Adidas Strategic Overview 2015-2020
We are all
‘Creating the New’ Because we believe that through sport we have the power to change lives
3 Important Pillars We have taken three clear strategic choices that we want to focus on:
Speed
Cities
Open Source
We will become the first true fast sports company.
We have identified six key cities in which we want to grow share of mind. Share of market and share of trend.
We will be the first sports company that invites athletes. Consumers and partners to be part of our brands.
Creating the New Needs Key Cities and Market Key cities knowledge Mobility
Speed
Consumer Focus
Execution focus End-to-end thinking
Understanding consumer needs Ability to connect this mindset
CREATING THE NEW Open Sources Creative and entrepreneurial thinking capability across the whole organization
3CS Creative Confidence Collaboration
Our People Make Creating the New Happen Top line and market share growth
Heart The People Strategy Inspire and define the right culture
Focus
Head The HR Strategy Enables our people to deliver creating the new
Gross margin expansion
Brand Desire
Operating leverage