Balakalakaar : Concept Note
What is Balakalakaar? Balakalakaar is an annual initiative taken up by the local office of AIESEC in Pune. It is organized with the aim of creating an opportunity for the under privileged children of the city to discover and develop their potential in creative exercises such as Art, Dance, Drama, Music, and Craft. This is done primarily through workshops and training provided by esteemed professionals in the above fields along with AIESECers, youth volunteers and internationals from the Global Community Development Program.
Why Balakalakaar? We at AIESEC Pune believe that every person is born with some hidden talent. At Balakalakaar , we hope to bring out that creative artist and the soulful dancer in every underprivileged child and provide a platform for them to showcase their talents through our workshops, events and competitions. Balakalakaar is also aimed at connecting today’s youth to the less privileged children of the city thus giving them a chance to make a difference! Through this project we take one step forward towards our vision of ‘Fulfillment of Humankind’s Potential’.
Balakalakaar
The Artist In Every Child • •
Target Impact Why Partner?
Balakalakaar Target Impact Date
Target Audience – Youth Target Group --- Underprivileged Children Total Number
of
Total Number
of Children to be
Minimum
Schools / Ngo’s To
be Targeted
Impacted
Number of Youth Volunteers
Total Number
Of Partnering NGO’s
th
14 November 2013 Children’s day
15---20 3000 + 100 +
10
Means of Impact • • • • •
AIESEC Pune Impact with NGO’s Talent Development Workshops with Partnering NGO’s Multidimensional College Partnerships to Engage Volunteers Effective Social Media Campaigns to Spread Awareness Balakalakaar Final Event
Balakalakaar Why Partner? AIESEC Pune Balakalakaar is a unique platform for partnering companies and organizations to support the most important segment of today’s society – Children. The support of your organization will provide an opportunity for over 1500 underprivileged children, to discover their hidden talents and develop them with the help of exciting scholarships. The Corporate Social Responsibility support extended by your company would be highlighted through extensive media coverage both prior, on the main day of and post the event Additionally, it lends sponsoring companies an invaluable direct leverage to over 500 youth volunteers & AIESECers
Youth Networking: Through the Youth delegates chosen to attend the event, members, trainees and alumni of AIESEC Pune and through social media channels before and after the event. Media Leverage: From pre and post event promotional activities. Survey/Research Channels: By event attendees as well as attendees of various pre events Direct Company Involvement: By way of volunteering opportunities , key notes as well as other branding opportunities provided through various avenues of partnership Branding and Visibility: Through the various deliverables AIESEC Pune is willing to provide and extensively orchestrated media coverage
Youth Media Survey/ Direct Company Branding & Networking Leverage Research Channels Involvement Visibility
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