TRENDS
A FASHION TREND JOURNAL BY GRACE ROKELA
TABLE OF CONTENTS
ONE.
TWO.
THREE.
FOUR.
JANUARY 8TH, 2016
JANUARY 15TH, 2016
JANUARY 22ND, 2016
JANUARY 29TH, 2016
CULOTTES YEAR ROUND
SPRING-SUMMER 16
BALMAIN’S FIRST
MARCHESA X
BHLDN
CHILDREN’S LINE
TABLE OF CONTENTS
FIVE.
SIX.
SEVEN.
EIGHT.
FEB. 4TH 2016
FEB. 11TH 2016
FEB. 18TH 2016
FEB. 25TH 2016
TROPICAL TEAL
THE FRINGE
90’S GRUNGE
TRENDING
MOVEMENT
IS BACK
NEW STATEMENT PIECE: THE STATEMENT EARRING
MARCHESA WEDDING DRESSES FOR UNDER $2,200 THE DESIGNER BRAND, MARCHESA HAS OFFICIALLY TEAMED UP WITH THE BRIDAL RETAILER BHLDN. BHLDN IS THE SISTER BRAND TO ANTHROPOLOGIE AND URBAN OUTFITTERS. THE COLLABORATION WITH MARCHESA IS OFFERING WEDDING DRESSES UNDER $2,200. YOUR FIRST REACTION TO THIS WAS PROBABLY EXCITEMENT. I MEAN COME ON, A MARCHESA GOWN CAN COST AS MUCH AS $12,000. THEIR IDEA WAS TO CREATE A LINE THAT IS LESS EXPENSIVE, STILL HAS THE DESIGNER NAME ON IT, AND CAN MAKE THE BRIDE FEEL LIKE SHE IS SHOPPING THROUGH A RACK OF DESIGNER GOWNS. BUT BECAUSE YOU CAN NOW BUY A MARCHESA GOWN FOR A QUARTER OF THE PRICE, WHAT IS GOING TO HAPPEN TO THE FULL PRICE MARCHESA GOWNS. MERCHANTS WILL GET ON THESE PRODUCTS FAST BECAUSE THEY ARE NOW REACHING TO ANOTHER NEWER DESIGNER MARKET. THIS COLLABORATION WILL BE VERY SUCCESSFUL, AND ONLY TIME WILL TELL IF MARCHESA GOWNS STILL SELL AS FAST FULL PRICE.
JANUARY 8TH, 2016- MARCHESA X
$2200
BHLDN
$975
CULOTTES: A TREND THAT’S NEVER RETIRING
PUT THIS ONE IN THE BOOK MERCHANTS, CULOTTES AREN’T EVER GOING OUT OF TREND. AS WE ALL KNOW, CULOTTES WERE THE PANTS OF 2015, BUT IT DOESN’T END THERE. CULOTTES CAN BE PAIRED MANY WAYS, MAKING THEM EASY TO WEAR EVEN IN THE FALL-WINTER MONTHS. MAKING A BUYERS JOB A LITTLE BIT EASIER AND MORE ACCURATE. MERCHANTS NOW KNOW WHAT WILL BE SELLING THROUGHOUT THE YEAR, WITHOUT HAVING TO MAKE MANY MARKDOWNS ON CULOTTES. WITH THE HELP OF ELLE, HERE ARE A FEW WAYS TO WEAR YOUR CULOTTES THROUGHOUT THE YEAR. ESPECIALLY SINCE IT’S NOT QUITE HOT AND SUNNY YET. I DON’T KNOW ABOUT YOU BUT I’M ABOUT TO GO BUY A FEW PAIRS.
JANUARY 15TH, 2016 - CULOTTES
-CO CROPPED CULOTTES
-CO CROPPED CULOTTES
-WHISTLES LONG-LINE SHEEPSKIN GILET
-PATAGONIA PUFF NANO JACKET
-UNIQLO TURTLENECK
-MANGO SUEDE BOOTS
-LEATHER SHOULDER BAG
-PROENZA SCHOULDER SMALL BAG
-BURBERRY HIGH HEEL BOOTS
-THE ELDER STATESMAN SHORT BUNNY ECHO
SPRING-SUMMER 16 AS WE QUICKLY ROLL INTO SPRING, THERE ARE A FEW TRENDING PIECES THAT WE ALL MUST OWN, AND EVERY MERCHANT NEEDS. THIS SS16 WOMENS-WEAR IS FOCUSED ON 1990’S ROMANCE. GOOD NEWS FOR RETAILERS, BECAUSE THE 1990’S HAVE BEEN A KEY INFLUENCE IN PREVIOUS SEASONS, PRIMARILY MINIMALISTIC, CONTEMPORARY FEEL WITH A SIDE OF SPORTSWEAR. YOU WILL SEE THE PANTONE COLORS OF THE YEAR, ROSE QUARTZ AND SERENITY. SS16 HAS A SOFT AND ROMANTIC FEEL THAT CROSSES MANY DIFFERENT MARKETS. LUCKY FOR RETAILERS, YOU DON’T HAVE TO GET RID OF ALL OF THE BASIC LAYERS. LAYERING IS VERY RELEVANT IN SS16, SPECIFICALLY UNDER DRESSES AND JUMPSUITS. WE CAN’T FORGET ABOUT SILKY BOMBER JACKETS, SLIP DRESSES OR TAILORED SUITS. BRANDS SUCH AS ASOS AND FRENCH CONNECTION ARE SPOT ON WITH THEIR SS16 COLLECTIONS.
SS16
RIVER ISLAND
ASOS FRENCH CONNECTION
OASIS
WAREHOUSE
MARKS & SPENCER
BALMAIN IS LAUNCHING IT S FIRST CHILDREN’S LINE
SHOPPING FOR CHILDREN’S CLOTHING? WELL GET READY FOR THAT NORTH WEST STYLE. BALMAIN IS LAUNCHING THEIR FIRST CHILDREN’S LINE. DESIGNER OLIVIER ROUSTEING HAS PRODUCED CUSTOM CHILDREN’S CLOTHING OVER THE YEARS, SPECIFICALLY FOR CELEBRITY CHILDREN. ROUSTEING PLANS TO USE A COMBINATION OF STYLES INFLUENCED BY HIS MEN’S AND WOMEN’S RUNWAY SHOWS. “THESE ARE THE SAME LOOKS THAT OVER THE YEARS, MOM’S AND DAD’S HAVE PLEADED ME TO PRODUCE FOR THEIR KIDS,” ROUSTEING TOLD WWD. BECAUSE THIS IS THE FIRST COLLECTION BY BALMAIN, IT WILL BE A QUICK SELLER. HAVING COLLECTIONS LIKE THIS ARE VERY IMPORTANT,SINCE THEY ARE SPECIAL AND ATTRACT THE CLIENT WHO WEARS BALMAIN AND WANTS THE SAME FOR THEIR CHILDREN. IT WILL BE A COLLECTION OF HIGH END CHILDREN’S CLOTHING AGES 6-14, PRICE RANGING FROM $55-$5000. THIS WOULD BE A PERFECT COLLECTION FOR BERGDORF’S.
JANUARY 29TH, 2016- BALMAIN
TRENDING:TROPICAL TEAL ACTIVEWEAR NOTHING IS TRENDING MORE THAN ACTIVEWEAR IN 2016. ACTIVEWEAR ISN’T JUST FOR WORKING OUT AND SWEATING ANYMORE. MERCHANTS ARE CARRYING MORE ACTIVE WEAR THAN EVER. WHICH BRINGS US TO THE TRENDING COLOR, TROPICAL TEAL. BUYING ACTIVEWEAR? MAKE SURE THAT TROPICAL TEAL IS INCLUDED IN YOUR COLOR SCHEME. TROPICAL TEAL ACTIVEWEAR IS A GREAT TRANSITION FROM WINTER TO SPRING AND INTO SUMMER. TROPICAL TEAL IS BOLD ENOUGH TO BE A STATEMENT PIECE BUT DULL ENOUGH TO WEAR IN YOUR EVERYDAY OUTFIT. THIS SHADED COLOR PROMOTES A SENSE OF WELL BEING, AND IS VERY CALMING. BUYERS NEED TO BE AWARE OF THIS TREND BECAUSE ACTIVE WEAR IS SUCH A BIG TREND IN 2016, EVERYONE WANTS TO KEEP UP WITH THE LATEST ACTIVEWEAR. IT COMPLIMENTS TONAL GREENS AND LOOKS GREAT WITH WHITE.MAJOR BRANDS SUCH AS LULULEMON AND ADIDAS HAVE RELEASE CLOTHING IN TROPICAL TEAL. IF YOU WANT TO BE TRENDY, TROPICAL TEAL ACTIVEWEAR IS WHAT YOU NEED TO HAVE IN YOUR CLOSET. NOT ONLY IS IT IN STYLE NOW, BUT IT CAN TRANSITION WITH YOU YEAR ROUND.
FEB. 4TH 2016 TROPICAL TEAL TRENDING
LULULEMON
STONE FOX
ADIDAS
THE FRINGE MOVEMENT THE FRINGE MOVEMENT IS REAL. THIS PAST A/W 16/17 WAS FILL OF SHIMMERING FRINGED TRIM-FRINGE HAS BEEN ON THE RADAR, BUT WE HAVEN’T EVER SEEN IT LIKE THIS. BUYERS SHOULD BE LOOKING FOR FRINGE ANYTHING. PURSES,JEANS,DRESSES ETC. THIN FRINGE, JEAN FRINGE, FLUFFY FRINGE CREATING PLUSH DIMENSION, LONG TASSELS ARE FLUID, AND FRINGE TRIMMING HEMS AND NECKLINES. THE FRINGE MOVEMENT CAN BE BOTH CASUAL AND DRESSY. THIS TREND HAS SLOWLY CREPT UP ON US, BUT GO TO ANY STORE AND YOU WILL SEE THE START OF FRINGED CLOTHING AND ACCESSORIES. THIS TREND IS GOING TO BE AROUND TO STAY, SO AS A MERCHANT, REMEMBER, ALL FRINGE EVERYTHING. FRINGE ON THE RUNWAY, OR FRINGED JEANS AT J-CREW, FRINGE IS EVERYWHERE. OH AND DON’T FORGET FRINGED ACCESSORIES, HINT HINT.
FEB. 11TH 2016 THE FRINGE MOVEMENT
DOLCE & GABBANA
BLUMARINE
GUCCI
90’S GRUNGE IS BACK MAJOR THROWBACK,90’S GRUNGE IS BACK ON TREND, AND ALL OVER THE PLACE. BRANDS SUCH AS FILA AND TOMMY HILFIGER ARE COMING BACK WITH RETRO LINES. BUYERS SHOULD BE BUYING THESE BRANDS, AND STICKING TO 90’S THROWBACK BRANDS. A GREAT COMPANY THAT IS REALLY ADAPTING TO THE 90’S GRUNGE TREND IS URBAN OUTFITTERS. THEY CARRY A WIDE VARIETY OF THESE THROWBACK BRANDS AND STYLES. DARK LIPS, SKATER SHOES, THROWBACK BRANDS,AND LOTS OF DENIM ARE ALL THINGS THAT BUYERS NEED TO TAKE INTO CONSIDERATION FOR THIS NEXT SEASON. GUESS ORIGINALS RECENTLY DID A COLLABORATION WITH ASAP ROCKY, AND IN THE PROMO VIDEO, IT WAS LIKE WE WERE BACK IN THE 1990’S. GUESS CAUGHT ONTO THE TREND FAST, SO HURRY UP BUYERS, TIME TO THROW IT BACK TO THE 90’S.
FEB. 18TH 2016 90’S GRUNGE IS BACK
TOMMY HILFIGER THROWBACK LINE
WELCOME BACK FILA X BUCKET HATS
GUESS X ASAP ROCKY- 90’S THROWBACK
SKATE SHOES
DARK LIPS
NEW STATEMENT PIECE: THE STATEMENT EARRING ACCESSORIES HAVE ALWAYS BEEN KNOWN FOR BEING BIG STATEMENT PIECES, BUT SAY HELLO TO STATEMENT EARRINGS. WHEN BUYING FOR SUMMER, BRIGHT, BIG EARRINGS SHOULD BE ON YOUR LIST, BUYERS. YOU NO LONGER NEED TO BUY THAT REALLY EXPENSIVE STATEMENT BAG, YOU CAN NOW MAKE AN ENTRANCE WITH A PAIR OF COLORFUL, FUN EARRINGS.MERCHANTS NEED TO BE AWARE OF THIS BECAUSE THIS COULD AFFECT THEIR SALES OF EXPENSIVE STATEMENT BAGS. ON THE RUNWAY, THERE WERE A LOT OF FUN, FRUITY EARRINGS AND GEOMETRIC SHAPES. BUYERS NEED TO STEP OUT OF THE BOX AND REALLY TAKE A CHANCE ON STRANGE,EYE CATCHING EARRINGS. ALTHOUGH IT’S A RISK, IT IS GOING TO PAY OFF.
FEB. 25TH 2016 NEW STATEMENT PIECE: THE STATEMENT EARRING
TOPSHOP PROENZA SHOULER
BAUBLEBAR
PERCOSSI
REFERENCES -WGSN -WWD -ELLE -INSTAGRAM -PANTONE -ADIDAS -LULULEMON