PLUS Audrey, Claire, Gretchen, Shelby, Summer
“I think Alka-Seltzer is a different kind of medicine because you can see, hear and feel it working. With the active and lively bubbles, Alka-Seltzer speeds relief.�
COMPETITORS Looking at the competitive landscape, we found that the biggest competition includes Vitamin Water and Powerade. They also sell their brand as replenishing the body after activities and providing nutrients to the body.
TARGET AUDIENCE The target market for our product are 21-33 year old millennials who are looking for a trustworthy and safe product to help relieve hangover symptoms
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SKETCHES & REVISIONS
LOGO Gatorade Plus with Alka Seltzer establishes itself as a series in the Gatorade product line but also sets itself apart just enough to inform the audience that it is not a sports drink. The Gatorade Plus logo maintains the face of Gatorade while also setting itself apart as a medicinal, hangover remedy.
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COLOR PALLETTE When it comes to defining the Gatorade brand, color is quintessential. Gatorade Plus’ primary colors are a series of blues with white and black.
C41, M5, Y0, K0 R141, G205, B240 #8dccf0
C75, M40, Y0, K0 R61, G133, B198 #3d85c6
C26, M0, Y6, K0 R184, G227, B236 #b8e3ec
BOTTLE Packaging design is a stylized form of functionalism. Function focuses on carrying, protecting, and presenting the product. Style creates desire for the product within. Below the Gatorade Plus logo is the drink’s flavor “Blue Berry Revival,” the tagline “Hangover Relief,” and the Alka Seltzer Logo.
PACKAGING Packaging design is a stylized form of functionalism. Function focuses on carrying, protecting, and presenting the product. Style creates desire for the product within.
SHELF DISPLAY Gatorade is currently available in 80 countries, with more than 30 flavors available in the United States. Gatorade Plus will be sold in supermarkets, like Vons or Ralphs, drug stores, such as CVS or Walgreens, and convenience stores throughout the U.S. It will be places at eye-level so that the consumer sees it immediately.
POINT - of PURCHASE Individual bottles of Gatorade Plus will be sold in many places, but most commonly out of vending machines. Gatorade Plus vending machines are most common in mini marts, public transit stations, and in workplaces.
CAMPAIGN CONCEPTS A series of billboards and bus stops posters will be placed in big cities to help promote the new product and reach as many consumers as possible.
CAMPAIGN CONCEPTS An instagram campaign called “The Cure is Coming� will be introduced with the release of Gatorade Plus. The hashtag #thecureiscoming will reach our target audience who are active on social media.
PLUS 18340 Yorba Linda Blvd | Suite 107 #165 | Yorba Linda, CA 92886 Email: Team@Gatorade.com | Website: Gatorade.com Š 2016 Gatorade, Inc. ¡ Naturally Flavored with other Natural Flavors