DIGITAL CAMPAIGN // BOBCAT & GRIZ BANKING First Interstate Bank Visit bobcatbanking.com and grizbanking.com for more.
WHAT WE DID... Updated layout, imagery, subject lines, snippets, and send frequency of emails. Updated copy, imagery, and usability of the Bobcat Banking and Griz Banking web pages.
Welcome to Griz Banking. Learn more about your benefits at grizbanking.com GRIZBANKING.COM
25% OFF
FREE food, drinks, and spirits.
Griz Gear The UC Bookstore on Needatdirections? Click here. game day. 10% off any other day.
Monte photography by Lido Vizzutti
WELCOME EMAIL // GRIZ BANKING
Art Direction and Content: Grace Lahey Sent to all new memebers within one week of sign-up.
You’re invited. Flash your Griz Banking card for exclusive access to the coolest party in town.
You’re invited.
CLICK TO LEARN MORE
Flash your Griz Banking card for exclusive access to the coolest party in town.
CLICK TO LEARN MORE
BASKETBALL EVENT EMAIL // GRIZ BANKING
Art Direction and Content: Grace Lahey
“We’ve got the VIM!”
FULL LAYOUT // BOBCAT BANKING
Know someone that needs a Bobcat Banking Card?
Food, prizes, and a whole lot of football.
Tell us what you think about the program.
SEND THEM A LINK >
TAILGATE SCHEDULE >
TAKE THE SURVEY >
Art Direction and Content: Grace Lahey and Cody Brockel
2015: (Pre-Redesign)
2016: (Post-Redesign)
Unique Open Rate*: 28.9% Click-to-Open Rate*: 1.2%
Unique Open Rate*: 49.8% Click-to-Open Rate*: 26.3%
*Banking industry averages for Unique Open Rate and Click-to-Open Rate are 22-25% and 10-15%, respectively.
EMAIL STATISTICS // BOBCAT BANKING
Analysis: Cody Brockel, Brittany Cremer, and Grace Lahey Sources: Smart Insights, Mail Chimp, HubSpot
WEB DESIGN // GRIZBANKING.COM
Art Direction and Content: Grace Lahey Online account opening. Updated imagery, updated copy.
THANK YOU