Lordculture
64 rue Tiquetonne 75002 Paris, France
Creating Cultural Capital
Engaging communities Planning the experience Engaging communities Building the vision Planning the experience Building the vision
Graphisme : www.yohannjacob.fr
Tel : + 33 1 80 05 96 13 Fax : + 33 1 80 05 96 10 www.lordculture.com info@lordculture.com
Lord Cultural Lord Development Cultural Development
What our clients said “Lord contributed an efficient methodology and a multidisciplinary approach that made it possible to integrate the expectations and viewpoints about the Museum’s operations from representative spheres of the local society and the museum world in general.” Juan Ignacio Vidarte, Director of the Guggenheim Museum Bilbao “I would like to express my appreciation to the staff members of Lordculture for your contribution in the development of the future Contemporary Art Museum in Riga, therefore in culture and environment processes in Latvia.” Zigurds Magone, Director of The New Three Brothers
”After more than one year of collaboration, we congratulate ourselves on the choice of Lordculture in the frame of a complex mission, which supposes strong capacities of adaptation, dialogue and synthesis, requiring good knowledge, especially at the international level, of the cultural field and of its frontiers.” Christophe Dalstein, Director of Europa*City, Immochan
Culture is an experience we can tell others about. Culture is not just something you do or listen to or watch just because it’s there. It’s why you go somewhere. It’s why you come back.
Why culture in urban planning projects?
Offers a service to the community Generates an economic impact Redynamizes an urban area Creates a year-round destination Animates spaces Creates a compelling differentiator
Culture responds to the needs and desires of your users. By providing people with a cultural experience that connects with their interests and their identity, you generate loyalty.
Lordculture A Comprehensive and Integrated Approach
Developers rely on Lordculture to help them realize and enhance their mixed-use development projects with a vibrant cultural program. Our approach is multidisciplinary, pulling together a team of specialists with the requisite expertise and experience. We help you to vision, plan and implement.
Lordculture is part of Lord Cultural Resources, an international network that pioneered the professional practice of planning for cultural projects. Over the decades, the demand for this expertise has fuelled a dramatic worldwide expansion in reach and reputation. Lord Cultural Resources operates offices all around the world. These are fully networked and managed to provide an integrated global service for local and international projects. Our staff are consultants who have the skills and the experience to advise you in the development of cultural projects.
Planning culture for urban and mixed-use developments worldwide Leader in developing cultural destinations 30-year track record in meeting the needs of diverse clients
LONDON
TORONTO NEW YORK
SAN FRANCISCO
PARIS MADRID CAIRO
our Clients
BEIJING
BEIRUT BARHAIN MUMBAI
1800 PROJECTS
Developers Immochan, The New Three Brothers, Development Solutions, TDIC, Park Tower, STT Group, Ensof
Private companies Louis Vuitton, BMW, Magnum, Groupe Bel, Santralistanbul, Maison Hermès, Odéon Investments
11 OFFICES
Public authorities European Parliament, Bordeaux City, United Nations, Région La Réunion, General Council of Sarthe, Poznan City
Cultural institutions
48 COUNTRIES
London Design Museum, Musée du Quai Branly, Musée du Louvre, Centre Pompidou, Canadian Museum for Human Rights, Guggenheim Museum Bilbao
MARKET AND FEASIBILITY ANALYSIS
CONCEPT DEVELOPMENT
STRATEGIC PLANNING
- Positioning and concept development
- Master plan
- Branding
- Institutional plan
- Strategic plan
ECONOMIC MASTER PLANNING
ARCHITECTURAL PLANNING - Architectural competition - Functional and facility plan
CONTENTS ELABORATION
GOVERNANCE PLANNING
IMPLEMENTATION
OPENNING AND MANAGEMENT
- Interpretative plan
- Clients representation
- Opening ceremonies
- Content development
- Architectural supervision
- Staff recruitment and training
- Exhibition production and control
- Site management
- Cultural programs
- Partnerships implementation
Our services Offering a wide range of integrated strategic, cultural, and functional services, we will guarantee the global management of your project.
We will help you to: Validate the opportunity of a cultural project Choose the best option that will fit into your global project Project the capital and operational costs Find potential partners and the most suitable operational mode
Marina Bay Sands
ArtScience Museum, Singapore
Period: 2007 - 2010 Contracting authority: URA Location: Singapore Project budget: $ 6.2 billion Architect: Safdie Architects
East Bayfront As a cutting-edge mixed-use development, Marina Bay Sands was set to become a unique entertainment destination with a great diversity of attractions and facilities. Many cultural venues and programs enrich the visitors’ experience: an ArtScience Museum, an Art Path, Jazz concerts, and numerous shows. The Marina Bay Sands ArtScience Museum is an innovative new museum for Singapore that will explore the links between art and science through changing exhibitions. The Museum’s lotus-inspired design lends a powerful iconic presence to Singapore’s waterfront. Lord assisted Moshe Safdie and Las Vegas Sands Corp. to plan this new institution and the exhibitions for the opening years. It opened in 2011.
Waterfront revitalization, Toronto, canada Waterfront Toronto is the largest urban revitalization being implemented in North America. The 23-hectare East Bayfront site will comprise 6,000 residential units and employment space able to accommodate 8,000 jobs. The area will be a hub for retail, entertainment and cultural amenities.
Period: 2004 - 2007 Contracting authority: Toronto Waterfront Revitalization Corp. Location: Toronto, Canada Project budget: N.A. Architects: Foster+Partners
Lord Cultural Resources realized a feasibility study and the culture and retail plan for Toronto Waterfront Revitalization Corporation in May 2005 with Talbot Retail Consultants. Based on that study, Lord has been engaged to complete a cultural and animation strategy in order to plan the introduction of the essential dynamism of culture – galleries, museums, performing arts venues – to Toronto’s waterfront.
West Kowloon
The Lowry
Cultural District, Hong Kong, china
Arts center, Salford, england This integrated visual and performing arts center was set by the historic Manchester Ship Canal, now transformed into the Salford Quays, a mixed-use area for business, residential and leisure activities. The Lowry houses two main theaters and a studio space for performing arts.
The West Kowloon Cultural District, a 40-hectare site on Hong Kong’s Victoria Harbour, is slated for major commercial, retail, residential and cultural development, including provision for performing arts venues and museums on the site. Period: 2003 - 2004, 2004 - ongoing Contracting authority: GHK Hong Kong Ltd Location: Hong Kong, China Project budget: $ 2.8 billion Architect: Foster+Partners
In 2003 - 2004 Lord completed initial planning for the proposed museums, working with Foster+Partners and two leading Hong Kong developers to evolve a detailed plan, complete with financial projections, for the proposed Hong Kong Museum of Modern Art.
Period: 1994 - 2000 Contracting authority: The Lowry Location: Salford, England Project budget: $ 165 million Architects: Michael Wilford and Architects
Lord Cultural Resources was instrumental to the client in developing the original concept that focused on L.S. Lowry, and was responsible for planning The Lowry’s visual arts spaces. Following the development, the BBC chose Salford Quays as its new headquarters.
Riga
Contemporary Art Museum Riga, Latvia
Period: 2008 Contracting authority: The New Three Brothers Location: Riga, Latvia Project budget: € 18 million Architects: OMA Rem Koolhaas
Saadiyat Island Riga, capital of Latvia, one of the oldest cities of the Baltic States recognized as a UNESCO world cultural heritage site for its medieval and Art Nouveau buildings, has decided to widen its cultural offer by adding a Contemporary Art Museum, in the form of a renovation of the city’s first power plant designed by the worldfamous architect Rem Koolhaas. Lordculture was commissioned by the Latvian Minister of Culture to help make the project a reality and a success, first by defining an original concept, mission and vision statement for the future institution, then by elaborating operational, business and facility plans. The outcome of Lordculture’s input will be not only an exciting new contemporary art museum, but also the development of the first public-private partnership in the cultural field of Eastern Europe.
Cultural Master Plan Abu Dhabi, UAE
Period: 2007 - ongoing Contracting authority: Abu Dhabi Tourism Development and Investment Company Location: Abu Dhabi, United Arab Emirates Project budget: $ 4 billion Architects: Tadao Ando, Jean Nouvel, Foster+Partners
The city of Abu Dhabi has undertaken the world’s largest museum development project as part of an even grander Cultural District on Saadiyat Island. It is a huge project with a large residential component, multiple hotels, golf courses and an environmental preservation area. The northeast corner of the island will feature its Cultural District. Lord played a decisive role in programming and assisting the contracting authority of three out of the five planned cultural institutions for Saadiyat Island. Lord produced the master plan and facility program of the Maritime Museum and the Louvre Abu Dhabi. Lord is nowadays in charge of following the architect. For the Sheikh Zayed National Museum, Lord produced a master plan and conducted an architectural competition for the new facility. Lord was also asked to develop a governance structure for the Saadiyat cultural institutions.
Other references Tate Modern london, UK
Centre Pompidou Paris, France
PERMM Contemporary Art Museum Perm, Russia
Grand Egyptian Museum GIZA, Egypt
Fundación Museo Guggenheim Bilbao, Spain Europa*City Immochan Gonesse, France
Marrakech Photography Gallery Marrakech, Morocco
Koç Cultural Campus Istanbul, Turkey
King Abdulaziz Centre for Knowledge and Culture Dhahran, Saudi Arabia
Musée du Quai Branly paris, France
Silk Road Project Yo-Yo Ma, USA
Musée du Louvre paris, France
Pushkin Museum Moscow, Russia
Kumu The Art Museum of Estonia Tallin, Estonia
Downtown Columbia columbia, usa
TIFF Bell Lightbox TORONTO, Canada
Patna Museum of Ancient India Patna, India © Photos: Anouck Lemarquis / Aline Mandai / Singapore Art Museum and National Heritage Board / Laure Colliex / Edwin / Waterfront Toronto / Foster+Partners / Damian Dude / OMA / 1F Mdediaproject / Olibac / Foster+Partners / KUMU / Koç University / Lord Cultural Resources / Aline Mandai / Arup / Snøhetta / Meganom Architects / Immochan / Daniel Barry for The New York Times / General Growth Properties / L’Art en Inde, Citadelles & Mazenod /Toyotsu / Marrakech Gallery / Philippe Martinet / KPMB Architects