When you need to reach as many citizens and stakeholders as possible in an urgent situation, what do you do? Most likely, you reach for digital communications, like your organization’s website. But does your organization have the foundation and tools in place to reach thousands of people immediately with the right messages to ensure public safety? In this e-book, you’ll learn basic yet critical strategies and tactics your organization can implement to provide much needed information to the public while making a measurable impact in urgent situations.
