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Create a Customized Magazine for Your Company Hello, Thank you for your interest in custom publishing. FBG Global has over 34 years of experience in magazine production and publishing, and we are one of the leaders in digital media and electronic publishing. Even though we produce many magazines, every publication is unique. We don’t use templates or automated programs. What that means to you, is that your publication will be uniquely your own. You decide what you want, and we’ll make it happen. For the production of your magazine, we can do everything for you – from concept to delivery. If you prefer to be more involved in the production process, you can take a more hands-on approach. A number of clients provide almost all of the content, while others provide none. Some clients prefer to take responsibility for the magazine delivery to their clients, while others look to FBG Global to manage their publication distribution. Inside this publication, you’ll find a flow chart, a pricing sheet, and examples of how clients benefit from a customized company magazine. Please feel free to call me if you have questions, or when you are ready to begin the production process. Sincerely, Stuart Miller President of FBG Global, Inc. Tel: (805) 331-0680 Online1@west.net
How Organizations Can Utilize Digital Magazines: Real Estate Broker: San Diego, CA The broker mailed a 12-page magazine to past clients and prospects who have inquired about listing or purchasing a property. Cost to produce and deliver to 700 readers monthly: Content Production Delivery Total
$ 200 $ 250 $ 150 $ 600
Content Includes: Magazine cover that features a property that the broker is selling. Welcome paragraph by the broker, and climate of the real estate market in the area. National home value real estate news. Properties that the broker has for sale. Uniquely interesting properties for sale in the area that the broker has previewed. Closed transactions (properties sold by the broker that month). Tips for home buying.
Manufacturer: Chicago, IL The manufacturer mails a 36-page magazine to its’ dealer or distributor network. Content Includes: Introduction by the company president. News about the company and product releases. 24-page product catalog in the publication. Cost to produce and deliver the publication to 4,800 independent dealers and distributors. Content Production Delivery Total
$ 0 (Supplied by Client) $ 1,250 ** $ 750 (Includes List Management) $ 1,950
**The production cost is higher because the 24-page catalog is ecommerce enabled. This allows readers to inquire about products or order online by simply clicking item. Publication is linked to clients’ ecommerce system Note: The client actually receives a positive cash flow from the magazine because the publication produces revenue through orders.
How Organizations Can Utilize Digital Magazines: Hotel: Lower Manhattan, NY The hotel mails an 8-page (12-page) magazine to former guests and posts the publication on their website. In addition, the hotel prints 500 copies for lobby and front desk distribution. Content Includes: Welcome message from the general manager. Special events and promotions coming up. Travel news about New York City. Happenings around the Hotel Information about local restaurants. Cost to produce and deliver to 3,000 readers monthly: Content $ 250 Production $ 250 Delivery $ 0* Total $ 500 *The hotel mails the publication to its clients; thus, there is no delivery charge. Note: The net cost to the hotel is actually ZERO because a restaurant near the hotel pays $500 a month to be included in the publication.
Initial Planning: 1. What Do You Want to Accomplish with the Publication? □ Branding □ Direct Sales □ Good Will □ Obtain New Clients 2. Frequency of Publication: □ Weekly □ Monthly
□ Six Times a Year
□ Quarterly
3. What is the Focus of the Publication? □ Company News □ Industry News 4. Average Number of Pages:
□ Distribute Information □ Annually □ Product Information
__________
5. Distribution of Publication: □ Client List □ Prospect List
□ Company Employees
Production Process: 1. 2. 3. 4. 5. 6.
Editorial Content to Client for Approval. Masthead to Client for Approval. Cover to Client for Approval. Pre-publication Proof to Client. Revision. Mail Publication.
Maintenance Survey Readership: Mailing List Report:
Custom Survey Creation: Find Out What Your Readers Like Bounces, Request for Removal, Spam Report
Circulation Development: Mailing to Generate Subscriptions Place Publication on Website Search Engine Campaign
Monthly Reports: Number of Publications Sent: Number of Emails Opened: Number of Magazine Reads: Number of Magazine Impressions: Average Time Spent on Publications: Subscribers:
Custom Digital Publishing
Rates: November 2013
Initial client consultation regarding publication objective, focus and distribution: No Charge Proposal based on consultation:
No Charge
Contract: Cover, table of contents and basic layout to client for approval:
No Charge
First revision:
No Charge
Each additional revision:
$150
Prepublication proof to client:
No Charge
First revision:
$50
Each additional revision:
$150
Content research:
$ 0 - 300
Production of book:
Deliver of publication:
12 pages
$350
Each additional 12 page signature
$250
First 500
$100
Each additional 500
$50
Delivery report: (a) Number Mailed (b) Reads (c) Time on Publication
No Charge
Survey attached to publication:
$50
Place publication on separate website:
To be Quoted
Mailing to generate subscribers:
To be Quoted
Google campaign to build readership:
To be Quoted
Subscriber mailing list management:
No Charge
Contact (805) 963-6524 or editorial@fbgworldwide.com