Brand New - June 2013

BRANDNEWS M O N T HLY

What you think you know about our own brands is all about to change.

We’ve had our own brands independently tested against the big names to prove just how good ours really are. See in-store or visit us online at www.lidl.co.uk to see all the results and discover great brands needn’t cost more.

June 2013

As good as the brand‌ A mouth watering result!

Our cola matches the branded favourite in taste, preference and is cheaper.

Freeway Premium Cola

42 2 Litre, 21p/Litre

p

RATED AS GOOD AS THE BRAND

BRANDNEWS M O N T HLY

Just as tasty!

Test winner…

We pitted our ketchup against the iconic favourite and you thought it tasted equally good – rave reviews indeed!

According to you, we’ve squeezed out the competition.

Not only is our Blackcurrant drink tastier, but is preferred across all taste test categories.

Kania Tomato Ketchup

Royal Orchard High Juice Blackcurrant Drink

500ml, 13.8p/100ml

1 Litre

69p

Heinz Tomato Ketchup 500ml, 43.8p/100ml

AND 68% CHEAPER THAN THE BRAND

£2.19

£1.49

AND 47% CHEAPER THAN THE BRAND

Tastes better!

Rated better than the brand, our Fish Fingers are a prize catch.

Ocean Trader 15 Fish Fingers 450g, 33.1p/100g

£1.49 RATED BETTER THAN THE BRAND

Independent testing conducted in February 2013, each product pair tested in excess of 200 times. Based on the lowest price from Tesco, Asda and Sainsbury’s prices on www.mysupermarket.co.uk on 23/05/2013. Multibuys not included. Prices and packaging correct at time of going to print.

Ribena Blackcurrant Juice Drink 1 Litre

£2.86

Tastes even better than the brand!

The testers were nuts about the taste of our delicious almond lollies.

Gelatelli Classic Almond Ice

£1.99

6x120ml, 27.6p/100ml

WINNER - TASTIER THAN THE BRAND

Voted tastier…

Voted tastier…

According to the test results, we cut the mustard!

You are simply nuts about our Muesli!

Batts English Mustard

Simply Sumptuous Special Muesli

185g, 26.5p/100g

750g, 22.5p/100g

49p AND 68% CHEAPER THAN THE BRAND

Colman’s English Mustard 170g, 90.6p/100g

£1.54

£1.69

AND 32% CHEAPER THAN THE BRAND

Jordans Fruit & Nut Muesli 750g, 33.3p/100g

£2.50

BRANDNEWS M O N T HLY

Tastes better!

You’ve sprinkled our ice cream cones with accolades.

Just as good.

You told us our Champagne tastes as good as the best.

Gelatelli ChocolateVanillla Ice Cream Cones

Comte De Brismand Brut Reserve Champagne

720ml, 22.1p/100ml

750ml, £17.32/Litre

WINNER - TASTIER THAN THE BRAND

RATED AS GOOD AS THE BRAND

£1.59

£12.99

Test winner!

Our Jaffa Cakes have been judged delicious.

Sondey Orange Jaffa Cakes

89

300g, 29.7p/100g

p

McVitie’s Jaffa Cakes Original 300g, 66.3p/100g

AND 55% CHEAPER THAN THE BRAND

£1.99

Independent testing conducted in February 2013, each product pair tested in excess of 200 times. Based on the lowest price from Tesco, Asda and Sainsbury’s prices on www.mysupermarket.co.uk on 23/05/2013. Multibuys not included. Prices and packaging correct at time of going to print.

“Hand-picked by us, rated by experts, enjoyed by you.�

Our belief is that fine wines should be enjoyed by all. With this in mind our cellar is stocked with reds and whites that have travelled from far and wide, some from the more well-known wine regions, others from less familiar vineyards. To make your selection task easier our Masters of Wine have followed the well-respected 100 points ratings system.

84 Good

Adv

te

m

T

he

o c a t e Ra t ing S ys

W

e’ve brought together 4 Masters of Wine with a combined experience of over 120 years. This independent panel conducts blind taste tests under strictly controlled conditions to provide you with tasting notes and ratings to help you find the perfect wine.

Ed Adams, Caroline Gilby, Nancy Gilchrist and Richard Bampfield.

Prices and vintages correct at time of going to print & valid for a limited period only. Offers available in selected stores only and subject to availability, see in-store for details. Packaging, sizes, measurements and alcohol percentage volumes may vary.

BRANDNEWS M O N T HLY The 100 Point Rating System (This system of rating wines was first used by Robert Parker in The Wine Advocate and is used by many critics and in wine competitions around the world.)

95 83

he

he

Adv

oc at e Rat ing Sys

te

oc at e Rat ing Sys

oc a t e Rat ing Sys

te

Outstanding

2011, France, 75cl

2012, France, 75cl

“Along with Sancerre, Pouilly Fumé is the inspiration for Sauvignon Blanc producers around the world. France’s Loire Valley produces a relatively subtle expression of the grape and this is dry, crisp and best drunk with white fish or, like the locals, goat’s cheese.”

he

Adv

T

he

Adv

£5.99

“Pouilly Fuissé, like all white Burgundy, is made from the Chardonnay grape - but this is very different to the Chardonnays you might find in the southern hemisphere. Dry and relatively subtle, it is delicately flavoured and lightly honied, making it a versatile match for all sorts of food.”

£7.99

White, Rosé and Sparkling Wine chart

2

Medium Dry

3

Medium

4

Medium Sweet

5

Sweet

Wine with superior character & style

85-89

Wine with special qualities

te

Good

Pouilly Fuissé AOP France, 75cl 1

Dry

oc a t e Rat ing Sys

80

£5.99

1

te

Very Good

“Gros Plant is made from vineyards at the Atlantic end of France’s River Loire and is a favourite with the locals to accompany mussels. Dry, light, crisp and with delicate pear flavours, this is a mouth-watering match for seafood and light fish dishes.”

£7.99

oc a t e Rat ing Sys

85

1

T

“Sicily has become an excellent source of characterful whites, especially from Grillo, one of the local grapes. This has lifted aromas of fennel and melon, with the fruit flavours prominent on the finely-textured palate.

Rounded enough to drink on its own, but also good with chicken and pork dishes.”

1

Adv

90-94

m

2

Gros Plant du Pays Nantais AOP

e yst

m

2012, Italy, 75cl

Pouilly Fumé AOP

m

T

he

Grillo Terre Siciliane IGP

A great wine

te

90

Good

Adv

m

Good

T

T

82 m

85

Very Good

Adv

95-100

m

T

he

Classic

oc a t e Rat ing S

80-84

A solid, well-made wine

“Wine is sunlight, held together by water”

89

85

85

Very Good

85

Very Good

Very Good

Very Good

Rosso di Montalcino DOC 2010, Italy, 75cl d “Rosso di Montalcino is the early-drinking sibling of one of Italy’s great, long-lived red wines, Brunello di Montalcino.

Dark and brooding in flavour, it is dry and full-bodied. Like most Italian reds, it is best drunk with food such as grilled meats and tomato-based sauces.”

Vacqueyras AOP 2011, France, 75cl

d

“Vacqueyras is a village in France’s Rhone Valley and is renowned for its robust, spicy dry reds, made from the same grapes as Châteauneuf-du-Pape.

This has the warmth associated with wines from the south and also attractively fresh, crunchy, red fruit characters.”

£7.99

£9.99

Teroldego Rotaliano Riserva DOP Italy, 75cl d “An unusually gutsy red for this part of Northern Italy, with plum and blackberry flavours seasoned by notes of smokiness from oak ageing. Robust and tasty, this could easily be enjoyed on its own and would also be a good match for meaty pasta dishes and, of course, pizza.”

£6.99 St. Emilion Grand Cru AOC d

2010, France, 75cl

“When one has the combination of one of Bordeaux’s most famous vineyards, St Emilion, and a top recent vintage, 2010, expectations are high - and this does not disappoint. Boldy flavoured, with the classic gamey aromas of the Merlot grape and supported by rich notes of toasty oak, this is tasty and well balanced. Even better for Bordeaux, it is delicious now and does not need cellaring.”

£9.99

Our Red Wine chart

a

Light Bodied

b

Light to Medium

c

Medium Bodied

d

Medium to Full

e

Full Bodied

Prices and vintages correct at time of going to print & valid for a limited period only. Offers available in selected stores only and subject to availability, see in-store for details. Packaging, sizes, measurements and alcohol percentage volumes may vary.

Robert Louis Stevenson