This year our exploration continues with bold new discoveries. We are ready to share them with you.
Gorenje @ IFA, Berlin 5 - 10 September 2014 We welcome you to our exhibition area 201 in hall 1.1.
Ideas shape our lives. Details make them perfect. In life details are everything. Simple pleasurable routines make us happy and unexpected discoveries inspire us the most. That is why GORENJE is so passionate about ideas that turn everyday home rituals into life-changing experiences. This year our exploration continues with bold new discoveries. We are ready to share them with you. You are warmly welcome.
Gorenje’s wide array of products Better is not enough. We want to be the source of a positive change. Because we want to do the best for others, knowing that it is good for us too.
Retro Collection
Colour Collection
Simplicity Collection
Classico Collection
Gorenje Designed by Karim Rashid
Gorenje Ora-Ito
HomeChef MAKES IT POSSIBLE FOR US TO EAT GOOD AND TO EAT HEALTHY Gorenje top-class oven with the unique HomeChef control mode brings the playful feel of consumer electronic devices into modern kitchens, making excellent cooking results as easy as pie. Colourful presentation including recipes and recommended cooking modes and extra functions allows simple settings simply by sliding your finger across the screen. Based on the old wood-fired bread ovens, Gorenje has developed a special, rounded oven inside with even circulation of hot air. Hot air doesn’t stay in the corners, but slides over the food, surrounding it completely. Bread baked in Gorenje ovens is smooth and soft inside, with a perfect, golden crust. Meat is evenly roasted on both sides, with a warm brownish colour, tender and juicy on the inside.
Steam Oven FOR HEALTH-CONSCIOUS PEOPLE Steam cooking is one of the healthiest and most natural ways of cooking. It is especially good in Gorenje Homemade steam ovens available in two versions differing by height: 60 cm or 45 cm. The MultiFlow 360째 system takes care of even steam distribution, making the food remarkably soft, tasty and tender, and retaining its aroma, taste and nutritional value without overcooking and disintegration. Large water tank holds enough water for the entire cooking process.
IQcook Induction Hob A SMART ASSISTANT FOR PERFECT COOKING IQcook hob guarantees healthy, fast cooking, full of enjoyment. It is the only hob on the market that can actually take work away. It guarantees healthy dishes while also improving results, reducing stress levels, and cutting time and energy consumption. The user-adjusted preset operating modes introduce a remarkable approach, allowing the choice of five preset cooking functions IQsteam, IQboil, IQpro, IQpoaching, and IQgrill.
Advantages that count: • 100% automatic control over the cooking process with IQ sensors • Steam Cooking – only on IQcook induction hob • Up to 40% energy savings with automatic temperature control • Patented SmartSense safety function for boiling over and burning prevention • Preset cooking functions for various dishes
IonGeneration Refrigerators BIGGER. FRESHER. IonGeneration refrigerators are beautifully designed appliances with ideal microclimate and stable temperature for prolonged food freshness, as well as high energy efficiency. This year’s novelty from Gorenje is the ConvertActive fridge freezer. This model is truly versatile since the freezer compartment can be converted into a refrigerator, by a simple press of a button. New models in Gorenje’s IonGeneration range of refrigerators are the 2-metre fridge freezers. Larger volume and even more space for food storage is great news for big families.
SensoCare Washers & Dryers ULTIMATE SENSE FOR YOUR LAUNDRY Gorenje’s latest generation of washing machines and dryers reaffirm the company’s role as an innovative and decidedly design-minded creator of home appliances. Remarkable performance, ergonomic details, and effective, logical settings are the hallmark of excellence of Gorenje’s SensoCare washing machines and dryers. Intelligent SensorIQ technology delivers fully customized laundry care and automatically regulates the washing and drying process for higher energy efficiency.
Dazzling line EYE-CATCHING LINE OF COLOUR APPLIANCES FROM GORENJE White goods are no longer just white. They come in all shapes and sizes. And colours. Don’t just dream about reinventing your kitchen or bathroom, do it. Pick one or two state of the art coloured appliances from Gorenje and relive your dreams. Because dreams do come true.
Retro Collection FROM PLAIN COLD TO JUST COOL The rounded convex design is the hallmark of the entire collection of perfectly designed, economical, and environment-friendly state-ofthe-art appliances. Compelling new colours are a perfect match for your desire for individuality and distinctiveness.
Gorenje designed by Karim Rashid
As the latest proof of his successful collaboration with Gorenje, Karim Rashid created a family of emotively superior objects. On the outside, they are defined by restrained but strong character and pure lines. On the inside, they are powerful tools. But unlike so many others, they are blessed with visually invisible technology. Not pretentious on the outside, the built-in cooking programs, control options and safety features silently take over and ensure a superior user experience. With just a tiny move of a finger they react swiftly, inviting, inspiring, and challenging you.
Gorenje Ora-Ïto
The Gorenje Ora-Ïto Collection is eternity captured in simple lines, quality materials, and superior technology – a combination that is never out of fashion. The new Gorenje Ora-Ïto fridge freezers boast great technological features and exquisite design, and are extremely friendly to both the users and the environment. Elegant, minimalist design on the outside, superior technology inside.
Classico Collection
The Gorenje Classico Collection with a strong designer imprint embodies timeless aesthetics fashioned on select materials, soft lines, and inspiring reliefs. Modern materials provide a home for advanced technologies and ensure the appliances shine equally in both modern and traditional settings.
Simplicity Collection
The Gorenje Simplicity Collection boasts marvellously easy control, adaptive technology, modern design, and excellent value. These harmoniously designed appliances are distinctive for their pure lines and minimalistic design, neatly packaged in the tried and tested “simplicity� style.
The ASKO story started back in 1950 in Vara, Sweden, with an innovative young man’s dream of building a washing machine to make his mother’s life easier. This very first washing machine laid the foundation for what would later become Asko Appliances. In 2010 ASKO was integrated into the Gorenje Group as its global premium brand.
ASKO Pro Series The ASKO Pro Series™ is a full range of exclusive kitchen and laundry care products. The range flirts with the heritage and tonality of the ASKO brand – Professional and Stainless Steel. In the kitchen range you´ll find large-capacity ovens and exclusive extra-large 203 x 75 cm wide fridge freezers boasting nearly 400 litres of storage space. Also featured are dishwashers with all key components made entirely of stainless steel, stylish hobs with flexible cooking zones, and cooker hoods that are strong, silent and very good looking. In the ASKO Pro Series™ laundry range we find the world’s first matched extra-large domestic washer and dryer pair with professional construction. The washer boasts an 11 kg dry wash load capacity in its 80 litre drum, and the dryer can handle 11 kg in a 145 litre drum. They are built to be the growing family’s loyal friend for many years to come.
Gorenje Group
MORE THAN 60 YEARS OF EXPERIENCE Gorenje Group is a leading European home appliance manufacturer supplying superiorly designed and technologically perfected appliances that simplify the lives of users in 90 countries around the globe. Product portfolio marketed under the brands Gorenje, Atag, Asko, Pelgrim, Mora, Upo, Etna, and KÜrting is rounded off by the offer of kitchen furnishings and other home products like water heaters and heat pumps. In addition, the Group’s operations include ecology services, toolmaking, and engineering. The Group generates majority of its revenue in Europe.
11
12
10
9
15
7
8
1
6 5
4
3
2
APPLIANCES GROUPS POSITION 1 Gorenje Ora-Ito 2 Classico Collection
13
3 Gorenje Designed by Karim Rashid 4 Simplicity Collection 5 Cooking appliances 6 Ovens 7 BIO Ovens 8 Hobs & hoods 9 GVM appliances 10 Built-in fridge freezers
14
11 Freestanding fridge freezers 12 Retro Collection 13 Dishwashers 14 Washing machines and tumble dryers 15 Asko (upper floor) FOR FURTHER INFORMATION PLEASE TURN TO: Tadeja Vasle Project manager Elizabeta Biluš Public relations manager
Gorenje d.d. Partizanska cesta 12 SI-3503 Velenje Slovenia T: +386 (0)3 899 10 00 F: +386 (0)3 899 28 00 E: info@gorenje.com www.gorenje.com Copyright by Gorenje, d.d., 2014. All rights reserved.