, as prospects have some issues with white speckles and our cryogenic prices being above ambient market price. • The additional challenge lies in the fact that the production of these four crumb rubber grades cannot be tailored to market demand. • The sales team has also looked into different rubber applications to help utilize of production, and have approached several sports contractors in order to use our rubber in jogging tracks. Shreds: • Sales of shreds have commenced and currently all production is being sold. It has proven to be a very profitable product with huge demand in the market and the team is looking into increasing sales by increasing production capacity of these issues. Tiles: • The team is hoping to improve on the sale of tiles. The challenge with tiles is the shape; the team receives inquiries on whether they can manufacture different shapes and different thicknesses. Developing leads with AD municipality, horse stables.

Asphalt Rubber: • The team has been in talks for the last 2 months with Abu Dhabi Municipality in regards to the construction of the first Asphalt Rubber pilot project. Issues: • Certificate of Origin for our rubber products is essential at this stage; the team can then start exporting our material and opening new markets, and will assist us in clearing out the available stock of different sizes. Our legal department is working on this.

Commercial Collection This business has been on hold pending the approval of a strategy that has been submitted to the CEO. Commercial collection in other emirates outside of Sharjah will be negotiated through partnerships. For collections in Dubai and Abu Dhabi discussions are underway with Imdaad, a Dubai World company, to be the collection partner for the following categories of clients: • Malls/Retail Outlets • Petrol Stations • Tenders for municipalities

E-Waste The E-waste business is based on a structure of having strong solution partners for each stream of waste. Business Development has progressed with 3 partners for the following waste streams; Type of E-waste

Solution Partner

Cartridges

Cartridge World / GIT

Computers, LCD TV’s

InfoTeam

Mobile Phones

Technocare

Our ENVIRONMENTAL ADVISORY 54

Our Environmental Advisory Total number of proposals submitted

Total Value of Proposals submitted

415,390.00 AED

Total number of contracts signed

Total value of contracts signed

55,870.00 AED

Revenue received

26,755.00 AED

Environmental leadership • Extensive amounts of public speaking and media engagements • Assistance to Marketing with the provision of content for external communications • Assistance to Shared Services with the rollout of internal activities • Ongoing legislative activities

Bee’ah Environmental Advisory Services

- Environmental Impact Assessments for individual companies - Assistance with environmental aspects of permitting in Sharjah - Inspections - Waste Management Plans - Corporate Sustainability Plans

Other activities • Referrals for commercial collection • Study of Scavenging activities • Assistance with takeover of East Coast sites

• Not a separate brand, but rather one of Bee’ah’s commercial services • Services include: - Environmental Impact Assessment (EIA) and Risk Assessment (RA) Reviews, on behalf of organizations such as the Hamriyah Free Zone, Khalid Port etc

Our Initiatives & Activities 56

In 2010, Bee’ah laid the foundation and initiated various community programmes, highlighting the company’s mandate to communicate and encourage the society to lead an environmentally sustainable lifestyle. These initiatives include the launch of the Bee’ah School of Environment (BSOE), and the initiation of awareness events and activities ranging from: beach clean-up campaigns and port underwater clean-ups, to awareness workshops and seminars in public areas and universities, as well as a variety of events celebrating international environmental days. The Marketing team also utilized its media relations with the region’s prominent publications to build the brand positioning of Bee’ah with very limited budgets available. By doing so, the team managed to keep the company in the news on a regular basis, and this reflected a great amount of brand awareness in the community. By building the right base and marketing infrastructure for proper operations, the team rolled out and created Bee’ah’s core communication collaterals to help inform the public about who Bee’ah is, what we do and where we are going.

These tools include:

Our New Logo Bee’ah is the Arabic word for ‘the environment’, while the symbol of the blue swirl resembles the recycling and renewable processes which involve what we do.

Our Tagline Leading Environmental Change Bee’ah’s new tagline communicates the company’s aim to become the environmental leader within the UAE, and eventually the Middle East. Our tagline reflects our intentions to be: • The leading environmental management service provider in the UAE. • The key source of environmental knowledge in the UAE and the region. • A community partner pioneering the green movement in Sharjah and the UAE.

Our all new website BEEAH.AE Bee’ah’s new website www.beeah.ae is now online. Our new portal communicates what we do in a very simple and user-friendly way. The website also includes downloadable materials and resources such as the state of environment report, our brochure, and the newsletters. For 2011, Bee’ah will continue to utilize the media to educate the public on its various initiatives and programmes to promote a green-style of living. One such initiative is that Bee’ah will be partnering with Sharjah Radio to launch a weekly radio programme airing every Monday from 8 to 9pm. The show aims to tackle public issues raising awareness and educate people about the importance of caring for the environment.

Key Initiatives & Activities of 2010:

H.H. Dr. Sheikh Sultan Bin Mohammed Al Qasimi visits the Bee’ah Waste Management Complex at Al Saj’ah

H.E. Dr. Rashid Ahmad Bin Fahad visits the Bee’ah Waste Management Complex at Al Saj’ah

His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, UAE Supreme Council Member and Ruler of Sharjah, visited Bee’ah’s Waste Management Complex at Al Saj’ah (WMC) in March. Sheikh Sultan was said to be enthusiastic about Bee’ah’s achievements and eager to speed up the development of the organisation’s medical waste treatment and electronic waste recycling plants.

The UAE’s Minister of Environment and Water, His Excellency Dr. Rashid Ahmad Bin Fahad, paid a visit to Bee’ah’s facilities along with several other delegates on June 27th. The Minister was said to be impressed that all the recyclable material from the plant is put back into the regional economy for recycling and re-use.

Bee’ah sponsors Conference on Biodiversity Conservation Bee’ah was the platinum sponsor at this year’s Conference on Biodiversity Conservation in the Arabian Peninsula. The conference – held on February 3rd and 4th at the American University of Sharjah – was organised under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council, Ruler of Sharjah and President of the American University of Sharjah, and hosted by the Environment and Protected Areas Authority (EPAA) of the Government of Sharjah.

Bee’ah sets example on Earth Hour 2010 In honour of the planet, Bee’ah took part in Earth Hour on March 27th in Al Qasba, the premiere cultural, entertainment and tourist destination in the Emirate of Sharjah.

Bee’ah participates in the 1st AUS Alumni Business Forum & Career Fair Bee’ah took part in the first American University of Sharjah Alumni Business Forum and Career Fair on April 13th. The event was held under the patronage of His Highness Dr. Sheikh Sultan Bin Mohammed Al Qasimi, Member of the Supreme Council, Ruler of Sharjah and President of the American University of Sharjah.

Bee’ah inspires students at AUS Environment Day Bee’ah’s Environmental Officer, Meera Taryam, inspired students to take action on environmental issues – including ecological footprint, waste and air pollution – at the American University of Sharjah’s annual Environment Day on April 15th. This year’s theme was ‘Our Environment, Our Life’.

Bee’ah supports SIAS Environment Day On May 9th the Sharjah International American School (SIAS) organized an environment day to raise students’ awareness of their natural surroundings. All recycling bins and branded T-shirts supplied on the day were provided by Bee’ah.

Bee’ah organizes Environmental Event for Women Under the patronage of Her Highness Sheikha Jawaher Mohammed Al Qasimi and in association with the Supreme Council for Family Affairs, Bee’ah organised an environmental awareness campaign for women. The successful month-long campaign saw over 100 women attending, and helped raise awareness of their natural surroundings through a series of training workshops that offered fun and simple tools for greening their homes.

Bee’ah participates at KUSTAR Career Fair

Bee’ah sponsors SHCT Career Fair

Bee’ah attended the Khalifa University of Science, Technology and Research (KUSTAR) Career Fair in search of highly talented students to join its company. KUSTAR is one of the UAE’s leading higher education institutions that specialises in technical studies.

Bee’ah sponsored a two-day Career Fair organised by the Sharjah Higher Colleges of Technology under the auspices of Bee’ah. The fair was inaugurated by Dr. Farid Ohan, Director of the Sharjah Higher Colleges of Technology, and showcased exciting workshops for over 2,500 students.

Bee’ah and AUS sign MOU

Bee’ah celebrates World Environment Day

Bee’ah and the American University of Sharjah (AUS) signed a Memorandum of Understanding at a special ceremony on May 30th. The MOU was signed by Bee’ah’s CEO Khaled Al Huraimel and AUS Chancellor Dr. Peter Heath, which will see the two organisations working together over a wide variety of areas including recruitment, internships, sponsorships, lectures, recycling programmes, the State of the Environment Report (SOTER) and more.

Bee’ah celebrated World Environment Day by launching the successful ‘I Love Sharjah’ campaign.

Bee’ah and Sharjah Tatweer Forum sign a Memorandum of Understanding

Bee’ah featured on Khawater TV show

Bee’ah and the Sharjah Tatweer Forum signed a Memorandum of Understanding (MoU) on 11 July 2010. The memorandum was signed by Bee’ah’s CEO, Khaled Al Huraimel, and Chairman of the Sharjah Tatweer Forum, His Excellency Jassem Mohamed Al Beloushi, which aims to develop mechanisms for joint cooperation to organize conferences, workshops and lectures, conduct work on waste management projects and support young entrepreneurs’ research. The signing also cements both parties’ commitment to Sharjah’s environment.

Held on June 4th in Al Qasba, Sharjah, Bee’ah organised entertainment for 1,500 environmental champions of all ages and inspired them to think green, reduce, re-use and recycle. The event was held in partnership with the Al Qasba Development Authority.

Bee’ah recently appeared in the 22nd episode of the television program ‘Khawater’, which was aired during the month of Ramadan. The programme demonstrated how the solutions offered to the Emirate of Sharjah by Bee’ah are ideal for the entire Middle East region.

Bio-Filter joint Project with AUS

Garden in Every Home Campaign

Bee’ah signed an agreement with the American University in Sharjah (AUS) involving the development and commercialisation of a project called ‘Bio-Filter Development and Testing for Removal of Air Pollutants from Waste Treatment and Industrial Facilities’.

As its environmental partner, Bee’ah supported the Supreme Council for Family Affairs’ (SCFA) with its annual ‘Garden in Every Home Campaign’, encouraging and teaching families about how to green their homes by growing their own fruits and vegetables. Using informative workshops, the team taught families across the emirate the knowledge and tools, by using simple and practical steps. This includes how to grow fruits and vegetables and how to create healthy – and smell-free – compost quickly and easily using common organic waste.

Abu Dhabi Film Festival Bee’ah – Green Partner Bee’ah sponsored the official celebrity A-lounge at the internationally acclaimed Abu Dhabi Film Festival which was not only a great opportunity to introduce Bee’ah to the foreign visitors, but also an extension of our initiative to educate all audiences. We also teamed up with renowned UAE fashion designer and the brain behind House of glaMo, Mohammed Sultan Al Habtoor, to design a T-shirt along with a fashionable carry bag especially for the week’s event incorporating one of the three environmental Rs (Reduce, Re-use and Recycle) in the design. Our collaboration promoted local UAE talent while cultivating support for the environment.

The Sharjah Industry Sustainability Conference Bee’ah – PlatinumSponsor Bee’ah sponsored the “Industry in Sharjah and its role in sustainable development” conference hosted by the Sharjah Chamber of Commerce and Industry (SCCI) in cooperation with the UAE Business Council for Sustainable Development (UAE-BCSD). As Platinum Sponsor for the event, Bee’ah shared its expertise and showcased best practices that may be utilized to foster business growth while simultaneously achieving sustainable development of the environment. 63

Launch of Bee’ah School of Environment web portal Bee’ah believes in sharing its knowledge and, as a result, rolled out the Bee’ah School of Environment programme which educated teachers and students across Sharjah the importance of caring for our beautiful earth.

Clean Up UAE Bee’ah – Platinum Sponsor Bee’ah supported the Emirates Environmental Group (EEG) as a platinum sponsor for the 9th edition of ‘Clean Up UAE’. Our support is based on our strong belief that preserving the environment is not the sole responsibility of one company; it is dependent on the unified and concentrated efforts of all corporate citizens, governments and individuals alike. Over 3,000 Bee’ah champions joined Bee’ah head office staff to help clean up the environment.

Our Key Future Projects 66

Anti-Scavenging Programme An Anti-Scavenging Programme throughout Sharjah was launched in response to illegal collection of waste. Bee’ah in partnership with the Sharjah Municipality and the General Directorate of Residency and Foreigners Affairs of Sharjah confiscated over 47 tonnes on the first raid from waste scavengers in Sharjah. The programme will also include setting up cautionary signage stickers on all of Sharjah’s Municipal waste collection bins, warning scavengers in 6 languages that ‘taking items from these bins is strictly prohibited’. Bee’ah will build cooperative partnerships with organizations such as the Sharjah Police, to ensure that its dedicated task-force patrols collection areas in the Emirate of Sharjah, investigates individuals going through municipal containers and deals with these illegal immigrants in accordance to the UAE regulations.

Bee’ah expansion throughout the Emirate of Sharjah Bee’ah is in its final stages into the East Coast of the Emirate of Sharjah, as well as plans to develop waste management and recycling operations in Khor Fakkan, Kalba, Dibba Al Hisn and surrounding areas. Bee’ah’s operational geographic expansion to provide waste management and recycling services in the East Coast region is in line with the vision and directions of His Highnes Sheikh Dr. Sultan Bin Mohammed Al Qasimi – Member of the Supreme Council of the United Arab Emirates and Ruler of Sharjah. Bee’ah’s mandate entails the application of international best practices in environmental and waste management throughout the Emirate to resolve existing challenges, and aims to expand its operations to the Central region of the Emirate of Sharjah.

Bee’ah Environmental Research Centre Conceptual work done on development of the incipient Bee’ah Environmental Research Centre:

The Bee’ah Environmental Research Centre (BERC) will help position Sharjah as the center for: • Environmental change • Environment thought • Environmental leadership

The BERC will be: • An online network that will connect people around the world • A source, forum and meeting place • The focal point for environmental laboratory services for Sharjah and for Bee’ah

The BERC will also: • Monitor Air Quality in Sharjah

The BERC will: • Promote academic and business research in the environmental field • Create linkages with other research institutions and initiatives • Be the center in the region for environmental policy and legislative change • Sponsor specific environmental research activities and foster commercial opportunities

The BERC will give researchers: • Access to environmental research related to the region and its climate • The ability to propose new ideas for research topics • The ability to work on research items proposed by the BERC through a call for papers (CFP) • The ability to request funds to cover specific environmental research items.

***Next step is a substantive meeting on the subject with Chancellor of AUS to explore their interest in partnering in the development of this centre.

The Environmental Management and Technology Exhibition and Conference

GREEN

Hosted by

Middle East

17-19 October 2011 Expo Centre Sharjah United Arab Emirates

Solid Waste

Waste Water

Air Pollution

Bee’ah to Launch Public Recycling Depots for the First Time in Sharjah Sharjah residents will soon witness a new recycling touchpoint in the city. The residential recycling depots will be placed in Co-ops around Sharjah to provide easy access for residents to dispose of their recyclables. The Recycling Depots will allow for waste to be divided up and are designed to have three separate container sections for: newspapers, plastic and glass bottles plus metal cans and cardboards.

Scrap Metal Alternative Energy Green Building

Bee’ah to Host the First Regional Exhibition for the Environment Industry: “Green Middle East” GREEN MIDDLE EAST is set to be the regional exhibition for the environment industry in the Middle East region held in Sharjah in October 2011 and hosted by Bee’ah. The event will feature the technology equipment and products that go into environmental conservation and protection. Green Middle East offers a platform to access the region’s multi-million dollar spending in environmental protection. This event aims to provide visiting industry with the technology, tools and equipment that gives them a competitive advantage in business. The event is not just about reducing environmental impact but also about reducing costs on the operational bottom line to make companies more profitable and more efficient. Taking a holistic approach of the environment industry, Green Middle East will feature sub-sections highly focused on individual topics.

Residential Recycling Programmes and Training As part of our responsibility towards the environment, Bee’ah provides recycling programmes and training to promote source segregation, ultimately diverting more waste from the landfill to be recycled. Bee’ah is currently conducting pilot programmes for residential recycling. This programme is designed to be very simple and non-intrusive to the day-to-day activities of residential tower residents. The tenants are provided with recycling bins and totes in which dry paper, plastic, aluminum, and other recyclable products should be deposited. The bins and totes are placed in the garbage room on each floor where they are collected. By the end of 2011, Bee’ah plans to roll out the UAE’s first residential recycling programme in a select Sector within the city of Sharjah, in the aim to implement the programme throughout the whole city by 2012.

E-Waste Bee’ah currently provides both secure and environmentally conscious solutions for the disposal of hazardous consumer goods and counterfeits by collecting and transporting them to the Bee’ah Waste Management Complex (WMC) in Al-Saj’ah for dismantling and recycling of parts. Bee’ah also offers its clients data destruction services by using the latest in recycling technology to safely destroy data depending on the conditions of the HDD (Hard Disk

Drive), and security policies. To dispose of data safely, Bee’ah uses a variety of methods, that use certified data wipe-up software, degaussing (or damaging the magnetic field in the HDD), and/or physically destroying the HDD. This service is carried out on site at the WMC, however no HDD’s leave client facilities before all data gets permanently destroyed. Bee’ah can also destroy DLT & LTO tapes, flash memories, CD’s, DVD’s, and more. A destruction certification is provided, as proof that all materials have been processed in an environmentally compliant manner following our zero-landfill policy, whereby nothing is dumped into a landfill and everything is processed according to sound environmental recycling standards. Managed Print Services (MPS) are designed to assist businesses in minimizing the costs associated with printing, increase productivity and reduce energy and material consumption. Based on each company’s requirements, MPS will service, maintain, and improve all the printing fleet. It involves monitoring and assessing the systems to make sure they run more efficiently, checking the performance of printers and installing software that will control all of the printers and send a warning message when something goes wrong. Bee’ah aims to continue to work in collaboration with business affiliates and partners, specialising in e-waste recycling, to become an important contributor to recycling e-waste in Sharjah and the UAE.

Waste to Energy While alternative energy resources are being researched, refined and much debated about by experts in the field, waste to energy technology is an important source which must be explored and utilized. Once implemented, it could dramatically improve the country’s waste disposal issues especially as landfill space is expected to become limited due to our increasing population. Bee’ah has been working with consultants to determine the best way to harness the substantial amounts of energy in waste to create electricity and fuel for re-use in our economy.

Community and Educational Initiatives Environmental education is vital, while socially and environmentally responsible behaviors are essential for a greener and sustainable future. As part of its mandate to prepare educational initiatives in order to spread environmental awareness and to develop environmental thinking at all levels of society, Bee’ah will continue to instigate and implement community events to encourage Sharjah’s residents to lead an environmental lifestyle, by practicing the 3Rs (reduce, re-use, and recycle). Bee’ah also plans to take the Bee’ah School of Environment (BSOE) to its next level of success and adopt its modules in schools across the Emirate of Sharjah.

Our Environmental Journey 72

2012

Waste to energy (WTE) option Treatment of new streams. To reach the long term vision to become ‘the best environmental management company in emerging markets’.

2011

Increase number of 3-stream recycling bins. Launch the Sharjah Environmental Awareness Award. Tandeef to launch residential recycling program.

2010

Bee’ah School of Environment Launched. MRF / TRF Operational. Tandeef (waste collection and street beautification) Launched Number of 3-stream recycling bins raises to over 1300

2009

Bee’ah is granted management of the Al-Saj’ah landfill. Bee’ah awarded management of the CDW facility. Number of 3-stream recycling bins reaches 1000.

2008

Recruitment of world class team. Bee’ah launches its public outreach program.

2007

Bee’ah was established by Emiri Decree. Bee’ah introduces 52 3-stream recycling bins in Sharjah. Bee’ah introduces in-office recycling programs.

Our Awards & Recognitions Bee’ah takes great pride in being awarded for its diverse efforts towards the outreach and community programs, which have a tremendous impact on the communities it caters to. The recognition we receive reinforces that Bee’ah is on the road to accomplishing its aim to leading the environmental change! 2010: • 14th Annual Corporate Gala Dinner – Emirates Environmental Group (EEG): In appreciation of Bee’ah’s valued support • Environment and Protected Areas Authority (EPAA): Valued Silver Partner • Awareness Training Session – Sharjah Chamber of Commerce & Industry: Valued Partner • The 10th Annual Ceremony to Honor Training Organisations – University of Sharjah: In recognition for the valued participation • Al Qasba Events – Al Qasba: In appreciation for contribution towards its success • Khalifa University – Spokesperson of Choice • Ministry of Interior – Appreciation Award • American University of Sharjah – In Honor of Collaboration Award: In appreciation for its support and success • Family Development Center – Appreciation Award