Understanding Strategic Enrolment Management
NWP’s Executive, Senior Leadership, Faculty and Staff all have a responsibility to create a supportive, relevant, and appealing polytechnic environment.
Dynamic Approach
As the name - Polytechnic Appeal - suggests, NWP’s SEM plan is focused on:
• Showcasing and maximizing the opportunity presented by NWP’s polytechnic status
• Becoming a location of choice for students, faculty, staff, and enduring community support
INSTITUTIONAL APPEAL - Our success ultimately hinges on NWP being viewed as an appealing post-secondary destination. We must work to ensure that our facilities, offerings, and reputation make us an attractive solution and a natural next step.
INDIVIDUAL APPEAL - Today’s learners have an abundance of choice. NWP must be actively connecting with prospective students, partners, and supporters. This will be achieved with enhanced coordination, systematic improvements, and strategic recruitment appeals.
Along with a clear understanding of the value of our evolving institution, we must have reliable systems in place that alert us to opportunity and enable responsiveness to market trends.
NWP’s Strategic Enrolment Management Plan is a call to action. It highlights areas for development including:
learning community values and experience
reputation stewardship and growth
data collection and management
systems and staff training
timely outreach and engagement
NWP has four distinctive priority action areas. Each provides a mix of innovative and practical strategies for embedding SEM into all aspects of institutional activities.
COMPLETE CONNECTIONS
The more in sync we are with each other, the more efficient and effective we will be.
• Fostering an institutional culture that prioritizes learning community needs
• Optimizing fit and function within the broader strategic agenda
• Deepening understanding in order to deliver value and optimized results
• Proactive planning across each stage of the student journey
DISTINCTIVE DRAW
By understanding and leveraging our strengths we enhance our competitiveness and sustainability.
• Delivering relevant programming with embedded innovation, and industry connections
• Attracting audiences with innovative and market-responsive approaches
• Building credibility and reputation through meaningful engagement and storytelling
• Increasing brand presence with consistent messaging and design standards
RESULTS FOCUS
A data-driven culture is the foundation of insights, accuracy and performance.
• Enabling evidence-based decision making and proactive goal setting with baselines, benchmarks, and timely risk identification
• Aligning data needs and requirements to key performances metrics
• Delivering readily available and actionable insights that facilitate responsiveness and innovation
• Inspiring confidence to turn risk into opportunity
SYSTEMATIC PROGRESS
Improved consistency and flow will increase value, productivity, and return on investment.
• Ensuring fast, seamless service at every opportunity
• Enhancing the online journey and experience with a customer centric approach
• Examining internal workflow and identifying collaborative solutions that optimize resources
• Maximizing engagement opportunities presented by inquiries, exchanges, and interactions with strategic planning, training, and support.
While our overarching SEM goal is to increase enrolments across our campuses and programs, this plan captures elements that will be precursors to NWP’s success. It starts with a dedicated group who will not only review and guide SEM plan implementation, but also serve as champions for institutional sustainability and progress.
www.nwpolytech.ca
GRANDE PRAIRIE CAMPUS
10726-106 Ave, Grande Prairie Alberta, Canada T8V 4C4
780-539-2911
1-888-539-4772 (Toll-Free)
StudentInfo@NWPolytech.ca
FAIRVIEW CAMPUS
111235-98 Ave, PO Bag 3000 Fairview, AB T0H 1L0
780-835-6600
1-888-999-7882 (Toll-Free)
StudentInfo@NWPolytech.ca
