GovDelivery
Adam Conner Facebook Public Policy
Mission Make the world more open and connected
Globally, borders are being replaced with connections
800M users worldwide
The web is being built around people
At scale...
Every single day...
50% + Americans Get News From Friends & Family
Pew Internet
43%
of Facebook users were more likely to vote
Pew Internet
37%
contributed to the creation of news, commented about it, or shared it via postings on social media sites like Facebook or Twitter
Pew Internet
66%
of all government agencies currently use some form of social networking Saba and the Human Capital Institute
Connected Government
A Page for Every Agency Citizens want to Connect
Facebook Pages
1. Speak with an authentic voice
2. Deliver your Message ▪
Think about how your content appears on Facebook
▪
One shot at delivering your message
▪
Image, key message, headline, see more, etc.
▪
Click is the bonus
3. Be timely and informative
4. Comments ▪ You
can not turn off comments on posted items
does not work without comments
▪ Wall
posts can be turned off
▪ Encourage
posts
you to allow
▪ Have
a posted comments policy like the US Army
▪ Use
profanity and moderation filter
5. Multimedia
6. Words Can Have Power Too
7. Insights
8. Facebook is more than just facebook.com
9. Secure your accounts
10. Other Government Issues 1. Terms for US State and Local Governments 2. Security: DTM-09-026 3. Risk/Liability Questions 4. Archiving: Backupify and Nextpoint 5. !Interagency Cooperation"
Resources ▪ facebook.com/government ▪ facebook.com/congress ▪ facebook.com/facebookpages ▪ facebook.com/help ▪ http://bit.ly/FBnewpagesguide
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