RECONSTRUCTED YOUTH Clothes we wore. Now updated. The average customer for Urban Outfitters was born in the 90’s and this is what led our research into looking back at our childhood. For inspiration we looked at growing up with the clothes we wore from dungarees with patched up knees, to baggy cardigans, jumpers and denim items often passed down from the older sibling. Programmes such as the Fresh Prince of Bel-Air and Full House also reminded us of these times. We are part of a generation that is stuck in-between child and adulthood, where some of us, even today, wear clothes from our past but we are wearing them in a new ‘reworked’ way. Our concept is based upon using our past and u pdating this into something new that suits us today. The Reconstructed Youth collection focuses largely on oversized silhouettes and details relating back to the idea of clothes that you would eventually grow in to. Dropped shoulders and long sleeves are key details to be seen within the collection giving the large silhouette combined with the childlike image of the 90’s. This is Reconstructed Youth- the clothes we wore. Now updated.
RECONSTRUCTED YOUTH
Clothes we wore. Now updated.
MOTIVATED CREATIVE CONFIDENT
ADVENTUROUS
ORIGINAL Mens customer profile
r re-invest n e r w re-interpret w o r k
"The Rework collection is a starting point to bring back "freedom of design" to the high street in a responsible and exciting way." Vintage pieces are also stocked with the brand now introducing a new label known as ‘rework’. This focuses around the idea of creating sustainable clothing without compromising on style. This label will be available online and at their flagship store with prices ranging from £40-£120 and will launch up to 3 times per year.
Sportswear
Retro stripes
Longer sleeves
Dropped shoulder
Oversized silhoutte
Trend research board
RECONSTRUCTED YOUTH Clothes we wore. Now updated.
Childhood
Accent colours
Oversized
90’s
Core colours
Key colours Concept Board
Core colours
Colour and Fabric board
Initial research
Range Plan
Final Line up
Final garment