Nude Market Brand Guidelines

IDENTITY GUIDELINES DEBBIE TAY SI TING 1302971E TD02 PAMELA SOON YUN HAN 1303928D TD02

CONTENTS Introduction

1

Logo Vertical Grid Horizontal Grid Vertical Clearspace Horizontal Clearspace Logo Lockups Minimum size Colour variations Colour palette Violations

2 2 3 4 5 6 7 8 9-10 11

Typography Imagery Illustration Secondary Graphics

12-13 14-15 16-17 18-20

Stationeries Namecard Letterhead Letter continuation Envelope

21 21-22 23 24 25

Deliverables Miscellaneous Items Advertisement Website Phone Application

29 30-32 33 34 35

INTRODUCTION

Here at Nude Market, we aim to be a place that is pleasant, stress-free and happy to be in for customers to shop in. We are also a place that sells high quality and organic products! Our tagline, ‘We can’t spell Nude Market without U” stands for how we as a brand is complete in being eco-friendly by customers shopping with us.

Without the customers, this cycle will never be complete.

The logo of Nude Market is written in a brush typeface, to portray our friendly and happy brand values. The ‘U’ is in a bright orange, which represents the customers. Orange is also chosen because it is a colour that represents our bright and cheerful energy.

1

LOGO GRID Vertical Grid:

The x height is derived from 1/8 from the height of the letter ‘T’ of market.

The logo fits into a square grid with the following dimensions.

The dimensions are to be followed proportionally when reproducing the logo onto other surfaces.

2

LOGO GRID Horizontal Grid:

The x height is derived from the vertical logo.

The logo fits into a rectangular grid with the following dimensions.

The dimensions are to be followed proportionally when reproducing the logo onto other surfaces.

3

LOGO CLEARSPACE Vertical Grid:

X height is the x from vertical logo.

The logo must be given adequate clearspace to be clearly visible without any distractions.

4

LOGO GRID Horizontal Grid:

X height is the x from vertical logo.

The logo must be given adequate clearspace to be clearly visible without any distractions.

5

LOGO LOCK-UPS

Vertical lockup

Horizontal lockup

6

LOGO MINIMUM SIZE

Vertical lockup: The minimum print size of Nude Market’s logo is set at an allowance of width 14mm.

14mm

50px

The minimum digital size of Nude Market’s logo is set at an allowance of width 50px.

Horizontal lockup: The minimum print size of Nude Market’s logo is set at an allowance of width 43mm.

43mm

150px

The minimum digital size of Nude Market’s logo is set at an allowance of width 150px.

7

LOGO COLOUR VARIATIONS

Full colour: To be used for full colour printing.

Full colour (white): To be used on light coloured background or whenever suitable.

Full colour

Full colour (white)

One colour: To be used when the need arises, and also for letter continuations.

Black & White: To be used in black and white printing or whenever needed.

One colour

Black

White

8

COLOUR PALETTE: Primary Colours Pantone Solid Coated 1375C Pantone Solid Uncoated 137U #F49B22 C=0 M=49 Y=84 K=0 R=243 G=149 B=53 Black #000000 C=91 M=79 Y=62 K=97 R=0 G=0 B=0

100%

50%

10%

Coated Colours to be printed on coated papers.

Uncoated Colours to be printed on uncoated papers.

100%

50%

10%

White #FFFFFF C=0 M=0 Y=0 K=0 R=255 G=255 B=255

9

COLOUR PALETTE: Secondary Colours Pantone Solid Coated 109C Pantone Solid Uncoated 012U #FFD102 C=0 M=17 Y=93 K=0 R=255 G=209 B=2 Pantone Solid Coated 177C Pantone Solid Uncoated 177U #EF7E88 C=0 M=63 Y=33 K=0 R=239 G=126 B=136 Pantone Solid Coated 346C Pantone Solid Uncoated 345U #73BF94 C=58 M=0 Y=52 K=0 R=115 G=191 B=148 Pantone Solid Coated 297C Pantone Solid Uncoated 297U #6EC4E8 C=53 M=5 Y=0 K=0 R=123 G=199 B=240 Pantone Solid Coated 2645C Pantone Solid Uncoated 2645U #AC94C5 C=37 M=46 Y=0 K=0 R=172 G=148 B=197

100%

50%

10%

Secondary colours are applied on advertisements, imagery, website and app.

Colours are also used to categorise the products in Nude Market.

100%

50%

10%

100%

50%

10%

100%

50%

10%

100%

50%

10%

Orange: Nuts/Seeds Yellow: Pasta Pink: Fruits Green: Vegetables Blue: Beverages Purple: Hygiene

10

LOGO VIOLATIONS

1. Do not rotate.

2. Do not use colours outside colour palette.

3. Do not scale out of proportion.

4. Do not add drop shadow.

5. Do not remove any part of the logo.

6. Do not turn logo into outline.

7. Do not change logo’s typeface.

8. Do not enclose in shapes.

THE BEST PLACE TO SHOP

9. Do not increase strokes.

10. Do not change position of any element in the logo.

11. Do not add any word sentences to the logo.

12. Do not simplify logo by simply using the typeface.

11

TYPOGRAPHY:

abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+

Besom

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+

Gotham Book

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ~!@#$%^&*()_+

Besom is a brush stroke typeface that gives off a friendly personal touch. It is also the typeface of Nude Market’s logo. This typeface is only to be used for headers or names (on namecards and envelopes) at a minimum font size of 16 pt.

Gotham Book Italic Gotham Medium Gotham Medium Italic

Gotham is a friendly and welcoming sans serif that matches Nude Market’s vibrant and friendly brand personality.

Gotham Book is to be used for bodycopy, and Gotham Medium is preferably used to highlight important things, like names.

12

TYPOGRAPHY:

abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%&*()_+

FV Almelo FV Almelo is a rounded sans-serif typeface that is friendly and modern, which fits Nude Market’s personality and style.

This typeface is to be used on prices or sub-headings, when gotham medium may seem too harsh and rigit.

13

IMAGERY Advertorial Shots: Photos are to be saturated and bright using the brand’s colours as a background.

Products are suggested to be placed off-center, and text and headers can be placed beside it. *refer to pg

14

IMAGERY Product Shots: Photos are to be saturated and bright using the brand’s colours as a background.

Pink: Fruits Green: Vegetable Orange: Nuts/Seeds Yellow:Pasta Blue: Drinks Purple: Hygiene Products are to be in the center, with no text or graphics with in. *refer to pg

15

ILLUSTRATION

Charcoal Rounded

Illustration is drawn using the illustrator brush stroke Charcoal Rounded.

Illustration is used only at a tertiary level, for customers who are deeply interested in Nude Market.

For example, for advertisements, photography is used to attract customers.

(Primary level) When customers who are interested, they will go onto websites or the app which will then use illustration to explain the idea of Nude Market clearly.

(Tertiary level)

16

ILLUSTRATION

Illustration can also be drawn in different colours, as long as it follows the brand colour palettes.

17

SECONDARY GRAPHICS:

N+U This pattern is derived from Nude Market’s logo, using the letters ‘U’. Which is inverted to show the letter ‘N’ in the pattern. This stands for Nude Market and their customers.

This secondary graphic conveys our brand values, of how we are only a complete cycle with our customers.

18

SECONDARY GRAPHICS:

For apps and printed items, Ratio of pattern to logo: Logo width : Pattern ‘U’ width 1 : 0.46

Logo width

: Pattern ‘U’ width 1 : 0.46

19

SECONDARY GRAPHICS:

For website, Ratio of pattern to logo: Logo width : Pattern ‘U’ width 1 : 0.66

Logo width

: Pattern ‘U’ width 1 : 0.66

20

STATIONERIES: NAMECARD

15mm

Paper: Azealea White 300 gsm.

To be printed double sided.

38.4mm

55mm

32mm

9 Neil Road Singapore 088808 Tel: 6226 1175 Fax: (65) 6221 0604

Front: The logo should be placed 15mm away from the top edge, and 32mm away from the left edge.

The address should be centralised, using the typeface Gotham Book at 7pt, with a 8.4 leading.

85mm

10mm

LIM CHEN YING

Back: The name should be placed 10mm away from the top edge, and 10mm away from the left edge. Typeface used should be Besom at 16pt.

17.3mm

10mm Human Resource Supervisor

Tel: (65) 9924 1238 chenying.lim@nudemarket.com Nude Market 9 Neil Road Singapore 088808 Fax: (65) 6221 0604 www.nudemarket.com

4mm

4mm

The contact Information should be placed 17.3mm away from the top edge and 10mm away from the left edge. Typeface used should be Gotham Book at 7pt with 8.4pt leading.

Nude Marker’s logo should be places 4mm away from the right edge and 4mm away from the bottom edge.

21

STATIONERIES: NAMECARD

LIM CHEN YING Human Resource Supervisor Tel: (65) 9924 1238 chenying.lim@nudemarket.com

9 Neil Road Singapore 088808 Tel: 6226 1175 Fax: (65) 6221 0604

Nude Market 9 Neil Road Singapore 088808 Fax: (65) 6221 0604 www.nudemarket.com

JONATHAN LEONG CHONG BOON Assistant General Manager Tel: (65) 9224 5043 jonathan.leong@nudemarket.com

9 Neil Road Singapore 088808 Tel: 6226 1175 Fax: (65) 6221 0604

Nude Market 9 Neil Road Singapore 088808 Fax: (65) 6221 0604 www.nudemarket.com

22

STATIONERIES: LETTERHEAD (FRONT)

37mm 63mm 85mm

20mm Ong Kin Sian Quan Fa Organic Farm 35 Murai Farmway Singapore 709145 Dear Mr Tan,

54.7mm

RE: Let hillige ndem Icabo. Elit et quunt ut la volorep ernatem. Nequunti aut et res sit ventiassus a aut facculp archiciae. Repudit ut perfere stectotaerum fugiae dolorepe pelestore ommod quatia aperspient et hillige ndempori non estempo reicaecae reres et rae nobit, tem quae dolorro ellamus sedicimi, serspitatem. Ut ulpa dis aspienienda velis endi nonsequam ad moluptati optistius, sitaest, cusam acerian ihicillaut a verem reicabore quiae volupta tustem qui inveles cilliqu iscimust, con porrupt aquatib usdaectem ea quam eossi nihil int ent explique vollor ad molupta taepera core dollore scienie ndesti que si venis dis volupta quia sum ut idem sequam in ea qui iliberi onsedi non coriatent inus erehenduciam que et qui natur, iliatum alis eiciis reptatus ra non con et licto doluptae.

Oruntiati vel eum assi nonsequas alic tem re sincitis por mostium untin re, el modit etur?

Velistrum ent officita evel eserum, te ra con rae am quiaspe disciam, sollame et, occum simus eicaepera poris magnimp ossimpo rrovit pre escianda que volorrum quis illit dellupit molupta testis alibus as nihicim sintus. Occus et ut autestrum voluptaque parcium natio inustiatur, et quid quam, con pro dis aut plaboreprore volute dit, quia im eos vene occus, conem et ventum harum rae laces aute pro quis accab ius ent quia quiam, sum quidit qui isqui cusam fugitioreped que iliquiatum et occatentium, ulloreprest harum qui dollaut quidis dest labo. Maximin nihitio riostrunt, ipiciist il es nonsectur rehent ium sapient quam, solore ipsunt et fugia quis quis es naturempe labor repudis cum ipsaect atent, coreristo consequ aspiende que demoditius simuscim archicto ium eat ut ullament. Venet autes estiaestio blaboria doluptiumquo omnis es destias mos ist fuga. Icabor sum cor sitibus, sequam con corem esecte volupid quidi offic te prat.

Feris eati ut ad estibus citam, vidusantemod quatet expliquo im aut eosandendant et repe pernatus aut a doluptio bea simporaeris aciame nihicae. Is elit, none doluptur, ut re es et landis debis eriore et eaqui doluptatur, sim quia quamendisque voloriti dit aut optates abo. Ficit, ellesed que ini temolorerem et facerae molorroria voluptis sum fugias earum faccum qui utem unt excestrum as aut et que conet most, optatem ut dolore corest eatur ape volorrum, tecum eniet, etur? Os eum a quoditint. Nate peliquosti aut estibus, imilit, in praepuda sectemp orenis volenis dolest, occum simusci molecti onsendus eos il id et a quam sume ni volut dolorer ehentus nis volore voluptas id moluptati od ut est la eum doloren ihilit volorendel exero earchilibus volum escideb itisquo temporitat.

Yours Sincerely,

Lim Chen Ying

Paper: Size: A4 210 x 297mm Azealea White 120 gsm.

Typography: Recipient’s address: Gotham Book 9pt 10.8 leading.

Letter bodycopy: Gotham Book 8pt 9.6 leading.

5 Column grid used.

The logo is to be placed 20mm away from the left edge, and 37mm away from the top.

The recipient’s address is to be placed 20mm from the left edge and 63mm away from the top.

The letter is to be started from 54.7mm from the left edge and 85mm away from the top.

Nude Market 9 Neil Road, Singapore 088808 Tel: (+65) 6226 1175 Fax: (+65) 6221 0604 inquiry@nudemarket.com http://nudemarket.com/

*Not actual size

23

STATIONERIES: LETTERHEAD CONTINUATION (FRONT)

20mm 59mm 20mm

45mm

Icabo. Elit et quunt ut la volorep ernatem. Nequunti aut et res sit ventiassus a aut facculp archiciae. Repudit ut perfere stectotaerum fugiae dolorepe pelestore ommod quatia aperspient et hillige ndempori non estempo reicaecae reres et rae nobit, tem quae dolorro ellamus sedicimi, serspitatem. Ut ulpa dis aspienienda velis endi nonsequam ad moluptati optistius, sitaest, cusam acerian ihicillaut a verem reicabore quiae volupta tustem qui inveles cilliqu iscimust, con porrupt aquatib usdaectem ea quam eossi nihil int ent explique vollor ad molupta taepera core dollore scienie ndesti que si venis dis volupta quia sum ut idem sequam in ea qui iliberi onsedi non coriatent inus erehenduciam que et qui natur, iliatum alis eiciis reptatus ra non con et licto doluptae.

Oruntiati vel eum assi nonsequas alic tem re sincitis por mostium untin re, el modit etur? Velistrum ent officita evel eserum, te ra con rae am quiaspe disciam, sollame et, occum simus eicaepera poris magnimp ossimpo rrovit pre escianda que volorrum quis illit dellupit molupta testis alibus as nihicim sintus.

Occus et ut autestrum voluptaque parcium natio inustiatur, et quid quam, con pro dis aut plaboreprore volute dit, quia im eos vene occus, conem et ventum harum rae laces aute pro quis accab ius ent quia quiam, sum quidit qui isqui cusam fugitioreped que iliquiatum et occatentium, ulloreprest harum qui dollaut quidis dest labo. Maximin nihitio riostrunt, ipiciist il es nonsectur rehent ium sapient quam, solore ipsunt et fugia quis quis es naturempe labor repudis cum ipsaect atent, coreristo consequ aspiende que demoditius simuscim archicto ium eat ut ullament.

Venet autes estiaestio blaboria doluptiumquo omnis es destias mos ist fuga. Icabor sum cor sitibus, sequam con corem esecte volupid quidi offic te prat.

Feris eati ut ad estibus citam, vidusantemod quatet expliquo im aut eosandendant et repe pernatus aut a doluptio bea simporaeris aciame nihicae. Is elit, none doluptur, ut re es et landis debis eriore et eaqui doluptatur, sim quia quamendisque voloriti dit aut optates abo. Ficit, ellesed que ini temolorerem et facerae molorroria voluptis sum fugias earum faccum qui utem unt excestrum as aut et que conet most, optatem ut dolore corest eatur ape volorrum, tecum eniet, etur? Os eum a quoditint.

Nate peliquosti aut estibus, imilit, in praepuda sectemp orenis volenis dolest, occum simusci molecti onsendus eos il id et a quam sume ni volut dolorer ehentus nis volore voluptas id moluptati od ut est la eum doloren ihilit volorendel exero earchilibus volum escideb itisquo temporitat.

Yours Sincerely,

Paper: Size: A4 210 x 297mm Azealea White 120 gsm.

Letter bodycopy: Gotham Book 8pt 9.6 leading.

6 Column grid used.

The logo is to be placed 20mm away from the right edge, and 20mm away from the top.

The letter is to be started from 45mm from the left edge and 59mm away from the top.

Lim Chen Ying

*Not actual size

24

STATIONERIES: LETTERHEAD & LETTER CONTINUATION

Ong Kin Sian Quan Fa Organic Farm 35 Murai Farmway Singapore 709145 Dear Mr Tan, RE: Let hillige ndem Icabo. Elit et quunt ut la volorep ernatem. Nequunti aut et res sit ventiassus a aut facculp archiciae. Repudit ut perfere stectotaerum fugiae dolorepe pelestore ommod quatia aperspient et hillige ndempori non estempo reicaecae reres et rae nobit, tem quae dolorro ellamus sedicimi, serspitatem. Ut ulpa dis aspienienda velis endi nonsequam ad moluptati optistius, sitaest, cusam acerian ihicillaut a verem reicabore quiae volupta tustem qui inveles cilliqu iscimust, con porrupt aquatib usdaectem ea quam eossi nihil int ent explique vollor ad molupta taepera core dollore scienie ndesti que si venis dis volupta quia sum ut idem sequam in ea qui iliberi onsedi non coriatent inus erehenduciam que et qui natur, iliatum alis eiciis reptatus ra non con et licto doluptae.

Oruntiati vel eum assi nonsequas alic tem re sincitis por mostium untin re, el modit etur?

Velistrum ent officita evel eserum, te ra con rae am quiaspe disciam, sollame et, occum simus eicaepera poris magnimp ossimpo rrovit pre escianda que volorrum quis illit dellupit molupta testis alibus as nihicim sintus. Occus et ut autestrum voluptaque parcium natio inustiatur, et quid quam, con pro dis aut plaboreprore volute dit, quia im eos vene occus, conem et ventum harum rae laces aute pro quis accab ius ent quia quiam, sum quidit qui isqui cusam fugitioreped que iliquiatum et occatentium, ulloreprest harum qui dollaut quidis dest labo. Maximin nihitio riostrunt, ipiciist il es nonsectur rehent ium sapient quam, solore ipsunt et fugia quis quis es naturempe labor repudis cum ipsaect atent, coreristo consequ aspiende que demoditius simuscim archicto ium eat ut ullament. Venet autes estiaestio blaboria doluptiumquo omnis es destias mos ist fuga. Icabor sum cor sitibus, sequam con corem esecte volupid quidi offic te prat.

Feris eati ut ad estibus citam, vidusantemod quatet expliquo im aut eosandendant et repe pernatus aut a doluptio bea simporaeris aciame nihicae. Is elit, none doluptur, ut re es et landis debis eriore et eaqui doluptatur, sim quia quamendisque voloriti dit aut optates abo. Ficit, ellesed que ini temolorerem et facerae molorroria voluptis sum fugias earum faccum qui utem unt excestrum as aut et que conet most, optatem ut dolore corest eatur ape volorrum, tecum eniet, etur? Os eum a quoditint. Nate peliquosti aut estibus, imilit, in praepuda sectemp orenis volenis dolest, occum simusci molecti onsendus eos il id et a quam sume ni volut dolorer ehentus nis volore voluptas id moluptati od ut est la eum doloren ihilit volorendel exero earchilibus volum escideb itisquo temporitat.

Yours Sincerely,

Icabo. Elit et quunt ut la volorep ernatem. Nequunti aut et res sit ventiassus a aut facculp archiciae. Repudit ut perfere stectotaerum fugiae dolorepe pelestore ommod quatia aperspient et hillige ndempori non estempo reicaecae reres et rae nobit, tem quae dolorro ellamus sedicimi, serspitatem. Ut ulpa dis aspienienda velis endi nonsequam ad moluptati optistius, sitaest, cusam acerian ihicillaut a verem reicabore quiae volupta tustem qui inveles cilliqu iscimust, con porrupt aquatib usdaectem ea quam eossi nihil int ent explique vollor ad molupta taepera core dollore scienie ndesti que si venis dis volupta quia sum ut idem sequam in ea qui iliberi onsedi non coriatent inus erehenduciam que et qui natur, iliatum alis eiciis reptatus ra non con et licto doluptae.

Oruntiati vel eum assi nonsequas alic tem re sincitis por mostium untin re, el modit etur? Velistrum ent officita evel eserum, te ra con rae am quiaspe disciam, sollame et, occum simus eicaepera poris magnimp ossimpo rrovit pre escianda que volorrum quis illit dellupit molupta testis alibus as nihicim sintus.

Occus et ut autestrum voluptaque parcium natio inustiatur, et quid quam, con pro dis aut plaboreprore volute dit, quia im eos vene occus, conem et ventum harum rae laces aute pro quis accab ius ent quia quiam, sum quidit qui isqui cusam fugitioreped que iliquiatum et occatentium, ulloreprest harum qui dollaut quidis dest labo. Maximin nihitio riostrunt, ipiciist il es nonsectur rehent ium sapient quam, solore ipsunt et fugia quis quis es naturempe labor repudis cum ipsaect atent, coreristo consequ aspiende que demoditius simuscim archicto ium eat ut ullament.

Venet autes estiaestio blaboria doluptiumquo omnis es destias mos ist fuga. Icabor sum cor sitibus, sequam con corem esecte volupid quidi offic te prat.

Feris eati ut ad estibus citam, vidusantemod quatet expliquo im aut eosandendant et repe pernatus aut a doluptio bea simporaeris aciame nihicae. Is elit, none doluptur, ut re es et landis debis eriore et eaqui doluptatur, sim quia quamendisque voloriti dit aut optates abo. Ficit, ellesed que ini temolorerem et facerae molorroria voluptis sum fugias earum faccum qui utem unt excestrum as aut et que conet most, optatem ut dolore corest eatur ape volorrum, tecum eniet, etur? Os eum a quoditint.

Nate peliquosti aut estibus, imilit, in praepuda sectemp orenis volenis dolest, occum simusci molecti onsendus eos il id et a quam sume ni volut dolorer ehentus nis volore voluptas id moluptati od ut est la eum doloren ihilit volorendel exero earchilibus volum escideb itisquo temporitat.

Yours Sincerely,

Lim Chen Ying

Lim Chen Ying

Nude Market 9 Neil Road, Singapore 088808 Tel: (+65) 6226 1175 Fax: (+65) 6221 0604 inquiry@nudemarket.com http://nudemarket.com/

*Not actual size

25

STATIONERIES: ENVELOPE (FRONT)

Size: 220mm x 110mm Paper: Azealea White 160 gsm.

Typography: Recipient’s Name: Besom 30 pt Recipient’s Address: Gotham Book 10pt leading 12pt 40mm

51.5mm

Logo to be placed 190mm away from the left edge, 83mm away from the top edge.

84mm

Ong Kin Sian Quan Fa Organic Farm 35 Murai Farmway Singapore 709145

110mm

Recipient’s name to be placed 40mm away from the top edge, centered.

Recipient’s address to be placed 51.5mm away from the top edge, centered.

190mm

220mm *Not actual size

26

STATIONERIES: ENVELOPE (BACK)

Size: 220mm x 110mm Paper: Azealea White 160 gsm.

Typography: Everything in Gotham Book 8pt, except for the word ‘Nude Market’ in Gotham Medium 8pt. 9.6 leading.

Nude Market’s Address to be placed 15.5mm away from left edge and 16mm away from bottom edge.

110mm

If lost please return to: Nude Market 9 Neil Road, Singapore 088808 Fax: (+65) 6221 0604 inquiry@nudemarket.com

15.5mmTel: (+65) 6226 1175 16mm

220mm *Not actual size

27

STATIONERIES: ENVELOPE

Ong Kin Sian Quan Fa Organic Farm 35 Murai Farmway Singapore 709145

If lost please return to: Nude Market 9 Neil Road, Singapore 088808 Tel: (+65) 6226 1175 Fax: (+65) 6221 0604 inquiry@nudemarket.com

*Not actual size

28

STORE FRONT

29

STAFF SHIRTS

30

DISPENSERS

31

CONTAINER & TOTE BAG

32

ADVERTISEMENTS POSTERS

These three advertisements aims to communicate different messages. For the first poster on the left Nude Market wants to be portrayed as a friendly ad welcoming store, that even if customers bring their own creative containers we will welcome them. For the second poster in the middle, Nude Market wants to communicate how families can now have a little of everything and not everyone has to eat the same type of noodle if they shop with us. Lastly, the last poster the right we want to show how shopping at Nude Market can not only lessen food wastage but also help people to save cost, through the portrayal of a piggy bank.

33

WEBSITE

34

PHONE APPLICATION

35