As an enfant terrible of industrial design, Ora-ïto has developed his own design philosophy – it is defined as simplexity, an art that gives visible simplicity to an object with complex functions. With conceptual spatial thinking, impressive architectural projects and innovative product design, Ora-ïto stands out as a name that is visibly present at the forefront of all areas of Design. He won several prestigious awards. Among his clients are global megabrands such as Heineken, Toyota, Nike and Guerlain. Each of his creations uses the codes of a universal, contemporary luxury and integrates new, intuitive technologies.
