Ulster Grocer August 2017 by Helen Wright

GROCER ULSTER

Over 45 years at the heart of the Northern Ireland food industry

AUGUST 2017

N O. 1 M AG A Z I N E F O R T H E LO C A L G R O C E R Y S E C TO R

THE WORLDâ&#x20AC;&#x2122;S LEADING MARKET INTELLIGENCE AGENCY Mintel Food and Drink Our premier Insight service for the food and drink industry. Consumers, innovation and markets continually analysed.

mintel.com

N O. 1 M AG A Z I N E F O R T H E LO C A L G R O C E R Y S E C TO R

GROCER TM

AUGUST 2017

ULSTER

Over 45 years at the heart of the Northern Ireland food industry

LATEST HORSEMEAT PROSECUTIONS FOLLOW FSA SAFETY AND HYGIENE OVERHAUL BY ALYSON MAGEE

ood manufacturers will have to pay for official audits, proportionate to the identified risk, under plans to overhaul food safety and hygiene regulations published by the Food Standards Agency (FSA) on July 19. FSA’s plan, Regulating Our Future – Why food regulation needs to change and how we are going to do it, identifies proposals to transform regulations in England, Wales and Northern Ireland from 2020, and was published the week before the latest ‘horsegate’ prosecution. Andronicos Sideras (55), an owner of meat business Dinos & Sons, was found guilty of conspiracy to defraud in the 2012 Europe-wide conspiracy to pass cheaper horsemeat off as beef at Inner London Crown Court on July 26. Two others, Ulrik Nielsen (58), owner of FlexiFoods, and Alex Beech (44) had already pleaded guilty, with FlexiFoods supplying fraudulently mixed horsemeat and beef sourced from across Europe to London-based Dinos. Health inspectors from Newry and

BREAKING DOWN BREXIT LMC LAYS OUT ITS PRIORITIES

Mourne District Council uncovered the fraud during a surprise visit to a Freeza Meat store in Newry, where horsemeat labelled as beef was being stored. “Since the horsemeat incident, the FSA, along with the meat industry, has made great efforts to reduce this kind of criminality,” said Heather Hancock, chair of the FSA. “The establishment of the FSA’s National Food Crime Unit (NFCU) has given the general public, the food industry and law enforcement partners at home and abroad for the first time, a dedicated single point of contact to share suspicions about dishonesty within food supply chains. “And although fraud evolves and is inherently unpredictable, the combination of these measures should mean that another incident of this nature is less likely.”

NFUC is to receive additional funding under the FSA’s new proposals, with the regulation overhaul driven in part by horsegate and Chris Elliott the recommendations of Professor Chris Elliott, director of the Institute for Global Food Security at Queen’s University Belfast, who was commissioned to review the UK food chain in the wake of the scandal. Committing to a more proactive approach to combating food fraud, at the launch of the new plan, Hancock said: “We need a modern, flexible and responsive regulatory system. It is to important that we Remember act now, rather than wait for the system to falter, risking stock up on damaging consequences for public health lunch box and for trust in food. These reform plans favourites are given extra momentum as the UK leaves the EU, a step that will adjust patterns of food production, trade and consumption.”

Back to school!

FRANCHISE & FASCIA BACK TO SCHOOL SAY CHEESE Contact a member of our sales team for more information! RETAILER DEVELOPMENTS DAIRY MARKET OPPORTUNITIES LATEST LUNCH BOX MUST-HAVES +44 (0) 2886 763321 info@cookstownbrand.com cookstownbrand.com

Strong packaging enhances super food

products

Proud Spo

ors of ns

BRC PACKAGING CERTIFICATED

COMMENT

SUPPORTING LOCAL PRODUCERS AND PROCESSORS POST-BREXIT

Volume 52, Number 7 August 2017 Editor: Alyson Magee E: a.magee@independentmagazinesni.co.uk Tel: 028 9026 4175 Contributors: Michele Shirlow, Jason Winstanley, Brian McCalden Sales Manager: Mark Beckett E: m.beckett@independentmagazinesni.co.uk Tel: 028 9026 4267 Art Editor: Helen Wright Production Manager: Irene Fitzsimmons Ulster Grocer c/o Independent News & Media Ltd, Belfast Telegraph House 33 Clarendon Road Clarendon Dock Belfast BT1 3BG www.ulstergrocer.com @ulstergrocer www.facebook.com/ulstergrocer Subscriptions: £27.50 per month £37.50 outside UK Designed & Produced by: Independent News & Media Ltd Tel: 028 9026 4000 Printed by: W&G Baird, Antrim Tel: 028 9446 3911

LATEST CIRCULATION FIGURES 6,198 COPIES

ominant in last month’s UG Top 25 Local Food & Drinks Companies, news from the meat and dairy sectors are a focus in this month’s edition. As LMC’s Ian Stevenson highlights on p8, however, agriculture is in a precarious position as Brexit unfolds with its future under threat if the correct policies and protective measures are not adopted at an early stage. Manufacturers are already facing a tough economic climate, with shopping basket prices rising since the Brexit vote, and consumers beginning to cut back on spending. At the end of June, Linden Foods reported pre-tax profits down by over 50% year on year, citing difficult economic conditions, just after owner Fane Valley sold half of its meat business including Kettyle Irish Foods to ABP.

Uncertainty over the post-Brexit Irish border situation seems to be prompting a wave of mergers and acquisitions as the big processors prepare for the worst, while reports of Donald Trump releasing legions of chlorine-washed chickens to wing their way across the Atlantic are only heightening concerns over the sustainability of local production. As Stevenson highlights, policymakers need to adopt a longterm strategy for agriculture in Northern Ireland protecting local producers, celebrating and marketing their commitment to quality and high standards of animal welfare and environmental practices, and retaining their access to EU and other key markets, labour and cross-border trade.

Alyson Magee

FIRST QUB FOOD SCIENCE & SECURITY wo Queen’s University Belfast (QUB) STUDENTS GRADUATE

Independent News & Media Ltd ©2017. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or stransmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior permission of Independent News & Media Ltd.

From left, Claire McAlinney and Nicola McNeice.

students have become the first to graduate with a Master’s in Food Science and Food Security from its Institute for Global Food Security. Claire McAlinney has secured a job in food safety at Musgrave, while Nicola McNeice will begin a role in the same discipline at the Henderson Group. QUB is internationally recognised for its research in Food Security and Food Safety, influencing food and nutrition policy at a national and international level.

SHS GROUP ACQUIRES STANDARD BRANDS

17mm copy area

25mm trim area

35mm bleed area

16mm

220mm bleed area

he SHS Group is acquiring international and Dettol in the UK and the Republic of 210mm trim area Ireland. ignition products manufacturer and 178mm copy area(UK), adding the Standard Brands has a sales office in supplier Standard Brands Leatherhead, Surrey with manufacturing Zip and Sunny Jim brands to an existing EDITORIAL, LOGOS & IMAGES MUST BEand KEPT WITHIN THIS AREA and operations based in Co Louth, portfolio of owned brands distribution Republic of Ireland. agreements in the household category. While contracts have been exchanged, SHS owns premium brands including 3mm the acquisition is subject to clearance WKD, Shloer, bottlegreen and Maguire & by the Irish Competition and Consumer Paterson matches, and distributes leading products such as Mars Drinks, Ryvita, Jeyes Protection Commission.

#LIVETODAYNI

TODAY I’M FEELING SAUCY

16mm

NEWS

NORTHERN IRELAND ACHIEVES FAIRTRADE REGION STATUS

B&M SHARES RISE AMID ASDA TAKEOVER REPORTS

orthern Ireland has been declared a Fairtrade devolved region at a ceremony in Stormont, after fulfilling the main targets of having all its five cities and six of its 11 councils attaining Fairtrade status to include their respective towns. The remaining councils are currently working towards the Fairtrade standard. It follows the other devolved regions of Scotland (2013) and Wales (2008) to become only the third region (nation) in the world to achieve the accolade. Global Fairtrade sales are £6.2bn (2017), with the UK the largest international consumer market worth in excess of £1.8bn and Ireland €268m. Fair trade sales, including products bearing the Fairtrade certification mark have been available across Northern Ireland for over 20 years, since the Fairtrade labelling initiative was launched in 1995.

Fairtrade commodities are produced under the strictest environmental and social conditions through internationallyrecognised best practices, free from exploitation, child labour and human trafficking. “I am delighted that Northern Ireland has attained the status of Fairtrade region,” said Steven Agnew MLA, chair of the All Party Group on Fairtrade. “This has come as a result of the hard work and efforts of the local Fairtrade campaign, championed by Vincentian Dr Christopher Stange. This achievement is notable in that it came about without the support of the Executive Office, as was the case with other devolved regions. Fairtrade status will bring about better outcomes for producers in developing countries as well as the people of Northern Ireland as consumers.”

McCULLA SCOOPS UK LOGISTICS ACCOLADE

pecialist logistics company McCulla Ireland has been named Temperature Controlled Operator of the Year at the Motor Transport Awards held in London last month. Over 1,600 guests attended the Awards, held at the Grosvenor House Hotel on London’s Park Lane and hosted

Pictured celebrating are, from left, Brian Beattie, operations director, Carol Thompson, finance director and Ashley McCulla, managing director.

by sports presenter Gaby Logan, and comedian John Bishop. With award winners typically large UK corporate operators, and Northern Irish businesses rarely represented, Christopher Walton, managing editor of Awards organiser Road Transport Media, congratulated McCulla on having “beaten off stiff competition” to claim to title. “The key thing is that it’s

hares in B&M rose last month following reports Asda was mulling a £4.4bn takeover of the discount retailer. The Walmart-owned multiple retailer is said to be looking into the chain owned by the billionaire Arora brothers, who have built B&M up to 500-plus stores since taking control of it in 2004. The reports follow a summer of activity in the grocery sector, with Amazon acquiring Whole Foods, while Tesco is looking at a £3.7bn merger with Booker and Sainsbury’s is rumoured to have been casting an acquisitive eye at Nisa.

WINEFLAIR EXPANDING AS TURNOVER HITS £38.5M

Northern Ireland off-licence chain has said it wants to expand its business through new acquisitions after posting turnover of £38.5m and rising profits. Wineflair saw pre-tax profits surge to £1.41m, according to accounts for Wineflair (Belfast) for the year ending September 2016, up from just over £200,000 a year earlier. Wineflair operates 55 stores across Northern Ireland, with more than a dozen in Belfast, and others in Lisburn, Bangor and Carrickfergus. In 2015, it took over the 11 stores of off-licence chain Curley’s for an undisclosed sum.

our team that made this happen,” said Ashley McCulla, MD of McCulla Ireland, who runs the business with his sister Carol Thompson as finance director. “As the directors, we show the way that we’re trying to go and try to set the example, but it’s the staff that do the job; everybody from our drivers to our loading bay staff to the administration staff and the traffic planners. Everybody in the team is why we are here.” 5

NEWS

UFU TO MARK CENTENARY GROCERYAID ASSISTS OVER 14,000 PEOPLE YEAR BY SUPPORTING O AIR AMBULANCE NI UFU President Barclay Bell is pictured with the Air Ambulance NI team.

lster Farmers’ Union (UFU) has selected Air Ambulance Northern Ireland as its nominated charity during its upcoming centenary year in 2018. UFU President Barclay Bell said the farming organisation is planning a variety of events to mark the anniversary and, while the last 100 years have ushered in many changes, key farming issues such as profitability, productivity and succession have remained the same. “We will be recognising the contributions of our members, the achievements of the Union, and we have a goal to raise £100,000 for Air Ambulance Northern Ireland,” said Bell.

“In isolated rural areas, it can be difficult for medical services to reach, treat and transport people. The air ambulance will help tackle that and so will save lives. It’s a service we hope we will never need but if we do we would be forever grateful it is there.” Until this year, Northern Ireland was the only UK region without an air ambulance and the service, which is funded through a charity, needs to raise £2m a year to operate. UFU’s first centenary activity is a 2018 calendar of photos contributed by members, which will be available to purchase from September with all proceeds going to Air Ambulance NI.

ASDA NI COLLEAGUES CELEBRATE LONG SERVICE C olleagues from across Asda NI stores recently celebrated up to 35 years of service with the retailer, including 50 staff members representing a collective 1,385 years of service with the company. A total of 50 colleagues across the Walmart-owned chain’s Northern Ireland stores are reaching a ‘Big Anniversary’ of 25, 30 or 35 years this year. In recognition of their years of service, over 1,090 employees from across the business will come together for the Big Anniversary Awards at Wentworth Woodhouse, Rotherham – including colleagues from 11 of the retailer’s 17 stores in NI. “Congratulations to all the colleagues from Northern Ireland who are 6

George Rankin, senior director for Asda Northern Ireland, and Charlotte Elliott, senior manager for People at Asda, join long-serving colleagues from across Asda Northern Ireland’s store network.

celebrating a ‘Big Anniversary’ with Asda this year,” said George Rankin, senior director for Asda Northern Ireland. “We are very proud of all our NI colleagues, and their ongoing commitment to the business.”

ver a quarter more people have turned to GroceryAid for help over the past year, with the UK-wide charity helping more than 14,000 people and spending a record £4.5m on welfare assistance. Marking 160 years of supporting industry colleagues in 2017, the charity has just published its annual report for the year ending March 31, 2017, and currently boasts 363 volunteers. “We are proud to support so many people, but are acutely aware this marks a continued escalation in the numbers needing assistance,” said Steve Barnes, chief executive of GroceryAid. “Now more than ever, we need our industry to stand shoulder to shoulder with colleagues who need help. “This help is only made possible by the outstanding efforts from our supporters. Our sincere thanks go to the regional branches who had a particularly strong year, raising £1.5m gross through a variety of events across the country.”

£2M FACELIFT FOR TESCO DUNGANNON

esco Northern Ireland has invested £2.3m in the refurbishment of a ‘new-look, new-feel’ store in Dungannon, incorporating the latest retail technology and design trends. The improvements include a contemporary bakery counter, new phone shop and extended beer, wine and spirit sections, introduced to aid customers’ navigation around the store. A ‘Scan as you Shop’ service has also been introduced to help busy shoppers save time at the checkouts, while other features include an extended grocery range with a wider variety of fresh fruit, vegetables and local produce and an improved clothing and general merchandise section. “We want our customers to enjoy a superior shopping experience, whilst taking advantage of the wide range of services that our newly refurbished store has to offer,” said Graham Agnew, store manager.

The No. 1 trade fair for food & beverages. Nothing more to say.

www.anuga.com COLOGNE, 07.â&#x20AC;&#x201C;11.10.2017

Anuga_2017_Anzeige_Ulster_Grocer_MOTIV_1_210x297mm_GB.indd 1

05.07.17 11:34

COMMENTARY

AGRICULTURE AND TRADE POLICIES MUST BE PART OF A LONG-TERM STRATEGY IAN STEVENSON, CHIEF EXECUTIVE OF THE LIVESTOCK AND MEAT COMMISSION FOR NORTHERN IRELAND, OUTLINES KEY PRIORITIES AS BREXIT UNFOLDS wider trade deal or be decimated due to a short-term political desire to implement a cheap food policy at any cost. Brexit presents an opportunity to write new policies that strengthen the UK’s resilience to any future threat to food security. The Livestock and Meat Commission for Northern Ireland (LMC) has recently co-ordinated a pan-industry response to Brexit, involving the active input of representatives from the Commission, Ulster Farmers’ Union (UFU) and the Northern Ireland Meat Exporters Association (NIMEA). With the right policy environment, the Northern Ireland red meat industry is well positioned to grow and strengthen its position as a significant contributor to the economy.

he United Kingdom’s exit from the European Union (Brexit) presents the greatest challenge and opportunity for the Northern Ireland red meat industry in generations. Policy makers must recognise the critical nature of every decision during this pivotal period. With agriculture policy repatriated to the UK, the government has the opportunity to develop its very own strategy to determine how food is produced in the UK. The UK government must embrace this fundamental responsibility in the recognition that agriculture and trade policies are synergistic and must be part of a long-term strategy that guarantees a secure and affordable source of high-quality, safe food produced to economically, environmentally and socially-sustainable standards. Well-considered policies will help to support a sector that contributes sales of over £1bn annually in Northern Ireland alone. Government must not allow the sector to be undermined as part of a 8

The key policy priorities agreed by this pan-industry effort for the beef and sheep sectors in Northern Ireland are as follows: 1. A new 25-year UK food strategy designed to steer long-term policy in the complementary fields of agriculture, trade and food resilience. 2. An ambitious UK agriculture policy with food support measures that deliver public goods including food security, environmental protection and animal welfare. 3. Recognition that productive agriculture and environmental protection are inextricably linked. 4. A trade agreement that secures a tariff-free and frictionless access to EU markets and interim arrangements that maintain the status quo until an agreement is reached. 5. Agriculture and trade policies that are complementary and that recognise beef and lamb as sensitive products rather than objects of leverage in trade negotiations. 6. Production and processing standards that maintain EU equivalence and ensure on-going uninterrupted access to export markets. 7. Protection measures that reflect the UK’s higher cost of social, animal welfare and environmental policy and maintain the competitive position of

the industry. 8. A trading solution that recognises the unique issue of the Irish border and minimises disruption to trade. 9. Support for employers to ensure an adequate supply of labour. Brexit presents an opportunity for the UK government to create an agriculture policy that incentivises the efficient production of safe affordable food for consumers and supports an agri-food industry which in the UK as a whole employs 3.9m people and generates £108bn annually in the economy. UK agriculture has the ambition to grow its contribution to national food security, increase the number of people it employs and continue to provide a strong return on investment for every £1 the general public invests in farming and the environment. Northern Ireland’s farmers can guarantee safe, traceable and environmentally-sustainable beef and lamb with audited quality standards, provided that the correct food support measures are implemented to maintain a technically-efficient and skilled primary production base. Trade and environmental policies must then align to support the efficient production of raw material that is required to supply key markets. Both before and after the UK’s exit from the European Union, market access must remain a key focus for policy makers. As net exporters, partners in the red meat supply chain here cannot trade without market access. Short-term cheap food policies will not deliver a sustainable supply of UK beef and lamb produced to the standards that consumers demand. This is a once-ina-generation opportunity to implement policies that deliver a secure source of quality food. If agriculture is forgotten, ignored or sacrificed as part of the process of Brexit, then the social fabric that knits the UK together will unravel along with the safety net that is provided by a guaranteed source of high quality food at affordable prices.

My Life in the Grocery Trade Steve Barnes, chief executive of industry charity GroceryAid

BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY TO DATE First five years at Safeway finding sites for new supermarkets; a year in management consultancy proving that some people are not cut out to be consultants; 17 years leading industry research at IGD – a wonderful role; four years as commercial and membership director at FDF (Food and Drink Federation); and one year as GroceryAid CEO. WHAT DOES YOUR ROLE INVOLVE? It is multi-faceted: To make sure we are supporting grocery people in need in the right way. Last year we assisted 14,000 – a phenomenal figure. Inspire our amazing community of volunteers – be they welfare assessors or branch/network/ committee members. There are over 350 individuals across the UK who voluntarily give up their time to make a real difference to the people we are helping. Raise money – working with the trade and other organisations to ensure we generate enough income.

WHAT ARE THE BEST/WORST PARTS OF YOUR JOB? Best: Is there any other job where all the trade (at least that is what they tell me) want you to succeed? We get all the gratitude from beneficiaries for the difference we make to their lives. We get cards, emails, notes and letters and it inspires me every day. Of course, we are merely a conduit for the support that the trade provides and really they are thanking our industry (but it still feels good). Seeing a huge opportunity to connect with many more companies and individuals in our world-leading UK grocery trade. Being responsible and accountable for all that GroceryAid does or (occasionally) does not do. Worst: As point above:“Are you the food bank people? or ‘I don’t like your videos…” On a serious note, there is a lack of awareness amongst those we should be helping that we are there for them. We do not support enough colleagues (in my opinion) from Northern Ireland and are keen to put in place programmes in the workplace that step change recognition of GroceryAid. BRIEFLY OUTLINE A TYPICAL DAY There is no typical day and many say this. It is a privilege to be able to claim this and not one I take lightly. We have a great team in Sandhurst supplemented by five welfare officers in the field. I am out of the office at least three days a week. This can be visiting existing supporters, meeting potential supporters, visiting suppliers, attending events and generally spreading the word about what an incredible organisation GroceryAid is. I am away from home or out at industry events three nights a week so

it is a job that is all consuming but I am passionate about what we do, why we do it and am acutely aware of the responsibility that the trade has placed in me and my team. WHAT HAS BEEN THE PROUDEST MOMENT OF YOUR CAREER TO DATE? Standing on the platform at Oakham Station and receiving a call offering me the GroceryAid role. WHAT IS THE BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY? I see passion, innovation and a drive to improve. A lot of the very best ideas originate in Northern Ireland – a relatively small market that punches well above its weight in UK grocery. We see that in the fund raising by our branch – it is amazing what the team achieve. It shows a drive for results coupled with a compassionate desire to give something back. A real role model for me. WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? Squash is my sporting passion – a compact and viciously competitive game which always eases frustrations. TELL US SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW My partner and I have five children between us. Each has a mobile phone that we pay for. We suspect retirement “may never happen”. I also support Brentford FC – possibly the least controversial football team of all time.

STORE FOCUS

McCAUGHAN’S MACE, ARMOY

Malachy McCaughan, owner of the Mace in Armoy.

After catching the retailing ‘bug’ as an engineering student, Malachy McCaughan took on a long-established shop in Armoy and transformed it into an award-winning MACE, as Brian McCalden reports.

ecords show a post office has operated in its current location in Armoy since 1836. When the competitors and fans flocked into the tiny village of Armoy for the annual motorcycle Armoy Road Races, this is a considerable boost for Malachy McCaughan, the current owner of MACE in Armoy. However few will be aware of the heritage behind what has since become much more than just a post office and convenience grocery store. A young man who caught the grocery retailing ‘bug’ as an HND student in Building Engineering, when he worked part time in the village local store, Malachy has gone on to become an entrepreneur and award-winning retailer in his own right just a decade later. “After working as a student in retail and then in the MACE store with postmaster Damien McClafferty, I was offered the chance to buy the 1,500-square-foot post office and convenience store,” says Malachy. “It wasn’t that easy, as I was only 21 and had just completed an HND and the banks were cautious. “However, Damien was very flexible and let me rent instead and, within 18 10

months, the banks began to look again and I was able to buy the premises after all. That was when the development really started.” He says the existing size was far too small and, alongside an architect, Malachy began to put his qualification to good use and set about building the new look post office and MACE and, in so doing, doubled the size and add no less than 20 dedicated parking spaces and facilities for coal, gas, turf and logs to collect. Ably assisted by his father, Patrick, a builder by trade and supported by both his family and Musgraves, Malachy was on the road to success. “My mother Mary even baked sodas and slims to kick-start the growing business – and she still does,” says Malachy. I have doubled the staff to 11 full-and part-time workers, and loyal employee, Beth Dowey, who runs the much changed post office, has actually been working there for 40 years and shop manager Jackie who has been

working in the store for an amazing 30plus years too,” he says. The post office is now open until 9pm weekdays and was a major part of the overall offering that saw MACE Armoy taking Silver at the MACE Northern Ireland Store of the Year Awards 2017. “I was overjoyed to receive this accolade,” says Malachy. “It is a tribute to all the staff and marks a major achievement for me personally.” He adds that the support from Musgrave, the wholesaler of choice, was also key to this success. “I enjoy around 40% trolley shop at the moment which is on account of the many offers from Musgrave that keeps my customers happy, with the seasonal boost of events, such as July’s Armoy Road Racing and the likes of Christmas keeping the two scanning tills and post office counter very busy. “A little over a decade after taking over the store, things are looking good and I am consolidating the recent development

STORE FOCUS

and construction work with a view to building a proper inheritance for my wife and two daughters, Aoibheann and Grace – whom I would love to see follow me into the business when they are older – and creating an enhanced employment opportunity for local people,” he says. “I rely on local business and offer a broad range of goods, covering fruit and veg, dairy, chilled, frozen, Mullins Ice Cream, ATM, coal, gas, post office, Lottery, local cakes and an impulse section that keeps us busy from 7am to 9pm daily and from 8am on Sunday,” says Malachy. However, a successful business much depends on the wholesaler and Malachy is happy to say that Musgrave goes ‘the extra mile’ with a dedicated support team from sales, facilitation and business support to help

drive my business. “Musgrave have been fantastic wholesalers, with deliveries always on time. “I’m also glad to say that our recent Silver Award wasn’t just internally-based but also included mystery shoppers, CPI audits, store audits and a range of other criteria so is much more than a matter of opinion. “Looking to the future, I now employ new technology such as increasing use of facebook to communicate with customers and enjoy support from MACE on charity fund-raising – for Chest, Heart and Stroke this year to the tune of £700 from the

most recent phase – and extensive MACE-backed promotional offers to keep building trade. “The store may have operated since the early 1800s, but my sights are firmly set on developing it into the later part of the 21st Century – and beyond ensuring a future that is rosy. “As MACE says, we are ‘Switched on to your local needs’ which is very true given all the offerings available,” he added. For more information about MACE please contact caroline.rowan@musgrave.ie or call us on 028 9078 7100. 11

RETAIL NEWS - INDEPENDENTS

HILLSBOROUGH FARMERS’ MARKET RETURNS FOR SUMMER

Pictured are, from left, The Right Worshipful The Mayor, Councillor Tim Morrow of Lisburn & Castlereagh City Council; Joanne McErlain, Babble (event organiser); and Councillor Andrew Ewing, vice chair of Lisburn & Castlereagh City Council Development Committee.

he first of the three summer Hillsborough Farmers’ Markets, funded by Lisburn & Castlereagh City Council, attracted over 1,500 people. Visitors enjoyed local, fresh, seasonal, artisan foods from Alicia Breslan of over 20 local primary Amberline Preserves. and artisan producers including Mike’s Fancy Cheese, The Local, Tasty wee numbers, Tom & Ollie, Castlescreen Farm and Buchanan’s Farm. Gourmet street food was available from The Hatch, Hills Mix Tape and The Oyster Catcher.

INDEPENDENT RETAILERS PRAISE COCA COLA FOR RECYCLING COMMITMENT

oca Cola’s reinforcement of its commitment to recycling, with its vow to double its use of recycled plastic, has been welcomed by the National Federation Of Retail Newsagents (NFRN). “NFRN members recognise the damage that discarded drinks containers cause to the environment and, as responsible retailers, feel they have a duty to play a pro-active role in helping to reduce littering and increase recycling rates, which is why we are keen to explore opportunities presented by deposit return schemes (DRS),” said Paul Baxter, chief executive of NFRN, who attended the launch of the soft drink giant’s new sustainable packaging strategy. “I was pleased to be able to hear first hand Coca Cola’s proposals for testing deposit return schemes, and welcome this move as it will be an important learning opportunity for all. “NFRN is pro-actively engaging with like-minded stakeholders in debate as

we want to be central to any industry solutions and to ensure that these will benefit and not hinder independent retailers.” Alongside its commitment to double the amount of recycled plastic it uses across its portfolio by 2020, Coca Cola’s new package of measures includes using brands and marketing to promote recycling and championing the reform of the UK recycling system to boost recovery of packaging.

NEWS RETAILERS CONDEMN JOHNSTON PRESS FOR MARGIN CUTS

FRN is, meanwhile, less pleased with regional newspaper publisher Johnston Press, which announced it was slashing the retail margin on 41 of its titles to as little as 10% from June when the cover prices of the affected titles rise by between 10p and 20p. NFRN National President Linda Sood said she was “absolutely livid” at the move. “I’m shell-shocked,” she said.

“Johnston Press has displayed complete contempt for hard pressed and hardworking independent retailers who are responsible for such a large percentage of their regional newspaper sales. This move is a travesty, made even worse by the fact that there has been no prior consultation.” NFRN Head of News Brian Murphy said he was equally appalled and had summoned Johnston Press’ Group Publishing Director Richard Thomson to the NFRN’s head office in London to explain the publisher’s action. “Raising the cover prices by as much as 20p while cutting the retailers’ margin to between 10% and 13% is misguided, unprecedented and downright disgraceful. “Particularly shocking is the fact that we have been given next to no notice of the changes. We therefore call on Johnston Press to postpone the price increases and margin cuts for a minimum of six weeks to enable retailers to decide whether they will accept these new terms or to refuse them, as is their right under their terms and conditions of supply.”

RETAIL NEWS - SYMBOLS

VIVOXTRA AND EUROSPAR FIRST AWARD WIN ENCOURAGE SHOPPERS TO GET ‘BOGGIN’ FOR NEW P&H

UROSPAR and VIVOXTRA have joined forces with local children’s cancer charity, Cancer Fund for Children, as they encourage people from across Northern Ireland to get absolutely ‘boggin’ for local children with cancer. October 8 will once again see Castlewellan Forest Park filled with charity runners, ready to get stuck in for a great cause as the charity’s annual Bog Run returns with a 5K route over natural, muddy obstacles. “We’re absolutely delighted to be able to support this fun event and can’t wait to get boggin,” said Bronagh Luke, head of Corporate Marketing, Henderson Group. “We’ve been supporting Cancer Fund for Children for almost six years now through a range of fundraising initiatives, and the Bog Run is just another way our staff and customers can get involved in supporting local children

affected by cancer.” Registration for the event is £20 with minimum sponsorship of £80 for anyone aged 18+, and minimum sponsorship of £50 for ages 12-17. Participants will receive a free fundraising pack when they register as well as a goody bag and Bog Run medal for finishing the challenge. To sign up, go to wwwcancerfundforchildren.com.

Marie-Claire Caldwell, Henderson Group and Gail Whyte, Cancer Fund for Children get ready to get boggin’ at the charity’s annual Bog Run on Sunday, October 8 in Castlewellan Forest Park.

COWBOY HATS RAISE OVER £7,000 FOR LOCAL CHARITIES AT BALMORAL SHOW

WEBSITE

he recently launched Palmer and Harvey transactional website has been recognised by him! at the prestigious Wholesale Awards. P&H, represented by Darren Goldney (commercial van sales director), was awarded the Favourite Wholesaler for P-O-P Website Communication award. Reacting to the news, E-commerce Manager Ed Chartier, said: “We are delighted that P&H’s new online ordering website has won its first award. Since the launch of the new platform earlier this year, we have seen an uplift in the number of independent retailers using the site and consistent week-on-week growth in sales. We are very pleased that this progress has been recognised with this award.”

COSTCUTTER INSPIRES SHOPPERS WITH SOCIAL MEDIA CAMPAIGN

SPAR’S red cowboy hats as modelled by visitors to the Balmoral Show.

A F

orget about wellies and waxed jackets, the red SPAR cowboy hat was the must-have fashion accessory at this year’s Balmoral Show. With the hats a huge success with Show goers, SPAR has revealed they were working undercover to raise money for local charities. Marie Curie, SPAR’s charity partner, and the British Heart Foundation have both benefited from donations of over £5,000 and £2,000 respectively. “We were absolutely delighted to see so many people wearing our hats at the Show this year, but we’re even more delighted to reveal their secret mission and to have such a generous donation to give to Marie Curie and the British Heart Foundation,” said Bronagh Luke, head of Corporate Marketing at Henderson Group. “We will continue to raise funds for Marie Curie through our partnership with the SPAR brand, including at the biggest ever Blooming Great Tea Party which took place at over 80 stores across Northern Ireland.”

s part of its social media strategy, Costcutter Supermarkets Group has launched a Facebook Canvas to support its multichannel Tasty in no Time own brand campaign. Launched at the start of July to support the integrated campaign, the Tasty in no Time Facebook Canvas focuses on the Group’s hero summer recipe, for homemade burgers, using all own-brand Independent products. Facebook Canvas allows users to build a unique experience with the combination of text, images, videos, carousels and product feeds as well as targeting the content to specific users. “Our Facebook Canvas creates an immersive shopper experience by combining inspirational food photography, videos, and product feeds, to inspire shoppers to create their own burgers,” said Jenny Leetch, brand manager for own brand. “Putting our shoppers first, we’ve provided relevant, timely, and fun content for them to engage with. The short and cheeky video is on trend, easy to follow, and shows that the Independent brand offers quality meal solutions at a great price.” Alongside social media, the sales-driving campaign is supported by a full suite of in-store POS, in-store radio advertising, national press advertising and consumer leaflets to directly engage shoppers. 13

RETAIL NEWS - MULTIPLES

SUPERVALU LAUNCHES SEARCH TO FIND NI SUPERSTARS U105 presenter Frank Mitchell and TV personality Clare McCollum join SuperValu Customer Manager Geoff Johnston to launch the search for Northern Ireland’s SuperStars.

new SuperValu SuperStars initiative is calling on the public to nominate unsung heroes in local communities who have gone beyond the call of duty to help someone in need. Building on the success of the brand’s SuperMums campaign, SuperValu is widening the search to encompass the whole community. From mums and dads to inspirational young people, grannies and granddads, neighbours and friends, the search is on to find Northern Ireland’s stand out SuperStars. Finalists will attend a prestigious ceremony in Parliament Buildings on November 22, hosted by radio and

TV personalities Frank Mitchell and Claire McCollum and will each receive SuperValu vouchers. The overall SuperValu SuperStar will walk away with a five-star family holiday. “Often in our celebrity-dominated culture, people don’t get the recognition they deserve,” said Desi Derby, head of Marketing for SuperValu. “SuperValu SuperStars will celebrate the contribution real life SuperStars make in our communities.” For further information and to nominate your local SuperStar, visit www. supervalu.co.uk. Entries close on August 19.

HEAVENLY TASTY ORGANICS SECURES SAINSBURY’S DEAL F ast-growing baby and toddler snacking brand Heavenly Tasty Organics has secured a listing with Sainsbury’s worth over £300,000 in its first year, to supply 329 stores across the UK and online. From July, Sainsbury’s began stocking six SKUs including Yummy Wafer Wisps in Pumpkin and Banana and Spinach, Apple and Kale, Crispy Veggie Waffles in Sweet Beet and Shallot, and Carrot and Cumin, and Coconut Squishies in Mango, Apple and Banana with Coconut Milk and Strawberry, and Apple and Banana with Coconut Milk. 14

“Ever since we launched in 2015, we consistently hear from parents that they love the fact our products not only offer truly guilt-free snacks to their little ones, but also delicious and nutritious options too,” Heavenly Tasty said Shauna Organics MD Shauna Blair Blair, founder and MD. “Our commitment to no added sugar, as well as our passion to offer both dairy-free and gluten-free options, means there is a healthy choice for everyone.” Heavenly Tasty Organics already supplies Waitrose, Tesco, Morrisons, Boots and Ocado in the UK.

LARGEST LIDL STORE OPENS

Lidl Connswater, now the discount chain’s largest store in Northern Ireland, reopened in July after a fourmonth project which moved the store to a new site and created 17 new jobs. “This store boasts a new architectural design and spacious store layout, meaning that we can offer our customers a greater shopping experience with the same great value,” said Ross Madden, store manager. “We’d like to extend our thanks to our loyal customers, local councillors and Connswater Shopping Centre & Retail Park for their support over the last few months.”

MASH DIRECT IN NEW TESCO DEAL

Mash Direct has landed a new deal with Tesco, with five of its products going into 73 Tesco stores across England from June. The range, including Chilli Baby Bakes, Green Cabbage, Crispy Vegetable Bakes, Potato Croquettes and Potato Cakes, was showcased on the end of aisle in Tesco stores with a special, introductory price of £1 per pack. Mash Direct products are already available in over 160 Tesco outlets across Scotland and Northern Ireland and an additional 130 stores in the Republic of Ireland. Other stockists include Morrisons, Ocado, Booths, Nisa and Amazon Fresh.

NEW VEG BURGER LISTED IN ASDA

UMI Foods has launched another addition to its vegetarian-focused product range for ASDA stores in the UK, Mushroom & Spinach Burgers. The product is the latest in a range developed by UMI Foods for ASDA stores throughout the UK, and is produced using local British and Irish mushrooms, smooth cream cheese with fresh baby leaf spinach and sweet caramelised onions. “We’re confident that this latest product launch endorsed by the Vegetarian Society will prove to be a hit amongst vegetarians, flexitarians and non–vegetarians looking for something that little bit different,” said Kevin McManus, commercial manager of UMI Foods.

Musgrave Matters

AUGUST 2017

www.musgravegroup.com

SUPERVALU IN SEARCH OF SUPERSTARS deserve. “We want to encourage everyone to have a think about someone they know who has done something that deserves recognition, nominate them, and they may become a SuperValu SuperStar. “And we would advise people to remember that it’s not just life savers and people who raise thousands of pounds for charity that are SuperStars. It might be that young person you know who walks their neighbour’s dog as they are unable to or does their shopping for them once a week. Perhaps someone has given up their pocket money or sold buns they made themselves, all for a good cause. SuperStars are everywhere and it is sometimes the little sacrifices people make that mean the most to someone else.” Finalists will attend a prestigious ceremony in Parliament Buildings on SUPERVALU SUPERSTARS FINAL CALL November 22, hosted by radio and PICTURED: TV PERSONALITY, CLARE MCCOLLUM AND U105 PRESENTER, FRANK MITCHELL, JOIN TV personalities Frank Mitchell and SUPERVALU CUSTOMER MANAGER, GEOFF JOHNSTON (CENTRE), TO REMIND PEOPLE THAT TIME IS Claire McCollum and will each receive RUNNING OUT TO NOMINATE YOUR SUPERVALU SUPERSTARS. SuperValu vouchers. The overall SuperValu SuperStar will walk away with a five-star family holiday. n Northern Ireland, Musgrave recently The SuperValu SuperStars initiative is celebrated its 20th anniversary. Over SuperMums campaign, SuperValu is sponsored by Robinsons, Dairylea, Ben & the last two decades, we have made widening the search to encompass the Jerry’s and Persil. our mark on communities right across the whole community. From mums and dads For further information and to Province as a committed local employer to inspirational young people, grannies nominate your local SuperStar, visit www. of over 5,000 people and a dedicated and granddads, neighbours and friends, supervalu.co.uk. Entries close on partner of almost 130 retail families. We all of Northern Ireland society 19th August 2017. have also created and rolled out a series of has the potential to become SuperValu is a leading successful store engagement programmes, a SuperValu SuperStar. events and awards ceremonies, and we Desi Derby, head of foodmarket convenience would like to shine a light on our newest Marketing, Musgrave brand providing initiative, SuperValu SuperStars, and ask NI, said: “We real food from the Ulster Grocer readers to get nominating. wanted to create heart of Northern It is going to be a busy year for the a competition Ireland. SuperValu SuperValu store network as the search that the whole believes in quality for Northern Ireland’s SuperStars has of Northern food that is from begun. The new SuperValu SuperStars Ireland could get here and for here competition will honour unsung heroes in excited about. and, as part of local communities that have gone beyond Our SuperValu Musgrave, sells the call of duty to help someone in need. SuperStars £100m worth Each of the 36 SuperValu stores will initiative is the of products from TV personality, have a SuperStar finalist, who will perfect way to shine Northern Ireland in its Clare McCollum and U105 Presenter, represent them at the final in Belfast on a light on society’s stores each year, helping Frank Mitchell November, 22. unsung heroes and give to sustain jobs in local Building on the success of the SuperValu them the pat on the back they communities.

FOOD & DRINKS NEWS

CONSUMER INSIGHT AND MARKET UPDATE BY JASON WINSTANLEY, SENIOR INSIGHT AND RESEARCH MANAGER, MOY PARK RESTAURANT TRENDS o you ever feel a bit overwhelmed when you come to choose from a restaurant menu? If you do, you won’t be surprised to hear that, on average, a chain restaurant now has 74 items on the menu, and even fast food restaurants have an average of 59, up from 57 last year. This was one of the pieces of insight which came out of a recent conference on restaurant trends, hosted by industry experts MCA Insight. The analysis found that chicken is the number one protein for main menu choices in both chain restaurants and fast food outlets, and, in pubs, is second only to beef. However, the rise of the flexitarian consumer has been widely recorded this year, and many consumers are embracing vegetables and vegetarian dishes. With this in mind, it is perhaps no surprise that MCA has recorded a 7% increase in vegetarian options on menus since last year, with starters seeing the biggest increase. In terms of main courses, beef burgers have just overtaken curry as the most

eaten dish, accounting for almost 11% of all main meals consumed. Chicken burgers also saw growth, and are now the seventh most popular main course items consumed. Some traditional favourites, such as steak and fish and chips, have seen around the same amount of consumption at main meals as was the case last year. However, some other menu staples – curry, pizza and pasta, for instance – have lost out to the surge in growth seen by burgers, and also by fish other than that served in fish and chip dishes. And what of the future? MCA canvasses a large number of industry professionals to get their views on forthcoming restaurant trends, and this survey suggests that the two key trends over the next two to three years will be a focus on healthier eating and more foodto-go options. The two fastest-growing cuisine types are expected to be premium chicken and vegetarian options, whilst barbecuing and grilling will be influential cooking methods. The industry respondents also felt that

TAYTO GROUP EXPANDS ITS PRESENCE IN VENDING SECTOR

ontagu Group, a newlyformed vending business owned by Tayto Group shareholders, has acquired Bathbased West Country Vending Service for an undisclosed sum. Tayto Group’s owners set up Montagu to increase its presence in the vending sector in Great Britain, after building a notable operation in the industry in Northern Ireland, and Leeds-based Freedom Refreshments marked Montagu’s first acquisition. The purchase of West Country Vending Service includes its subsidiary, Hilton Vending. Tayto said the deal gives its vending arm 5,300 more machines in south-west England and Wales. West Country generates an annual turnover of £11m. “Although we are still in the very early days of our expansion into the GB vending sector, we are making large strides, building our profile and presence rapidly,” said Paul Allen, chief executive of Montagu and CEO of Tayto. “Through our acquisitions of Freedom Refreshments and West Country Vending Service, we have acquired more than 12,500 vending machines in the space of a year which, in turn, has increased the group’s turnover substantially.” Tayto’s annual turnover stands at more than £215m. In February, it purchased London-based crisp maker Tavern Snacks, just weeks after buying a majority stake in Portlebay Popcorn. 16

both ingredient and labour costs will continue to rise over the next few years, and the impact of this is likely to be a continuation of the menu price rises that we have seen in recent times. Finally, what of global cuisines and flavours? Cuisines from across the Americas are expected to be on trend, with the explosion of popularity in North American BBQ set to continue influencing menus and tastes. South East Asian is also projected to be a cuisine which enjoys significant growth, but more traditional Indian, Chinese, and undifferentiated or inauthentic Mediterranean flavours are likely to see some pressure on menus. So, whether it’s health on the go, authentic regional cuisine or innovative cooking methods, the foodservice industry certainly has plenty of scope to grow in the next few years… which is just as well as it faces the challenges of falling consumer disposable income, just at the time that its own costs are rising. [Source: MCA Insight Menu and Food Trends Management Briefing, April 2017]

NORTHERN IRELAND CHARCUTERIE GAINS GUIDE LISTING

wo Northern Ireland companies are included in an influential publication on the charcuterie sector in Europe. Included in Fine Food Digest’s Guide to British and Continental Charcuterie, produced by the UK Guild of Fine Food, are Corndale Farm Charcuterie and Ke Nako Biltong. Corndale Farm, established in 2012 by heritage pig breeder Alastair Crown on his farm near Limavady, specialises in chorizo, fennel salami, garlic and black pepper salami and venison salami. Corndale products are sold through delis and used by high-end restaurants in Northern Ireland. Ke Nako Biltong is based near Larne, and is developing biltong snacks and other traditional South African cured products including Droewors sausages. The small business was formed in 2015 by partners Ilse van Staden, a South African chef/ butcher, and Alanagh Chipperfield, a food lecturer. They cure beef in red wine vinegar with a blend of salt, black pepper, coriander seeds, nutmeg and cloves and then air-dry it.

FOOD & DRINKS NEWS

SUPERMARKETS KEY TO GROWTH IN BRITAIN FOR SMALLER COMPANIES BY MICHELE SHIRLOW, CHIEF EXECUTIVE, FOOD NI

any smaller food and drink companies aspire to win business from top supermarkets and independent retailers here and in the key neighbouring markets of Great Britain and the Republic of Ireland. Food NI is keen to help in creating greater awareness of their products both here and further afield. We do so through our longstanding contracts with retailers and also by helping them to showcase these at events in Northern Ireland including our hugely successful Food NI Pavilion at the annual RUAS show at Balmoral Park. Our Taste the Greatness strategic action plan for our most important industry – worth £5bn annually - commits us to continue to grow awareness of the quality of Northern Ireland produce among Northern Ireland consumers and to encourage local companies to export, especially to easily accessible markets such as Great Britain and the Republic of Ireland (Brexit permitting). Our work to support companies has a direct spinoff for retailers in that it gives consumers the knowledge to look for local produce in their stores and rewards their support for local food and drink. While we continue to support local

presentations of our food and drink at events such as food festivals and agricultural shows across Northern Ireland, we are stepping up our activities in Britain over the next few months. The aim is to introduce more local produce to trade buyers in Britain. We’ll be doing this through Food NI presentations at two major shows in Britain – the hugely influential Speciality and Fine Food Fair at London’s Olympia, by far the biggest and most influential showcase of food and drink from smaller and artisan producers, and BBC Good Food Show in Birmingham. All our experience and knowledge of organising the Food NI Food Pavilion at Balmoral will help us to create dynamic presentations of local produce to thousands of trade buyers. Our plan is to involve local producers and chefs to present the best of local food and drink and to back the initiative with innovative digital and conventional communications. Speciality Food, which follows the final stage of the Great Taste awards on September 3-5, will be our first promotional activity for local produce in Britain and will then be followed by similar promotional activities at BBC Good Food in Birmingham, which runs from

November 30 to December 5, a consumer show that’s geared to the Christmas marketplace. Invest NI is assisting us to present the best of local food and drink at both events in Britain, which should be the start of a new and very exciting stage in the extension of our work for the industry. Our new activities in Britain are also in line with two other objectives of Taste the Greatness. These are our commitment to increase international awareness of the quality and outstanding taste of Northern Ireland food and drink and enhancing the region’s reputation as a world-class food region. These will also encourage food retailers and international foodservice operators to look to Northern Ireland for great ideas and wonderful flavours in food and drink.

AROUND NOON ACCELERATES GROWTH WITH ACQUISITION

The food-to-go market in the ward-winning, foodFrom left, Gareth UK is estimated to be worth to-go manufacturer Chambers, CEO, and Howard over £16bn, driven in part Around Noon has Farquhar, by the rise of little-andannounced a chairman of Around Noon, often shopping, and significant acquisition announce the the popularity of coffee in London aimed acquisition of London-based culture. at expanding its Chef in a Box. The deal will enable presence within the Around Noon, which UK. has built a strong The Newry-based reputation for innovation, company, which to access Chef in a Box’s already has a marketmanufacturing, sales and leading position on the distribution infrastructure, as well as island of Ireland, has acquired Chef in its high-end client-base, as it seeks to a Box, a premium sandwich and snack realise its growth ambitions. manufacturer with market-leading Around Noon has been in business customers in the corporate sector. for more than 25 years and employs The purchase from Donegal over 300 people. It supplies a range of Investment Group PLC will enable high-quality sandwiches, wraps, salads Around Noon to initially gain a strong foothold in Greater London, and provide and fruit pots under its Scribbles brand. It also markets bakery items from its ina platform for further UK expansion.

house operation, Sweet Things, which it acquired last year, and cold pressed juices. “Chef in a Box is an excellent business with an impressive client portfolio, and acquiring the company from Donegal Investment Group PLC gives us the presence and infrastructure required to have a significant impact in the UK market,” said Gareth Chambers, CEO of Around Noon. Howard Farquhar, chairman of Around Noon, said: “Food-to-go is a high-growth category and we see London as a very significant opportunity for us, as well as a platform for further UK expansion, including other potential acquisitions. We are delighted to be expanding our geographical reach, adding to our manufacturing capacity and welcoming new colleagues to our business.” 17

FOOD & DRINKS NEWS

RE-RELEASING THE BOOST campaign, in September Boost will be launching a new initiative with an onpack promotion on its 500ml PET PMP bottles, promising over 1,000 winners a total prize fund of £25,000 in cash, Amazon vouchers and cinema tickets. Eye-catching promotional packs feature a code on the bottle which entrants will be asked to input into a Boost microsite to find out instantly if they are a winner. All entrants will also be placed into a prize draw to win a £2,500 Virgin gift card to create a lifetime experience. The winner is to be announced on December 15.

iving something back to its loyal consumers and supporting independent retailers, Northern Ireland’s number one soft drink* Boost Drinks kick-started the summer with a new marketing programme. The Release the Boost campaign, supported with PR, above-the-line and digital advertising, has been running since June to drive brand awareness, engage consumer audiences and amplify the Boost brand. It extended to Boost’s trade audiences with a new range of POS for support in store. The campaign was launched on air with Q Radio building to a knockout competition experiential activity in Belfast’s Victoria Square. Social media was used throughout the campaign to great effect and Q Radio’s social posts for the launch event reached nearly 50,000 consumers. Since then, there has been a series of 18

Boost social media competitions which featured a partnership with popular local comedian Colin Geddis. Boost will be awarding £1,000 to six individuals through its microsite competition, having rewarded many more consumers with vouchers for Jungle NI and We Are Vertigo. “A massive 11.2 million units of Boost were sold in Northern Ireland in 2016 alone,” said Gareth Hardy of HSMNI, distributor of Boost Drinks in Northern Ireland. “And people drink more Boost here in Northern Ireland than any other soft drink. “Retailers across the country should really see the benefit of Boost’s consumer marketing activity. The exciting programme of activity is the brand’s biggest push to date and aims to engage customers while ultimately helping to drive sales.” Following the successful summer

TRADE CASH PRIZES POS for the autumn promotion will start appearing in depots from late August. The consumer-focused campaign will also extend to Boost’s trade audiences as, true to its Champion of the Independents commitment, 12 lucky retailers will win £1,000 each. “Supporting our independent retailers, this prize draw rewards their support of Boost,” said Natalie Rich, marketing controller at Boost Drinks. “Each outer case will feature a token on the shrink wrap which, post-purchase, the retailer can ‘tear & share’ returning it to Boost by post or by emailing a picture.” Retailers who return their token will then be entered into a weekly prize draw to win £1,000 cash. The first draw will take place on September 29, then each week thereafter until the 12th winner is announced on December 15. The 500ml on pack promotion will be supported by out-of-home, digital advertising, PR and social media, with exclusive campaign elements for Northern Ireland. This latest investment is a great illustration of Boost’s continued Champion of the Independents commitment whereby it does not sell through the multiples. Boost has a fantastic product range across sport and energy drinks – stimulation energy and sports/isotonic – as well as protein, with a product portfolio of over 40 great tasting SKUs that provide excellent value for money for consumers and also deliver very strong margins for retailers. For more information on Boost, visit .www.boostdrinks.com/trade. *in the independent sector

FOOD & DRINKS NEWS

GOING WILD FOR WHEATGRASS

queeze Wheatgrass, based in Warrenpoint, Co Down, is building on the online success of its Squeeze Wheatgrass Brand with the launch of a new Retail Brand, Wild Power Wheatgrass The award-winning company has been successfully selling Wheatgrass shots through its e-commerce website www. squeezewheatgrass.co.uk for a number of years and are now ready to take on the retail world. The new Brand, Wild Power Wheatgrass, will only be available for purchase through retail outlets. The company has already secured listings for the new brand with prestigious retailer, Fortnum and Mason in Piccadilly, London. A number of local retailers are keen to be first to get this brand on their shelves, including Slieve Donard Spa; Creightons, Balmoral; Muscles Protein Café, Crumlin; Yahi, Belfast; Arcadia Deli, Belfast; Harvest Health Store, Newry; Base Coffee Company, Newcastle; McVeigh EuroSpar, Warrenpoint; Harkins Pharmacy, Maghera; JC Stewart, Magherafelt; and

Milestone Rathfriland. The Wild Power Wheatgrass shots include PURE (30ml Wheatgrass shots); FUEL (60ml Wheatgrass with Beetroot and Blackcurrant); AWAKEN (60ml Wheatgrass with Apple and Pear) and REFRESH (60ml Wheatgrass with Orange and Lemon). The shots are 100% natural and are coldpressed to retain essential nutrients and enzymes. The grass, which is too difficult to ingest directly, is juiced using a special method and contains over 90 minerals, including high concentrations of the most alkaline minerals: potassium, calcium, magnesium and sodium, and 19 amino acids. The company grows the wheatgrass without soil, feeding the plant directly

TOP HEALTH AWARDS FOR LINWOODS

through the roots so the result is cleaner grass, removing the risk of soilborne bacteria and actually producing a much sweeter juice as they can cut closer to the root.

an unrivalled portfolio of grocery & impulse brands

inwoods has won two awards in the Healthy Food Guide Food and Drink Awards, Best Breakfast Booster and Gym Fix for its products. The Best Breakfast Booster was Linwood’s Milled Flax, Chia Seed, Apple and Cinnamon, which judges described as ‘a good way to boost plant-based Omaga-3s’, while the Gym Fix accolade recognised its Shelled Hemp. Now in the fourth year, the Healthy Food Guide Food & Drink Awards celebrate products that are good tasting and ‘good for you’. The awards are judged by the Healthy Food Guide editorial team and its expert panel, headed by the magazine’s nutrition editor Amanda Ursell. Linwoods is a family-run business which began producing superfoods, including flaxseed, goji berries, sunflower, sesame and chia seeds, hemp, nuts, bio-cultures, vitamin D and coenzyme Q-10, in 2002 and now exports to around 30 countries.

Island of Ireland Total Market Coverage

Experienced, Professional & Dynamic Team

t: 028 9267 3316

Building Brands with Passion 19

DAIRY FOCUS

NEW INITIATIVE TO MARRY ARTISAN SKILLS AND PRODUCTS

Tracey O’Boyle of Slemish Cheese Company

rtisan cheese producers in Northern Ireland are receiving assistance to boost sales through a new marketing and

product development operation involving innovations such as cheese wedding cakes. Slemish Cheese Company has been developed to market local cheeses through its participation in major markets such as the award-winning St George’s in Belfast and through the development of original products such as bespoke cheese wedding cakes. The company is part of the successful Tom and Ollie artisan business which has been marketing Mediterranean-style ingredients at farmers’ markets and food shows around Northern Ireland and the Republic of Ireland for many years. “There’s tremendous interest developing in Northern Ireland’s emerging artisan cheeses because of their outstanding flavours and variety,” said Tracey O’Boyle of Slemish Cheese. “Among our most popular is Young Buck, an award-winning blue cheese that’s produced by Mike’s Fancy Cheese

in Newtownards. “While the Tom and Ollie business has always had a strong cheese offering, as well as a huge range of Mediterranean foods, especially olives and hummus, we formed Slemish Cheese Company, which is also based at Broughshane, to develop different products such as our multi-layered cheese wedding cakes. The bespoke cakes can be dressed with other products such as fruit and dates for different flavours. “The cakes are proving a popular extension of our business and have enabled us to develop our expertise in Irish cheese. The cheese cakes are made by us in consultation with each bride. Each layer can feature a different variety of cheese. “We’ll be looking at other products that we can create using Irish artisan cheese over the next few months. We also have our own smoker for developing original flavours.”

UK GOLD AWARD FOR NEW NI ARTISAN CHEESE B allywalter-based City Cheese Company gained a gold award at the Artisan Cheese Awards in Melton Mowbray earlier this year for a new raw milk goats’ cheese. It marks the latest in a series of cheeses developed by founder and owner Christo Swanepoel, a South African now resident in Northern Ireland. City Cheese was among 115 producers at the awards and cheese

festival, the UK’s largest for the artisan cheese sector. “It’s immensely encouraging to win such important recognition within the artisan cheese category for what is a new development for us, our first goats’ cheese,” said Swanepoel. “Gold at the first attempt for a new cheese for us is pretty good. “Making a goats’ cheese is something I had been contemplating following

the success of our raw milk gouda-style cheeses. It’s also a raw milk cheese that we source from an Irish goat farm. It’s a very rustic cheese that’s both handmade and handpressed. The cheese has a very subtle flavour. I am looking forward to feedback from customers. “To me, raw milk cheeses are more delicious and contain natural enzymes that infuse cheese with natural, deeper and exciting flavours.” The new cheese is now Northern Ireland’s only artisan raw milk goats’ cheese, and is available in 400g and 4kg wheels.

DALE FARM ICE CREAM BRINGS A SMILE TO THE MENCAP CHILDREN’S CENTRE

ith the arrival of sunshine and blue skies, Dale Farm recently recruited three new ice-cream men in the shape of Ulster Rugby players Tommy Bowe, Darren Cave and Marcell Coetzee to make a surprise delivery to the Mencap Children’s Centre. Players joined children for ice-cream and lollies in the garden of the £4.6m facility, which was purpose-built for the learning disability charity. Over 52 children, aged 2-3 years old, with a learning disability, autism and complex needs attend the centre every week. The special delivery was a welcome treat for all the children attending the centre on the day. The Mencap Children’s Centre works in partnership with the Belfast Health and Social Care Trust. 20

Ulster Rugby player Tommy Bowe joins Trinity from Lisburn in the garden of the Mencap Children’s Centre for a Dale Farm ice-cream.

2017: THE YEAR OF THE SNACK

Embrace the snacking revolution

Adult Cheese Snacks are set to explode in value! Join the revolution inside.

IN SNACKING,

CHEESE IS 2ND ONLY TO CONFECTIONERY

Cheeses:

How many blocks give YOU the same value as Snacks?

21/02/2017 16:02

DAIRY FOCUS

DRIVING USAGE IN NORTHERN IRELAND’S CHEESE MARKET

BY BRIAN O’CONNOR, SENIOR CONSUMER ANALYST AT MINTEL

According to Mintel’s latest Cheese 2017 Ireland Report, cheese continues to remain important to the Irish diet, with only 5% of NI and 4% of RoI consumers not eating it in the last three months. While Brexit has dampened the NI market, interest in specialty cheese in RoI has helped drive value. Moving forward, protein will continue to be a key driver in the market.

he Northern Irish cheese market saw its value decrease 1.5% from £57.7mi to £56.8m between 2015 and 2016, as Brexit has seen consumers cutting down somewhat on spending. Moving forward into 2017, the market is expected to see a 0.4% increase in sales value and to reach £57.1m. Within NI, cheese prices saw a decline between 2015 and 2016. However, between Q4 2016 and Q1 2017, there was a 1.9% increase in the cost of cheese. Similar to many food products, the devaluation of sterling (£) in the wake of Brexit has seen some companies forced to increase their pricing – including cheese. Failure between the UK government and the EU/ RoI government to reach a post-Brexit trade deal could see dairy producers face tariffs of up to €1,671/t for cheese imported or exported across the UK/ RoI border. This could see NI consumers face as much as a 60% increase in the cost of cheese according to the Northern Ireland Food and Drink Association (February 2017). Also, this could see a number of regional cheeses such as Stilton lose their EU protected status – meaning that cheese producers outside of the UK could begin selling this type of cheese using the name. Looking at Northern Irish consumers’ shopping baskets, cheddar is the country’s favourite variety. Over four in five of NI shoppers have bought cheddar in the past three months, followed by cream cheese or soft white cheese (42%), Continental hard (36%) and Continental soft (34%) varieties. Currently, Mintel research shows that cheese is most commonly eaten in a sandwich, as indicated by 73% of Northern Irish consumers, while 68% eat it on toast and 60% with savoury biscuits. However, increasing consumer concerns regarding the salt levels in bread may see consumers cut back on their bread usage – and in turn their usage of cheese. For comparison, a 30g portion of cheddar cheese (ie the size 22

of a matchbox) contains 0.5g of salt, while a single slice of bread contains 1g of salt. Thus a snack such as cheese on toast can contain 1.5g of a person’s recommended 6g of salt per day. PROTEIN POWER COULD HELP DRIVE CHEESE CONSUMPTION

Some 74% of NI consumers agree that ‘eating cheese is a good way to get protein in my diet’. Between 2016 and 2017, agreement with this statement has increased, as Irish consumers embrace high-protein foods and drinks – with Mintel’s Global New Products Database noting a 284% rise in food products claiming to have high protein between 2012 and 2016, while in the cheese category alone there was a 900% increase in products making this claim. This presents cheese brands with an ideal opportunity to move into the on-the-go snacking sector; with highprotein foods being viewed as helping to keep consumers full for longer, and thus an ideal snack between meals. Thus, cheeses that come in convenient formats are likely to catch the eyes of consumers who are seeking to stick to a high-protein diet. INTEREST IN LOW-FAT CHEESE IS BEGINNING TO CRUMBLE, AS TASTE REMAINS KING

Northern Irish consumers have a low appetite for low-fat cheese, with just 19% of NI consumers having bought any type of low-fat cheese in the last three months. Concerns about taste may be what has kept consumers from fully embracing low-fat cheeses: indeed, when asked if they thought low-fat cheese tasted just as good as full-fat cheese, most consumers disagreed. Consumers overall are quite wary of low-fat, salt or sugar foods – adopting the stance that taking these components out will lower the quality of the taste - and would rather eat less of a standard (ie full-fat) version of a product than switch to a diet version.

VEGETARIANISM, VEGANISM, FLEXITARIANISM AND OTHER RESTRICTING DIETS ARE ON THE RISE

Dairy producers have had to find ways to innovate without compromising the taste and quality of their goods. Whilst the total value of the market dwarfs the current purchasing power of consumers who choose not to consume dairy produce, the trends and underlying messages that emerge among younger consumers are important for brands to adapt to.

PRODUCT SELECTION Follow Your Heart Dairy Free Parmesan Style Grated Cheese Alternative is free from soya, gluten, dairy, casein and GMOs. M&S Just Add Cottage Cheese Protein Pot with Grilled Red Pepper & Chickpeas is now available. This vegetarian product is high in protein, that is needed to maintain growth in muscle, and provides 100 calories per pot. Brian O’Connor is Mintel Ireland’s senior consumer cnalyst and research production manager. Brian has worked for Mintel Ireland since 2007 and has experience across Leisure & Tourism, FMCG, Retail, Finance and Industrial sectors. Mintel is the world’s leading market intelligence agency. For over 40 years, Mintel’s expert analysis of the highest quality data and market research has

DAIRY FOCUS directly impacted on client success. With offices in London, Chicago, Belfast, Kuala Lumpur, Mumbai, Munich, New York, São Paulo, Shanghai, Singapore, Sydney, Tokyo and Toronto, Mintel has forged a unique reputation as a worldrenowned business brand. For more information on Mintel, please visit www.mintel.com. Follow Mintel on Twitter: www. twitter.com/mintelnews or join the Mintel LinkedIn group: www.linkedin.com/company/ mintel. For more information about how Mintel can help your business, contact Ciara Rafferty, director, Mintel Ireland on +44 (0)28 9024 1849 or crafferty@ mintel.com.

UK SET TO WELCOME GLOBAL DAIRY INDUSTRY L eading figures from across the global dairy sector will gather in Belfast later this year to discuss the greatest issues facing the industry. Hosted by the UK National Committee of the International Dairy Federation (IDF), the World Dairy Summit 2017 will take place from October 30 to November 2 and will assess the future of dairy globally, including the opportunities and challenges faced by the sector. The four-day summit will explore key issues, including dairy policy and economics, sustainability, nutrition, marketing, farm management, animal health and welfare, dairy science and technology, food safety, antimicrobial resistance and emerging topics. “The World Dairy Summit is the IDF’s annual flagship event attracting around 1,000 delegates each year,” said Dr Judith Bryans, president of the IDF. “We are delighted to bring the World Dairy Summit to the UK to showcase the UK dairy sector and bring together an unrivalled network of international experts to share information on the key opportunities and issues facing the dairy sector. We want to demonstrate that a positive future for dairy can be accomplished through global cooperation.” Peter Dawson, chair of UK-IDF,

said: “As a major dairying nation, the UK is proud to be bringing the global dairy sector to the UK to exchange best practice across a range of disciplines to help drive dairy forward.” Dr Mike Johnston, joint chair of the Local Organising Committee for the IDF World Dairy Summit 2017, said: “The World Dairy Summit will offer the opportunity for local processors and farmers to engage with their global counterparts. It’s an honour to host the World Dairy Summit in Belfast and to welcome delegates from all around the world to Northern Ireland. “We’re grateful for the support we’ve received from Visit Belfast and from all the companies, local and international that are sponsoring the event.” The event will take place at the Belfast Waterfront, an award-winning venue in the city centre, and will be followed by a number of technical tours showcasing the outstanding work being carried out by Northern Ireland’s leading research establishments as well as visiting farms and dairy processing plants. Dr Mike Johnston, joint chair of the Local Organising Committee for the IDF World Dairy Summit 2017, and Dr Judith Bryans, president of the IDF

Peter Dawson, chair of UK-IDF.

For more information on the individual conference programmes, technical tours and social events, and to register for the event, please visit: www.idfwds2017.com. 23

FOOD & DRINKS NEWS

NI BUSINESSES SCOOP 21 GONGS IN FREEFROM FOOD AWARDS

FREEFROM FOOD AWARDS IRELAND 2017 WINNERS: PRODUCT OF THE YEAR BFree Foods NI - Sweet Potato Wrap BREAD PRODUCTS Gold – BFree Foods NI Sweet Potato Wraps Silver – Rule of Crumb – Part Baked Baguette Bronze – BFree – Pitta Bread PIZZA Bronze – Crust & Crumb (Supervalu) – Gluten Free Pizza Bases BREAKFAST (NON CEREAL) Silver – Oh So Lean – Low Fat Pork Sausage CATERING & FOODSERVICE Bronze – Rule of Crumb – Gluten Free Cornflakes DESSERTS & PUDDINGS Gold – Rule of Crumb – Chocolate Eclairs

Pictured are, from left, Brian McQuaid, Doherty Meats; Ronnie Hill & Joanne Lang, Coco Mojo; Karen Boyd, Pizzado; Tracy Hamilton, Mash Direct; Luca Montorio, PeppUp Sauces; Nigel Hardy, Invest Northern Ireland; John Burke, FreeFrom Food Awards; Sean Morgan, Oh So Lean; Alex Murphy, BFree Foods NI; and Carol Little, New Found Joy.

nvest Northern Ireland recently hosted local winners from the FreeFrom Food Awards Ireland, which were held earlier this year in Dublin. At Ireland’s only dedicated ‘free from’ awards, Northern Irish producers scooped a total of 21 gongs, including Product of the Year, taken by BFree Foods NI as well

free market is worth €66m, a 36% increase on last year. A Northern Ireland company, Rule of Crumb, also won Product of the Year in 2016, subsequently gained a listing in over 450 Sainsbury’s stores with its Gluten Free Profiterole. “The freefrom food sector is rapidly expanding from its original status of

“Northern Ireland companies have performed exceptionally well in the FreeFrom Food Awards, winning Product of the Year as well as an impressive haul of gold and silver awards, all of which fully reflects the pure, natural, quality of our products in this growing sector.” as nine gold, five silver and seven bronze awards and a number of merits. Inviting entries by products free from gluten, dairy, wheat or any of the 14 allergens which limit consumers’ diets, this year’s Awards included 44 categories, with over 101 brands and a total of 583 products judged over 14 days in March. According to Bord Bia, the Irish gluten 24

a food trend to a mainstream food category,” said Nigel Hardy of Invest NI. “Northern Ireland companies have performed exceptionally well in the FreeFrom Food Awards, winning Product of the Year as well as an impressive haul of gold and silver awards, all of which fully reflects the pure, natural, quality of our products in this growing sector.”

KIDS’ CHOICE Bronze – Doherty’s Meats – Gluten Free Cocktail Sausages LONG LIFE Gold – New Found Joy – Gluten Free Chocolate Brownie Bronze – New Found Joy Gluten Free Rocky Road MEAT (OTHER) Gold – Doherty’s Meats – Gluten Free Beef Meatballs Silver – Oh So Lean – Steak Burger PARENTS’ CHOICE Gold – Pizzado – Pizza Dough Kit POULTRY & GAME Silver – Rule of Crumb – Gluten Free Chicken Goujons Bronze – Rule of Crumb – Gluten Free Chicken Kiev READY TO COOK MEALS Gold – Oh So Lean – Chicken Curry Gold – Oh So Lean – Rice Pot SAUCES (COOKING) Silver – Peppup – Roasted Pepper Tomato Pasta Sauce SAUCES (POUR OVER) Bronze – Dragon Brand Foods – Southwest Sauce SUBSTITUTE, VEGAN & VEGETARIAN Gold – Mash Direct – Sweet Potato Croquettes BEVERAGES (NON ALCOHOL) Gold – Coco Mojo - Bean

â&#x20AC;&#x2DC;Switched-on to your local needs...â&#x20AC;&#x2122; MACE really goes that extra mile to support me when required whether that be weekly sales support or marketing advice they are always happy to help which has been key to my success. Malachy McCaughan, MACE Armoy

For more information about MACE contact caroline.rowan@musgrave.ie or call us on 028 9078 7100

FRANCHISE & FASCIA

EST. 1897 with 120 years of experience and five STRATEGIC INVESTMENT PAYSweOFF FOR award winning brands, know the key to success! AWARD-WINNING HENDERSON GROUP 2016 WAS A HUGE YEAR OF GROWTH FOR THE HENDERSON GROUP, THE BUSINESS WHICH OWNS THE SPAR, EUROSPAR, AND VIVO BRANDS HERE IN NORTHERN IRELAND. THE GROUP INVESTED £34M THROUGHOUT ITS RETAIL NETWORK, INFRASTRUCTURE Henderson AND EMPLOYMENT, RESULTING IN RECORD SALES Retail has In 2016, Henderson Group, AND SIGNIFICANT RISE IN EMPLOYMENT. PADDY DOODY, SALES & MARKETING DIRECTOR AT HENDERSON just been crowned the WHOLESALE, TALKS TARGETS AND THE GROUP’S DOMINATION OF THE SYMBOL MARKET HERE, AND HOW THEY HAVE INTRODUCED NORTHERN IRELAND TO THE NEW SUPERMARKET CONCEPT OF EUROSPAR.

invested

£34m

Independent Retail Chain of the Year

been an investment of £12.5m, and our & Win promotion, with cash and product throughout its retailprizes network, being given out daily. Last year, retailers will benefit from faster ordering, infrastructure and employment. the 12 Deals of Christmas incentive drove Gold at the recent Grocer’s in London. moreAwards frequent deliveries and even more incredible footfall and +6% sales on the choice of product. same period on the previous year. This is important as many SPAR stores We are able to bring these types of are expanding to provide extra services, activities to our retailers by investing and retailers have also embraced £4m annually into marketing, which the EUROSPAR brand as much as also covers eye-catching campaigns, and stores opened shoppers have. The niche community information on the provenance of our in 2017 so far. supermarket EUROSPAR brand has grown SPAR,and EUROSPAR andoperating VIVO stores local products and suppliers. significantly, we’re now in Northern Our fresh and ambient teams are 57 supermarkets inIreland. Northern Ireland. working with the most innovative A comprehensive strategic growth and local suppliers, farmers and growers to profitability plan, implemented in 2016, deliver outstanding products. Last year, local’ included a‘enjoy continued focus on delivering we invested £200,000 with four local excellenceown in customer service, investing brand range companies to create The Kitchen, a new in our people, developing ourofinformation generated sales of convenience meals and ready each year line systems, maximising our operational meals that are perfect for tonight’s tea. efficiency, and enhancing our fresh food to ensure footfall driving The range, which includes bakes, sides, ranges and in-store proposition. The plan for retailers. ast year promotions was a phenomenal year desserts and ready meals, has already continues to yield results as projected. of growth for our retailers and the experienced sales of over £2m in the Henderson Retail recently picked up business. Not only did we generate past year. Committed to ensuring high Independent Retail Chain of the Year +6% sales, but we grew the presence of quality and taste standards by partnering at the recent Grocer Gold Awards in our stores in local communities. with Ulster University’s FACT Suite, we London. We triumphed over fivebe other Retailers will also So far in 2017, we have opened 20 delivered a fresh, local, and convenient retailers in England and Wales, showing benefitting from the new new independently-operated stores, meal solution which has proved popular that not only are we leading the industry displaying an extraordinary level of with our retailers’ shoppers. ambient warehouse, an here, but also the rest of the UK. growth in the past eight months. We We also launched Barista Bar, our retail investment of Our independent retailers are also now operate 79 company-owned stores coffee brand - and now Northern Ireland’s developed award-winning, having picked up a host in Northern Ireland, and work with 361 biggest, available in Barista over 260Bar, outlets. The by of now industry awards across the UK this Henderson Foodservice, independents under the main SPAR, brand has brought in substantial sales year. in more than 260 outlets. EUROSPAR and VIVO brands; all of whom for retailers, with many opting to deliver We’re looking forward to a successful benefit from an unrivalled service from meal deals with their Daily Deli food-toour business development managers, go counters in store. Within the past year, end of year in 2017, and continue to make strategic plans that will establish retail technology and marketing experts. like for like sales were up 30%. our retailers as the hub of their We continue to make strategic This month, our retailers will investments towards initiatives for our communities, providing essential services also benefit from the new ambient stores in retailers that drive footfall and sales. This warehouse, orders and logistical services and amenities that will drive footfall and Northern Ireland . summer has seen the return of the Shop from Henderson Wholesale. This has sales.

440

NEW

We invest

£4m

+8%

+9%

rise in employment

£12.5m

Call us now to find out more on how to join leading retail experts, Henderson Wholesale. Contact a member of our sales team on: 02890 337866 or email joinus@henderson-group.com

Building the biggest network of independent retailers in Northern Ireland Over 20 new stores opened in 2017 so far

www.henderson-group.com

EST. 1897 with 120 years of experience and five award winning brands, we know the key to success!

In 2016, Henderson Group,

invested

£34m

throughout its retail network, infrastructure and employment.

Henderson Retail has just been crowned the

Independent Retail Chain of the Year at the recent Grocer’s Gold Awards in London.

440

NEW

stores opened in 2017 so far.

SPAR, EUROSPAR and VIVO stores in Northern Ireland.

‘enjoy local’ own brand range generated sales of

We invest

£4m each year

+8%

to ensure footfall driving promotions for retailers.

+9% 57

rise in employment

Retailers will also be benefitting from the new ambient warehouse, an investment of

Barista Bar, developed by Henderson Foodservice, now in more than 260 outlets.

£12.5m

stores in Northern Ireland .

Call us now to find out more on how to join leading retail experts, Henderson Wholesale. Contact a member of our sales team on: 02890 337866 or email joinus@henderson-group.com

www.henderson-group.com

FRANCHISE & FASCIA

HELPING INDEPENDENT RETAILERS TO THRIVE

ur mission is to help independent retailers thrive, giving them the support they need to grow their businesses by meeting the changing needs of their local shoppers. Following the most in-depth study of shoppers in its 30-year history, Costcutter Supermarkets Group has launched its new Shopper First Programme, a transformation programme bringing together new brand and store design, shopper insights and sales-driving range initiatives. Every retailer has detailed shopper profile information for their store, including details of our five core shopper personas. This enables them to better understand their neighbourhood and use this to develop a truly local offer to bring new shoppers into their store. This approach is supported by our range of over 9,000 lines, 300 direct to store and local specialist suppliers and an awardwinning Independent own brand. Our new food-to-go offer gives retailers a framework around which they can create a fully tailored offer, both in size and product mix, to meet the needs of their local shoppers and take advantage of this growing opportunity. Our all-new Costcutter brand and store design has been created to connect with shoppers, stand out of from the crowd and transform the in-store experience. 28

The new Costcutter store design is a step change in convenience retailing with a selection of stunning exterior and interior finishes that appeal to todayâ&#x20AC;&#x2122;s shoppers. The fully flexible modular approach allows retailers to invest at a pace that suits their individual needs and focus on the key shopper missions. This new look Costcutter sits alongside the Supershop brand, which will also be updated later in the year, and the award-winning Simply Fresh brand to allow us to offer retailers the right brand for their store; all underpinned by shopper insights. With two-thirds of adults in the UK owning a smartphone and 90% of 16-24 year-olds having one, a strong social media presence is key to reaching shoppers. We have taken the lead on social media and proximity marketing in the convenience sector and our training courses help our retailers to get online and engage with their customers to drive footfall and sales in their store.

We place technology innovation at our retailersâ&#x20AC;&#x2122; fingertips, transforming modern retail with state-of-the-art systems that make life easier. We offer the latest in-store technologies that shoppers demand like easier payments via Apple Pay, Contactless and SelfService check outs. Our cutting edge Activ Technology systems, including ActivCPoS, ActivOC and retailer portal ActivHUB, have been developed to make the ordering process hassle free and our ActivMOBILE app allows retailers access to all of this information on the go. By putting the needs of shoppers first, we are providing our retailers with the ability to meet changing shopper expectations and buying habits, delivered through innovative unique brands that engage with shoppers. To find out how we can help you, call the team on 01904 488663.

SGF Advert_A4_edit2.pdf

23/01/2017

17:09

Reason

By putting the needs of shoppers first, we help our retailers meet changing shopper expectations and buying habits all delivered through innovative unique brands that engage with shoppers.

Discover more reasons for us to talkâ&#x20AC;Ś Call 01904 486 543 or visit www.costcuttersupermarketsgroup.com

Reasons to talk

FRANCHISE & FASCIA

GROWING GOOD BUSINESS

Richard Lusty

n 1995, Richard Lusty had a career change when he left a job in the construction industry to become operations director of a newly formed company. His plan then was to build some new retail sites whilst developing some existing forecourt retail sites. “I did this for seven years,” explained Richard. “It’s fair to say that my experience was both positive and negative so when another opportunity came my way, I decided I would make a change. “So, in 2002, I took a really close look at the retail sector in Northern Ireland and quickly realised that, if the model was right, it was an area of huge potential. And for me the brands being most innovative in Northern Ireland were Centra and SuperValu so I made the decision to open a Centra store in Larne,” said Richard. Raymond Lusty

For the last 15 years, Richard has worked incredibly hard to create a family business that is going from strength to strength. He said: “I operate two Centra stores now - Centra O’Neill Road, Newtownabbey and Centra Larne. I purchased both stores from Musgrave at a time when, historically, banks supported independent retailers and their relationship with wholesalers. “Trading in both stores was solid but any potential growth or expansion was hindered, in part, by the banking crisis that took a lot of our commercial decisions out of our own hands.” During this period, the organisational structure of the company evolved as the business grew, continued Richard. “My son, Raymond, now directs the general trading operations and Sandra, in our accounts department, has taken a share interest in the company. We’re confident in our business and its longterm stability so it makes sense to give family and colleagues more responsibility. Their enthusiasm for the business and vested interest in its success has helped us to transition to the next level,” said Richard. CHANGE IS COMING 2016 was a milestone year for Richard’s company. He continued: “Sometimes in business

everything just comes together at the right time. A retail unit next door to my Centra Larne store became free which allowed me to expand by 2,500 sq ft to a total retail area of 6,000 sq ft, taking us into a whole new world of retail. It was especially exciting as the new Centra Cathedral Quarter store in Belfast had just been showcased which gave me a glimpse of just how incredible the Centra offering would be for consumers here. It was certainly a light bulb moment for me.” When he took the decision to expand his business, Richard’s long-term relationship with Musgrave was further enhanced. He continued: “I already had a great relationship with Musgrave and it was these strong foundations that would help me to take my business to the next level. When I started to look at how I would

FRANCHISE & FASCIA EXCELLENCE AND PASSION

use the space to expand the store, Musgrave’s input was vital. “We all realised the incredible potential of the Larne store and, following discussions with the design and development teams at Musgrave, the huge scope of the store upgrade became apparent. “In fact, it would transpire that Larne, although never intended to be, would be a ‘stake in the ground’ site for Centra, something that we’re hugely proud of,” said Richard. Musgrave’s Centra team provided experts provided support and advice at every stage of the store upgrade. Richard said: “I worked closely with the design teams from Musgrave on proposed layouts and equipment costs and equally closely with the Musgrave sales team on various projections. “The project was part refit, part green-field and we were strategic in our decisions when it came to reusing a lot of existing equipment. Throughout the whole process, I worked closely with the Musgrave teams to ensure that no detail was forgotten or over-looked including a focus on costings and payback.” Richard carried out the series of works during September and October, 2016. He said: “The big emphasis in the extension area was deli, food-to-go and Live Well. We expanded our ranges and enhanced the traditional hot and cold offering to include a hot carvery, burrito bar, gourmet sandwiches and salad bar. Centra’s Live Well message was adopted as the focus for our healthy ranges and we installed a seated area and restroom facilities for customers which we were, initially, sceptical about but now view these facilities as essential. “This shift in our thinking is in part down to the work we did with Musgrave who showed us the potential of the new store offering, its layout and how it appeals to today’s consumers. It has completely changed the way I do business today.”

Richard continued: “To complement our new-look store, we knew it was important to invest in staff development. We wanted them to be confident in their new store, to be engaged, enthused and inspired by their surroundings which we knew would translate to our customers. “In tandem with Musgrave, we began work on a customer service programme, starting with a team retail safari to experience the power of people and behaviours in other businesses and to get us thinking about the service experience we wanted for our store. “To help measure our success, we created our store vision which is, ‘To achieve excellence in our store and community through passionately working together’. “To deliver our vision, we knew it was vital that we had the right people with the right skills, delivering a consistent shopping experience to every customer. The customer service programme helped us to enhance staff technical and behavioural skills which empowered them to be able to deliver excellence, each and every day!” CENTRA BRAND POWER

Richard continued: “It’s our job to provide customers with excellent ranges, incredible facilities and first-class service so it’s satisfying to see that Centra are supporting all of our hard work in-store by implementing a very strong marketing campaign.”

and Facebook is the main social media platform that we make use of. Our Facebook page has over 5,000 followers and we make sure we have fresh content which reaches over 40,000 users. “We have found that ‘like and share’ competition pages always reach a huge audience but if the product is attractive to the customers the sharing and rewards are huge. For example, earlier this year an ad for our Gin Corner, detailing our range of almost 80 different gins, achieved over 300 comments. This is reflected in a sales growth in gin which is significantly up on last year, commented Richard. FUTURE IS BRIGHT

Richard said: “The final addition to the refit was the introduction of the ‘Frank & Honest’ coffee brand. The brand just shouts quality and style and has 100% customer satisfaction. It’s a quality product that complements the ambience and style of the new store. “We have spent money on our store but we see it as investing in our future. We have maximised sales and reduced running costs. We have invested in our staff to look after our customers. These are the components of increased profitability and security. “As a business, we have achieved and exceeded sales targets and energised staff who are all proud to work in such a wonderful store. I’m confident that my relationship with Musgrave will support further opportunities in my business and ensure we continue to go from strength to strength,” concluded Richard.

One of Centra’s marketing initiatives is the Restart 10 Week Challenge which helps people to eat better, get active and live mindfully. People are invited to sign up for free and when they do, they get access to exclusive content from Centra ambassadors including nutritionist, Jane McClenaghan, mindfulness coach, Bridgeen Rea, Shane McGuigan, boxing trainer, who advises us on exercise and our Run Together ambassador, Johnny Davis. “Our local marketing is continuous 31

FRANCHISE & FASCIA

EXCITING TIMES AHEAD WITH TODAY’S

etailer, Selvan Shankar, has recently transformed his 1,000-square-foot independent store on the Cliftonville Road, Belfast into a new format Today’s Express store. The new Today’s Express store on the Cliftonville Road has been trading with Savage and Whitten under the new format since December 2016, after the premises had a major renovation and refurbishment. As part of the conversion to Today’s Express, the shop was totally refitted. This involved new shelving, a new extended run of refrigeration, introduction of a new coffee dock for Robert Roberts coffee along with a new bespoke flooring system. A new ceiling with integrated LED lighting, to keep the running costs as low as possible, was also installed as part of the renovation. From closing down and reopening again, the whole project only took 10 days, with some late nights involved to make sure the project was completed on schedule. “It was an ambitious project to take on, but it was fully supported and project

managed by the Business Development team at Savage and Whitten,” says Shankar. “From start to finish, I was supported every step of the way; from the initial design concept and planning, to the final coat of paint, the team was on site to make sure all went to plan.” While he has only been in the retail business since April 2013, Shankar has already grown to appreciate the level of support he has received from his new wholesaler. “Savage & Whitten have been very good for my business,” he says. “Their dedicated BDM for the Belfast area is always on site weekly, supporting me in maintaining standards, growing the profile of the site but more importantly, driving sales and profitability in store. Support is always available when required.” Shankar’s Today’s Express store faces tough competition along the Cliftonville Road, but the newly re-fitted and rebranded store is well equipped to cope with the ever-growing trade the site is attracting. “It is important as a retailer involved

in the local community, that you meet the needs of your customers and provide them with the best value possible,” he says. “The new look store has enabled me to expand on my current product range, provide extra services and, along with the introduction of the threeweekly promotional leaflet, I am able to provide my customers with better value for money in store. As an independent retailer, I never had a promotional leaflet before to drive my sales in store, so this has proved to be a major benefit to my business, and proving a great attraction for my local customers. “We have grocery, fresh food, frozen food, fruit & veg, bread & cakes, hot snacks, Robert Roberts coffee, a tasty range of bakery products delivered fresh every morning along with an ATM on site, Paypoint services, and Mobile TopUp.” The fresh coffee and bakery products (Belfast Baps being the most popular) have proven a hit with the high volume of passing trade on the Cliftonville Road, while the hot chocolate and sausage rolls are now a firm favourite with all the local school kids. With the Cliftonville Road site proving to be a success story, Shankar has recently acquired his second Today’s site in Belfast. The site in Belfast city centre recently became available due to the current retailer retiring from the business. “When I first had a look at the site, I just knew it was too good an opportunity to pass up. I am currently in the planning stages for a major refit of the site. I am working closely with the Today’s team on the details of the project. It is a great city centre location with high footfall so it will be a new challenge and exciting times ahead.”

PARTNERSHIPS FOR SUCCESS AS A TODAY’S GROUP SYMBOL RETAILER, I GET: Branded Store

Membership · Today’s Group – (No membership fee) · No weekly Marketing Fee · Signage & Branding Support

Concept Drawings

Dedicated Delivery

Deliveries · Ambient and Chill/Freeze/ Fresh Central Distribution · Central Billing with all Major Suppliers

Chilled

Merchandising

Sales Support · Dedicated BDM store visit with a Retail Sales Focus · Specialist Food to Go Support · Merchandising Support · Store Design and Facilitation Support

Food to Go

EPOS

IT – Rescan EPOS System · Retail Scan System (no capital cost) · On line Ordering

Marketing

Today’s a Good Day to Rethink Your Profits.

S&W Wholesale, Carnbane Business Park, Newry BT35 6QH

T: F: E:

028302 63521 028302 63143 info@sandwni.com

www.savageandwhitten.com

FRANCHISE & FASCIA

MILESTONE 100TH SUBWAY STORE OPENS IN NORTHERN IRELAND

Pictured are, from left, Adam Heyes, Paul Heyes, Akhlaq Akhtar, Andrew Knox, surveyor at Lisney, Muhammad Aamir and Neil Black.

ubway has opened its 100th store in Northern Ireland, a shop on the Upper Lisburn Road in Finaghy, which is owned by franchisees and local businessmen, Muhammad Aamir and Akhlaq Akhtar. The Subway brand has undergone significant growth in Northern Ireland, creating more than 1,500 jobs since its first store opened 19 years ago on Botanic Avenue in Belfast. Through its franchise model, the brand has helped a significant number of local people to fulfil dreams of becoming their own boss. The team responsible for its growth in Northern Ireland includes development agents Neil Black, Paul Heyes and Adam Heyes. “The Subway brand has been supported by the people of Northern Ireland, who have been loyal customers of ours for nearly 20 years,” said Black. “We’ve been lucky enough to work with an excellent group of franchisees. “We’re thrilled to be opening a milestone 100th store in the region. The future for the Subway brand is certainly very exciting and we’re all looking forward to working with our franchisees to help them realise their potential and to continue to grow the brand across Northern Ireland.” 34

The new Subway store is located in south Belfast, on a busy road serving as a major arterial route between Belfast and Lisburn, surrounded by other shops, local businesses and homes. It offers seating for more than 20 customers, and is a third Subway store for franchisees, Muhammad Aamir and Akhlaq Akhtar, who also own shops on the Woodstock Road, Belfast and in the Kings Square Shopping Centre; having been Subway franchisees since October 2007. Aamir said: “We saw a lot of potential in this location, plus I live nearby and there is a great community feel here. Akhlaq and I looked at many different franchise possibilities and spoke to franchisees and a Subway franchise made sound business sense to us. We are also passionate about the product and love the fact that there are low-fat options available.” Akhtar said: “It is great to see the Subway brand expanding like this in Northern Ireland and to be a part of that momentum. We are so excited to open our third Subway store, and knowing it’s the 100th store in Northern Ireland is just the icing on the cake.” The Belfast office of Lisney, commercial property consultants and chartered surveyors, acted as agents. Andrew Knox,

surveyor at Lisney, said: “The opening of the brand’s 100th store in Northern Ireland is to be warmly welcomed, and provides a further boost for a local retail sector which has enjoyed significant growth in recent years. We were pleased to secure this deal for our client and wish the Subway brand every success with this store.” Subway attributes its success to the support network and robust processes available to franchisees, including regional development agents who mentor franchisees with site selection, leasing, design, construction, purchasing, operations, local store marketing and more. Over 70% of all new Subway franchises sold worldwide are to existing owners, which the company sites as a great testament to the strength of its brand and the solid support provided to franchisees. As the largest quick service restaurant brand worldwide, Subway extends to over 44,000 stores in more than 110 countries, and plans were recently announced to extend the number of stores across Ireland and the UK to 3,000 by 2020, creating around 5,000 new jobs. Specific local targets include increasing the number of Subway stores in the island of Ireland by 51 to 321, creating around 408 jobs. An independent report, commissioned by Subway and conducted by the Centre for Economic and Business Research (Cebr), highlights the brand’s contribution to the economy, stating: ‘By expanding the prevalence of their QSRs across the UK and Irish regions, Subway stores have been driving business creation.’ Cebr also found that Subway ‘supports and sustains the entrepreneurial ambitions and career progression of their franchise owners’, generates turnover of around £515m and GVA of approximately £248m. By 2020, franchisees are expected to employ 24,000 full and part-time workers in Ireland and the UK, while also supporting other vendors and suppliers such as print and advertising and the supply chain managed by IPC Europe, a non-profit making organisation owned by Subway franchisees.

JOIN US NOW FOR A 2017

NISA HAS THE PERFECT RANGE FOR OUR LARGER FORMAT STORE

“ Since

joining Nisa we have seen a

significant sales

uplift”

“I was a Costcutter member for 21 years, but felt Nisa’s flexible model would benefit our 7,000 sq ft family-run supermarket in the village of Portglenone in County Antrim more. Our store is now a fully-fledged Nisa Extra as it underwent a revamp including a new fascia, gondola ends and staff uniforms. The store has undergone several expansions over the years and has a deli, butchers, off licence and a wide range of products. A strong range and promotions are really important to us because our aim is to attract shoppers to do a weekly shop at our store,

rather than travelling nine miles to the nearest multiple. We also pride ourselves on providing a friendly customer service. We joined Nisa because we knew we would benefit from the support and services they provide, especially the fantastic availability and range for our large store, and we look forward to a prosperous future working together. We’re in a new era now and it’s onwards and upwards from here.”

Philip O’Neill

PORTGLENONE, COUNTY ANTRIM

To find out why joining Nisa is as easy as 1-2-3 visit www.join-nisa.co.uk

FRANCHISE & FASCIA

ADDING VALUE, KEEPING COSTS LOW

remier is operated by Booker Group, the UK’s leading food and drink wholesaler, which has 200 Booker and Makro branches throughout England, Wales, Scotland and Northern Ireland. When Booker and Makro came together, it allowed the group to bring Premier to Northern Ireland through Makro Belfast. Premier is the UK’s number one symbol group with over 3,300 stores nationwide. The group is committed to delivering more profits for retailers and a better shopping experience for consumers. Premier has delivered double-digit growth for 14 consecutive years. Premier continues to advertise on TV. Premier is advertised every day which will be seen over 100 million times. The TV advert features Premier’s famous Mega Deal promotions along with retailers to emphasise the local aspect of Premier Store. As well as this, retailers also benefit from a full promotional programme covering all categories of fresh, frozen, grocery and impulse to ensure great value for shoppers to drive footfall into stores. This market-leading promotional package, along with own-label and price-mark-packs, really drives the value message to help Premier retailers grow their business. Premier works hard to ensure that retailers have the best choice of products to suit their individual store. This includes 36

both Euro Shopper, Booker’s entry level exclusive own-brand and Happy Shopper, the mid-tier option. This is complemented by working closely with branded suppliers to ensure the best choice of price-marked packs so shoppers can clearly see the great value available. Backed by Booker, the UK’s leading food and drink wholesaler, Premier retailers can take advantage of delivery at cash & carry prices, as well as having the ease and convenience of shopping at any Booker branch. ‘Spend & Save,’ where retailers can save up to 4% on their non-tobacco purchases, is also popular with Premier members as this delivers real savings and adds to their bottom line. Premier does not operate any membership or joining fees and installs the fascia and imagery free of charge. A wide range of additional services such as recycling, energy savings, free Epos and drop shipment are also available that have been specifically created to add value and keep operating costs low for Premier members. The group continues to go from strength to strength and its relentless focus in increasing choice, lowering prices and improving service has helped Premier members deliver fantastic convenience stores. To contact Premier please call 01933 371246.

Footfall, sales and profits are up!

â&#x20AC;&#x153;Premier understand my business needs, and are always there to support and help grow my business.â&#x20AC;? Mandeep Singh, Sheffield.

Call us today! 01933 371246 www.premier-stores.co.uk 79637 Ulster Grocer Fascia Feature - Premier August 2017 Advert.indd 1

26/07/2017 11:13

MEAT & POULTRY FOCUS

GBBO FINALIST JOINS UP WITH NI PORK

Pictured with Andrew Smyth is Deirdre McIvor, chief executive of NI Pork and Bacon Forum.

reat British Bake Off finalist and Ulster born cookery creative Andrew Smyth has joined the Northern Ireland Pork and Bacon Forum as brand ambassador, working on a creative campaign to celebrate NI Pork’s provenance and versatility. As part of the activity, he visited

TOP UK INDUSTRY AWARD FOR MOY PARK

oultry processor Moy Park has been recognised at the Meat Management Awards, with its Chicken Crown produced for leading online retailer Ocado named the Best Chicken Product Award. Dunbia Group also gained the Best Lamb Product for a Sea Salt and Black Pepper Lamb Joint produced for Coop UK. The Management Industry Awards, organised by Meat Management magazine, celebrates excellence and rewards the industry’s best, as voted for by the readers of the magazine and judged by industry experts. The awards were presented at a gala event in Birmingham, attended by over 400 industry professionals.

Northern Ireland recently to film a collection of locally produced porkinspired videos. From Holywood, Smyth became well known on the seventh series of Great British Bake Off in 2016, rising to fame for his innovative creations which combined his love of baking with

engineering. “Northern Ireland Pork, which carries the ‘Assured Origin’ logo, guarantees that the cut from pork chops to shoulder of pork is wholly produced here in Northern Ireland to the highest possible standards,” said Deirdre McIvor, chief executive of NI Pork and Bacon Forum. “This means that customers can trust that items with this label have been produced in line with some of the highest standards in Europe. “The pig farming industry makes a significant contribution to the agri-sector in Northern Ireland and sustains 400 farming families and 2,000 local jobs. We’re proud of that industry and we encourage customers to support and protect it by always looking for the label and choosing locally-produced pork.” For news, top tips and NI Pork recipes, visit NI Pork’s Facebook page https://www. facebook.com/nipork/.

ABP FOOD GROUP RECEIVES CARBON TRUST TRIPLE CERTIFICATION FOR THIRD TIME

BP Food Group, which has operations in Newry and Lurgan, has become the first food processor in the world to achieve triple certification to the Carbon Trust Standard for a third consecutive time. The Carbon Trust Standard is the world’s leading independent certification awarded to organisations demonstrating they are taking effective action to tackle their environmental impact, verifying reductions in carbon emissions, water use and waste output. It recognises good management and year-onyear improvements in sustainability performance. The achievement is driven by ABP

Food Group’s Doing More with Less sustainability strategy, which initiated a number of ambitious targets to be achieved by 2020 with a view to substantially reducing ABP Food Group’s environmental footprint. “In 2014, ABP Food Group was the first food processor globally to achieve this prestigious recognition for the progress made on sustainability across our business,” said Dean Holroyd, Group technical and sustainability director at ABP Food Group. “To now achieve it three times in a row is tangible proof of our industry leading standards and the real progress we have made in reducing our environmental footprint.”

MEAT & POULTRY FOCUS

HANNAN WINS GOLDS AT WORLD STEAK CHALLENGE H

hosted by Meat Trades Journal, over annan Meats has won two gold 100 entries from 17 countries in five medals at the World Steak continents were competing. Challenge in London, Meanwhile, in separate recognising its Glenarm news, it was announced Shorthorn fillet and last month that Hannan ribeye steaks. Meats is to be part of The Moira-based an innovative butcher business also and steak bar being collected two golds developed in Newcastle in last year’s awards, upon Tyne by top chef for its steak aged in and restaurateur Terry the world’s biggest Laybourne. complex of Himalayan Laybourne’s Porterhouse salt ageing chambers. Peter Hannan Butcher and Grill Bar is an Owner Peter Hannan expansion of his 21 Hospitality Group is among the most respected within Fenwick Food Hall in the high-end figures in the international meat industry, retail complex in Newcastle city centre. having twice won the supreme champion “It’s a marvellous boost for us and title in the UK Great Taste awards, also for the network of Northern Ireland including last year for another Glenarm farmers who supply us with exceptional Shorthorn beef product. grass-fed beef,” said Hannan. At this year’s World Steak Challenge,

McCARTNEY’S CREATES NEW SAUSAGES WITH A ‘KICK’

ward-winning butcher McCartney’s has introduced two new sausage flavours to its extensive portfolio, Cider and Pork and Pork with Gin and Tonic. The Moira-based butchery and deli business, owned by George McCartney and now run by his daughters, has been producing sausages for almost 50 years. The company has collected a host of national awards for its sausages including the UK Champion of Champions competition in London a record three times. It offers more than 40 different flavours of sausages. The business also gained the supreme champion in the UK Great Taste awards in 2011 for premium silverside corned beef. The company sources its meat from farm quality assured farmers in Northern Ireland. In addition to selling a broad range of meats, McCartney’s supplies top restaurants and hotels and retailers including Selfridges and Fortnum and Mason. The business now features an extensive deli and popular bistro.

LOCAL PRODUCER LAUNCHES NEW PEAT SMOKED BACON

uchanan Foods, a local artisan producer of poultry, lamb and pork products, has launched a new peat smoked bacon. The company, based near Upperlands, has developed an innovative dry cured bacon, coldsmoked over traditional Irish peat harvested near the Seamus Heaney homeland in Bellaghy. “The new turf smoked bacon is a development of our focus on creating deliciously different flavours for our meats,” said Jonathan Buchanan, who runs the artisan business with wife Lois. “The new bacon has a subtle smoked turf aroma when smoked and a deliciously different taste. “It is the outcome of my work to create different products that will set us apart in the marketplace. The company already has a reputation for producing excellent turkey products which has included meat aged in our own small Himalayan salt chamber that we’ve constructed on our farm. “We’ve test marketed the peat smoked bacon at farmers’ markets in Northern Ireland and received very positive feedback from shoppers. The bacon is smoked slowly for a short time over the embers of a turf fire for a distinctive flavour.” Buchanan Foods has established its own farm shop and also supplies delis, farm shops and markets across Northern Ireland.

NEW ASDA DEALS FOR NORTHERN IRISH MEAT PROCESSORS

Pictured are, from left, Alan McKeown of Doherty & Gray, Brian Conway from Asda and Trevor Mounstephen of Cookstown.

orthern Ireland meat companies Karro Food Group and Doherty & Gray secured new listings with supermarket giant Asda in time for the barbecue season. Doherty & Gray, based in Ballymena, will supply its six-ounce steak burgers and four-ounce beef burgers, sold under its Hulls brand, in Asda’s 17 stores throughout Northern Ireland. And Karro, which is based in Yorkshire

but has major operations at Cookstown, will supply giant sausages from its famous Cookstown range to the supermarket chain. “Our ongoing business with Asda helps sustain 875 employees at our Cookstown factory and also provides a marketplace for all our locally-sourced pork,” said Trevor Mounstephen, account manager at Cookstown. 39

AUTUMN BALL ‘formerly The Candy Ball’ Friday 6th October 2017 Culloden Hotel, Belfast Drinks reception 7pm Dinner, Dancing and Fun until 1am. Dress Code Formal / Black Tie

BACK TO SCHOOL

YOPLAIT ANNOUNCES PRODUCT REFORMULATIONS Y

oplait recently introduced a series of reformulations aimed at improving the nutritional profile of its products, meeting consumer demand for healthier products with lower-sugar and increased vitamin D yogurt lines. Yoplait has developed new recipes for its popular Petits Filous fromage frais pots and Frubes tubes, and introduced innovative low-sugar products such as Super Fruitii and My First Petits Filous. Catering for parents who are looking to purchase healthier products for their children, Yoplait’s reformulated Frubes products – designed for lunchboxes – now include 15% less sugar, at 10.9g per 100g. One serving (2 x 40g tubes) will now contain 8.7g of sugar and continues to provide 50% of the daily vitamin D NRV. The company also revealed that a new Petits Filous big and small pots recipe has reduced sugar levels by 17% to 9.9g per 100g. Mindful of the importance of vitamin D to Irish children, Yoplait has also increased vitamin D fortification in the country’s leading kids’ yogurt product to 50% NRV per portion (2.5µg). The company’s bold reformulation initiative is being complemented by new product innovation. Yoplait’s My First Petits Filous product – a low-sugar, vanilla-flavoured fromage frais tailored for babies from six months – contains just 4.5g of sugar per portion (2 x pots, 94g) and is currently the lowest sugar, flavoured fromage frais on the market. For the adult yogurt market, Yoplait recently introduced Super Fruitii – a thick 0% fat yogurt on a layer of unique fruit flavour combinations that contains 60 calories. On average, the sugar content is 30% lower than other fat-free yogurts and the products are also fortified with calcium and essential vitamins D and B2. “We recognise that many consumers in Ireland are changing their preferences when it comes to food and drink products,” said Andrew Burke, country manager of General Mills & Yoplait Ireland. “As the country’s leading yogurt brand, we want to continue to deliver great tasting products and to do that, we are proactively investing in developing innovative new yogurt products and reformulating our popular ranges like Frubes and Petits Filous. “These product reformulations are the latest in our ongoing programme to improve the nutrient profile of our yogurts, while products like Super Fruitii and My First Petits Filous are setting new standards in the category. We are constantly exploring innovative ways to create products that Irish consumers will love.”

KELLOGG’S REDUCES SUGAR LEVELS IN ITS CEREAL AND MILK BARS K ellogg’s has changed the recipe for the three products in its cereal and milk bar range to cut sugar levels. The sugar level has been reduced by 24% for Coco Pops Bars and 19% for Frosties and Rice Krispies Bars. As part of the recipe change, the cereal and snacks company has also added Vitamin D and extra fibre to the lunchbox favourites. Since 2010, Kellogg’s food development team has listened to parents and worked hard to meet rising demands for lower-sugar options. The company has an ongoing programme to reduce sugar in its food which will see it remove 2,000 tonnes of sugar from the nation’s diet by the end of 2017. “This reformulation is part of Kellogg’s commitment to giving people more of what they want and need, like fibre and added vitamins and minerals and less of what they don’t, like salt and sugar,” said Dr Alexa Hoyland, senior UK nutrition manager. “We know parents want to give their children tasty snacks that are better nutritionally. That’s why we are reducing the sugar and increasing the fibre whilst keeping the great taste of these bars. We also want to provide opportunities for parents to give their children the vital nutrient, vitamin D, which we know children are not getting enough of.” According to the National Diet and Nutrition Survey, Vitamin D intake in British kids is four times below the recommended amount and children eat 30% less fibre than they need. The new recipe cereal and milk bars are now on sale across the UK.

BACK TO SCHOOL

FOREST FEAST GIVES ON-THE-GO SNACK RANGE A PROTEIN BOOST P remium dried fruit, nut and seed brand Forest Feast has tapped into the growing trend for protein-rich foods by repositioning its well established on-thego snack range with a clear call-to-action label highlighting nuts as a source of protein. A firm favourite in the sports nutrition market, protein is rapidly increasing in popularity with more ‘lifestyle’ consumers, thanks to a heightened awareness about its health benefits and the vital role it plays in creating a balanced diet. Explaining the rationale behind the reimagining with a new Source of Protein call-to-action on pack, Ann Woods, product development manager at Forest Feast, said: “Research has shown that

protein is widely appreciated in a healthy eating context, steadily moving from its roots as a food group for the dedicated fitness enthusiasts to its current position of mainstream consumer appeal. “We know that 30% of consumers look for protein rich foods when they are looking for healthier choices. However, making educated decisions about what you eat requires consumers having the knowledge to make informed choices. With the Source of Protein range, we have taken the step to give consumers a

ALL NATURAL SLIMS PROVING A MARKET SUCCESS

ll Natural Slims, a low calorie alternative snack recently launched by JFC Distribution, is proving a major marketing success and is poised to expand business in the Republic of Ireland. Based at Roslea in Co Fermanagh, All Natural Slims are multi-grained popped crackers that are both fat- and sugar-free and have less than 20 calories per cracker. The crackers are popped from multigrain seeds using heat but not oil. The new natural crackers are available in three flavours Original, Onion and Honey Wheat - and retail in packs of 13. Launched this year, the three-strong range of All Natural Slims are already on sale in over 1,000 stores, mostly independents, in Northern Ireland and the Republic of Ireland. “The slim pops are proving extremely popular with customers looking to keep a balanced diet,” said Noel Allen, marketing manager. “JFC Distribution launched the brand to meet the rapidly growing health and wellbeing trend particularly among parents concerned about keeping children on a balanced diet. All Natural Slims is a healthy snack that can be enjoyed as a sweet or savoury snack. “The popped crackers can also be used as a meal accompaniment. All Natural Slims are a healthier alternative for consumers focused on a balanced diet and seeking to move away from the traditional snacking products of crisps, sweets, and chocolate.” All Natural Slims is the brainchild of James Connolly, owner of JFC Distribution, a successful distributor of confectionery products including its own brands Love sweet and Sweet Supreme. 42

clear and accurate on-pack depiction of the protein contents of our popular on-the-go snacks - offering our consumers a delicious, and convenient healthier snacking option which allows them to easily tap into the health benefits of adding more protein to their diet.” Forest Feast ‘Source of Protein’ snacks have a RRP of £1 and are available online and from leading retailers nationwide.

A ‘BETTER YOU’ WITH IRWIN’S

ortadown-based bakery Irwin’s has developed a new pan bread range, Better You, which is low in sugar and fat and less than 60 calories per slice. The Better You range, available now in multiples and convenience stores across Northern Ireland, includes both a white and wholemeal loaf. “We know consumers consider bread a staple in the weekly shop,” said Noeline McCooey, head of Technical and NPD, Irwin’s Bakery. “However, we understand today’s shopper is increasingly health-conscious and in search of variety, so we created the Better You range to give shoppers a lower calorie option of our popular pan breads. “Our ethos at Irwin’s Bakery is to promote a healthy lifestyle, with our breads very much a part of this way of life - therefore we keep this as a primary focus when investing in new product development and creating new lines. As well as being low in sugar, the white loaf is a source of protein and the wholemeal is high in fibre.” The Irwin’s Better You range, which includes Better You White (600g, RRP: £1.20-£1.29) and Better You Wholemeal (600g, RRP: £1.20-£1.29), is now available across NI in Asda, Centra, Iceland, Mace, Spar and SuperValu and was available in Sainsbury’s and Tesco from June.

Back to school! Remember to stock up on lunch box favourites

Contact a member of our sales team for more information! +44 (0) 2886 763321

info@cookstownbrand.com

cookstownbrand.com

About Henderson Food Machinery The Experts In New & Used Food Processing & Packaging Machinery WE BRING TO YOU AN EXTENSIVE SELECTION OF FOOD PROCESSING AND PACKAGING EQUIPMENT TO HELP YOU WITH ALL STAGES OF PRODUCTION FROM PRIMARY MACHINES TO END OF LINE EQUIPMENT. WE CAN SUPPLY INTO MANY SECTORS: • MEAT • FISH • POULTRY • BAKERY • PET FOOD • READY MEALS • VEGETABLE • FRUIT • DAIRY • BREWING • CONFECTIONARY Henderson Food Machinery will only supply quality machinery with excellent customer service working closely with our partners. Why not give us a call to discuss your present or future machinery requirements or if you have any surplus equipment for sale.

IRELAND’S LARGEST SUPPLIER OF NEW & USED FOOD PROCESSING & PACKAGING MACHINERY Units 5, 6 & 7 • Madines Site 79 Downpatrick Road • Crossgar County Down • BT30 9EH

www.hendersonfoodmachinery.com

Blas na hEireann Irish Food Awards in September 2017

AGRI-FOOD NEWS

BANK OF IRELAND OPEN FARM WEEKEND PROVES A ‘SWEET’ SUCCESS FOR MCKEEVER FAMILY

ong Meadow Farm in Portadown was among businesses opening their doors to the public for the Bank of Ireland Open Farm Weekend in June, taking the opportunity to showcase its cider and apple juice products. The McKeever family is currently ‘flying high’ after picking up £30,000 of marketing support for being named Best Northern Ireland Product in a competition organised by Belfast City Airport in conjunction with Food NI. “We were absolutely delighted with that success and the Open Farm Weekend has provided us with the opportunity to let visitors see just what goes into the making of our products here at Long Meadow Farm,” said Pat McKeever. Various activities, ranging from orchard trails and seed sowing to face painting and treasure hunts, were organised to make the visit to Long Meadow Farm an unforgettable experience. The McKeever family also used the Bank of Ireland Open Farm Weekend

The McKeever family, including Peter, Catrina, Pat, Catherine, Patricia, Alanna and Nuala, welcomed visitors to the Bank of Ireland Open Farm Weekend.

to showcase support for other local producers, and products from both Passion Preserved and the nearby Apple Blossom Bakery in Loughgall were on display. Ice Cream was supplied by Braemar Farm and, on both days, burgers and sausages with salad and chips were served up by Banbridge-based Simply Irresistible. Long Meadow Cider is currently being exported to Mexico, France and Italy and is listed by Cavendish Ship Stores, which has recently placed further orders.

MBE HONOUR FOR FOUNDER OF WILLOWBROOK FOODS J

continues to expand its team and ohn McCann, managing director currently employs over 220 and founder of Willowbrook people. Foods, has been bestowed Now in his 70s, the honour of a Member McCann has dedicated of the British Empire his life to the agri-food (MBE) in recognition of industry and remains at his outstanding services the heart of the business to the food industry since its foundation 50 and the community in years ago. For over five Northern Ireland. John McCann decades, he has been a He was formally MBE strong voice and pioneer for presented with his MBE by the agri-food sector, including HRH The Prince of Wales in a proactively working with growers to prestigious ceremony at Buckingham resolve the lettuce shortage crisis earlier Palace in June. this year. Willowbrook Foods has continued “I am delighted and humbled to to go from strength to strength, receive this MBE, particularly as I’ve been experiencing over £28m turnover and recognised for doing something that I 22% growth in the past year. The love,” he said. “The ceremony day was company continues to expand its sales extra special for me because I was able to and operations, securing new contracts share it with my wife Janine, and children in the Republic of Ireland and UK Steven and Julie - it’s a day we will never including Fife Creamery and Reynolds Catering Supplies. The food manufacturer forget.” 46

PLANT-BASED PRODUCTS CANNOT BE CALLED ‘MILK’

UFU says a European court decision on the use of ‘dairy terms’ on products not made from milk has vindicated its stance that these are unfairly promoted by manufacturers and retailers. “The court case confirms what we already thought obvious,” said Barclay Bell, UFU president. “Milk is defined as a product from mammals and using the term for substitutes made from plants or other products was never acceptable.” The court ruling made it clear terms like butter, cheese, yoghurt and cream can only be used to describe products from an animal.

DALE FARM PRICE INCREASE WELCOMED

UFU is calling on dairy processors to follow Dale Farm’s lead and increase base prices. “There was disappointment when Dale Farm announced a 0.5p/litre increase for May but the 1p/litre increase for June is a move in the right direction,” said William Irvine, UFU dairy chairman. “We want to see other processors following suit without delay.” The 1p/litre rise took Dale Farm’s base price in Northern Ireland up to 27p/litre in June. With the additional 0.3p/litre loyalty bonus, this means that suppliers will be working from a base of 27.3p/litre before adjustments.

WEATHER ENTERS TOP 10 AGRIBUSINESS RISKS

Increasing weather volatility is heightening the risk faced by Irish businesses across the board, according to a newly-released Aon Global Risk Management Survey. For the first time since the survey began in 2009, weather has emerged in the top 10 risks to the agribusiness sector. A total of 88% of businesses’ profits and losses are directly impacted by weather, with agriculture, retail, and construction sectors facing the highest risk. Risk management company Aon discussed the findings of the global survey at the first Irish event since its launch on June 15 in Dublin.

AGRI-FOOD NEWS

LOCAL FOOD BUSINESSES IN WILSON’S COUNTRY EXPECTS A BUMPER CROP NEW EDUCATION VENTURE

ith the first of this year’s maincrop potatoes to be dug during the second week of July, Wilson’s Country CEO Angus Wilson is expecting a good year for the Lewis Cunningham, managing director, and Angus business. Wilson, CEO, of Wilson’s Country. “This is almost a fortnight ahead of the usual start date to the season,” he said. “As a result of the mild spring, crops were planted early and soil conditions have remained excellent. The combination of heat, sunlight and moisture that has characterised the weather over recent weeks has ensured that growth rates have been well above average.” Wilson also said Northern Ireland’s potato acreage is up 5% year-on-year, with similar increases also being recorded in RoI and GB markets. “The potato year begins to all intents and purposes on June 1st,” he said. “The good news for farmers is that there are no carryover stocks from the 2016 season. So, essentially we are starting from scratch in 2017. “The increase in acreage would point to a degree of speculative growing by farmers, who are not specialist producers. There is also some evidence of traditional potato growers planting larger areas this year.” However, ongoing weather conditions, any impact from disease and tuber quality will determine the final size of the 2017 crop, he said. “The market is finely balanced. It would take only a small degree of oversupply to have a severe impact on grower returns.” Wilson’s Country has added two new chilled convenience products to its successful You Say Potato brand, Sweet Potato Chips and Baby Potatoes with Garlic Butter.

DANGER OF LIVESTOCK INJURIES HIGHLIGHTED While farm deaths attract the headlines, UFU President Barclay Bell has warned injuries are also serious and can have a devastating impact on farm businesses. He said such injuries are common place, particularly when dealing with livestock, with the gap between injury and death uncomfortably narrow. “The dangers from bulls are obvious and well known, but there have been many accidents involving recently calved cows and heifers,” said Bell. “As with all farm safety advice, the best approach remains to stop and think SAFE, even with everyday tasks. Those few minutes could save your life.”

ane Valley has joined forces with NFU Mutual and a livestock market in Armagh to back a new agricultural and land use GCSE and BTEC extended certificate course. The support enables Markethill High School in Co Armagh to build and complete a state-of-the-art polytunnel grow-house. Fane Valley has extensive farming and food interests as the parent company of Linden Foods in Dungannon and White’s Oats, Tandragee, while also involved in the project is Markethill Livestock Sales. The companies believe the investment provides an academic focus that will further enhance the skills and education of future local farmers and the next generation agri-industry workforce. The on-site grow-house will help facilitate the examination of soils and crops composition, plant biology, crop production and biodiversity in a range of local habitats. “We believe the new polytunnel initiative will significantly benefit learning and encourage a new passion for farming and agri-food,” said Trevor Lockhart, chief executive of Fane Valley. “As a local business, Fane Valley has a responsibility to help lead and shape the next generation within our sector and what better way to assist than through this interactive partnership with a school, its staff and their pupils.” Pictured are, from left, Hampton Hewitt, Amy Hewitt, Markethill Livestock Sales; Trevor Lockhart, Fane Valley chief executive; Paula Greer, head of agriculture, Markethill High School; Howard Pillow, NFU Mutual; James Maxwell, Markethill Primary School principal; and students Milly Greer and Matthew Menary.

DAERA RIDING LAMB PRICE STABILITY ROUGHSHOD OVER FARMERS? NEEDED UFU has accused DAERA officials of using the absence of a minister to ride roughshod over farmers and ignore their legitimate concerns about how some policies are being implemented. The comments were made by UFU President Barclay Bell, after negotiations to find solutions to problems with the Farm Business Improvement Scheme ended in deadlock. “Our major competitors are blazing ahead, while we are held back by civil servants with no understanding of business or what it will take to make this industry deliver growth and jobs in food processing,” said Bell.

UFU Beef and Lamb Chairman Crosby Cleland says processors must act responsibly and restore stability to the sheep market. His comments follow sharp price reductions for local lambs in July. “Assuming sterling does not strengthen against the euro there is no reason why processors cannot deliver at least what is currently being paid over the course of the next few months,” he said, adding that a lot of farmers are now making decisions about when to sell. “If processors act responsibility and deliver strong, stable prices, they will get the consistent supply of in-spec lambs they need.” 47

EXPORT NEWS

ABERNETHY STRENGTHENS POSITION IN GB

Abernethy Butter has strengthened its presence in Britain with two recent deals, supplying the historic Spa Hotel at Tunbridge and Yummy Stilton, a shop at Cropwell Bishop in Nottinghamshire. “These are very important business developments in a market which is our priority,” said Allison Abernethy, who runs the award-winning butter business with her husband Will. “Both are excellent customers which we look forward to working as closely as possible with. “They are a marvellous endorsement by quality conscious businesses following the very encouraging comments about our butter made recently by international chef Nigella Lawson.”

LOCAL WASABI LAUNCHED IN LONDON

Wasabi from a grower in Northern Ireland is being launched at the London Produce Show. The Japanese plant is being developed by Wasabi Crop, based near Portadown, by Dr Sean Kitson, a scientist producing three varieties Mazuma, Duruma and Green Thumb - in climate-controlled conditions under glass. Through a partnership with vegetable growers and packers Gilfresh, Wasabi Crop expects to reach commercial levels by next year and hopes to sell the plant back to Japan where it is in short supply. He’s already had interest from UK chefs keen to incorporate it in their dishes.

BURREN BALSAMICS LAUNCHES NEW CONDIMENTS

Burren Balsamics has launched a new range of White Italian Condiments. The four-strong range was introduced at two major food events – House and Garden Festival at London’s Olympia and the Fine Food Show in Harrogate. Participation at both shows is central to a new marketing campaign by the artisan business, which is based at Richhill, to accelerate the growth in sales to Great Britain. It’s the first time that Burren Balsamics, a member of the Guild of Fine Food, has exhibited at the two food events in Britain. 48

INVEST NI OPENS MADRID OFFICE

Pictured are, from left, Steve Harper and Alastair Hamilton, Invest NI, with Simon Manley, CMG, British Ambassador to Spain and Andorra and Conor McGurk, director of the Department for International Trade (DIT).

nvest Northern Ireland is increasing its international presence, with a new regional manager based in Madrid, Spain. The announcement came as Invest NI Chief Executive Alastair Hamilton visited Madrid to meet Simon Manley, CMG, British Ambassador to Spain and Andorra and Conor McGurk, director of the Department for International Trade (DIT). “Spain is the 12th largest economy in the world and represents significant opportunities for ambitious Northern Ireland businesses,” said Hamilton. “Northern Ireland exports to Spain have increased from £110.1m in 2015/16 to £141.3m in 2016/17, an increase of 28%. With an increased presence in

this region, we are confident we can build on this and it is for this reason we have chosen Spain as one of our new international locations. “Our food and drink products are in high demand across Spain with over 30 Northern Ireland companies now exporting to this market including Irwin’s Bakery in Craigavon and White’s in Tandragee, whose products are on the shelves of El Corte Ingles, one of Europe’s most respected retailers.” Invest NI has already announced new offices in Chile, Singapore, Doha and Canada as part of its longstanding strategic focus on assisting companies to export to new markets.

MORELLI’S WINS BUSINESS IN THE REPUBLIC OF IRELAND M orelli’s has secured a contract to supply its products to almost 30 Tesco stores in the Republic of Ireland. Based at Coleraine, Morelli’s Ice Cream already has a long-standing relationship with the grocery chain in Northern Ireland for the past 11 years. The family-owned and managed business has now secured a deal to distribute its award-winning ice cream to 29 Tesco stores spread across 15 counties in the Republic. Coinciding with the roll out in the Republic, the company has launched a refreshing new look and size of retail packaging for its product. Tesco Ireland will be the first retailer to stock the vibrant new packaging. Double cream vanilla and honeycomb will be the initial flavours on sale tempting consumers, available in the innovative 950ml tubs and will retail at €4.99 in the Republic. “We’re confident that once consumers

Morelli’s siblings Arnaldo and Daniela Morelli

in Ireland get a taste for two of our most popular award-winning flavours, it won’t be long before they’ll be looking for more choice and we’ll be in a position to increase our range,” said Arnaldo Morelli, managing director. “At present, no one else is using this new pack design in Ireland, or the UK, so we’re sure it will help draw the shopper in for the allimportant first trial.”

MARKETING NEWS

MUSGRAVE MARKETPLACE SCOOPS TOP AWARDS IN HR AND MARKETING

Pictured at the HR Champion Awards are Marta Hliwa, HR business partner for Musgrave MarketPlace, and Catherine Lambe, HR Director for Musgrave Wholesale Partners.

usgrave MarketPlace is celebrating a string of accolades awarded for its work in HR and marketing over the last four months, including Best Change Management Programme at the HR Champion Awards, a silver award for Identity and Branding – New Branding Schemes at the Institute of Creative Advertising and Design (ICAD) Awards,

and Best Business Twitter Campaign at the Sockies Social Media Awards. The ICAD Awards were held in Dublin City Centre in May, and recognised Musgrave MarketPlace’s new fast food brand, Chipmongers. Chipmonger’s new brand identity encompasses a unique visual style representing the history of a traditional local ‘chipper’ while appealing to new generations. The Maximum Media Sockies, held at the RDS in May, are Ireland’s leading social media awards, recognising work across a range of social platforms including Facebook, Twitter, Instagram, and Snapchat. Musgrave MarketPlace scooped the top award for Best Business Twitter Campaign for its #MMPGin Twitter Tasting; the final instalment in a fourpart series of virtual Twitter tastings in 2016. The tasting was held at the Musgrave MarketPlace Ballymun store in its newly revamped Gin Palace, with media and bloggers participating virtually from their homes and offices.

A MONTH OF SUNDAES FROM MULLINS ICE CREAM D ale Farm-owned ice cream brand Mullins hosted a pop up Ice Cream Parlour in Victoria Square to celebrate National Ice Cream month in July. Open for one month only, it offered a limited-edition menu allowing customers to enjoy their choice of Mullins ice-cream and toppings, served on top of a chunky chocolate cookie or a sugar-dusted doughnut. Limitless flavour combinations and tantalising toppings, from candy floss and caramel popcorn to sea salt fudge and a range of biscuit crumbles, topped off the indulgent ice cream experience. “Mullins, part of the Dale Farm family, is one of Northern Ireland’s best-loved ice cream brands and we are delighted to create a one-of-a-kind experience at Victoria Square this summer,” said Nigel Cairns, commercial director, Dale Farm Ice Cream. “We hope customers will enjoy combining locally-produced Mullins ice cream with their own choice of extras.

SUBWAY NAMED PRESENTING PARTNER OF NFL LONDON GAMES

Subway has announced a groundbreaking new partnership with the NFL London Games, having secured the position of Presenting Partner in the UK and Ireland over the next three years. Since 2007, the NFL has been breaking down international barriers by playing regular-season games in the UK. This year, a decade on, the NFL will stage four games in London for the first time. The Subway brand has secured the highly sought after position as lead sponsor of the NFL in the UK and will be integrated across the NFL’s major events and initiatives.

THOMPSON’S SUPPORTS GRAND OPERA HOUSE FAMILY FESTIVAL

The Thompsons, the family behind Northern Ireland’s best-selling tea, Punjana, formed a partnership with the Grand Opera House in July to create their first ever Family Festival. “We are delighted to have the opportunity to partner with a local icon such as the Grand Opera House,” said Ross Thompson, joint MD. “It’s amazing to think that our business was born in Belfast in 1896, just one year after the Grand Opera House opened their doors in Northern Ireland for the very first time. We are both very proud of our Northern Irish heritage, and are delighted to support a fun-filled festival of tours, tea and treasure hunts.”

COUNTRY KITCHEN SUPPORTS SEA2SKY 2017

Pete Snodden and Rebecca McKinney get the scoop ON the pop up Mullins Ice Cream Parlour.

“Innovation is always on the menu for Mullins, with exciting new flavours being whipped up every year, and this pop-up parlour is our latest treat for customers. We have combined the nostalgia of an ice cream parlour with a range of modern, premium flavours and toppings inspired by culinary trends.”

Country Kitchen has joined event organiser BORN2RUN as the new title sponsor of its biggest race SEA2SKY, held in Newcastle in July. “As one of Northern Ireland’s bestloved food brands, Country Kitchen is delighted, in this our milestone 25th anniversary year, to be sponsoring the Sea2Sky 10k and 5k races,” said Dawn Cann, marketing manager of Country Kitchen. “We believe that it’s important to support the recent increase in social running across Northern Ireland by encouraging people to live healthier lifestyles.” The post-race BBQ will feature products from the Country Kitchen. 49

ALCOHOL & TOBACCO NEWS

CRAFT BEER COMPANY SECURES £90,000 LISTING WITH TESCO NI R andalstown-based Hillstown Brewery has secured a listing with Tesco Northern Ireland to stock an extended range of its handcrafted beer in stores across the Province, with sales of more than £90,000 forecast for the first year. Hillstown Brewery is a microbrewery producing handcrafted, unique beer direct from the farm. On the back of the new listing with Tesco NI, the business has invested in a larger brewing system to keep up with the demand of its expanded consumer base. Starting out with the intention to brew beer to feed cattle in order to produce Wagyu beef, the demand for its beer resulted in Hillstown Brewery moving into craft beer production. Tesco NI will stock its full range including Massey Red Ale, The Drunken Donkey Lager, The Squealing Pig IPA, The Spitting Llama Belgian Ale, The Goats Butt Wheat Beer and The Horny Bull Stout. “The Northern Irish craft beer culture continues to grow and, in support of

Jonathan McWhinney, packaged food buying manager at Tesco NI is pictured with Nigel Logan, director at Hillstown Brewery.

that, Tesco now stocks over 30 local beers, ales and stout on its shelves in Northern Ireland,” said Jonathan McWhinney, packaged food buying manager, Tesco Northern Ireland.

MOURNE MOUNTAINS BREWERY SECURES DEAL TO SUPPLY SAINSBURY’S

raft beer brewer Mourne Mountains Brewery has secured a deal to supply to Sainsbury’s stores throughout Northern Ireland. Sainsbury’s is stocking three beers from the Warrenpoint-based brewery’s core 50

range, Mourne East Coast IPA, Mourne Gold Pale Ale and Mourne Mist Pilsner. The news follows the brewery’s listing with Marks and Spencer in April with Great Taste award-winning brew Red Trail. “We are absolutely delighted to be supplying to another major supermarket in Northern Ireland, extending the choice available for discerning beer drinkers,” said Connaire McGreevy, brewery founder. “As a local company that prides itself on its use of local resources, it is massively exciting to feature alongside established global brands, offering consumers the option to support local brewing and produce. The bonus for our customers is that as well as knowing they’re supporting a local business, the beer really is top notch. “We’re currently producing the equivalent of 250,000 bottles of beer per year to meet demand and expect that to grow significantly over the next year.”

“We find that our customers are increasingly willing to buy premium beers, especially if they are from local Northern Irish brands. We are delighted to stock these additional lines from Hillstown Brewery and expand our relationship with them, as they give our shoppers more flavours to choose from – while furthering our commitment to supporting local food and drink.”

SUCCESS FOR NI BEER AND CIDER

ocal beer and ciders were successful at recent all-Ireland awards held in Co Kildare. Organised by industry organisation Beoir, the Champion Beer of Ireland Competition took place at the Killarney Beer Festival. Hillstown Bewery received gold for its quirky Goat’s Butt brew in the German Wheat Beer category, while Tempted won Champion Cider for its dry cider, and three other awards with the dry cider coming best in category, Tempted Elderflower awarded best fruited cider and Tempted Sweet second in the non-dry category. Mac Ivor’s Cider came third in dry ciders, was highly commended for its medium cider, and was second in fruited ciders for its plum and ginger cider.

ALCOHOL & TOBACCO NEWS

BREWGOODER’S CLEAN WATER LAGER TO BE STOCKED BY ASDA NI Michael McCallion, Asda senior buyer for Northern Ireland and Scotland, is joined by Brewgooder’s Alan Mahon.

rewgooder, the world’s first craft beer brewery to donate 100% of its profits to clean water projects in developing countries, has secured a national deal with Asda to stock its Clean Water Lager in 357 stores across the UK including 16

FULL STEAM AHEAD FOR NI VAPING COMPANIES

Pictured are, from left, The Ciggie Shop Head of Development Colin Richardson, Superior E-Liquid Managing Director Stephen Ryan Jnr, The Ciggie Shop Managing Director Angeline Richardson and Superior Head of Business Development Stephen Ryan Snr. Two of the country’s biggest vaping companies have merged their operations in a move that will see more than 60 new jobs created in Northern Ireland.

erry-based e-juice manufacturer Superior E-Liquid and retail chain The Ciggie Shop have joined forces to become a major force in the Irish e-juice industry. Superior E-Liquid recently became the only manufacturer in Northern Ireland to achieve government compliance for the UK market as part of the European

in Northern Ireland. Brewgooder craft lager was created by Belfast-born Alan Mahon in Edinburgh in March 2016. “We’ve been waiting with baited breath to tell our story at home and Union’s Tobacco Products Directive (TPD). The new relationship will see Superior manufacture a wide range of TPDcompliant juices for The Ciggie Shop, which is Northern Ireland’s largest e-cigarette retailer with 16 stores Province-wide, including its flagship store in Lisburn, one of the biggest e-juice retail spaces in Europe. As part of the joint venture, 12 retail outlets owned by Superior will be rebranded and incorporated into The Ciggie Shop stable to create a 28-strong chain, with plans to open a further 30 stores in Northern Ireland by early 2018 and the potential to expand into the rest of the UK and Ireland. “This is a hugely exciting time for Superior and The Ciggie Shop in what is a rapidly-growing sector and we believe that the combination of our manufacturing, distribution and retail resources will really put Northern Ireland on the map in the global e-juice and e-cigarette industry,” said Stephen Ryan Jnr, founder and managing director of Superior E-Liquid. “As the fastest growing e-juice manufacturer in Europe, we currently distribute over 100,000 bottles of our award-winning juice on a weekly basis and by teaming up with the biggest retail chain on the island of Ireland, our volumes are going to increase significantly which will see new jobs created at our

we’re delighted Asda shoppers in Northern Ireland will be able to taste our beer for themselves,” he said. “As one of the leading supermarkets, Asda is a fantastic route to market and, with the volume of product involved, it will accelerate our impact and the number of clean water projects we can support.” Brewgooder has facilitated two wells in Malawi, servicing more than 5,000 people with clean water, while a further four wells are in the pipeline due to the increased listing. Michael McCallion, senior buyer for Northern Ireland & Scotland, said: “Brewgooder was one of the first suppliers to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched last year in partnership with Social Investment Scotland. It’s fantastic to see the success the craft beer has had since its participation in the Academy, not only doubling their supermarket listings in just eight months, but also supporting business growth, job creation and acceleration of their clean water impact.” factory and substantial investment in technology and machinery.”

JTI ADVANCE APP CELEBRATES ONE-YEAR ANNIVERSARY WITH GIVEAWAY The JTI Advance app celebrated its one-year anniversary in July, gifting a £10 Love2Shop voucher to the first 500 new users to download the app while also offering existing JTI Advance users the chance to win an iPhone 7. With over 7,000 users to date, the app acts as a resource for retailers, offering key category information and up-to-date industry and product news, all available 24/7 at the touch of a button. The app has been particularly helpful through the TPD2 transitional period, offering retailers advice and easy-to-understand information on the legislative changes. “We know that often it isn’t possible or convenient for retailers to log on from their computer, so the app has proved a popular resource as it is available at the touch of a button,” said Peter Kelleher, digital marketing manager at JTI. “We expect our digital offering to continue growing in popularity with more and more retailers looking for convenient ways to access information on-the-go. 51

PRL

HELPING BUSINESSES IDENTIFY THEIR STRENGTHS AND WEAKNESSES PRL Research (Formally Contract People Ltd.) have been working with both retailers and brands, providing local insights, data and advised actions for over 15 years

RETAILER INSIGHTS For retailers, we have a full-service offering to help them improve their business, maximise their custom and customer spend and make informed decisions about adapting, and growing their business. In our opinion, the convenience and impulse market in NI is the strongest throughout the UK and Ireland with fantastic development and innovation over the past 10 to 15 years. This has led to a very competitive landscape with the opportunity to gain a competitive advantage becoming harder to find and exploit. The only way to explore the opportunities is to fully understand the strengths and weaknesses of your own business through the consumer’s eyes and compare this to your competitive set. We have a number of programmes to research where the opportunities lie to improve their business and the all important bottom line. From the outset of a retailer assessing a suitable site or location, we can measure competitor offerings. 52

• • • • • •

What is the footfall in the area? What is the appetite from local footfall in the proposed services? What service are potential local customers looking for? What current available services could be improved? What is missing from the current service offering in the area? What are competitors offering?

This feedback and analysis will allow the retailer to make informed decisions about their potential site. Once the site is running, we can help raise standards in each and every store through mystery shopping in order to improve customer experience and ultimately positively affect sales. Retail managers have less and less time available to be on the shop floor ensuring standards are kept and practices upheld. It is vital therefore that they have a way of measuring and managing this when they are not available. Mystery shopping measures everything from the cleanliness and presentation of the store both from

an aesthetic and health & safety point of view, to the feelings of customers when leaving the store. Consumers can rightly be unforgiving when it comes to customer service, particularly when there are competitors in close proximity offering similar services and products. On the opposite side of the scale, consumers can be extremely loyal when they feel they have been treated correctly and forgive minor price increases for example. It is vital therefore that retailers gain feedback from consumers as to their perception of the customer service they received. Feedback on issues like • Was the store well signposted? • Were promotions easy to find and understand? • Were the staff able to help with questions and queries about products and services? • Were the staff well presented and welcoming? • Were the staff proactive in making sure the customer had everything they needed? • Did the store feel welcoming?

PRL

All these measures drive compliance for retail managers and highlight training needs and sales opportunities. When tracked against their competitors results it is usually easy to ascertain the reasons for the relative success of one outlet vs another. The results of mystery shopping can also be a huge motivating factor for retail staff in terms of continuous improvement and achievement with the result being a well-trained team fully aware of what is important in serving customers, and a high level of integrity and knowledge. While mystery shopping is at its most effective in an ongoing program to ensure continuous development, it can also have huge immediate positive effects on underperforming outlets. Often the most effective changes are the simple

BRAND INSIGHTS

We recognised a gap in the market in terms of brands buying pure EPOS data which certainly advises of what is going through retailers’ tills, but doesn’t give any insights into the reasons why fluctuations in consumers’ behaviours are occurring and what the influencing factors were at store level. We quickly realised that the only way to capture this data and get a true picture of what was happening in stores was to put feet through the doors of the retail outlets. Our field teams collect basic data such as availability, actual facings on shelf, share of space, product pricing information and promotional mechanics but we also delve much deeper into the type and location of secondary displays and other point of sale to enable us to drive insights

“The results of mystery shopping can also be a huge motivating factor for Retail staff in terms of continuous improvement and achievement with the result being a well trained team fully aware of what is important in serving customers, and a high level of integrity and knowledge.” ones and consumers will be able to feed this back immediately. Focus groups are an extremely effective way of gaining feedback on what consumers would like to see in your store. Mystery shopping is excellent for pinpointing the challenges in store while hosting a focus group of consumers in your catchment area can drive right to the heart of these issues and their solutions while potentially throwing up other challenges and solutions for the store. Customer service and the feelings of consumers is a vital measure in today’s competitive retail Market in Northern Ireland, and the old saying that ‘If you can’t measure it, you can’t manage it’ rings especially true in this regard.

into why consumers are buying certain products at certain times. This allows our clients to make tactical and strategic decisions in terms of promotional activity and activation with retailers, and allows them to report back to their accounts on the compliance of their stores in line with head office agreements and initiatives. Once we brought our own field data and our brand’s EPOS data together, we

had a formidable data set to analyse. This allowed us to give insights into why the sales of both our clients and competitors were at a certain level. As an example, we apply a rating to certain types of instore display and promotional mechanic and apply these to the sales levels across brands and their competitors. We can then drive insights as to the success of certain types of promotions in each category aligned to the all important instore theatre and point of sale to allow our clients to make informed decisions on their pricing and promotional activity. While stand alone EPOS data and field data can be powerful on their own, it has been our use of the Tableau Analysis Software that has taken this to next level and excited our clients as to the huge planning and management benefits this has for their joint business plans. QUARTERLY RETAIL NI AUDIT

We have recently introduced a Quarterly Retail NI Audit covering all channels in grocery, convenience and impulse through to the on and off trade. This gives brands access to cost-effective, real time data, to get a clear picture of exactly what is happening their brands and products in store, allowing them to make tactical and strategic decisions on field, pricing and promotional activity and also allow them to manage their head office relationships with factual field data specific to Northern Ireland. While clients are availing of a shared service in terms of field costs, all our research is bespoke to each brand so although we are providing fantastic economies of scale, brands can decide on exactly how many stores they want to cover, the precise targeting of the stores, the level and type of information they require and pay for only that. Our next audit is due at the start of October to ensure brands are getting the distribution, space and feature they have agreed at the start of the all important festive period.

If you wish to avail of these services, contact Russell Johnston on 02890 770999.

BUSINESS NEWS

Better information, SCA’S HYGIENE better business BUSINESS BECOMES ESSITY W

ith increasing competition, comes an increasing need to focus on efficiency and timely, informed decision making. Fully utilising computerised accounting systems is vital in achieving this. Designed for complete control when managing finances, Sage Accounts is fast, reliable and simple to use. It includes cash flow management, project costing, SOP and POP, invoicing, banking, customers, suppliers and VAT and is ideal for small and medium-sized businesses. Stephen McConnell, Partner with Baker Tilly Mooney Moore, said: “Increasingly we are finding that our clients need access to their financial data in real time, wherever they are and at all times of the day. This is straightforward when Sage Accounts is combined with Sage Drive. This system also allows the user to log in anywhere they have internet access and they can share live data with their accountant.”

CA Group has split into two independent listed companies, forest products company SCA and global health and hygiene company Essity, with Essity listed on Nasdaq Stockholm in June. While SCA’s hygiene business had historically been known for its hygiene products and brands including TENA, Tork, Bodyform, Velvet, Cushelle and Plenty, the Essity name is set to be built on a foundation of both hygiene and health products. With an already strong presence in FMCG including incontinence care, feminine care, toilet tissue and household towel categories, Essity’s vision is to be dedicated to improving well-being through leading hygiene and health solutions. “When a proposed split of the company was announced last autumn, we presented our new vision in which hygiene is no longer seen as an end in itself but as a means for improving people’s health and wellbeing,” said Thea Roberts, acting UK VP consumer goods. “The SCA split means an increased focus and the chance to diversify the hygiene and health business into new product groups.” The opportunity to diversify into new product groups has already been kick-started following the recent acquisition of BSN medical, a leading medical solutions company. In bringing together the company’s existing stable of strong hygiene brands in the UK with its recently acquired BSN medical brands, such as Actimove, JOBST and Leukoplast, Essity is now in a better position to deliver on its vision and mission. Essity’s commitment to hygiene and health will be supported through Hygiene Matters, an initiative which aims to drive a global dialogue around the importance of hygiene and its link to health and wellbeing. The new Essity branding will be rolled out worldwide in approximately 150 different countries via a phased approach over the next two years. This encompasses the inclusion of the new Essity logo on all Essity-branded product packaging and advertising. 54

GOING CASHLESS How consumers are paying for products is changing and with cards, mobile applications and the huge increase in contactless payments, we are now approaching a point where ‘cashless’ stores are becoming a reality. Customers now expect that businesses will be able to take payments in a format that suits them which also satisfies the need for speed and ease of use at point of sale, whether they are buying instore or online. Key to taking advantage of these changes is flexibility. Solutions like Sage Pay take care of receiving most payment types, providing fast and secure payment systems for online, phone and instore payments, which integrate directly with the Sage accounting solution to ensure transactions are reconciled efficiently and easily. With Sage Pay, businesses can also enable a pay now button directly in their einvoices so they can get paid twice as fast and manage their outstanding receivables directly in their accounting software. SAVING TIME Payments to suppliers or employees can be made straight from software, reducing administrative burdens and freeing up time to focus on business decisions. Sage Payments integrates with accounting and payroll software giving you more control over your cashflow as well as a more streamlined, efficient outgoing payments process. As automation increases, the need to have a unified view of company finances will be critical. Greater visibility and control of income and outgoings can mean a more efficient and informed business. PAYROLL Sage Payroll gives complete control over payday through a wide variety of intuitive tools and features and manages all aspects of autoenrolment. Baker Tilly Mooney Moore provides a full outsourcing service including bookkeeping, preparation of management accounts and payroll processing and works with retailers throughout Northern Ireland. To find out more, contact Stephen McConnell, Business Services Partner on 028 9032 3466 or email stephenmcconnell@bakertillymm.co.uk

APPOINTMENTS

People on the move... MOUNT CHARLES MAKES TWO NEW APPOINTMENTS

Chris Annon

Lizanne Jones

Gavin Annon

hris Annon has been promoted to group logistics and vending development manager at Mount Charles. He has been with the company for almost 20 years. In his new role, Chris will focus on growing the Vending Division by pursuing potential vending business and developing new vending revenue streams. In addition, he will assume responsibility for Mount Charles’ logistical requirements as well as managing the group’s vehicle fleet. Gavin Annon has been promoted to head of sales and marketing at Mount Charles. He most recently held the position of commercial and marketing manager. Gavin will assume responsibility for the daily management and strategic development of the groups’ Sales and Marketing Departments, manage all sales and marketing activities, as well as continue to contribute to the company’s future strategic development.

ARTHUR COX ANNOUNCES NEW PARTNER

aw firm Arthur Cox has appointed Lizanne Jones, who has 12 years’ experience of providing legal counsel to a range of clients in Northern Ireland and throughout the UK, as partner in its Northern Ireland property practice. “Lizanne has made a major contribution to Arthur Cox since joining the firm just over a year ago, and I am delighted to welcome her to what is one of the most respected partner teams in Northern Ireland,” said Catriona Gibson, managing partner at Arthur Cox. Jones said: “It is a huge honour to become a partner at Arthur Cox and I am looking forward to playing my part in further enhancing our

reputation as the ‘go-to’ firm for trusted legal advice. “Our property team continues to go from strength to strength – Arthur Cox has firmly established itself as a market leader and has an incredibly strong team with the legal acumen to meet all our clients’ needs.” Arthur Cox is ranked as one of the leading law firms in Northern Ireland and the Republic of Ireland by both Chambers and Legal 500, and currently advises government, leading corporate clients and the SME sector. The firm employs over 90 people in Belfast with additional offices in Dublin, London, New York and Silicon Valley.

SHELFLIFE

To see your product featured in Shelf Life, contact Mark at m.beckett@independentmagazinesni.co.uk or Tel: 028 9026 4267

NEW HICKORY SMOKED OIL FROM NORTHERN IRISH RAPESEED PRODUCER

roighter Gold has launched a new Hickory Smoked Rapeseed Oil product, following requests from chefs and also to meet the growing market trend towards smoked flavours. “We’ve had a number of approaches over recent years from leading chefs for a smoked product and have been working to perfect the recipe for some time,” said Leona Kane, managing director. “We’ve taste tested the new oil and received very positive reviews from professional chefs as well as home cooks. Our research and contacts with chefs indicated a developing interest in oils that add a smoked flavour. The new oil is the outcome of extensive NPD work. It’s also an ideal oil for barbecued dishes.” Broighter Gold’s existing range includes original Liquid Gold and flavour-infused rapeseed oils including Basil, Chilli, Rosemary and Garlic, Lemon, Thai, and Black Truffle.

KETTLE LAUNCHES NEW DISCOVERIES RANGE, INTRODUCES NEW PACKAGING

ETTLE has launched Discoveries, a new sharing range featuring unique flavour combinations, designed to target the growing couples’ night in occasion and replacing the KETTLE Chips Chef’s Signature range. Inspired by food from near and far, the innovative seasonings are all gluten free and combine authentic food ingredients with hand-cooked potato chips. They are: Salted Caramel & Double Cream – inspired by the British seaside, this seasoning sees the marriage of the highly on-trend savoury and sweet flavour combinations and is made with moreish Salted Caramel Spread from Tiptree, paired with indulgent double cream. New York Deli with Pastrami, Dill Pickle & Mustard – based on the classic New York pastrami on rye, these potato chips are packed with an authentic punch, the real beef pastrami and dill pickle providing a meaty bite of the Big Apple. Gressingham Duck, Plum Sauce & Spring Onion – inspired by the sweet and smoky tastes of Asia, this classic recipe combines delicious duck, from the UK’s leading duck brand, with the fruitiness of plum sauce and the freshness of spring onion. Yorkshire Wensleydale Cheese & Cox Apple Chutney - from the award-winning Wensleydale Creamery, wonderfully crumbly and full of flavour cheese is complemented by tangy, sweet chutney made from crisp English apples, bringing to mind picnics on the Yorkshire Dales. “Discoveries is all about our love of food and great taste, taking inspiration from a variety of sources – favourite dishes, restaurants, street markets, and

new foods discovered whilst travelling both at home and abroad,” said Phil Hovey, the KETTLE chef behind the Discoveries range. “We know that consumers are embracing the ‘night in’ culture with the rise of Netflix and TV on demand. At the same time, continued pressure on household incomes has driven people towards smaller, everyday treats rather than expensive meals out and this is reflected in the increasing popularity of premium products across grocery including crisps and snacks.” KETTLE has also, meanwhile, introduced a new look across its entire range, and launched a ‘Big Bag’ selection in its top-selling seasonings.

YOUR L O C A L BA K E RY 56

Q&A

IN THE HOT SEAT Mark Douglas, The Krazi Baker, Dromore

WHAT IS YOUR BIGGEST GRIPE? The weather again, especially in winter. WHAT TALENT WOULD YOU LIKE TO HAVE? I don’t look upon what I don’t have but focus instead on the talents I do have and try to use them to the full.

I bake right through until 3pm - weather permitting – and leave Ards at 5pm. I am home for around 6pm to unload the van, wash up and then into the house around 7.30pm, then lie down and die!

TELL US ABOUT YOURSELF I am married to Karen with two sons, Anton and Brandon. I am 51 but very nifty. I am one of six children, fourth in line to a very little mum, a housewife who is a great cook and baker. I owe my interest in baking to her. My late father was in the Royal Navy on submarines and, when he left, he returned to being a fishmonger at Felix Elmore’s in Lisburn. I am a trained baker who gave up working in small bakeries to go on the road, touring markets to show people how to bake traditional Irish breads on a hot plate. WHAT DOES A TYPICAL DAY LOOK LIKE A typical market day at Newtownards on Saturday starts at 3am wake up. I leave home 3.45am with my friend George Armstrong on board my white Ford Transit. We arrive at Ards at 4.30am, then set up to start baking before 6am. 58

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE I think the fact that people come to buy from me every week is a highlight. I couldn’t survive without them and couldn’t do what I love doing – griddle baking and meeting people. WHAT DO YOU ENJOY MOST ABOUT YOUR JOB I enjoy the freedom of moving around. While it’s a very physical task, I get to use the skills I was taught and indeed use other personal skills that are needed to bake and sell on-site. I love the craic of meeting people at the markets around the country. WHAT IS YOUR MOST DIFFICULT TASK Definitely the weather. Working outside is a constant battle with the elements. Beyond that, having somewhere to apply my trade, especially through the week. WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED? From my mother, who told me that you can only be yourself and nothing else will work if you pretend to be something you are not. Nothing comes easy in life.

WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? I have loads of ambitions but would need flour bins filled with money to achieve them. I would like to have a purpose-built baking school to promote and teach the great Irish tradition of hot plate baking, which is almost now unique to Northern Ireland, as well as all the home bakery favourites. WHOM DO YOU MOST ADMIRE? My mum. Raising a family of six where money wasn’t flowing, making the most of what she had and still blessed with so many skills including cooking, baking sewing, knitting, singing and dancing. WHERE IS YOUR FAVOURITE PLACE? In Northern Ireland, Strangford Lough is the place I love most of all. I learned to scuba dive there and have walked the coastline many times. It’s such a beautiful place. So many quiet places to sit away from the noise as it winds its way through the landscape. WHAT IS YOUR FAVOURITE FOOD PRODUCT? Bread. I grew up with it being baked at home and it’s in the blood. HOW DO YOU RELAX Apparently I don’t, according to my son, Brandon. For me, it’s cycling, going to Bikram yoga, walking Strangford Lough or taking to the Mournes for a couple of nights. The ultimate chill time is a dive in crystal clear waters with the only noise being oxygen bubbles.

GroceryAid is the trading name of the National Grocers Benevolent Fund. A registered Charity Reg. No 1095897 (England & Wales) & SC039255 (Scotland). A company limited by guarantee, registered in England & Wales no 4620683

What are you doing to help grocery people who feel desperately isolated? Get involved and show that youâ&#x20AC;&#x2122;re not buying loneliness too. Call 01252 875925 or visit www.groceryaid.org.uk

CAR0238_2017Campaign_A4_AW1.indd 4

03/05/2017 16:46

The Experts in new & used food processing equipment and packaging machinery WE BRING TO YOU AN EXTENSIVE SELECTION OF FOOD PROCESSING AND PACKAGING EQUIPMENT TO HELP YOU WITH ALL STAGES OF PRODUCTION FROM PRIMARY MACHINES TO END OF LINE EQUIPMENT.

Henderson Food Machinery Ltd. Units 5, 6 & 7, Madines Site, 79 Downpatrick Road, Crossgar, Co. Down. BT30 9EH Telephone: +44 (0) 2890 994 202 Email: sales@hendersonfoodmachinery.com www: hendersonfoodmachinery.com