Febry Pratama Personal Identity

Graphic Standard Manual

FEBRY PRATAMA graphic designer

“GENIUS IS ETERNAL PATIENCE”

- MICHELANGELO

Table of Contents

1. Behind the Brand Introduction Philosophy

3. Rules of the Logo Logo Size 8 Safe Area 10 Logo Distortion 12

2. About the Brand 4 5

The Logo Typeface Color

6 7 7

4. Brand Application Stationary Merchandise Apparel Outdoor Ads

14 17 19 21

1.Behind the Brand

INTRODUCTION This book is dedicated to the client, Febry Pratama. The goal of this project is to produce a personal brand that shows a great impression of the client The purpose of this Graphic Standard Manual book is to guide the audiences in order to use Febry Pratama’s personal identity on the right line.

PHILOSOPHY Febry Taufik Pratama was born on February 2, 1990. He enjoys watching mystery and history movies, and listens to Coldplay, Arctic Monkeys, and Radiohead.

He really enjoys Middle Age paintings especially Michelangelo. He also has a fondness for Leonardo Da Vinci’s Last Supper and Van Gogh’s Starry Night

He is an outdoor person, and recognize himself as a deep thinker and has a complex personality, by stating that his mind is like a maze

Febry Pratama has a huge interest on the Eye of Providence, or usually known as the all seeing eye symbol. This is what his personal identity based on.

2.About the Brand

THE LOGO Febry Pratama’s logo was created based on the Eye of Providence symbol.

The logo is mostly black considering Febry’s favorite color is black so it reflects his identity.

The main part of this personal identity is made with one continuous line, by making the inner part of the eye first, and continued with the outer part of the eye, and finally the triangle shape. And to add more ‘eye’ feeling into it, I added couple of eyelashes to the logo.

The black logo can be used for formal occassion and/or when the background color is light.

For the white logo, it can be used when the background is too dark and/or using an image/ pattern as the background.

Main logo

FEBRY PRATAMA graphic designer

Reversed logo

FEBRY PRATAMA graphic designer

TYPEFACES

Futura LT Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

The quick brown fox jumps over the lazy dog

Futura LT Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890

The quick brown fox jumps over the lazy dog

COLOR SCHEME The color used for this logo is mainly black. This is because the client’s favorite color is black and white, and for that reason the black color represents the client’s complex personality.

If the background is dark, the logo can be reversed into white. Black logo can only be used if the background is light.

PANTONE P 179-5 C C:0% M: 0% Y: 0%K : 33%

PANTONE P 1-1 C C:0% M: 0% Y: 2%K : 100%

PANTONE P Process Black C C:0% M: 0% Y: 0%K : 100%

#B5B7B9

#FFFEF8

#231F20

3.Rules of the logo

LOGO SIZE It is important to pay attention the minimum size of the logo to ensure the best quality of all the elements.Therefore, we provide the minimum size of the personal identity of the client Please refer to the 2 images on the right. The minimum size of the logo without the triangular pattern inside the main triangle is 45 milliimeter long times 45 milliimeter wide. Meanwhile, the minimum size of the logo with the triangular pattern is 90 milliimeter long times 90 millimeter wide.

Minimum Size

Without Triangular Pattern

y

x: 4.5 cm y: 4.5 cm

FEBRY PRATAMA graphic designer

x

Minimum Size

With Triangular Pattern

x: 9 cm y: 9 cm

y

FEBRY PRATAMA graphic designer

x

SAFE AREA The purpose of having safe area or exclusion zone is to make sure that there is a certain “safe space� between the brand and other object.

We want the personal identity to be always recognizeable. Therefore, we provide a clear space requirement for the logo.

Refering to the image on the right, the a variable is the minimum space for the clear space, which is 50 millimeter each side.

a

a

a

FEBRY PRATAMA graphic designer

a

LOGO DISTORTION

Febry Pratama’s logo should not be distorted and/or modified in any way. This applies to every element of the logo.

Logotype should always be used in every circumstances. Both logogram and logotype should never be seperated in any situation.

Breaking these rules could lead into various problems such as unrecognizable identity of the logo and misunderstanding of the brand itself.

The followins are the example of avoided alternation of the brand identity that we wish would never happen.

x

x

FEBRY PRATAMA graphic designer

FEBRY PRATAMA graphic designer

Distorted

x

Moved Logotype

x FEBRY PRATAMA graphic designer

Deleted Elements

x

Change of Typeface

x FEBRY PRATAMA graphic designer

Change of Color

FEBRY PRATAMA graphic designer

Wrong Usage of Logo and/or Background Color

4.Brand Application

In order to truly understand Febry Pratama’s branding application, we need to show how it will look like visually.

In this section, we will display various applications example. There 4 different categories this is section. They are stationary, merchandise, apparel, and various outdoor advertisement.

The brand application is to ensure you to be absolutely understand how to put the brand identity on different types of application.

STATIONARY The image below until the next page will show example of Febry Pratama’s business card and stationary set.

We try to make the stationary set as clean as possible, just the way Febry Pratama likes it, whilst combining the pattern we specially made for the client

MERCHANDISE The images here show several example of some merchandises possible for Febry’s personal identity.

The example includes stamp, backpack, and a vinyl record. The client has an interest on all of these application examples.

APPAREL These images are displaying several apparels to establish some of Febry’s interest with clean design.

Febry Pratama also has an interest in tees and hoodies, therefore we made an application on them.

OUTDOOR ADVERTISEMENT These images show examples of possible outdoor advertisement of Febry’s brand identity. They are vintage van, street billoard, and a signwall.

With Febry’s interest in politics, we try to make the outdoor advertisement as an encouragement for people to use their voice in the president election.

Graphic Standard Manual for Febry Pratama