Fashion Across 150 Years

A stylish exploration of our sisterhood’s history, decade by decade.

This November, Gamma Phi Beta will officially celebrate its 150th anniversary. That’s 150 years of True and Constant sisterhood — a bond that transcends borders and generations. It’s 150 years of cherished memories, lifelong friendships and sacred traditions. Throughout our history, Gamma Phi Beta has persevered through wars, pandemics and social movements, consistently providing its members with philanthropic, leadership and social opportunities. Over the decades, Gamma Phi Betas have embraced every fashion trend (for better or worse), from petticoats to shoulder pads to bucket hats. Join us on a fashion journey through the decades as we celebrate our upcoming birthday in style!

1870-79 

In the spirit of refined Victorian fashion, the 1870s epitomized grace and sophistication. Layers were paramount during this era, with bustled-skirted gowns adorned in intricate lace, ribbons and elaborate folds serving as the staple attire. The prevailing ethos of the time was "more is more," swapping minimalism for opulent embellishments. Accessories such as gloves, hats, parasols, ornate brooches, large bows, headbands and purses completed ensembles, reflecting the Victorian penchant for intricate detail and elegance. 

1880-89 

The 1880s were defined by refinement and elegance in fashion. Bustled gowns featuring fitted bodices and skirts slightly less dramatic than those of the previous decade became widespread. Corsets, essential to Victorian-era style, evolved with stylish leather and lace coverings for the boning. While maintaining elements of opulence, this decade also introduced a more streamlined aesthetic to womenswear, setting a new standard in Victorian fashion. 

1890-99 

In this decade, a simpler and less restrictive skirt made its first appearance. Bulky bustles and overlapping petticoats became relics of the past and were replaced by skirts cinched at the waist. The influence of menswear on womenswear was significant during this period. Women often wore a simple A-line skirt paired with a tailored blouse akin to a man’s shirt, yet embellished with tucks, frills and lace trimmings.  

1900-09 

The first decade of the 20th century continued to embrace outfits devoid of structural aid. Day dresses, much like those of previous decades, maintained a conservative approach, covering the body entirely. However, evening ensembles revealed a hint of skin, with short-sleeve dresses featuring low necklines. Despite this shift, formality was maintained with the addition of long, formal gloves to offset the newfound trend toward short-sleeve evening dresses.  

1910-19 

The 18th century empire-waisted silhouette made a return in this decade. After all, fashion is cyclical! This more free-flowing form allowed women to forgo corsets altogether and embrace a more natural look. The empire waist successfully allowed for this, with skirts sitting right under the bust and material tapering toward the bottom and pooling at the feet.  

1920-29 

There was a dramatic shift toward modernity and freedom in women’s fashion in 1920s. Flapper dresses, characterized by their knee-length hemlines and loose silhouettes, became iconic. This era also embraced bold accessories, bobbed hairstyles and a more androgynous look, symbolizing a break from traditional constraints. 

1930-39 

Women embraced elegance and sophistication in the ‘30s, with their fashion choices highlighting longer hemlines and tailored silhouettes. Evening gowns often featured bias cuts, creating a sleek and flowing look. This decade also saw the rise of glamorous accessories, such as fur stoles and intricate hats, enhancing the refined style. 

1940-49 

Women's fashion in the 1940s was defined by practicality and utility due to World War II. Dresses and suits featured strong shoulders, nipped waists and knee-length skirts, reflecting a more functional style. Despite the wartime restrictions, creativity flourished with bold patterns and inventive use of materials. 

1950-59 

Women's fashion in the 1950s embraced a return to femininity and glamour, with full skirts, cinched waists and elegant evening wear. Designers like Christian Dior popularized the "New Look," featuring voluminous skirts and fitted bodices. This decade also saw the rise of the iconic poodle skirt, a symbol of youthful fashion, along with an emphasis on polished, ladylike ensembles complete with accessories like gloves, pearls and stylish hats. 

1960-69 

In the 1960s, womenswear underwent a revolutionary transformation, influenced by the cultural shifts of the decade. The era was defined by the mod style, characterized by bold geometric patterns, miniskirts and sleek, simple silhouettes. Icons like Twiggy popularized the youthful and androgynous look, while psychedelic prints and vibrant colors reflected the spirit of the times. The 1960s also marked the beginning of the hippie movement, introducing flowing, Bohemian-inspired garments and a rejection of conventional fashion norms. 

1970-79 

This was an era of self-expression and experimentation, with trends ranging from hippie chic to glamorous disco fashion. Key elements included bell-bottom jeans, flowing maxi dresses, platform shoes and bold patterns like paisley and tie-dye. Women's fashion in the 1970s embraced both casual and extravagant styles, reflecting a blend of nostalgia for the past and anticipation for the future. 

1980-89 

This decade was marked by diverse trends that ranged from power dressing to punk and new wave influences. Power dressing for professional women featured strong shoulders, tailored suits with oversized blazers and accessorized with bold jewelry like statement earrings and chunky necklaces. Meanwhile, street fashion embraced daring looks with neon colors, leg warmers, off-the-shoulder tops and acid-washed denim. Hairstyles were often styled with big volume and bold colors.  

1990-99 

A blend of relaxed, casual styles with elements of rebellion and individuality summarizes the fashion of this decade. The 1990s was marked by a mix of casual minimalism and eclectic trends influenced by pop culture. The decade embraced grunge fashion, popularized by bands like Nirvana, characterized by flannel shirts, ripped jeans and combat boots. Alongside grunge, minimalist fashion gained traction with sleek, simple silhouettes, neutral colors and simple accessories. The 1990s also saw the influence of hip-hop style with oversized clothing, athletic wear, bold logos and bucket hats.  

2000-09 

Low-rise jeans, fitted tops and simple silhouettes were early trends, while flowing skirts and fringe details gained popularity as the decade unfolded. Celebrity culture also played a significant role, with stars like Britney Spears, Jennifer Lopez and Nicole Richie influencing trends such as crop tops, velour tracksuits and flashy accessories. Overall, the decade's fashion highlighted a mix of modern elements and nostalgic nods to past eras. 

2010-19 

Social media platforms like Instagram and Pinterest became instrumental in shaping trends, with influencers and bloggers driving fashion choices. Athleisure gained popularity, merging comfort with style through leggings, sneakers and oversized hoodies. Sustainable fashion became a growing concern, leading to increased interest in ethical brands and vintage clothing. High-waisted jeans, off-the-shoulder tops and minimalist sneakers also became wardrobe staples, reflecting a mix of casual elegance and practicality in everyday wear. 

2020-Present Day 

Athleisure continues to dominate, with loungewear, activewear and casual chic styles becoming essential as people adapted to remote work and stay-at-home lifestyles due to the COVID-19 pandemic. Sustainability gained further traction, with a focus on eco-friendly materials and ethical production practices. Social media platforms like TikTok continue to drive trends, promoting size inclusivity and diversity in fashion choices. The pandemic also accelerated trends such as DIY fashion, upcycling and a renewed appreciation for versatile, multi-functional clothing that can adapt to various settings.