1. What do you know about your agent? 2. Where do buyers come from? How will a person find your home? 3. How will your home be marketed? Why is that style of marketing best for your home? 4. What are the internet capabilities of your agency? 5. How will the right buyers be found and how will the highest price be achieved? 6. How can a magazine help the marketing of your home further? 7. Are you locked into all agents even if they aren’t doing the right job? 8. What happens when a buyer looks through your home? 9. How long does it take to get a property on the market? 10. What are the next steps?
10 IMPORTANT QUESTIONS Please find below ten of the most important questions that should be considered when selling your home. If you are seeing a number of agents it might be an idea to use this as an agenda to your meeting. It may save you time, provide the meeting with structure and determine the most suitable agent for you. After all if you don’t have the best representing you, you can’t expect the best results.
STEPS TO SELLING YOUR PROPERTY Selling a home is a complex procedure. Whether it’s your first time, or you’re an experienced buyer, it’s very easy to forget things and to feel overwhelmed. While you should always feel comfortable asking questions, the following ‘event roadmap’ might help keep you on track.
STEP 1
PRIOR TO LISTING • Select an agent. • Sign a listing agreement with your agent. • Arrange any repairs/maintenance required before presenting the property to market (your agent should assist here).
STEP 2
LISTING YOUR PROPERTY • Agent conducts a final ‘pre-market’ inspection of the property & books professional photography . • Agent prepares marketing campaign & advertising materials (to be confirmed by owner). • Prepare your house for buyer inspections. • Agent conducts buyer inspections. • Agent negotiates a sale price to your satisfaction.
STEP 3
ACCEPTING THE OFFER • Offer is accepted. • Agent accepts a good-will deposit. • Special Conditions of the contract now begin (eg. Finance approval, building inspections etc.). • Contract goes ‘Unconditional’ once all special conditions have been met.
STEP 4
SETTLEMENT • Settlement period begins (you appoint a professional settlement agent). • You arrange a date for the final inspection with the buyers and owner to be present. • Settlement occurs on the scheduled date • Move out.
“It’s not just about selling a property, it’s about you”
PREPARING YOUR PROPERTY FOR SALE INSIDE PRESENTATION • Ensure your house is clean and tidy. Think about hiring furniture or employing the talents of an interior designer. Your agent should be able to help you here. • Make sure all doors work well (handles turn and lock smoothly, and doors don’t jam). • Open curtains to allow as much light in as possible. • Remove clutter. • Rub lavender oil into door-jambs to provide a soothing clean smell.
OUTSIDE PRESENTATION • Replace all cracked or broken glass • Make sure all gates work well (handles turn and lock smoothly, and doors don’t jam) • Remove leaves and sticks from gutter • Replace broken fences or missing palings • Mow the lawns and mulch where necessary
INSPECTIONS / OPEN HOMES • Try to be out of the house when buyers inspect as they will feel more comfortable. • Make sure the house is a comfortable temperature. • Brew some coffee before each inspection (freshly ground is best) the aroma creates pleasant associations for buyers • Ensure your agent knows what makes your house a home – explain why it has that special ‘feel’ for you, point out its highlights. This will help the photographer create advertising materials that really capturethe feeling of the home.
If you are unable to do these things yourself, Fred is more than happy to provide a handyman at a discounted rate
HELP FRED HELP YOU Please take a couple of minutes to fill out the questions below. It covers the questions that are most important to you. It would be helpful to have this ready when your agent arrives.
When are you thinking of selling you home? Now
3 days
1 week
1 month
3 months
6 months
12 months
1 - 2 years
Approximately what amount do you think your home is worth?
In order from 1 - 8 what is most important to you? Marketing
What attracted you to this property in the first place?
Fee Liking the Agent Internet Exposure
Who do you feel would be best suited to this property ?
Your Agent’s Negotiating Skills Price Feedback Agent Service
Have you been referred to Fred? if so, by whom?
THANK YOU Thank you for inviting me to your home. I hold the responsibility of looking after what is normally my clients greatest asset in the highest regard and continually work towards providing the ultimate real estate service. Although I am proud of the results my team and I have achieved, my most important goal is to constantly exceed the benchmarks I have set myself in the real estate industry. With a business philosophy aimed squarely at customer service, innovative marketing and superior results I look forward to the opportunity of proving my commitment and ‘unbridled enthusiasm’ to creating the best possible result for you. Kind Regards, Fred Tindale
“We found Fred to be very honest and realistic with what our expectations could be in the current market.” “Fred was extremely patient and helpful in discussing what changes we were making. He offered advice where he could and this ultimately helped us to sign a contract 48 hours after we listed the house.” “Fred was always in touch and ensured that we were fully aware of the process and what was happening.” - Alex and Clare Makar (full testimonial on next page)
M: 0413 448 866 P: 08 9275 6644 E: fred@c21maxcomben.com
I am writing in reference to the selling of my property at 476 The Strand Dianella in late 2013 and the great experience my wife and I had in dealing with Fred Tindale. We were new to selling a house and in our first consultation with Fred it was clear he would have our best interests in hand. We found Fred to be very honest and realistic with what our expectations could be in the current market. When we first spoke with Fred our house was being re decorated and Fred was extremely patient and helpful in discussing what changes we were making. He offered advice where he could and this ultimately helped us to sign a contract 48 hours after we listed the house. The transaction was unfortunately a very difficult one with multiple issues on the buyer’s side relating to finance. This resulted in 5 missed settlement dates. While we largely communicated with the settlement agents during this time, Fred was always in touch and ensured that we were fully aware of the process and what was happening. This meant that while the process was drawn out, we never had any doubt in relation to what the end result would be. I originally chose your office as I had bought the property through it and felt that the acting agent had represented the seller professionally and with their interests as a priority. This is what I had expected when I sold and it is certainly what I experienced. I would have no hesitation in recommending your office to anyone in Perth and would certainly recommend Fred as an agent to anyone buying or selling in the area. Both Clare and I would like to thank Fred and your office for representing us and ensuring that our property not only sold efficiently but that it sold at a price above expectation. Kind Regards Alex Makar and Clare Makar January 2014
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M: 0413 448 866 P: 08 9275 6644 E: fred@c21maxcomben.com