TARGET AUDIENCE DESCRIPTORS Name of Innovation:________________________________________________________________ Goal of Innovation:_________________________________________________________________ NOTE: Indicate in parentheses below whether each target audience is a beneficiary, user, or decision-maker for this innovation.
Target Audience (TA) TA-1:________ (____________ )
TA-2:________ (____________ )
Characteristics
Opportunities
Obstacles
Targeted Message
Messenger
Strategies
Mission statement:
Innovation description:
Innovation implementation goals:
Market research for _________________________: Name of data collection tool
Information to be gathered by this tool
This tool is an effective choice because‌
Identifying Obstacles and Opportunities Directions: This worksheet will be completed through multiple activities. - List opportunities and obstacles for roundabouts. - Create a strategy to address obstacles and opportunities. - Identify a tool to accomplish the strategy.
Opportunities/ Obstacles
Strategy
Tools/Activities
Marketing Tools and Tactics: Marketing Tool or Tactic Presentations, workshops, and conferences Innovation Demonstration Peer-to-peer exchanges Direct marketing: o Targeted and customized letters o Brochures o Flyers Publish articles Face-to-face meetings with o Key opinion leaders/potential champions o Strategic partners o Targeted individuals Publicity: o Press releases o News conferences o Media relations Displays/booths at trade shows and/or conferences Web site Webinars Marketing Tool or Tactic Print media (ads in trade publications and/or trade directories Other tools and tactics
Cost
Level of Priority
Cost
Level of Priority
Integration Planning Items Training
Development of Standards
Monitoring
Technical Support
Staffing
Policy Setting
Performance Measures Progress Monitoring Measurement Tools Goal #1
Goal #2
Goal #3
Performance Evaluation Measurement Tools