Graphic Arts Magazine - MAY 2020

Page 7

Advertorial

Delphax drives down total cost of ownership of its Elan 500 even further with free press for qualified purchasers Through its new #PrintingStrong COVID-19 Recovery Program, Delphax Solutions Inc. is offering printers in Canada and the U.S. who produce more than 12 million letter impressions per year the opportunity to acquire the OEM’s flagship Elan 500 HD Cutsheet Digital Inkjet Press for a minimum of two years with no equipment lease or purchase costs. Plus, the cost of consumables and technical support will remain at 2019 levels. The current Coronavirus pandemic is not only changing the way we live, it’s also changing the way we do business. Yes, some printers have filed for bankruptcy, but most are responding by turning bad situations into rare opportunities. They’re re-purposing their existing equipment, identifying and servicing new markets, adding new applications, and so on. And leading OEMs like Delphax are determined to help them continue to be successful – both now and in a post-virus marketplace. “Unprecedented times call for unprecedented actions, so we’re now offering our flagship Elan 500 high productivity production press on a pay-as-you-go Richard Lee, basis without the typ- CEO of Delphax Solutions ical financial burdens associated with premium capital equipment,” said Richard Lee, CEO of Delphax Solutions. “Ultimately, our PrintingStrong COVID-19 Recovery Program is aimed at substantially lowering total cost of ownership. Successful applicants will only be required to pay for consumables and

technical support, which will be held at our low 2019 rates. That being said, the system uptime of the Elan currently stands at over 90%, so calls for service are, in fact, quite rare.”

Making the switch to digital much easier Lee added that the economic fallout of the current pandemic means that printers looking to upgrade to digital inkjet systems will likely postpone or cancel their plans altogether. “We recognize that upgrading equipment , more cost- ef fec tive production, and moving to single-pass digital processes will be a sound strategy for many printers to recover from this situation. So we’re here to support them in any way we can – specifically by making high-quality digital much more affordable and dependable.”

Applications accepted now Current and new customers in Canada and the U.S. who produce more than 12 million letter impressions per year are eligible for the new program. For printers that may not reach that plateau, but are looking for a new digital inkjet produc tion

platform, there are still significant discounts available, as well the option of 0% equipment leasing on terms up to 60 months. The offer allows shops to grow faster while reducing the steps involved in transitioning from offset to digital. “We believe that our plan is good for the printing industry’s recovery, and makes good business sense for us as well,” Lee added. Driven by Memjet’s VersaPass technology with true 1,600 x 1,375 dpi resolution, sheet sizes from 8” x 8” to 18” x 26” on a wide range of substrates and weights, and throughput of up to 500 letter impressions per minute, the Elan 500 HD is an ideal choice for both variable-data and short-run applications. Plus, this CMYK cutsheet “workhorse” has proven its quality, reliability and repeatability at multiple installations across North America. Learn more about the Elan 500 HD at www. delphaxsolutions.com or contact 1-833-DELPHAX (1-833-335-7429).

A new B&W platform coming soon Also scheduled for release later this summer or in early fall is Delphax’s new monochrome cutsheet platform. This 400-impression-per-minute system is ideal for short runs, fast turnarounds, direct mail, personalization and book applications. Printers looking to adopt this new platform can also take advantage of pricing and leasing designed to once again suppor t recovery from the economic effects of COVID-19. Further details on this platform will be available closer to the launch date – but pricing, samples, and technical details are available to interested parties right now.

The Delphax Elan 500 HD Cutsheet Digital Inkjet Press

For more details about the #PrintingStrong COVID-19 Recovery Program, please e-mail PrintingStrong@delphaxsolutions.com or go to www.PrintingStrong.com.

@graphicarts

GRAPHIC ARTS MAGAZINE | May 2020 | 7


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