2013 FESTIVAL
STYLE GUIDE
LOGOS & SPACING
primary
secondary
for white backgrounds
for black backgrounds
E
E
E
A minimum amount of clearspace must surround the logo at all times. This cap height
space is equal to the cap-height of the first line (The cap-height can be measured by the capital letter “E” within “NEW YORK”).
E
To download logos within this document please visit: http://corporate.nycwineandfoodfestival.com/2013-style-guide/
MISUSE OF LOGO 1
Do not use only part of the logo, crop the logo, or remove the Food Network or FOOD & WINE logos from within the NYCWFF logo
7
Do not use the logo on a busy background without approval
8
In most cases, do not use the color logo on a color background. Use the reversed (KO) logo
9
Do not outline the logo
10
Do not add a gradient to the logo
2
Do not change the typeface of the logo
3
Do not alter the color of the logo
4
Do not alter the position of the logo elements
5
Do not rotate the logo
11
Do not stretch the logo (horiz. or vert.)
6
Do not add 3-D effects to the logo
12
Do not add text or other graphic elements to the logo
color
ORANGE CMYK: 0, 60, 100, 0 RGB: 245, 130, 32 PMS: 716C
BLACK CMYK: 30, 30, 30, 100 RGB: 0, 0, 0 PMS: BLACK C
BLUE CMYK: 83, 40, 0, 0 RGB: 0, 130, 199 PMS: PROCESS BLUE C
MAGENTA CMYK: 24, 99, 24, 1 RGB: 191, 33, 117 PMS: 675C
The color values represented on this page are to be the ONLY ones used for this campaign.
ARTWORK 2 PAGE AD
FULL PAGE AD
WEB BANNERS
MasterCard Pre-sale begins June 10 ®
MasterCard Pre-sale begins June 10. Use your MasterCard card to buy tickets before they’re available to the public June 24. ®
Use your MasterCard card to buy tickets before they’re available to the public June 24
®
ON THE MENU FOR 2013... TOAST the Festival’s move to Midtown with the grandest of tastings, chef demonstrations and book-signings at Pier 94.
®
CELEBRATE 25 years of FOOD & WINE’s Best New Chefs with the culinary world’s most recognized names during one special soirée.
®
EXPERIENCE once-in-a-lifetime dinners with world-class wine pairings hosted by chefs from across the globe; including Rick Bayless, Ivan Orkin, Yotam Ottolenghi, Andrea Reusing, Michael White, and more. EDUCATE the palate and explore global terroir at wine and pairing seminars hosted by leading industry experts like Ray Isle. EXCLUSIVE PROVIDER OF WINE & SPIRITS
300x250
HOSTED BY & BENEFITING
SOUTHERN WINE & SPIRITS of NEW YORK
GET TICKETS AT NYCWFF.ORG
PUBLIC TICKETS ON SALE JUNE 24
#NYCWFF SILVER
GOLD
HEADQUARTER HOTEL
DIAMOND
Ken Goodman + Madison McGaw/Charlie Perry/Angela Pham/Joe Schildhorn/BFAnyc.com
EXCLUSIVE PROVIDER OF WINE & SPIRITS
MASTERCARD IS THE OFFICIAL CARD. PLATINUM
The Festival urges all adults to consume alcoholic products responsibly.
866.969.2933
PREMIER
100% of the net proceeds go to Food Bank For New York City and Share Our Strength®
Sponsors confirmed as of April 17, 2013
FULL PAGE AD (Layout 2)
HOSTED BY & BENEFITING
SOUTHERN WINE & SPIRITS of NEW YORK
DIAMOND
HEADQUARTER HOTEL
GOLD
SILVER
Photo Credit: Ken Goodman + Angela Pham/Joe Schildhorn/BFAnyc.com
866.969.2933
Sponsors confirmed as of March 27, 2013 The Festival urges all adults to consume alcoholic products responsibly. 100% of the net proceeds go to Food Bank For New York City and Share Our Strength®
EXCLUSIVE PROVIDER OF WINE & SPIRITS
MASTERCARD IS THE OFFICIAL CARD.
PLATINUM
®
866.969.2933
MASTERCARD IS THE OFFICIAL CARD.
PREMIER
®
#NYCWFF
#NYCWFF
MasterCard Pre-sale begins June 10. Use your MasterCard card to buy tickets before they’re available to the public June 24.
GET TICKETS AT NYCWFF.ORG
GET TICKETS AT NYCWFF.ORG
160x600
HOSTED BY & BENEFITING
SOUTHERN WINE & SPIRITS of NEW YORK
BFAnyc.com/Charlie Perry
PREMIER
PLATINUM
DIAMOND
HEADQUARTER HOTEL
GOLD
SILVER
Photo Credit: Ken Goodman + Angela Pham/Joe Schildhorn/BFAnyc.com
Sponsors confirmed as of March 27, 2013 The Festival urges all adults to consume alcoholic products responsibly. 100% of the net proceeds go to Food Bank For New York City and Share Our Strength®
728x90
verbiagE & TYPOGRAPHY Host Titles Helvetica Neue Regular Spacing: 0 Caps: TT Color: White Host Titles Helvetica Neue LT STD 75 Bold Spacing: 3 Caps: TT Color: White
OCTOBER 17-20
EXCLUSIVE PROVIDER OF WINE & SPIRITS
HOSTED BY & BENEFITING
GET TICKETS AT NYCWFF.ORG #NYCWFF
Message Helvetica Neue LT STD 57 Bold Condensed Spacing: 0 Caps: TT Color: White
MASTERCARD IS THE OFFICIAL CARD.
HASHTAG Helvetica Neue LT STD 77 Bold Condensed Spacing: 0 Caps: TT Color: White
Helvetica Download This font is available for purchase at: http://www.fonts.com/findfonts/detail.htm?productid=713998
MASTERCARD Helvetica Neue LT STD 57 & 77 Bold Condensed Spacing: -20 Caps: TT Color: White
866.969.2933
PHONE Helvetica Neue LT STD 77 Bold Condensed Spacing: -20 Caps: tt Color: White
Helvetica Neue LT Std This font is available for purchase at: http://www.fonts.com/findfonts/detail.htm?productid=191831
Charities Food Bank For New York City and Share Our Strength® are the hosts and benefiting charities for the Food Network New York City Wine & Food Festival. 100% of net proceeds benefit these two charities. When referring to these organizations use this exact language: Hosted By and Benefiting Food Bank For New York City and Share Our Strength®.
Their logos are available for download at http://corporate.nycwineandfoodfestival.com/2013-style-guide/ HOSTED BY & BENEFITING
* Please note: “For” in “Food Bank For New York City” should always be capitalized.
EXCLUSIVE PROVIDER Southern Wine & Spirits of New York is Exclusive Provider of Wine & Spirits of the Festival. EXCLUSIVE PROVIDER OF WINE & SPIRITS
SOUTHERN WINE & SPIRITS of NEW YORK
CONTACT Angela Chiarello
Megan Daum
angela.chiarello@gmail.com
mdaum@nycwff.org