Epilogue G R AC E W I R AWA N
2019
Epilogue G R AC E W I R AWA N
2019
Grace Wirawan +1 616 717 2764 grace.wirawan@gmail.com gracewirawan.com Academy of Art University 79 New Montgomery Street Graphic Design Department Š 2019 Grace Wirawan All rights reserved. No part of this publication shall be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Grace Wirawan. Written and produced by Grace Wirawan.
Projects TABLE OF CONTENTS
g r ace w ir awa n
projects
e p i lo g u e
toc
out of the box box
11
one-stop shopping spree
35
back to basic parenting
63
a heroic stance
89
a cold welcome
99
wellness wheels
113
refresh yourself
131
an elegant surprise
145
projects
09
Out of the Box Box Chapter One
g r ace w ir awa n
true earth / juiced
e p i lo g u e
project 01
objective
To establish new brand lines of boxed wine for an existing winery. This was a semester long team collaboration with a real client based in St. Helena and Napa Valley, Trincheros Winery. The class was divided into teams and each team was assigned an industrial designer to develop a new structure design.
solution
The industrial designer on the team designed and built several new structures started with 3D sketches, 3D renderings, and prototypes. Together, the graphic designers designed and applied possible graphics on the approved 3D structures combined with typography play to be used on the structures. The final product adheres to the client's desired outcome, though some structures were considered R&D due to their complexity in design and future mass production possibility.
PROJECT
Trincheros Boxed Wine
COURSE
Packaging Design 3
INSTRUCTOR
Thomas McNulty
DESIGN TEAM
Ashley Frohlking, Jesse Yu,
Jung Hwa Seo, Jonathan Duong
trincheros boxed wine | 11
MANIFESTO
As True Earth, I fit the way you live your life or more importantly the life you would like to lead. You care about the products you buy because they say something about you and your priorities. I am the compliment to your life.
MANIFESTO
As Juiced, I'm not flashy. I'm not fancy. But I am delicious. You want your wine in a good looking package but not at the expense of the essential aspect, the juice. You're not afraid to be adventurous and have fun, but you value quality the most in the brands you buy and the experiences you share.
project 01
true earth
trincheros boxed wine | 19
g r ace w ir awa n
true earth
e p i lo g u e
project 01
true earth
trincheros boxed wine | 21
project 01
juiced
trincheros boxed wine | 23
g r ace w ir awa n
juiced
e p i lo g u e
project 01
juiced
trincheros boxed wine | 25
g r ace w ir awa n
juiced
e p i lo g u e
project 01
juiced
trincheros boxed wine | 27
g r ace w ir awa n
juiced
e p i lo g u e
project 01
juiced
trincheros boxed wine | 29
project 01
juiced
trincheros boxed wine | 31
g r ace w ir awa n
juiced
e p i lo g u e
project 01
juiced
trincheros boxed wine | 33
One-stop Shopping Spree Chapter Two
g r ace w ir awa n
auf retail store
e p i lo g u e
p ro jec t 02
objective
Create a conceptual retail store with 6 subbrands that relates to the main brand. Figure out the target market and shop location. Tailor the store interior and experience, including products, and packaging design according to the personas. Each member will then choose a sub-brand to work on more intensively individually.
solution
The mission is to provide the ultimate essential store for the design-aware and environmentally conscious urban traveler. Auf products are carefully crafted with innovative and environmentally friendly materials with a straightforward design and packaging structure. Abenteuer und Fernweh means "Adventure and Wanderlust" in German. The store originates from Germany since traveling and efficiency is a big part of German culture. There are 6 sub-brands within AUF; AUF Care, AUF Fuel, AUF Tech, AUF Base, and AUF S.O.S.
PROJECT
Abenteuer und Fernweh
COURSE
Packaging Design 4
INSTRUCTOR
Thomas McNulty
DESIGN TEAM
Anna Ă–stling, Erica Luzaich,
Jacqueline Monge, Johan Boman,
Louise Yang
abenteuer und fernweh | 35
Base focuses on outdoor camping stations like beddings, wearables, shelter protection, and more. Establish your own basecamp anywhere and anytime you need. From tents, allweather jackets, hiking boots, cooking cutlery, silverware, to water bottles, you name it.
Care gives you the best treatment for your face, hair, body, and more. Self-care supplies include body wash, dry shampoo, hair care, body lotion, facial wash, dental care, and even medical supplies in first-aid situations. AUF Care and Care+ protects you whether you are indoors or outdoors.
Fuel, just like the name, fuels your mind and soul to be able to continue your travels. Fuel offers healthy paleo, glutenfree, high-protein snacks and dry meals. From protein bars, granolas, protein shakes, nuts, and more. Truly an essential addition to your travel.
Tech offers cutting edge technology combined with utter convenience. Whether it's for outdoor or indoor use. Outdoor gear includes a solar generator, LED lantern, power bank, walkie talkies, and more. Tech gadgets will be the perfect companion wherever your destination is.
SOS is the ultimate apocalypse essential survival shop. From smoke grenades, tasers, flare gun, gas masks, to real grenades, the AUF SOS is there to assist you in extreme survival situations that you would not usually encounter. All SOS products are tested and certified for their safety.
project 02
about the brand
abenteuer und fernweh | 39
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 43
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 49
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 51
g r ace w ir awa n
auf tech
e p i lo g u e
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 57
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 59
g r ace w ir awa n
auf tech
e p i lo g u e
project 02
auf tech
abenteuer und fernweh | 61
Back to Basic Parenting Chapter Three
g r ace w ir awa n
procter about the and brand gamble
e p i lo g u e
project 03
objective
To redesign and rebrand the corporate identity of a nationally known organization; a company included in the Forbes 500 list, or a non-profit charity. Design the chosen company, organization, or non-profit a brand new look, feel and attitude to reflect its function, integration, and contribution in the society.
solution
Procter & Gamble owns numerous brands ranging from household cleaning supplies, groceries, beauty, automotive to skincare products. P&G is very well integrated in our society. It's as if they are the parent of the supermarket world. Brands owned by P&G are so versatile, and in order to reflect that, utilizing the colors from their own brands, a new color palette was created.
PROJECT
Procter and Gamble Rebrand
COURSE
Strategies for Branding
INSTRUCTOR
Todd Hedgpeth
KEYWORDS
Trustworth, Friendly, Playful
procter and gamble rebrand | 63
g r ace w ir awa n
brand identity
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 67
g r ace w ir awa n
book spread
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 69
g r ace w ir awa n
book spread
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 71
g r ace w ir awa n
book spread
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 75
g r ace w ir awa n
identity applications
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 77
g r ace w ir awa n
identity applications
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 79
g r ace w ir awa n
website
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 83
g r ace w ir awa n
identity applications
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 85
g r ace w ir awa n
identity applications
e p i lo g u e
project 03
procter and gamble
procter and gamble rebrand | 87
A Heroic Stance Chapter Four
g r ace w ir awa n
gallant mens skincare
e p i lo g u e
project 04
objective
To come up with a brand or use an existing brand as a parent company and design a cosmetic display point-of-sale. Craftsmanship and ideation are both important and should compliment each other. Deliverables include a line of packaging and a cosmetic display.
solution
A skincare line directed towards gentlemen that value straightforward and hassle-free packaging. A packaging line designed for the purpose of accentuating bathroom counters or anywhere they may be placed. Simple yet sophisticated, Gallant's design is geared towards efficient, routine-loving human beings.
PROJECT
Gallant Mens Skincare
COURSE
Packaging Design 2
INSTRUCTOR
Michael Osborne
KEYWORDS
Brave, Grand, Masculine, Balanced
gallant mens skincare | 89
g r ace w ir awa n
gallant mens skincare
e p i lo g u e
project 04
gallant mens skincare
gallant mens skincare | 93
g r ace w ir awa n
gallant mens skincare
e p i lo g u e
project 04
gallant mens skincare
gallant mens skincare | 97
A Cold Welcome Chapter Five
g r ace w ir awa n
kitzbuhel snow polo
e p i lo g u e
project 05
objective
Create or choose a future event, and design the whole visual system. Applications include print, digital, and packaging.
solution
Snow Polo is a sport that has been enjoyed by the Europeans, particularly in the 4-season countries. Only a sliver of a percentage of the world population adore, understand, and have access to Polo Championships. This visual system derives from the concept of exclusivity and luxury, achieving a classic look while also keeping in mind the masculine aspect of this gentleman's winter sport.
PROJECT
Kitzbuhel Snow Polo World Cup
COURSE
Brand Event System
INSTRUCTOR
Dolly Johnson
KEYWORDS
Luxurious, Classic, Exclusive, Grand
kitzbuhel snow polo | 99
project 05
kitzbuhel snow polo | 101
g r ace w ir awa n
kitzbuhel snow polo
e p i lo g u e
project 05
brand system
kitzbuhel snow polo | 105
g r ace w ir awa n
kitzbuhel snow polo
e p i lo g u e
project 05
brand system
kitzbuhel snow polo | 107
Mr. Caspian Locksworth
g r ace w ir awa n
kitzbuhel snow polo
e p i lo g u e
Ms. Blaire Buchrevsky
project 05
brand system
kitzbuhel snow polo | 109
g r ace w ir awa n
website
e p i lo g u e
MENU
PRESS
CONTACT US
HIGHLY ANTICIPATED JANUARY 2018
Each year in late January, the world’s greatest polo players and hundreds of polo fans from every corner of the globe gather in Kitzbuehel, venue of the biggest polo on snow tournament in the world. Firmly established as one of the most popular annual events among the polo community, from January 12 to 14, 2018, the 16th edition of Snow Polo World Cup will once again gather the world’s greatest polo players and hundreds of polo fans from every corner of the globe to Kitzbuehel, venue of the biggest polo on snow tournament Kitzbuehel.
scroll down to see the player lineups
project 05
website
kitzbuhel snow polo | 111
Wellness Wheels Chapter Six
g r ace w ir awa n
mha bike marathon
e p i lo g u e
project 06
objective
Create or choose a future event, and design the whole visual system. Applications include print, digital, and packaging.
solution
Mental Health is something that needs to be dealt with whenever and wherever. People are dying at an alarming rate from depression because they are untreated. To relieve the stigma of this "invisible disease," a bike marathon will be held to help those in need who suffer from mental illness.
PROJECT
Mental Health Awareness Bike Marathon
COURSE
Graphic Design 2
INSTRUCTOR
Thomas McNulty
KEYWORDS
Exciting, Inviting, Friendly, Colorful
mental health awareness | 113
g r ace w ir awa n
mha bike marathon
e p i lo g u e
project 06
mental health awareness | 115
2017
Mental Health Awareness Bike Marathon M g r ace w ir awa n
biker bib
e p i lo g u e
project 06
biker bib
mental health awareness | 119
g r ace wirawan
participation medallion
epilogu e
project 06
participation medallion
mental health awareness | 121
g r ace w ir awa n
committee attire
e p i lo g u e
project 06
committee attire
mental health awareness | 123
g r ace wirawan
event swag
epilogu e
project 06
event swag
mental health awareness | 125
g r ace w ir awa n
event swag
e p i lo g u e
project 06
event swag
mental health awareness | 127
g r ace w ir awa n
event transportation
e p i lo g u e
Saturday and Sunday 10am – 3pm
project 06
event transportation
mental health awareness | 129
Refresh Yourself Chapter Seven
g r ace w ir awa n
sunkist rebrand
e p i lo g u e
project 07
objective
Research about an existing brand with a badly designed logo, one that needs a rebranding. Design the brand manual guidelines.
solution
Sunkist is a popular brand that everyone knows and interacts with on a daily basis. Its logo has not been refreshed for many years. By still maintaining its iconic color and characteristic, the new brand becomes fresh and more modern.
PROJECT
Sunkist Rebrand
COURSE
Branding Principles
INSTRUCTOR
Thomas McNulty
KEYWORDS
Fresh, Modern, Tasty
sunkist rebrand | 131
g r ace w ir awa n
identity sketches
e p i lo g u e
project 07
identity sketches
sunkist rebrand | 133
g r ace w ir awa n
brand manual
e p i lo g u e
project 07
brand manual
sunkist rebrand | 137
g r ace w ir awa n
brand manual
e p i lo g u e
project 07
brand manual
sunkist rebrand | 139
g r ace wirawan
identity applications
epilogu e
project 07
identity applications
sunkist rebrand | 143
An Elegant Surprise Chapter Eight
g r ace w ir awa n
sunkist rebrand
e p i lo g u e
project 08
objective
Create a book with a chosen natural phenomenon, and design weekly assignments according to the chosen concept.
solution
Flots means waves in French. Each spread in the book contains the weekly assignment produced during the semester. The book structure is an accordion fold to reflect the characteristic of how waves are formed in nature.
PROJECT
Flots
COURSE
Graphic Design 1
INSTRUCTOR
David Hake
KEYWORDS
Flow, Connect, Wavy, New
flots | 145
g r ace wirawan
book cover
epilogu e
project 08
book cover
flots | 147
g r ace w ir awa n
book spread
e p i lo g u e
project 08
book spread
flots | 151
Logos Logo Collection
g r ace w ir awa n
e p i lo g u e
logo compilation
| 157
Thank You ACKNOWLEDGMENT
g r ace w ir awa n
e p i lo g u e
To my Lord, Jesus Christ, for these opportunities for me to learn to be patient, dilligent, persistent, grateful, to remind myself the motivation of why I am doing all this every time I feel like giving up, thank You for never giving up on me when times get hard, all this is possible because of You. You are the source of my strength when all I have is none.
To Mami, Papi, Cici, Oo, for supporting me when things get hard, I am grateful for all the love you guys have showered me anytime anywhere, the ones who have been there my whole life (literally).
To my forever partner in crime Chris, grateful for all the laughs and cries that we went through during the past several years whilst I was pursuing this degree, you have been there for my every ups and downs. Thank you for choosing to ride this "roller coaster" with me.
To Jacq, my best friend, you have kept me sane throughout the whole process. Thank you for all the memes and stories that made me laugh when I was in deep stress; Olivia, a kindred spirit, thank you for showing me what it is like to be an ambitious and passionate designer yet still kind to the people around you; Jess, my housemate, I am grateful for your support and encouragement, the little things you do that made it possible.
To Mary, thank you for your support and encouragement from the start, without you this portfolio would not be possible.
To all my design instructors at Academy of Art University, thank you to Todd Hedgepeth, Thomas McNulty, David Hake, Brian Toth, Ariel Grey, Nita Ybarra, Michael Osborne, Dolly Johnson, Tom Sieu, Amy Broadbent, Jim Canning for teaching me how to become a graphic designer.
acknowledgement | 159
Hi there! Curious about the book specs huh? Binding The Key Printing & Binding thekeyprintingandbinding.com Printing Graphic Imagery gimagery.com Text Stock Mohawk Superfine Ultrawhite 100g Photography Digital Studio with Peter Barrott trydigitalstudio.com Typeface Bodoni, Din Next LT Pro Software Adobe Creative Suite Š 2019 Grace Wirawan All rights reserved. No part of this publication shall be reproduced or transmitted in any form or by any means, electronic or mechanical without prior permission from Grace Wirawan. Written and produced by Grace Wirawan.
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