Digital Design & Publishing
Film & Television
Digital Photography
PR & Communications
Events Management Training & Education
Brand Media House [BMH] (Company Profile 2016/17)
Content
Acronyms
3
Business Overview
4
Foreword from the MD
6
Executive Summary
7
Film & TV Production
9
Design, Publishing & Printing
11
Events Management
13
Public Relations & Marketing
15
Digital Photography
17
Training & Education
19
Corporate Social Investment
21
Clients and Partners
23
Copyright Š 2015 Brand Media House - Business Profile (2016/17)
All rights reserved by Brand Media House [Pty] Ltd. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other non-commercial uses permitted by copyright law.
Acronyms BMH
Brand Media House
PTY
Private Entity
CSI
Corporate Social Initiative
NGO
Non-Governmental Organisation
NQF
National Qualifications Framework
SAQA
South African Qualifications Authority
SETAs
Sector Education & Training Authorities
PSA
Public Service Announcement
DoL
Department of Labour
DoE
Department of Education
DHE
Department of Higher Education
UIF
Unemployment Insurance Fund
BEE
Black Economic Empowerment
B-BBEE
Broad-Based Black Economic Empowerment
CIPC
Companies & Intellectual Property Commission
SARS
South African Revenue Services
EME
Exempted Micro Enterprise
SMMEs
Small, Micro, and Medium Enterprises
GBFS
Girls & Boys Friendly Society
AYF
Anglican Youth Fellowship
NPO
Non-Profit Organisation
NICRO
National Institute for Crime Prevention and the Reintegration of Offenders
FPB
Film and Publication Board
ZYDC
Zwelethemba Youth Development Club
ZAC
Zwelethemba Arts & Culture Organisation
Mission To be the first youth-owned successful media agency in the Cape Winelands district; through offering clients quality products and services at an affordable price.
BMH Values Service Excellency Innovation Professionalism Team-work Customer Focus
Objectives Objectives for the next three years in operation;
4
To develop Brand Media House into an innovative and profitability media agency.
To create a company whose primary goal is to exceed client's expectations and meet all its requirements on each project or product at a right affordable budget.
To gain rapid market exposure in this large niche industry.
Acquire latest cutting-edge digital media technology [i.e. softwares and equipment] to keep up with other competitors in this innovative industry.
COMPANY SUMMARY CIPC Reg. Number: K2013181433 Trading Name: Brand Media House Company Director: John G. Bulani CIPC Business Status: In Business SARS Tax Status: Good Standing Income Tax Number: 9656176162 BEE Contribution Level: 1 Black Ownership: 100% Procurement Recognition: 135%
PHYSICAL ADDRESS Brand Media House [Pty] Ltd 79 Daniel Street Zwelethemba Worcester, 6852 Western Cape
POSTAL ADDRESS 79 Daniel Street Zwelethemba Loc Worcester, 6852
CONTACT DETAILS Telephone: (023) 345 2866 Fax-2-Email: 086 244 6978 E-mail: johnbulani22@gmail.com
BANK ACCOUNT Banking Institution: Standard Bank Account Name: K201318143 Account Type: Cheque Account Number: 08 233 337 8 Branch: Worcester Branch Code: 051001
5
Foreword BMH going stronger and successful year-in, year-out!
I
t is with great pleasure to present this BMH: Company Profile 2016/17. A strategic overview of our company and its programmes, events, and future plans for the next few years to come as we keep on going strong each year.
Let me first say “South Africa is without doubt an exciting and dynamic place to do business� (Fletcher, R: 2003). Beside all the politics and weaken rand, our country has a growing economy with business opportunities created on daily-basis, especially for both existing and newly established SMMEs like BMH. As the MD of BMH it has been my great privilege to have steered this ship for the past 2 years. In 2016, the company will be celebrating 3 years of existence since its inception in December 2013. On behalf of my team, we are appreciative of the consistent support from our target market [clientele] at large, including our partners and sponsors. We also appreciate the trust and continued support bestowed upon us by community media partners in promoting some of our programs and events through these platforms (radio, social media, TV and print). Way Forward I have managed to built a ship capable of sailing and not sinking, but there are still many areas for improvement as there are always in a company of this nature. For the next few years, we intend to start focussing more on trade issues such as job-creation, pricing and marketing our services, skills development, clients acquisition, and not forgetting to keep on ploughing back through our CSI initiatives. Lastly, I take this opportunity to acknowledge my passionate and dedicated creative team that I have worked with in making sure that BMH delivers best business solutions to each client with or without enough budget. Thank you guys so much for your support, ideas and guidance throughout the year; may 2016 bring us more strength to keep on doing what we love most.
(Managing Director)
6
Executive Summary
B
rand Media House is an Exempted Micro Enterprise [EME] with clients and partners in both Cape Metro and Winelands areas in the Western Cape. BMH is a 100% youth-owned entity that has six divisions of service offerings (i.e. Film & Television production, Photography, PR
& Marketing, Education & Training, Digital Design & Publishing, and Events management).
BMH Values In achieving its strategic objectives for the next 3 three years; BMH has truly committed itself to uphold the following values and their meaning:
Service Excellence
Innovation
Professionalism
Team-work
The company has a young, fresh, and experienced creative team of professionals who have worked on various projects in the company and on freelance basis in the media Industry. BMH management believes that the success of the business depends on a clear focus in the chosen fields within media industry. This focus translates into an ability to continuously enhance existing business systems, investments, and products/services in order to deliver solutions that are far different and cheap to those offered by other service providers in this competitive creative industry. The company works and is still looking close in forming more partnerships with various independent content makers, producers, NGOs, educational institutions, and government agencies in producing content for print, online, and television. BMH has a proven ability to meet deadlines, while ensuring effective solutions to each and every client and partner. With its dedicated and experienced creative team, the company also prides
itself on its professional image and ability to adopt effectively to cli-
ents requirements. Why BMH? The company has all the technical and administrative skills to ensure a successful project/ campaign for every client. It has a well-trained, experience, and passion workforce in place to take on any project anytime at any budget. The agency also has a good track record of working in partnership with community organisations and other private companies from different sectors of the economy.
7
Brand Media House [BMH] (Film & TV Production)
T
his section of the company focuses on producing films, television programmes, PSAs, promo videos, documentaries, edutainment programmes, and commercials. BMH uses a number of digital industry-standard cameras and an extensive range of camera accessories, lenses and lighting equipment.
The whole company has shifted into required digital platforms for both marketing and online distribution of content as the whole media and television industry has done. BMH is working towards producing a list of television productions and feature films that will be created and financed in-house. The company is still developing various productions through partnerships with other partners.
9
Brand Media House [BMH] (Design, Publishing & Printing)
D
esign and publishing division offers a variety of full creative packages for clients needs, whether be it a logo, or a website or printing of promotional materials, at BMH we provide all clients with unique visual communication solutions to help them grow their SMMEs. This section offers the following services; Corporate Branding and signage Digital Design and Content Creation Website design, development and hosting Corporate folders, Annual Reports, Company Profiles Posters, flyers, large format printing, & other adverts
11
Brand Media House [BMH] (Events Management)
E
vent management division assists clients with planning, managing and executing their corporate functions and celebrity events. These include conferences, gala functions, launches, year-end celebrations, exhibitions, personal celebrations, team-building events, sporting events and much more.
BMH’s involvement in each project starts from planning to final execution. Clients are assisted in every step of the process, ensuring that each corporate event will be nothing short of extraordinary. The company secures venues, marquees, sending out invitations and handling RSVPs; preparations for all kinds of presentations, sourcing out all necessary compatible equipment; and organising transport for VIPs and audience should it be necessary. The company develops and maintains its own in-house long list of once-off and annual events, which cover festivals; award ceremonies; career exhibitions; and external fundraisers.
Birthday Celebrations
Weddings
Sporting & Social Events
Exhibitions
13
Brand Media House [BMH] (Public Relations & Marketing)
T
his division offers public relations management services, brand management, marketing through a wide range of platforms including print, broadcasting, social media networks, and e-marketing. All this starts with an extensive research into every the client’s company, understanding clearly its vision, target market, and desired brand identity for that product. The pricing of these services are typically estimated on project-basis and it defers from project-to-project. The project cost is estimated by the approximate number of hours needed to complete the project. This part of BMH specialises with establishing and maintaining relationships with client’s target audience, the media and other opinion leaders. Other responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews, and writing speeches for clients. BMH acts as the client's spokesperson, preparing clients for press conferences, post-event media interviews. This includes updating clients online website information and social media content, managing each client’s public media reputation, managing both internal and external communication channels.
15
Brand Media House [BMH] (Digital Photography)
D
igital photography division caters all photography needs by covering a broad spectrum of photographic fields including wedding, events, commercials, product promotion, fashion studio-based photo shoots, sports, wildlife, travel photography, fashion and food photography.
As part of ploughing back to the community, BMH is planning to develop a basic training programme for young people passionate about photography. This programme would offer talented young minds from underprivileged backgrounds the opportunity to train further in skills such as photography, lighting and photo editing so that they would be able to kickstart their photography careers in the industry or start their own income-generating community projects.
17
Brand Media House [BMH] (Training & Education)
T
his training division is responsible for development and implementation of educational and skills development initiatives that meet the neccessary needs of scarce skills in our country. The company delivers training and development programmes that are aligned with Government strategic plans to boost economic growth and create employment opportunities in various sectors of the economy. BMH intends to develop more skills programmes and learnerships structured according to the NQF’s requirements. It is very crucial for the company to establish and maintain strong relationships with its partners, especially training institutions and organisations at both regional and provincial-level. This vision will be achieved through working closely with Government SETA institutions, Department of Basic Education and Higher Education & Training, South African Qualifications Authority [SAQA], and Department of Labour. Graduates Development Programme The company will officially launch its Graduates Development Programme starting next year. This programme provides an opportunity for graduates to put their academic knowledge into action, while on the other side they are gaining work experience relevant to their courses. This development programme targets graduates in the following fields of study; Project and Events Management Advertising, Graphic Design, Journalism, Film & Photography Marketing, Public Relations, Media Studies and Communications Finance, Human Resources Management, Legal Studies, and Supply Chain Management
19
Brand Media House [BMH] (Corporate Social Investment)
A
s a company passionate about improving the lives of people especially youth; the company has a number of community projects that it supports through partnerships with various local organisations and public institutions.
BMH also has developed its own empowerment initiatives for the period 2017 – 2020. These projects will have a strong developmental approach and utilise company resources to benefit and uplift targeted communities. The company’s CSI initiatives focuses on the following areas; Sports Development Health & Wellness Education Arts & Culture Entrepreneurship Through these initiatives, the company aims to create opportunities for youth living in disadvantaged communities where most of the poorest of the poor reside and where we find most of those who can benefit through these empowerment interventions.
Sports
Health & Wellness
Education
Arts & Culture
21
Brand Media House [BMH] (Clients & Partners)
Since our inception in 2013, we have developed a trusted and reliable media agency by building lasting relationships with our clients, employees, suppliers and contractors. We thank all those who have contributed to the strategic development of BMH over the years, and we thank you for your interest in this company, and we look forward working with you.
Unobuntu Thusong Service Centre Unobuntu 23
79 Daniel Street, Zwelethemba Worcester [6852] , Breede Valley Cell: 073 959 9885 - Fax: 086 244 6978 [WESTERN CAPE]