JULY 2020: 1. The gel experience and Gel-quantum 360 6 launch. Official launch event month: summertime, summer holidays and, the sun will be up. It could not be a better month. The ASICS Sportstyle Instagram account is where the official announcement will take place. In the lead up to the event, memes about the days remaining until the launch event will be posted. This is because memes are an effective way to reach Gen z. Memes are so prolific that there is a high chance that there is a Gen z laughing at one right now (Cole, 2019). During the two days of the event, the hashtag: make ‘em gelous will be utilised to maximise reach. People at the event will be encouraged to post feed, whether it be a highlight or a story, to win a free pair of gel quantum 360 6 or discount code.
Waiting on ‘the gel experience’ like.... #make’emgelous. 62
Throughout July, the influencers will post videos encouraging people to head over to the Instagram account for their chance to win free tickets to the launch experience and tag a friend with the caption #make’emgelous for a chance to win shoes. The influencers will also be present. This is to entice people to come to the event and experience and generate publicity around the brand.
