GRAHAM REYNOLDS UNIVERSITY OF CINCINNATI
INDUSTRIAL DESIGN
2015
GRAHAM REYNOLDS UNIVERSITY OF CINCINNATI
INDUSTRIAL DESIGN
2015
WORK EXPERIENCE
EDUCATION
INTERNATIONAL EXPERIENCE
INTERESTS
MICHAEL KORS (FOSSIL INC)
UNIVERSITY OF CINCINNATI
JAPANESE DESIGN EXCHANGE
Dallas, TX
Cincinnati, OH
Tokyo, Nagoya, and Gifu, Japan
DOWNHILL MOUNTAIN BIKE RACING
JEWELRY DESIGN INTERN
B.S. Industrial Design
Summer, 2014
Spring 2015 (4 months)
2013 - Present Design student at the number one ranked university for Industrial Design in the United States.
Exchange program with TAMA Art and Design University in Tokyo, Japan. Traveled as a cultural ambassador making connections with Japanese designers. Exchange was organized by the Japanese Ministry of Foreign Affairs.
Worked on the jewelry design team as one of four designers responsible for the entire Kors jewelry product line. Designed direct requests from Michael himself. Designed items within the Holiday, Spring, and Summer 2016 lines including the Macy’s holiday exclusive.
Sponsored racer (GOPRO, Spy Optics, SAG Belts, Canfield Brothers) 18 Podium Finishes 2 time Utah State Champion
FILMMAKING Co-Own and Run a filmmaking company Dual Crown Films with various clients in advertising and filmmaking
KGEK DESIGN
UNIVERSITY OF UTAH
Park City, UT
Salt Lake City, UT
OWNER / CO-FOUNDER 2005 - Present (10 Years) Responsible for designing and creating custom jewelry pieces. Sales experience through art festivals, online, and galleries. Strong business management and interpersonal skills developed through working closely with clients. Successful growth over eight years.
Multidiciplinary Design
GRAHAM REYNOLDS POTTERY
2012 - 2013 Studied in the College of Design, Architecture, and Planning with a focus on Multidiciplinary Design.
SKILLS | EXPERTISE
SNOWBOARDING MUSIC / D.J.ING TRAVELING
2D
3D
Illustrator Photoshop InDesign
Alias Automotive Solidworks Keyshot
PARK CITY HIGH SCHOOL
DESIGN
BUSINESS
Phone
Park City, UT
Park City, UT
OWNER / FOUNDER 2010 - Present (5 Years) Handcrafted pottery business for the past four years. Sole designer, creator, and retailer of one-of-a-kind pottery pieces sold through art festivals and galleries. Strong business management and interpersonal skills developed through working closely with clients.
General Education
Innovation Product Design Graphic Design Design Thinking Concept Generation Concept Sketching User-Centered Design Branding Research
New Business Development Business Management Business Strategy Branding Client Interaction
2008 - 2012 Represented the school as one of six Sterling Scholars of the class of 2012. Honor Roll A.P. Scholar
CONTACT INFO (435) 513 0899
reynolgm@mail.uc.edu
Address 8748 North Cove Drive Park City, UT. 84098
ABOUT ME I am passionate about a breadth of interests. When I am not racing bikes, traveling, DJing, or making pottery and jewelry, you can find me hard at work in the design studios of DAAP. My experience owning and managing two design businesses (KGEK Design and Graham Reynolds Pottery) has given me valuable business knowledge, interpersonal skills, and experience in design. Growing up in Park City, UT has given me a love for the outdoors while my international exploration across Europe and Japan have given me a wellrounded perspective. I love spending time with friends, discovering new music, plaid button downs, and Whole Foods.
CERAMIC LIGHTING Line of modern ceramic lighting, expanding the established Graham Reynolds Pottery product line.
GRAHAM REYNOLDS POTTERY
PARK CITY, UTAH
BRAND AESTHETIC THE GRAHAM REYNOLDS POTTERY BRAND IS CENTERED AROUND NATURAL MATERIAL MEETING MODERN FORM
CURRENT PRODUCT | SGRAFFITO The Sgraffito line was created in order to represent the appearance and texture of tree bark. The process involves layering brown and white clay then carving back through the layers to reveal rings.
CURRENT PRODUCT | SUBTRACTIVE The Subtractive line is inspired by the natural formations of coral. In this process, material is removed from a solid form to create a positive and negative silhouette.
RETAIL LOCATIONS Graham Reynolds Pottery is sold in retail locations across Park City, Utah at locations including Root’d Interior Design, Sundance Art Gallery, and Park Silly Sunday Market.
ROOT’D INTERIOR DESIGN
SUNDANCE ART GALLERY
PARK SILLY SUNDAY MARKET
SKETCHES AND IDEATION
INITIAL CONSTRUCTION Each form was first created on the pottery wheel, then refined with shaping tools. Reference points were marked for where the lighting hardware integrates.
SUBTRACTION AND FIRING Patterns were etched into the surface and cut out by hand. The lights went through a process of firing and glazing, then lighting hardware was installed.
GRAHAM REYNOLDS POTTERY
PARK CITY, UTAH
GRAHAM REYNOLDS POTTERY
PARK CITY, UTAH
MOUNTAIN BIKE FRAME CONCEPT Design a mountain bike frame inspired by the motion of Japanese calligraphy
INSPIRATION WHAT IF JAPANESE CHARACTERS COULD BE VIEWED IN 3 DIMENSIONS?
TARGET USER
DESIGN GOALS
This is my brother, Ethan Reynolds. He is a top level varsity racer for the Park City High School mountain bike team. He lives for racing and his bike should reflect that passion by being able to perform in extreme conditions.
The optimal frame is a combination of strength, efficiency, and agility. A blend of these three elements creates the perfect race-winning machine for athletes who are dedicated to the sport.
STRENGTH
EFFICIENCY
AGILITY
IDEATION These sketches explore different frame options that vary by adjustments of the down tube and connection points. Underlays were used to define scale specifications.
COLOR / JAPANESE SUBTLETY The low intensity of color follows the Japanese value of subtlety.
BLUE
PURPLE
RED
GREEN
YELLOW
MATERIAL The use of colored carbon fiber allows this frame to be reinvented in different color options to appeal to a wide range of consumers. The low intensity of color follows the Japanese value of subtlety.
KITCHEN FIRE EXTINGUISHER Design a fire extinguisher for the kitchen that is elegant and easy to use while maintaining functionality
TARGET MARKET
BRAND
The target market encompasses people with a modern design aesthetic who value well designed products. They are young professionals who follow and own Bang and Olufsen products.
The Bang and Olufsen brand combines functionality, iconic modern design, and top level craftsmanship of every detail to produce products that integrate into our daily lives and evoke the senses.
YOUNG PROFESSIONAL
BANG & OLUFSEN
“IN EVERYTHING WE DO, WE STRIVE TO CREATE SOLUTIONS THAT SIMPLIFY AND ENHANCE THE MODERN HOME.”
RESEARCH I conducted research in order to understand the problems with the current fire extinguisher.
55%
COOKING IS THE LEADING CAUSE OF HOUSE FIRES
HOW DOES A FIRE EXTINGUISHER WORK?
Of house fires are caused by Cooking Equipment
1
40 40%
OF HOUSE FIRES OCCUR IN THE KITCHEN
3
2
20%
FIRE DOUBLES IN SIZE EVERY 60 SECONDS
Of house fires are caused by Heating Equipment
25%
FIREMAN ARRIVE
Of house fires are caused by other. (Smoking, Electrical, Intentional)
1 1
2
3
4
5 MINUTES
10
SQUEEZE TRIGGER
2
CHEMICAL DISPLACEMENT
3
CHEMICAL EXPELLED
WHAT NEEDS TO CHANGE ? These flaws were discovered during user testing, task analysis. and Interviews with fireman.
CURRENT ISSUES
? !
DESIGN GOALS
THE MECHANISM IS CONFUSING
SIMPLIFY THE MECHANISM
There are no clear signifiers to tell the user how to hold it, where to begin, and how to activate it.
Improve the mechanism to be easy to use and less intimidating.
IT DOES NOT FIT IN THE KITCHEN
IMPROVE THE AESTHETICS
The lack of aesthetics causes people to store the extinguisher in hard to reach places.
improve the aesthetics so the user will keep the extinguisher on the counter rather than tucked away in a cabinet.
IT IS A HASSLE TO RECHARGE
SIMPLIFY THE RECHARGING PROCESS
The pressure must be checked regularly. It must be sent to a company for recharging, it must be disassembled to be recharged.
Develop an easier way to access the canister and recharge the extinguisher.
IDEATION Rapid sketches used to visualize new concepts.
FORM DEVELOPMENT
PRESSURE GAUGE PLACEMENT
RECHARGABILITY
MECHANISM SIMPLIFICATION
HANDLE INTEGRATION
FINAL DIRECTION Sketches exploring and refining the final concept.
CANISTER
REMOVABLE BASE
A2 FIRE EXTINGUISHER The A2 Fire Extinguisher integrates a simple, easy to use mechanism, clean aesthetics, and rechargability. into the perfect kitchen extinguisher.
FEATURES The A2 fire extinguisher incorporates many new features making it easier to use and less intimidating.
+ REMOVABLE BASE
The base is removable to provide easy access to the canister for recharging.
+ SIMPLE ACTIVATION BUTTON
Replacing the squeeze handle with a button makes the mechanism easier to use and looks less intimidating.
+ INTEGRATED HANDLE
The handle has now become part of the body, making it clear how to interact with the extinguisher while also making it easier to hold and use.
+ EASY TO READ PRESSURE GAUGE
When pressed, the pressure gauge simply pops back up if properly charged and stays down if the extinguisher needs charging.
DESIGN FOR MANUFACTURING The A2 fire extinguisher was designed with manufacturing and rechargablility in mind. The base can be easily removed to provide access to the canister.
+ CAM MECHANISM
A cam gear is used to transfer the button activation to the valve.
+ VALVE ACTIVATION
The valve within the nozzle activates the discharge of the extinguishing agent.
+ STEEL CANISTER
The steel canister contains both the extinguishing agent and the compressed air.
+ REMOVABLE BASE
The base is removable, providing easy access to the canister for recharging and disassembly.
EASE OF USE The process of using a fire extinguisher has been simplified to make it both easy to use and less intimidating.
STEP 1
STEP 2
STEP 3
The extinguisher in its dormant position.
Picking up the extinguisher and removing the pin activates it.
Aim and press the button to extinguish the fire. The users wrist stays in a neutral position.
A2 FIRE EXTINGUISHER
MICHAEL KORS DESIGN WORK While I am unable to show projects that were chosen for production, I am able to include a concept I developed for future lines. Please feel free to ask me more about my experience in an interview.
BRAND IDENTITY The Michael Kors girl has three facets to her lifestyle, sporty, sexy, and glam. She lives a “jet-set” luxury lifestyle defined by glamorous taste and a globe trotting attitude.
ICONIC
LUXURIOUS
JET - SET
EYE - CATCHING
CHIC
INSPIRATION | ORGANIC The organic platform uses natural terrain and smooth surfacing as inspiration. It is an area that Kors has not yet explored, but could integrate into the aesthetic well.
GOLD | WHITE HOWLITE Gold is one of the main platings Kors uses in his jewelry. White Howlite was paired with it to create a spring feel.
GOLD | PAVE Pave has also been integrated into the collection due to its success in the marketplace. It appeals to different customers than howlite, expanding the target market.
ROSE GOLD | BLACK AGATE Black agate is being used in Fall 2016 and is integrated into this Spring 2016 collection, creating a bridge between the two seasons.
SILVER | PAVE The combination of silver and pave is one of Kors best sellers. It has been integrated into this collection to continue to appeal to that target market.
DESIGN FOR HOLIDAY, SPRING, AND SUMMER 2016 While on the Michael Kors Jewelry design team I was able to design over 15 items for 2016 including the Macy’s Holiday Exclusive collection. I am unable to show this work, though please ask me about it in an interview.
SKETCHBOOK Rapid visualization
SHOE CONCEPTS Sketches done in my free time exploring various shoe forms, brands, and materials.
WATCH CONCEPTS Watch concepts done in my free time exploring various brands, forms, and materials.
FURNITURE CONCEPTS Sketches done in my free time exploring minimal furniture forms, materials, and construction methods.
MISCELLANEOUS SKETCHES Sketches done in my free time exploring various concepts.
SPEAKER CONCEPTS
MECHANICAL CHARACTERS
SCOOTER / FURNITURE
MISCELLANEOUS SKETCHES Sketches done in my free time exploring coffee grinder forms and the construction of an espresso maker.
COFFEE GRINDER CONCEPTS
ESPRESSO MAKER
THANK YOU For your time and consideration
GRAHAM REYNOLDS
INDUSTRIAL DESIGN
email: reynolgm@mail.uc.edu Cell: (435)-513-0899
2015