Using Social Media to Connect with Current, Former & Future Students

Using Social Media to Connect with Current, Former & Future Students @gravesle & @maet (a.k.a Leigh Graves Wolf) Program Coordinator, Master of Arts in Educational Technology Program WebDev CAFÉ forum on Social Media and Networks - May 23, 2011

http://msu.edu/social

Get comfortable, let’s start by listening...

WORKFLOW (the answer to “this is a waste of time)

Leigh’s workflow = tweetdeck + ifttt.com + twitterfeed.com + facebook twitter app

ENGAGE

BE AUTHENTIC

SHARE

Work done by students, staff, alumni and faculty

RE-TWEET Work done by students, staff, alumni and faculty

SPELLING MATTERS

URL SHORTENING & TRACKING Leaders: ow.ly & bit.ly I like: goo.gl

Make your tweets “thick�

Thin tweet:

Graduation today!

Thick tweet:

#maet graduation at Breslin today! Watch the livestream: http://wkar.org/live/msu/ & @stevewoz giving commencement speech David Silver - http://silverinsf.blogspot.com/2009/02/difference-between-thin-and-thick.html

ANALYTICS

Interesting analytic tools: http://archivist.visitmix.com helps track trends in your stream over time http://www.tweriod.com/ analyzes streams to suggest best time to tweet http://klout.com measures your “influence�

Klout measures: True Reach is broken into the following subcategories: ■ Reach ■ Are your tweets interesting and informative enough to build an audience?

■ How far has your content been spread across Twitter?

■ Are people adding you to lists and are those lists being followed?

■ Demand ■ How many people did you have to follow to build your count of followers?

■ How often are your follows reciprocated?

Factors measured: Followers, Mutual Follows, Friends, Total Retweets, Unique Commenters, Unique Likers, Follower/Follow Ratio, Followed Back %, @ Mention Count, List Count, List Followers Count.

http://klout.com/kscore?from=ks

MANAGING FOLLOWERS ManageFlitter

Managing followers with Twitter

The most important thing to remember?

this will all change....