Greater Charlotte Biz 2002.04 by CLT.biz & Charlotte Biz & Greater Charlotte Biz

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Here's how we work for you - and your business. • Our dedicated Business Customer Support Center is staffed with highly trained professionals committed to excellence in service. • We received the ).D. Power and Associates Award for Highest Overall Satisfaction Among Wireless Telephone Users in Charlotte in a Tie, based on ).D. Power and Associates 2001 Wireless Satisfaction Study5111 ** • We have the largest digital data network in the Carolinas region, with over $100 million invested to enhance the Carolinas network in 2001. • We continually test and monitor our network an average of 12,000 test calls per month within the Carolinas region.

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SouthTrustBa

1t>tl'R' Not Just Anott1er CtLstorner. \Vc'rc Not Just Another Bank

As a business owner, your first priority is running your business. South Trust Bank 's priority is helping you run your business well. So we are pleased to bring you this monthly business column designed to promote Excellence In Business.

What You're Known For by Steven D. Huff

In the late 1980s, the Dayton Hudson Corporation came under attack by corporate raiders. Hostile takeovers were commonp lace in that era. Even this powerful retailer was vulnerable. The compa ny determined that its only hope for saving itself was to get the Minnesota State legislatu re to change the corporate securities laws. Getting the changes would be a long shot even under the best of circumstances. Dayton Hudson overcame the odds. With the governor's help, the laws were changed with nearly unanimous support. Apparently, the Dayton Hudson Corporation had earned the loyalty of people all over the state. According to Harvey Mackay, that loyalty was earned through "decades of participating in and contributing to fund drives, volunteer committees, nonprofit boards, and other community building activities throughout the state." The company's reputation for helping others gave it the necessary clout to get he lp when they needed it.

Call today and put SouthTrust Bank's reputation for quality to work for

We all know that succe s occasionally comes as a result of "w ho you know. " Other times it comes from "what you know." Let's not forget that success can also come from "what you are known for. " In fact, your reputation is one of the biggest factors in reaching your business dreams and goals. Here are a few of the iss ues that impact your reputation:

• •

Fairness Stephen Covey popularized the notion of a "win-w in " relationship where the interests of both sides must be taken into account in all situations. This concept of fairness is foundational to any good reputation. Generosity Someone once quipped, "We'd all like a reputation for generosity, and we'd all like to buy it as cheaply as possible." Seriously, everyone knows the difference between the givers and the takers in this world. How you're known will become the stepping-stone or the barrier to your success. Integrity Smart business people are taking ethics much more seriously. As Andrew Carnegie said, "A great business is seldom built up, except on lines of strictest integrity." The same goes for your reputation. Wisdom Management consu ltant Peter Drucker noted, "The world is becoming not labor intensive, not materials intensive, not energy intensive, but wisdom intensive." The choices you make, and the wisdom reflected in those choices, will serve as the foundation of your life's reputation.

~EXCELLENCE IN BUSINESS

Newsletter

A Service To The Business Community Sponsored by: Steven D. Huff is a business coach specializing in small business growth and development. He runs the Excellence In Business Training Center in Charlotte, NC and can be reached at (704) 841·1600 or at www.GoForExcellence.com . Steve also publishes the "Excellence In Business" Newsletter, a motivational newsletter distributed weekly by South Trust Bank at no cost to more than 4500 businesses. To receive a FREE subscription , please fax or email your Name, Company Name, Address and Fax Number or E-mail to: Fax : (704) 841-1693 or e-mail : steven.huff@GoForExcellence.com.

22cover

story

Executive TLC Suzanne Freeman's first job out of UNC Charlotte College of Nurs1ng 1n 1975 was in a cardiac umt of Carol1nas Med1cal Center. Today, Freeman 1s still applying her TLC skills, now as president of CMC. wh1ch ranks as one of the best healthcare facilit1es in the Carolinas.

18 S1:eritech: The Company t1at Gets the Job Done

In less t han twenty years, Stentech, a

publisher's post

biz digest

ments

c-,arlotte-based orgamzation that started o Jt as a pest control company. has grown irto a national leader 1n both pest preven-

community biz

tion and food safety serv1ces.

28 Designing Community

The 2002 Charlotte Ethics in Business Award, now in its second year, is presented by the Charlotte chapter of the Society of Financial Service Professional to recognize and honor companies demonstrating a firm commitment to ethical practices.

Sandy Turnbull and Bnan Sigmon have JOined landscape architecture firms, forming Turnbull/Sigmon Des1gn, to better serve the evolv1ng real estate 1ndustry.

executive retreat

The Lodge at Ballantyne Resort , opening early this month, has been designed as an "urban escape" to help corporate groups and executives get away from the workplace for collaboration and relaxation in a peaceful retreat setting.

32 Discovery Place .. ."Putting t e Wor-ld on Display" Jcnn Mackay. president and CEO of

biz resource guide

on top

C-,arlotte's Discovery Place and h1s staff are "15Jliting Wonder." That

the focus of their

business plan.

on the cover:

38 Back to School UNC Charlotte Continu1ng Educat1on

This month's cove r features Suzann e Freeman in front of the Rush S. Dickson Tower entrance of Carolinas Medical Ce nter: Photo by Wayne Morris.

Center, in a strateg1c 1nlt1at1ve to increase awareness of local bus1ness professionals,

offenng a host of

new programs th1s year at 1ts UNC C harlotte U ptown facil1ty 1n t he Mint Museu m of C ra ft + Design buildi ng.

gr :: ater charlotte biz

clfaflotte

VNZ april 2002

[publisher's post]

cliaflotte iz

Comrades Supporting Each Other

April 2002 Volume 3 â&#x20AC;˘ Issue 4

Every business owner knows the challenges that he or she has face d and/or co nt inues to face in the course of business

Publisher

events and the changing economic climate . Making sales,

John Paul G alles

crea ti ng prod ucts, delive ring se rvice, ma naging cash flow,

jgalles@ greatercharlottebiz.com

encouraging inves tors, meeting payroll, paying bills, collecting rec eiva bl es, motiva ti ng employees and building customer sat-

Associate Publisher/Editor Maryl A. Lane maryl.a.lane@ greatercha rl otteb iz.com

Creative Director/Asst. Editor Bra nd on Jordan bjordan@greatercharlottebiz.com

john Paul Galles, Publisher

is facti on are only a few of the never-endi ng challenges that confront business owners daily, mo nthly and an nua lly. It may be tough getting up on morn ings when you have had sleepless nights of worry and concern . There is only so much that you can take on your own. Fami l ies and fri ends form the most natural support group to help us w hen times are t ough an d t he challe nges seem insu rmountable. In my case, my parents both had careers and were abl e t o give me insights about business systems, processes and people. The ir thought ful co unse l he l ped prepare me for the world of work and helped me plan

Account Executive

for my future. My w ife has al so been incredib ly encouraging and supporti ve through thick

Lindsey D. Trausch

an d t hi n. Our fam il ies are the foundation for all we do and pursue . However, not everyone

ltrausch @ greatercharlotte biz.com

Contributing Writers Nan Bauroth Heather Head C asey Jacobus Karen Doyle Martin John Rehkop Donna York-G ilbert

ha s suc h st alwart and sensitive support. It is especially important to find other business ass ocia t es w ith simi lar bus i ness experience who can help us learn how to handle and manage bus in ess chal lenges as we confront them. In the past yea r, I have noticed more frequently that it is important for me to become a comrade to ot he rs. On several occasions within the past year, w ith the slouching economy affectin g so ma ny business owners so negatively, I have come across people whose self-confide nce and esteem have been damaged by the ir struggling enterprises. It is as if they have fa llen into a hole and can't get out. Their doubt and reluctance to get back up is defeating th ei r st ami na, persevera nce and pe rformance. Whe n I come across that doubt and reluctance,

Contributing Photographer W ayne Morris

I make eve ry effort to boost their sp i rits and rem ind them of their potential and fortify their co nfid ence. Everyone has struggles, but not eve ryone has comrades or confidantes. I am learning

Greater Charlotte Biz is published

more about bein g one to others. It doesn't require knowledge of rocket science or psychol-

12 times per year by: Galles Communications Grou p, Inc. 560 I 77 Center Drive , Suite 250 Charlotte , NC 28217-0735 www.greatercharlottebiz.com 704.67 6.5850 Phone 704.676.5853 Fax

ogy. It does re quire list ening, atte ntiveness and encouraging words: "keep your chin up," " j ust last throug h today," "if you can just weather it, it will get bett er." It also requires th at yo ur co m mun icatio n be kept confid ential between you and your fellow business associate. Bu si ness owners learn from each othe r. They learn from the experience of others. By simply shari ng my own ex perience w ith challenges, I may help others. At the same t im e, I learn from t h e ex perie nces th at others share with me. Trust i ng in others, sharing

Press releases and other news-related information , please fax to the attention of " Ed itor" o r e-mail : ed itor@ greatercharlottebiz.com Editorial or advertising inquiries, please call or fax at the numbers above or e-mail: info@ greatercha rlotte biz.com Subscription inquiries or change of address, please call o r fax at the numbe rs above o r visit our Web site: www.greatercha rlottebiz.co m A ll contents ÂŠ 2002, Galles Communicat ions Grou p, Inc. A ll r ights rese r ved. Reproducti on in whole or in part wi thout permission is prohi bited. Product s named in th ese pages are trade names or trademarks of their

ins igh ts and o pen in g co m mun ica ti on enab les valuable i nformation exchanges that benefit bot h individuals. We enco urage t hose who are profiled in our pages to open up with their honest stories so th at othe rs can learn from th em. Few succeed without making mistakes or overcoming hurdles along the way. Open, honest and forthright profiles are more w idely read and appreciated for th eir relevance to othe rs in bus iness. Eve ry bus in ess has its ups an d downs, its successes and failures . Every day brings new an d diffe ren t challe nges. The only constant is change. Celebrating success is even sw eet er after overc o mi ng t he obstacles along the way. Learning from others in times of trou bl e or fee li ng the ir suppo rt in times of distress are tru ly the most un ique gifts. Be grat efu l for ot hers' encou ragement. Be gracious and pass that encouragement along. By h elpin g others, we help ourselves as well.

respective companies. T he opinions expressed herein are not necessarily

those of Greater Charlotte Biz or Galles Communications Group, Inc.

apr il 2002

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interesting news and useful information

Carolinas Aviation Museum Celebrates Anniversity

The Westin Tops Out

Museum Marks I Oth Year with New Program

Charlotte's Convention Center Hotel on Schedule for Grand Opening

The Carolinas Aviation Museum celebrates its IOth Anniversity with a Historic Aviation Experience program. A flight of historic dimension awaits those who seek the adventure of climbing aboard the Museum 's Douglas DC-3 . The vintage airlines experience takes the "hands-on" museum to new heights as members relive the days of early--- - passenger aviation. The new program plans to "take off" one weekend each month, through October of this year, from the Carolinas Aviation Museum at Airport Drive in Charlotte. The museum 's flagship, the DC-3 was built in 1947 and is dressed in Piedmont Airlines colors. It has been meticulously

restored and maintained in " Flight Ready" status. Piedmont Airlines played a significant part in the growth of Charlotte-Douglas International Airport. The airline flew many DC-3s from 1948 through 1963. Piedmont continued operations until it merged with Allegheny in the 1980s to become USAir and eventually US Airways, which continues operations from Charlotte-Douglas International today. In addition to

Experience program, the Carolinas Aviation Museum is open seven days a week for visitors at the airport location. Over 30 airplanes, helicopters, missiles and rockets, in addition to other museum displays, await visitors. And it is not all historic. The museum is an ideal place to observe America's aviation in action.

YMCA of Greater Charlotte Awards Service Annual Meeting Provides Oppori:unity for Recognition The YMCA of Greater Charlotte held its annual meeting recently, lead by chairman Frank Harrison. The meeting included the election of officers as well as presentation of the organization's annual awards. This year's honorees include Graeme Keith, chairman of the Keith Corporation, who received the Joh n R. Mott Award for long service and steadfast contributions to the YMCA, and Mac Everett, senior executive vice president ofWachovia :orporation's corporate and community affairs division, who received the Willie J. Stratford, Sr. Diversity Award. Also to be honored are the leading

volunteers from I 3 YMCA branches who will receive the George Williams Award for branch leadership.These include:Tim Garrison, Ballantyne Branch; Sam Jacobson, Camp Thunderbird; Lee Keesler, Community Development; Jack Spiers, Dowd Branch; Vivian Carroll, Harris Branch; Denny Hammack, Johnson Branch; Didi Wayland, Lake Norman Branch; Jody Rhyne , Lincoln County Branch; Mattie Grigsby, McCarey Branch; Bob Carlson , Simmons Branch , William R. Hutaff, Ill , Siskey Branch; Bill Scurry, University City Branch ; and Amy L. Kirch, Uptown Branch .

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The Westin Charlotte recently celebrated its " topping out," signaling construction is on schedule for the hotel 's grand opening in Fall 2002. A topping out ceremony, traditional in the commercial construction world, symbolically celebrates the conclusion of the initial construction phase when the building's roof is complete. "These are exciting times for Starwood," said Norman Macleod , executive vice president of hotel operations for Sta rwood Hotel & Resorts Worldwide, Inc., parent company of the Westin Hotels & resorts, as well as operator of the new hotel. "Including The Westin Charlotte , we have four Westins and two Sheratons opening in the fourth quarter of 2002. Charlotte is special because of its position as the city's official Convention Center Hotel. We foresee numerous opportunities for the hotel and this city to work together, and we look forward to becoming a valuable and active member of this community. " Also, the city of Charlotte and the Charlotte Convention & Visitors Bureau announced a n unprecedented partnership with Bank of America and US Airways to infuse approximately $1 million in cash and other marketing support into the travel and tourism industry and to raise additional funds from other area organizations. Russell LaGrone , chief financial officer of Portman Holdings, L.P., developer of the hotel , said , "This hotel has been many years in the making, and everyone already can envision the huge impact it will have on Charlotte's convention business. Interest among meeting planners across the country has been significant, even better than expected at this stage of construction." Guests who stay at The Westin Charlotte will be able to earn their way toward free travel in Starwood's frequent guest program , Starwood Preferred Guest, which is consistently rated the best hotel frequency program in the world. With more than 700 participating hotels and resorts around the world, the program is the industry's most global and offers a structure focused on simplicity, flexibility in redemption options, and inclusion of all of Starwood's brands.

greater cha rlotte biz

Wachovia Introduces New Brand

Bridging the Multigenerational Gap

New Logo and Signage Unveiled

Financial Advisors Need to Build Relationships in Wide Age Range

Wachovia Corporation announced its new corporate brand mark, a significant step in the integration ofWachovia Corporation and First Union Corporation. The new brand will make its advertising debut in campaigns forWachovia Securities this spring. Changes in branch signs and regional advertising will commence with the first bank deposit conversion in Florida in the fall. Wachovia partnered with lnterbrand, a worldclass brand identity firm, to develop its brand. In developing the new brand, lnterbrand reviewed research including interviews with customers and employees.

CM Black's First Charter Center an Award Winner MCA Presents its President's Award to Outstanding Projects Each year, the Metal Construction Association (MCA) presents its President's Awards to recognize outstanding metal construction projects. Recently. MCA presented its 200 I President's Award for Overall Excellence to First Charter Bank's corporate headquarters and technology center. The First Charter technology center houses the main operational offices for the Charlotte-based bank. The facility consists of structural steel with composite metal wall panels, recessed access floors and a partial redundant electrical and HVAC system for operation during emergency situations. The facility also contains approximately 700 computer workstations. Concord-based CM Black Construction Company served as general contractors for the 236,000-square-foot facility. Founded in 1983, MCA's mission is to expand the use of metal in construction. A jury comp rised of the MCA Awards Committee and members of the MCA Board of Directors selected the winners of each President's Award. The seven different categories for recognition include: commercial, historical preservation, industrial, institutional, metal roofing, residential and overall excellence.

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Today's multigenerational pool of investors presents a unique set of challenges and opportunities for financial advisors. For the first time in history, advisors are working with six generations of active investors. As the population ages, advisors must learn to bridge generation gaps to build relationships with their clients. Conventional wisdom has called for financial advisors to develop relationships with clients ten years on either side of their age. Those who limit themselves to this 20-year span will miss out on a lucrative pool of potential clients. Demographic trends illustrate the business opportunities for those who can successfully bridge the generation gap. For example: the largest segment of the population, 80 million Baby Boomers from 40-45 years old, are entering their peak earning and investing years; on average, today's retirees are expected to live 20 to 25 years after working ; the number of million dollar households has increased from 1.8 million in 1990 to 7.2 million 1999; the pool of prospective high net worth clients is expected to double in the next ten years and an enormous transfer of wealth - $30 trillion - is expected to take place over the next I5 years. To successfully build a client base that spans a multitude of generations, advisors must overcome what is often referred to as "generational myopia" - the tendency to view other generations by the same values as we view our own. Younger advisors in particular are challenged not only by an enormous client age gap. but by the wariness many investors have in placing their trust in someone 30 or even 40 years younger. To overcome this, advisors have to adapt their relationship-building skills to suit a broad range of audiences. Relationships are built on a pyramid of empathy, rapport. bonding and trust. The base of this pyramid is empathy - understanding the experiences that have shaped each generation's values and lifestyle. If an advisor understands the events, culture, politics, economy and technology of different generations, he stands a much better chance of building a strong rapport. bonding and developing trusting relationships with clients of all ages.

An excerpt provided by josh Bogen, regional vice president of CDC /XIS Asset Management Advisors Group<www.cdcnvestfUnds.com>, describing opportunities for financial advisors as part of the company's Bridge the Gap seminar.

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Atlanta-based builder. The division was expected to break even in 200 I, its third year of operation, after a management change and some land challenges. Instead, the division's new management, headed up by Charlotte native, Ray Holt, closed 295 homes and contributed $39 million in revenue to Colony, which is the largest privately owned homebuilder in the southeast. Colony Homes has also reached an agreement with Concord Mills Mall to sponsor one of its retail "neighborhoods" within the mall. The long term agreement includes an information kiosk in the mall, which will be manned by Colony sales representatives and is a first of its kind for the company. Concord Mills is a 1.4 million square-foot retail and entertainment destination with 200 retailers.The center is located in Concord ••. Tribble Creative Group received three honors including Best Achievement in Technical Support for Royal & SunAIIiance Vision and Values Launch, Best Corporate Event over $25,000 and Best ISES Team Effort for BB& T's Peak Performers Weekend. The recognition was given by the Greater Charlotte Chapter of the International Special Events Society during its sixth annual " Events in Excellence" awards ceremony held at the new Ballantyne Resort.

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ICS ''Trere's been a rrnjor trc;ns1 on n the bus re55 .v:::>rl::i eve- -.:h:: last ·i~a-s

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Rater G acabne, the 3urtr-3n Distngu sr?d P-ofesso- d EthK:s a UNC Charlotte's Belk Co lege :::•f 3J3 '"E5S ).::lmilis1raticn. "Trer=·s beer a n·o,'Em2m tu.,-.:arc ;Jreater responsit lit>· iJ t•Jsine;s. ~ a large Metropolitan area, Che:rlotte

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fns the -esr:.~itiity -.:o put-=orth the co'TI:::>a'lies .,,ho r-Epreser-: tte bes-:: of v.-hc:t v12- re and vvhat we want -:0 be .., Gi;;.c;l]onc i· ::. ; .dec fo- th~ C 1arl::-ue. Ethics in Busir~ss .k.vrJ y::s.rtcd ty ChadotL CL~· -er - r the ~ociet_; cf F im.r.cial S·?f'o :c Pt Jfc59·JlE:s CSFSP'• <~ NN.sfsp.1~f> r ]Arrtncr3hip with the Charlotte C-.anl:er. . -e '.fc:::O ll Scho(ll

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Ll-:1 L

::Us "Do yc u really walk the walk?" Nominatt•Jns for tl:-.e Cha-lone ;Lsiness in [thics Award are wide opcr _ "Anyone can n•Jminate a bu iness·n e·11ployee, a sur:plier, a cli::nt, a ricnd," s<.ysjeue. "Anyone who says' lke the way the$cC ·olks do business.'" rony nomir.ations have been Iecei,•cd 'or the 2002 Charbllc Ethi.:s in Business Award. A panel of four indcpenden.. judges will determine Ll e wirners wh..) will each recei\'C a CIT t<:l statuelle at J luncheon H Myer~ Par-e {:ountry Clrtb on April 25th. Dcbi ::'aubion, nc ws an::hor with WSOC- TV,

r triple 1h=- nua··o::r _ f ap::·lS::at r s 5:a:ev ::IIi~ •. i:::e p~s1d2nt of puol1c relations .:e· tbe Eth.:.s ~"''3Itl br th.:: :=h3r otte Clamber of Commerce n rk •;.;:;~.r,: w :•:n:~ nc ·hat w=. can ccz.e some-·-:'hic~ ·will emcee t1e evznt and Queens ~cho ar5hp-o at l CJl sduols.· College prcsiclcnL-clect Pamela Lew ~ -he Chr;:r[C( ~ =hJirl-er d wil' presen the keynote adclre~s- D Ji..c : -.:Jlffierce. kndo its :11 ·rl-cti'lg and Energy <md Nationwide ln~urance ,n:;:: p-c lloticn= re:;oo--::cs .o su :>f•..)rt .h~ ccrporatc sponsors. E l-. cs ~n E?-..t>in225 ,A,, G""d b::_msc ll The judges ir.clu::le Catherine b~i2Yc~ --.i: is Gr12 ~rc:1 thJt ,lJ~sn'_ P.nderson, Quee--:.s Coll~ge prcvost: ::-ta:iv~ e:-r~gh ;Lt~ntio=r. DoJglas 0 denJ_rg, forme~ly senio· "T:::tere.ue },-._~of inJivi:iJ.:>IlE.ade·s nmister at Co.,enant P"esbyterran .1:. -::us-nes=::J.wrJ~ bc:. L'lis pc.n·cuhr C'lcrch an j past president of Colmr bia ~(J~arr. -~ :.rer; -:v=llt-·c·ngl : ;;ut :J.r.3 Se1rinary i '1 Decatur, Ga.: Jerry l la...,lic, :>t.L3 the fc::us ~ ::m i::1::or!ant ac1 dir~ctor of plann:::d givmg at Unite•i ~;; 5ta·~e-- El ~. \. c.: T·:sic Ern o[ \Vay of the Centtal Carolinas, lnc., <s wei as Gic-calonc.. "We're looking for the overall 1 i.::turc," says Giaca. one. "Companies bat d-J 1ice th ·ngs here and th~re are n.. tewonhy, blll we're looking .or ::ompnies that ioregrare noble iccals intc their day-to-cloy operation,." Last ytar's a"'ard ~inners were rvl ke le·:e. i.......-nE.di:t1e p.3~ ' ple5ident :::•f tl:= ( at o·te ch3Jt~· Fre>h Hold ngs, 1nc., 5outhen Shl "\S, Gft-E' 5cxi~tyof Fnarc13 3=n ce Frc.f=ssolals :nc., and Parker, Poe, Adams&: t1a· cniTi"al:s <>.tu ti--e ::clEcti<)J pL :Jlic d niors 3ernste n. FresJ-. Holdings parent c•)JT.cf t~lrtc ru onJ _ m·~:r cc.1 EusJ ::::;s _Jany of jLlSt Fresh, a c'lain of rest::u.--::-h~ C -:anll::cr r:··J:r•• tc~ . 'le a,.,v;crd [th::s /.,.\.ad .vinn.·~·s l're"'i<n:; -<-t o-ul zrd 5o~r:G n.:.r ina·icrs fDm its ll'"Lr:rants, e.ured recognition "for a cu LLrc zwx-d rt:::.p PrLS .rduJe: f•cnv<JJu\._•..zt:hos. lt ll=(l helps to p -=rnt ·e the- <c"'J<. -d :hat seeks partnerships with cmplc~·ces, Co::po·s. I· 3. Ft:fi<'=~· _:~v:. St'n.>' fo1 ::ustomers and •;endors: weatherin,:; '"''"li1CTS. Con pm· ~. Ie:;;:as ln~t .._,,,_ n:; r.e·. "A l:otofLsthirk w.- b~1.;we :::t·inumercus storms while sui! remam ng :a-lly, tu in ,:.E. a ".ern::ih 0L the .::::.-:---c.-:1 .:'.tL miL. J e:-"mort: Asset Vi.::.ra_~.Ln.::r t, true to co·c v.:Les: a complete lac<- Jf ~'nc 2.1 :i V., rihht ~trcu::r := gn;':c;, ln; -G:cndaL r:.Jre peo-ple ::t ' r~--1 y foccs;;c dscriminc.tion; and proper st~ward;.lip jelL> ro1)~S .b~ C"Lcr )tC ~ bL:o n :'111 ~vtar lt1rea: s _._ C.C• JU5In~ss of .nvesto·s' monies." ;ace nlin§ 10 _ :o:e cl ::.hi:;;,' s&.c Ju.Sr.>s f.'NJTJ vii l f;l~\... .""'Crt 1,. South.::rn Shows, which r:roclu.:::::s

<q::ril 20:2

greater charlott:=

bi~

shJWS and t... f-OSit:iorS Ju·ough<·LI- the Uw.ed States. won ti-e ;a·,.r.u- •::cause of the wc.y it hmdl::d h~ ~-outfL Jl \ \hn•:n 's Show in -989 ,-.rb..c·- E-- .rr· cane J-lt...gc IO&r:'d thrOL.~b C·ai!oU.~, l-roc:king OLU poYNcr tc · -ousn.ds._ S:::uLh~ rn

Sh.::>ws. whiCl :3.ill 1ad Hi· ts, '-''".£r and foc>e., let a tel.d2cs no <f Ch~-bt:...: Cnvention •::::Cnte:- f-Jr lie.:. ar d r= ·c.rid:d di!'C;)unls ,o .2x 1ibl.eors. o\ '11 J: 'l_gh a 1 "ac:s o)r God· ~bUSr> in i1s .~y-a::~as CO'Jld ha:e protectt:d t f>many'c55 L1w fin• Park~r P_..;: '-'Ol. 1· :twa.rd for tl-.c C•J1lpary's ~thL; prognn mtmcroLs d ~"ll0n:3.ra·i· n~ o · s 1Dnd ell ical bu-;i c:s:; ptac:li:::::o aru: _,_,n ·ibutioos to tl·e ..:::·mnunit; "; was I 1- rifled U sc::::: -l l;;. w f rrr· norninated wh "s~1:: G.aco..c1c. "Law·;cr5 ·,;:ue d01 ~ ye:>r::-;.m .....ry in tr ;ing toes a··lis:-- posi.i"'O:: stmd:uds fot treir rrofession. L =a>s s::o 1.::L n~ ab.out the firm anc ·.vxre .k:- -:: f::ssian is heade-d for 1hem to b~ ·e..:< niz:d wi·h ail Ethi::s n 3 .LSi1c~~ A'v\.Hd." Ciacalot-c say:; th.H lx·~ausz 1he awa-r now ha:; a .--.stor :, _l.:: juc.gi:ng of .his ycnr's. nom.1ees -Niil he a Lttlc dillcrcm f ·olt1 last ::ea ··vve'rc bobn~ fo- clcJJ· :JL•5itio:ling o · 'Nhat ·he collp:tcie> de• ' l.~ says. "\i\.e'n2 trym~ to g::-t a bs:c se:~ ~~: ho.v a .:omp'IC/ fo=us=e= on EthLs thr~JU~'lclt its whole o:,g:ni;:a.tit!n • \Vith th~ d~mi::.e of Eruon dld the qu.st'cnable :•~ac. ces .- · "".nJCl=cAc-.ounting ,J:.mitBtio§"_Lh.:: hnc.Ii-e5, Gtacalon::: Sa)'!: its 5 ra Li.:Jlu :. inpnrtar. that a co:mnu"lll~' ik:: Cb.rlo .e focLS en conp::~nies tha <.~e doii.S' th..: r.ght thl1~. "When ',.IC give J'Waci5 liJ.-...:. lh~, we tell pcor c 1hauhe} ~t: on ..b ~ 1 igbt tra:k." he s;::.;s. "lt als:: .:;c..,>S l: ..u v.e, a:, 1 c::Jm:T:UEiit:, vc.bt 'o•·.p:mies ·1at can halance ht fi~anc -1 ~nd ,,. cth· cal in the ,v;;} thq. do "1L'iirE5.>. Et hies isn't som: sq:a-ate th r ..;; it':;: int 'fc)rncct;:d with ~' e:ry, 1<116 ~he. It r...1s an imJact 01 people <..nd < p1ral .I ic.?a<:t on so.:iety." lXz

,.-J

ca~::y

jacobus is ::J free'or.ce w'it~r.

c.~arbl e-=c~e:"

grea:er dn-lotte b z

april 2002

Managing director Wayne C. SbiSko outside of the Lodge at BallantJlllle Resort before its early April 24102 grand opening.

ty karen doyle marti n

an., e TheLodgeatBallanyne Resort Pro,rides an Upscale Executive Getaway Fct r:c:rl th.n

~-e<:~

.•.\'. ,.~

tors and homeow1:ers in th:: B~lbntync area of

:-•J.HJ CfxJr t•tt.: LKe ..r:<i. u= y awJitC•. the n.:west strucure lO rise ~ the

B:Ua-t,T..:- Re:;.-. fhL ru-=nc- Ol)ki1.g uilding, tbicl<

itl-tinbcrs ~U1J under-

·DtuJ io ::J 11·- "1c ·~t· ors. is unhkc a 1.ythmg cl~ 1r the :m~<.-or ill .he G.:u-L t: ·c.1,.i ·-, or tra ;narer.

".nd h.:H ';:, c.-.:c t~,· the porn. ~ LL?,:: a f>1J Lr yne .~esor. <lh .ww.baUantyneresc•rt.com>, Jpcnmg e~e / this'1 c•n -~ 'w'<'3 ±~igncd as Jn "urban CSC<.p~' tO h~lp ~orpo1tc groups ard •.>..XJ.l;..-c:;:,t!l'=~ a.>v":f} fror the workplace, for C·JUabontat on and relaxa! o: in :. r.c:~.:e u. ·.:t:r::::..t set j ng. ~ ~~ -t• unqn• thu ir':: hard to de~··nbe," :;ays St~1e &ooks, d rcd.lll of sa.:.; fJ · ~~~IL- r.:-tc I:~ :,.w1.e and opcrator of Bdl mt,'Tie Re~rt, :1s I e dons a h. -,J h..t. Ta \.:a·., C\~T the ~-.mncls o ·the Ia~ Ct>l1StTucti•)n crew, I ·l oks

at the hotel, and the daughter w1ll host a slumber party at the Lodge. t\nother group has arranged to hllld its holiday party

111

the Timbers Room, the Lodges most

spacious gathenng area, and has reserved moms so ns guests don't ha1·c 10 clnve home aftenvards.

Asked if he can divulge who some of the booked groups arc, Brooks just smiles "No, we don't !n-eal their names. That's part of the exclusil'ity."

A Look at tlw

LO<l~t·

To de~cnbc the l.tJdge as a C\Hlference center with 3,200 square feet l)f meetmg space and 3'5 hotel-style rooms is simplistic at best. The buildmg

.:-.pljo31 HIt"~ Lo:l;~: v,illl:e rerted o onl)' ore grcupat a time. TI1is will .·. "-'"'"'' gx:;ts [() 1a'F:: r;-_;;:cy Jllci remain free from l.'U sicl::rs' intru;:kns. ...:uct· -2"<·:· ~ .-~> • 1!T_a - a pricc-speci ·ica 1)-, :lio,OC 0 t.J $8,JO(l per

nsdf boasts two dtstinct sections. the resort\\ mg and the residential \\in g. The grounds feature three tennis courts, a "~pons court" for pick-up baskcl-

±.:-bL. ,- 'L-r:-' gr:••tp 3etm willing l·- pay i1; already th~ Ledge 1.?.S taken r·>C :a io>l: tJ ,:)1::21 ···lach dnext year. One fam l:' grollp l-as bodccd the l•x.;;..: fl ;_ x· -u tzv;;h ·:."ec·end, clur ng which the cere:n0'1)' w I te held

course's first fairway, and a quarter-acre pond that

g·=;:.ter :hz lo·te :>iz

b;lll games, verandahs with \'Jews of the Resort golf reflects the Resort Lodge managers also are

april 2002

nstallir_;; a r:>!={:S CO trS•: f~ r t...:amhlil clin.; cxr>r·:i=es. Cu- Lou- l:egi~ h the loJgo:'s r~si C·~t1l al·winb,. ,,J-cr·: ::cam.-; ·~re,..•s a-e r Jlti.J g the -11! tL>_2-lCS OJ. the .~Ue9

COllS •.jerin?;

r··Oll ~- rl.C l!Tal r':Jiir··ril~- J

.he:

rOO"l1,.

f lu::::tr:-. .v th z. se ··•:tc se Ling Jre-. h:rgc -:noJgh or a s:b anc end table;, c ··:creel 1 orc·cs. aJL: nille o ten-fc·n c.:ilir;:.s ft>UJ t.n.:l·'.lll ru~ o me 3CJ s ua·~: feet, lx:kLng llc [XlLl£5 but -llll j:IOdding u· ;~. (r] f:d 1han- ~ .J \..'inaJt: :Jot;Q s..p;o-r..: fcc

king oiz.c bee__

cb,v'

•lll

·v;c .;iclo•s

·r c I·atlrJ:lm<>

,Jul5e ~m·ots

v.. Ih t •1:c-co ~ red tiL floor~ <nc. sepa· raL' \ ... 1irlpo.·· uh <.- c. sl·o~- ar..:as. S .. in,ling doule doTs lead o

t '-:

bnht: on_, ao l c ooc '· tl-e ·compact cl::,ig- nmirn zir.g ~ ·c spJc • Lha w~··uld b· tak::r up b; rcgt.. r stde open ng d -L)[~. lt LC"i•lr L~bts, L-ethe 1 cJrcs

e::-J...:rivr cnloT-, aT r-e;mt t 1-:c:

rcla\.in~

and e: >) on L c eye. v.'atls tc a t rcat 1 lcoddc>Wr ::-·_tcco i-. sh. lo:::r din~ w_ ·mtfl and L'-tUrc ~1om •:r Jelin_;:;

huL::·

grc<:n-or-gr~en

stripe. <:n·: ru ..1l•. ing; are 5tair.ecl in dark .'. :t.h::u· The Lrni ure \,as ±:signcrl <..nd cre.. eJ b>' cro? w .Jocl,,orker. f~Jn- lsi-- >hop rn -kone, N.::::. C t apert.s'<nc dark crt:1'1h.: olon~d. ·,.,.iLh groe:-.:- <nc h owr designs of leaves - h·y p ;..:l.t:':-, ,·al: tree, S)'Uffil>ICS :t.ncl r ckorr .r<:eo-- cac 1. type . f gteenuy t ~ing irdi~encJs 10 ou· a·ca. \'hod~or-<

The Timlwt·s Ro(•tn. se.··allec he• · au~e of the ~an Dout;la.."l tir trusses that -upport tlw roof an•l the ahu da ('t· of et•dar l\'ood·w od;.. ~· •.us to ..1 eeililli!- h~ll!ht - of 40 f(•et. The I'(:t-Jn ·,. a·enterpieee i:-l a t""-• •-S <•rr Ht ow· fireIlact- that •1pens •m both B.des., warming- the entirt> roo:n::..

Thz tcs.. rt v.it g i.1.2lti:le..-o <.. 1rge :on·.-rence wt:r. pl..:s fOLt b eai--o ·t S.} z -.l

·ms

intc:'l'er:,~c

\, ith :cal. q: area:.

fc,- eve 1 ondler ],tOup,. Thr> cetlfe-er cc rc1 ·m, ad•·er·isecl as idc:al fo~ mc~tinb:>

a 1.d e<rpor..lt Ll.<: iuir s e\-:::mo., dTcrs the h:!tcst ;udic.;su.J cqtLpra··n irdu:l Jg v:d..:o mnfr ''lC ng CJ~1bilit>. a rea:< rren Jro~ c tor aod ;:n i .1-wa 1 lat

:creen. If IT_ rc :pace 1: n.:eded, grcoL Js (~11 res<:r\e n.ee·u\~ anJ c::xfere:ncc r~cil i.ie:; at he .;~.Jlan ym FcsJrL ,1 .;eri.es

--huules- gc lf ·~a-5 or p u~l Lmnln t,Jvigator;- trJ1•.pn·s §Ul'tS JCt'L-21 t'-t<.. Res lit~ d th: Lc·• lge. As n th.: ·csi..lcn ~11 v in£, t c crcn1, gem ~nd l-.IJ5lU dy •:-~or, L f the rcs.zr. vnng le<d u1 air of S(IJ1i5'ic :ui J t and sin :Jlic ty. '.'' nd•)\1'5 tn th~ br:al.:;JU r ..-ns top( II[(- lett le frcs~ mr IlL A l11t.;inc·,.s center o ·[ tc tr c ~-tdc Jrndc cs actess tn a fax m.~. · -ir~e telq:} or.?s a-u con·r:uer 1rit1lr-$: lr ten•?: ac·.. e5!" h a\·mU-le hctc., as w 2 I 1; i 1 t1di1idL al roc1ns. ptt.--p kitchc!" al]n,·~ resort staT t hrir,J, ro~"Jd ov.>r .c lhc l oJgc, th:-n arr;~.nge -rd scr:e it 1t 2t_r g -..mp• req..te3!. e>

techli e . The Tecl-lne "Vall ted is av:Jila.Jie in thee :oi=es uic:' a variE)' o( ':>mincte CW'!C wood ftrishes. You can see it att,.e Te::l-line .;hutr•Dm

oper Monday thro!.gh Satur.:ar. +446 SoJ:."l Blvd. • Charlotte. JC 282Ct? /04.334.6823 http://w"VW.workspac~specia lro cOM

ldt'cr

~C02

=:re:~t:=r

:har o.te :1z

,,·as necess::. :·.as ·'~' p-· ·rcr c'oo:=kL:-a-

c nrecung the t\,·o ''ings is he L.)dge's entrance JrcJ, con plcte v. h a slate-anJ-stone noT anc a large

migh u,t $2.1.tJCC 3ro_,_._s says,

ti•m for thc ,; tt:h nuturc ' getatic·n. "\Ve

flJUrC

vv~ ltcd

r_,- 00 ( peo· k

tbree-<hl" rctrnt

tc 1'-e,.t-·e as r. xh

that's

111

line \d

Jl1.

sirr:ilat r<:"Yts tha.c

fc•yer tabl 2 tmpmted from France_ E, ~I)'

of the exis irg gro-.th 1'· ''e ::c•u J."

chan,: per pcr,•n, p. r n·on -anc h.::re.

tr orning, Brooks .sa) s the table ,-.i]]

e;- plains

the ( oTj:an~ gc s It ·, e-:.:.. us·,-c rur of

B·im Mmc . t 12 xc_jcc rnzn-

cm-ered with wei -known ocal arrl

a~.er

fhancn l newspapers. The upstait.s ef

2"tra care p10peny. ..

tl e entra1 ccwa) s a l'encousl) sc.' 1

the f::t:.:~litie~. Tlc ·bi1y rm.ta :ost

for O;..dd M. Si. h.J ·_ "\Vc uck prot.'c m. tl· ~ trees nn the

:pac~,

Brook~

s1 ooker table. Th::- Timbers Room, S•1-eallc• bceaus2 of the gi 1nt Douplas fir r ~.,e;s that supp xt the rot f and the ab m<.lance of cedar '' ::JOdwork, soar~

LO 1

ceiling height of +0 feet. The rot m:' ecnterriece is a n·o-story stone u epl.tce that opens

111

both sides,

\•'":.1

ing the ertire rocm. f, 64' HOT'-,:.,te:-n \\ irh ,urrourd !::ound

bUlL

11110

ore wall, _o allow fer "telC\ ised" l',r• up training- or simp!,· a "tTO\'Ie n.:?,ht'' fo- group fun.

c Lo::l~.:·; meeti.ng

and 35 r<..:sidc1tia -Jl•ns, urn

pletc m:iio-•isL:ll s:r,•ice, 11·d cont1 en-

left locking out 0\'Ct the Timbers Rc ·•m and sponlighung an auhertic Engi,

incltd::. ull us: d

<-'mpha.;zeE that although th"" L(l~e i5 huilt to ft•d wood- - 8 nd rustie. it is a stat~-of-tlw-art taeility, with higb-tt•eh sprinlers and fiH· alarms. Rooms are -t-c· n·t.. d with t'ard-kt <.H'l\'t-~-. ine fulltimf" securit (~uutls patrol the Lodge ar d th·· Re-.ort, around he ··},)ek, ~even lays a ~..-de

ul b ·caLl!st or med ng par.i...:tpar.ts rdditL.. na.J mea]., or

c1du-:d thrcugh

the F.csc 1..

Inc -•>dgc ''ill he

B·noLs c:.;pc:ts thll

t·.:nte<.. I'; to 18 J< ys JUt,.

c~h

ml uth,

and that resctY.Jticns wil r :m:1in s exly n1ce thL _oc:~c is ) .._,, f.·r n enst·;e lo1UfS.

r\ ~ady

bu.Jding b gene ·atmg

-·lC

tuzz as -encctffi b) Brool-3.

·hc<.lu e of

nons o J •re\ 1e,· tours ar : ttlrphcn.: CJlls.

e fimshc5 our ou ·•. h:.1. lat g -s as

he dc,cr hcs he ,. the ma-: in:tlllri> aJou tb_ Lodg~ hac mack hi'11 a Jopubc.r gu:·

·r gc

a L1tof ·v\'"'-t:rL aw ) •lU

ken zll my lJeT' b iz

Creatin..?; Casual Comfort While the enc result fc:::ls cast.a.J : n I

Additio<all~.

the tt.al.l , Jrior tc· an:!

con~n.1ctio1. ~-<.:ug11

•iuring

ticns were anythirg bu. Snoky B.::sdl,

_.,urove the linal !T'c:Lilt

the owrer of the Lodse anc the Rcs•J ,

;:d,ustment!O L• the rJ..:n,; 1 pwg·e:;3.

\\'rtlted to ::nsure ha ·he Lodge fit into the landsc.:.pe an archnec:Lll..' \\as

\"'L

outdoor~-.-~~ pc:

n~cessary-but

sc '\.s

1abng

JOin.

tiE !-:sidc'11.i.1l and

wingo. ·were a 1g col t, pro··d::

~s_m]

each with

tl-~

Jes t ,. e-vs d

C•)llTS':.

hu t the buiL ng statt.od srr:..wlin€; all

Architclls Jeeause of their experie1cc

c•vEr the site.' A, ·ter a 1o·h~1 loc·k a. the

in .:reatmg classic .vo·Jd-fra1.1e strLiltT:;.

ao, the tean d~cidr

DaYid 1\'. ~idbury Co1struction sc~::::l

L·uil<.lmg's la.t•..lt in r r:::lzth-.:ly

as he general contractors.

I ne, mainta nhg tic I cs . •ws br the.

~mpl-as

s. The Jesgn/build tcz r.

L:: et•:atc th_ ~t-aight

Lrge gatherin,1 roon-r::. Miner auG ha1::: Jli:1~ ram in;. 1-c

studtcd the prope-t} tmtil t Joun:l ~l

t·a1.1 noticed '1~.t wi - i-~ ~ sl ghttweak

site that provided the Jest view of tlw tlwt would work with the slope of h.::

cf '-wall, tht: corric..cr= co_U b~ ~ic..ened, mirror ng tl t•' s J:lcwusre-.s T. t1e commor <-Cls. 1 h.: r:~Lltirg sevc:n-

land . As a result, the Lodge is "b t ilt

f,,o -wide hcll •.-l)'s n_ •.: ::de 10 tl· e

golf course, then creat:d a noor

in" to the

~lope

of th.: land,\\ ith . he

Tinbers room anc cc nfercncc roc 1 -.lif.htl} xloJ\\' the froru entrance l;•·e, )'et \Yalle<.l \\ ith glass to allow fllr 1-£

l•Jc..geh rcla:-Jn~ fee . Brooks Emphas ;:'(,. th:rt

1lthou;~ 1

;:_~

To a..Id to the Lodge's wflcomic ~ :e , ~reater

·:harlctte biz

I C.

I \' 2:

group,rn::: Ire Altmar.

·~ an:

o::al Cenise!

·ms. Rnc>m>

tcch sprinkle; a1d fiTc

he use t•f cuth) colors and materi. s

nIt

wcge IS bui tO feel \\0-<.6. ard r..ISt:iC, it i~ a state-d-the-an ·a.:. it) wi.J.h hig·,_ a e secured "':th care -lc') ac.:ess. in~ full-time secnril} gu.n , 'Jatrol the -_ocl.ge

ming S:)aCe

the

.vas buih into the land, to ::>rovidc tr~

/\ L- /v\ A. r·--~ T~

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"Profits were starting to mean more than people at Rentokil," remarks Whirley "I believe in taking care of your people firs: who then take care of your customers. Profits come from puuing people first." Whitley had a strong vision for the new company. lt would focus only on the commercial market and the emphasis would be on high quality service. In an industry where 15,000 different companies compete, teritech would make its mark by staying focu ed on a singleminded commitment to quality. Whitley's business philosophy was reflected in the company's mission statement: "To be recognized by our clients and those in our industry as being the very best at what we do. " Steritech's partners were also driven from the very beginning by a desire to be the very best. They wanted the company to be a national leader and they knew th~ way to get there was to provide top-level service.

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have to work extra hard to project an image of professionalism ." Starting by promising "pest elimination," Steritech moved on to develop products and services designed for "pest prevention. '' It looked for ways to reduce the use of and find alternatives to pesticides while still maintaining pest-free environments. Today it offers a total pest management program, the EcoSensitive速 Pest Prevention Program , designed to address clients' needs for a safe, effective and unobtrusive pest management plan. The program centers on excluding pests by finding the source of the problem and making structural adjustments to prohibit reintroduction without relying on routine pesticide applications. "Our programs are custom tailored to the customer," says Eicher. "Some we service on a once-a-year basis, some monthly, and some weekly. We take pride in providing the best possible service."

"Most companies in this industry are family owned businesses with three to four employees," said Eicher. "We knew there was a better way to operate . We turned pest control into a science , not just a job. We turned it into a career with dignity." Well aware of the "bug man" image

ln 1999, Steritech was awarded the Environmental Protection Agency's Pesticide Environmental Stewardship

the pest control industry projeCLed , Whitley wanted to build a company that would set an example of professionalism. "We're in the service business," Whitley points out. "All we have to offer is our people. We have to deliver on our promises. l'm obsessed with delivering on our promises. " Even the corporate headquarters, which Whitley had a large hand in designing, makes a statement about Steritech's commitment to quality and professionalism. Located off Highway 51 near Pineville, the 11 ,000-square-foot facility is a unique brick building, flooded with natural light and tastefully decorated. It's based on a "pod" concept for each department with a central reception area. And , just as Steritcch is growing, so is the building. A new 6,000-square-foot addition is under construction. "The image of a pest control business is not that great," notes Whitley. "We

Program's Excellence Award for risk reduction in pesticide use. It was the first :::ompany in the structural pest management industry to ever receive this award . After that, Steritech was ready to expand. lL moved beyond pest manage:nent into the broader area of food safety. The expansion was a direct result of the company focus on responding to clients' needs. "We were serving a supermarket chain with momhly pest prevention services ," says Whitley, "and we asked how else we could help them. They said they needed help with food safety. lt was a natural extension for us because the two areas share a common customer basis ." The company refocused. Whitley ~ays they asked themselves "What do we :-~eed to know7" to enter this field. Then :hey applied the same devotion to service Jnd quality that they had depended upon _n the past to the new emerprise. They

greater charlotte biz

adopted a new slogan, "because a clean work environment is healthy for busi-

::..._permarkets, Coca Cola , Eli Lilly and r c·-npany, Perdue , and Marriott Senior

ness" and quickly established Steritech

L'ing Services. "We're not the biggest player, yet," s,.s Kit Whitley, jo.1.n's nephew and ~critech's marketing manager, "but ~· re the ind·;stry leader. "

as a leader in providing food safety and sanitation audits, food safety training and expert advice to companies in the food, hospitality, and healthcare industries. Their client list grew to include the Pentagon , the Nationallnstitutes of Health , and the Smithsonian Institution. just as Steritech has led the way in using the latest technologies for pest prevention , it also looks for innovative procedures and ways to utilize technology in food safety management. One result is , a Web-based system designed especially for the hospitality industry. This interactive training sy rem addresses basic food handling, cleaning and sanitizing, cooking and cooling, temperature control and cro scontamination. The system automatically grades employees and keeps track of their training records so that managers can comply with necessary regulations. A search feature of the program gives quick access to relevant information from the Steritech Food Safety Manual and Training Modules, the FDA Model Food Code, and current news relevant to the industry. "The Web-based system is effective , quick and inexpensive ," says Eicher. "lt supplements what we do with on site training classes. We've taken a brick and

That assumpticn, that if you promote ~- ,_urself as the leader, if you take pride in :"·J Jr work, and if you hold your manage-cent team to the highest standards, you ':11 be successful , ·s what lies behind - ~ritech's grO\vth. Quality and service ~ not just words for john Whitley and - · management team. They have made ::1 ~ ignificant investment in attracting and ::eping top people. Steritech has at least .:.{) employees with degrees in areas such · o.;. chemistry microbiology, entomology

:...nd environmenta health. lt has at least c at many again who are board certified c- hold credentials in areas relating to p~st

prevention ar:d food safety. "The one way we distinguish our-

- lves is by Jffering superior service," ~ ;~.id Whitley. "There are too many other : )mpanies offering to do the job for a

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mortar business and brought it into the online world. " The company also divided into two divisions , with two totally different staffs. Eicher runs the Pest Prevention Division out of Washington, D.C., while Mark Jarvis heads up the Food Safety Division from San Diego, California. "It was a natural evolution for us," says Whitley. "Pest prevention is just one of the areas of food safety. We had alwa:,r,; stressed sanitation and safety with our Ecosensitive® Pest Prevention program • ow the company moved from doing sanitation audits for its clients tJ food safety audits. Today it serves a wic.c variety of industries, including hospital tty, healthcare, warehousing, office builc.ings, and food processing companies. Its clients include Hilton Hotels , PubliJ.:

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lower price. If we carry on by neeting the needs of our customers, they v,ill take us to new markets. " Those new markets will lilcly be in Europe. teritech already has a branch in Canada and Whitley run a separate , but similar, company in South Africa. But to be truly international, WhitL:y expects to expand into Europe. "Food safety is an international business," say Whitley. "We're lucky to be a private company. We don't h1ve to respond to stockholders. We rove the freedom to invest in growth. " Based on its past record,

St~rite

h will

continue to grow. And , it is like.1y to grow by continuing to concentrate on doing its own thing, rather than mergeti::-~g or acquiring. Absorbing other companies would also mean ab orbing otr.er work cultures. At Stetitech , the dedication to uncompromtsing quality is ho\.1 it started out and what its leaders are counting on to take it to the next level. biz

Casey jacobus IS a Charlotte-ba>ed freelance wnter.

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Leading Carolinas

lVIedichl Center By Experience

Suzanne Freeman's first job out of U C College of Nursing in 1975

"TEIS IS AN EXOTH'\3 TIME ITIJ H3ALT::-I

But this cl:E b:tg~~ LS to fi g:.n out huma- cl-:- 1r, i :cicn fi_a 1:

was in a card iac unit o[ Carolinas Medical Center ~CMC). Today, Freeman is still Jpplying her TLC ski lls, now as president of CMC <www.carolinas.org>, which rank; as one of the be;t healthcare facili-

C'\RE.

what is th= lY-=t ITG mog o..:Y::n: :niate care tc ~r:;-Ii.oi<: at ~acb pc b

ties in the Carclinas. "l see being a hospital administrator a calling," asserts the softspoken Freeman, who assumed her post in 2000. "This is an exciting time in health care. We have increasingly limited financial resources relati\e to the significant

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HAVE

LL1 ITED

FINANCIAL

RE:::....\TIVE

ADV~'\NCES

THE

1\L~JY

PEOPLE CAN

in the clisu3c pr::c~." With ~ J.: x:r p1ssic:n ::l a true nur=c, F e-.rr-_z.n is ab e- t) see

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care. Un ti -e l:<Js~ v..h.J are n ~fCU" E on the pr0-;rc:;i:. br tl.e iniLn~.., Freeman c1~cat::~ o::-prirLisa1 Ju see health :::.;rc t=-c·': clzrs a· n _i.J· best , thin -~:6 Jd ro::ces ·_gruq~ the healtl- o ·o: d~ i'. ~ r y mcd ~l and to mE. t :-_"\1 i:;: - t-illir~ . Free~:~ m ~ ir.t3ins t!-ut cr... C:;

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AFFCIRD

THE

FULL

full extent of medical care possible.

-SUZANNE FREEMA."l

biz

SIGNIFICA:: :I

TECHNOLOGY BEl G W _DE. AI D

MEDICAL

chc.~lotte

RESO JRCES

IN 1\CEDI::::AL SO:=:NGE AND

advances in medical science and technology being made. And many people can no longer afford the

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11\C.:ITASINGLY

CARE

EXTENT

of market :;lu-:;e :: nd v<JiutT~ ''"''= looked at e.-tutl- ir.g in :JU t > 3

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system , fro m the supply and pharmaceutical side to the processes whic h support care, lO see what we cou ld do beuer and more effi cientl y As a result, we have been able lO reduce costs." For instance, instead of warehousing a plethora of similar drugs, CMC has confined its supp ly to those p roven most effective, or most valued, not only from a cost standpoint, but fro m ac hievi ng the desired outcome. Freeman and her management team have also reorganized the administrative team on a service line approach. "We have one person who o perates the radiology and im aging system for our Mecklenburg hospital facilities, so we

n 't become dependem upon the mechanical ventilation. The bottom-line benefits are twofold: "It reduces the time the patient is in intensive care wh ich in turn reduces the time the pateim is in the hospital. That reduces the costs lO patiems, their providers and employers. ll is a win win." Freeman credi ts a combi nation of intensive care physicians, nurses and respiratory therapists, who began the initiative. "One of the beauties of CMC is that ideas travel vertically and horizontally. And, if it's a great id ea and resources arc required, th en CMC will ge l them what they need."

described her as one of the best nurses in North Carolina." Shortly th ereafter, Nurkin was asked by a physician to meet with nurses concerned about the qua lity of patient ca re. "Suzan ne was one of those nur es who talked in terms of quality care, not how hard the job o f nursing is. H er deep abi ding concern was about the level of care patie nts deserve when entering ou r institution."

"SUZANNE WAS ONE OF THOSE NURSES WHO TALKED IN TERMS OF QUALITY CARE, NOT HOW HARD

can o ptimi ze use of our radiology resources, which are very expensive, high-end technology We want to ope r-

Business Benefits Accrue

ate them as efficiently and close lO capacity as possible, wh ile providing

prognosis of healthcare coverage from a business perspective. "! ca n reassure

patients access at a convenient si te

businesses that the do llars they're ex pen ding on th e health of their wo rk-

DESERVE WI-lEN ENTERING OUR

"I CAN REASSURE BUSINESSES

ers are making a huge impact on how we deli ver care. Eve n thou gh new tech-

INSTITUTION."

TliAT

TilE

DOLLARS

THEY'RE

EXPENDING ON THE HEALTH OF THEIR WORKERS ARE MAKING A HUGE IMPACT ON HOWWE DELNER CARE. EVEN THOUGH NEW TECIINOLOGIES ARE MORE EXPENSIVE, WE ARE ABLE TO GET EMPLOYEES WELL AND BACK TO WORK MORE QUICKLY." - SUZANNE FREEMAN Another case in point: CMC has devised a new approach for patiems suffering lung disease. "lt's exciting," says Freeman. "Preliminary studies show we have improved morbidity and cut in half the amoum of time patients spend on vemilators." CMC's pulmonary team accomp lished this leap through a scientific stud y of how patiems respond best in early wea nin g from vemilawrs helping them breathe. As Freeman exp lains, it's criti cal w wean people as ea rly in thci r recove ry as possible so their body does-

april 2002

THE JOB OF NURSING IS. HER DEEP Freeman is equally upbeat about the

nologies are more expe nsive, we are ab le to get empl oyees well and back lO wo rk more quickly." She cites an acute gall bladder condition. Thanks to technology, clocwrs now have two opti ons: A huge incision requiring six week of recovery, or

ABIDING CONCER

WAS ABOUT

THE LEVEL OF CARE PATIENTS

-DR. HARRY NURKIN PRESIDENT AND CEO OF CAROLINAS HEALTH CARE SYSTEM

laparosco py, in whi ch a few tin y incisions are made, re du ci ng recove ry time lO a few cl ays. "Healthcare i.s rapidly progressing wwarcl minimally invasive procedures," Freeman declares. "As their ava ilability increases, recovery and timeout from work should rapidly decrease." Dr. Harry Nurkin , president and CEO o f Carolinas Hea lthCa re System , feels Freeman is the perfect person for the j ob. "ln my judgment, she has beco me one of the best decision- makers aro und . She approaches eve rythi ng from an inte rest in and in relatio n lO sick human beings. She app roac hes care from a scientific and techni cal basis, but wi th the patiem constantly at cen ter."

Freeman be li eves one of her gifts is her ability to lead and manage others. "l love to see people deve lop and grow, and ge t in an area where they ca n shin e. l always try to enable peo ple lO win." ln 1997, Freeman left CMC for seve ral years to manage Specialty Facilities within parent Carolinas 1-Iealthca re.Thi s provided valuable preparation for top manage mem. "The balance sheet res ponsibility and differem sets of regulations gave me an ap prec iati on for a broader base o f health ca re." But Free man is happy to be back home. "When I came back to acute care, which is my first love, l had all of those expe riences to draw from . 1 think l understand the health care system as well as anyone does."

Nurkin well remembers the first time he hea rd about Free man : "W hen

A Scientific Thinker

l ar ri ved 2l yea rs ago, ph ys icians

Freeman's d ecision to mo ve into

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hospital administration was a conscious choice. Only six months after she first set her nursing cap inside CMC, she rapidly ascended the nursing management ladder: assistant nurse manager, nurse manager, RN supervisor, nursing director, and in 1986, vice president and nurse executive of CMC. At that point , Freeman went back to school and obtained her MBA from Queens College, which altered her perspective. "We learned so much about financial and organizational management and accounting; l found that it takes every piece to make a good decision. You can't base every decision on whether it is righ t for patient care. I always had this altruistic view that if it was needed, yo u had to do it. "

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ACCOMPUSH." - SUZANNE FREEMAN

According to Freeman, the most important thing learned in getting her MBA: 'To understand that in any decision there are not only the numbers and target you're shooting for, but knowing how the decision will impact people. So you have to make a balanced decision about what you want to accomplish ." ln her opinion , "I am a somewhat scientific thinker. l like to have quantitative information, as well as qualitative information, to make a decision. " That sciemific menta lity, coupled with her newfound approach to decision-making, influenced her thinking about a problem she faced at CMC at the time: a nursing shortage. "It >-

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Back to Basics: R ,ldtionsbips Va:ue, GrowtJJ Now located in Pa:>\-: rP:e ark :r: L-43: a.."L " rt:wi:knce £.oad 10700 Sikes Place, 3oc ltD • 7()~ - . I E'9 8J • Fa:I 7(4.~1.3 58 7 W>V.bb"Ypl..t:.

a pr i I 2 0 0 2 25

:::<:e rne clnr to me . :-tat 10 have a

rr·e Jut:.xmli: anL need:; of tiE hJSfital

~ew y

<--•d :ommurit:;' prev:ti'ed.

- ad,

sup::>ly of nur:;~:; eve r the long n_:eded to JT/ i>. a school of

'Ni>.

-.ur~ ir g

at :MC n o:.d :lition to the

::. is-irg scJools n Cnarlouc. " freemm says tk; · altho•1gh her ::: ro-:Jo;al

"--:lSi\

po pc.ar or enthusia5t..i-

A Healthy Life and Lifestyle freeman 's calling as a nurse is rooted

urbn say:; Freeman 's leadcrs::-i!=

in her childhood. "l was vety blessed ,"

:r:le, e\.ideo-:ed Jy l-et resolu .e s:nce

she observes. "l had a maternal great

oc the :chc·.:1, rd the way ste ; tc-Jd

grandmother who was diabetic. l loved

p to l-.o:;pi ·1l ar·: hitec s years ago :sec

<ide/xu; _::agC" 27l, sets her a par. .

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taking ca re of her and entertaining her when she was bedfast. On my Dad 's side,

..All:: recei~ d b> soo~ grou::>s, she hel ::.

...,. ll :;on of ..zad., but also te I u:; tbs

my grandmother owned a restaurant.

-e r s r:mnc "l knev, ".r.at hlVirg a

i= th:: way it should be. That bnc .,f

So l got business and nursing from

::1.::-cisior-ma~: in g

two different sides of my family."

: uahfieJ r;:acy \,·or o: :o-ce v>ould ~

Ji~

ho:>?it3l

:·e~pite

~n d :=·-LT

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corrmunity.'·

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o •

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cha ·a·:tet izes S.1~:1oe a f :;t on table. lt's, ' Let's l·)Ok

w:l.at we'".:: gc here and sec i - ·,:.;::

.m impov::- it. "'

Today, she feels equall y blessed \Vith her own family- husband john and three ch ildren. They recently moved to Lake

orman , a natural fit for a family

of sports buffs. Freeman loves to snow and water ski. Although she keeps a fairly low profile , Freeman is devoted to church and community activities. Her early experience tending for her grandmother makes her a champion of the junior voluntee r program at

CM . "lt gives kids an opportunity to give back. They interface with patients and see the opportu niti es in healthcare firsthand. " Asked if CMC sponsors any programs in the lower schoo ls to encourage careers in healthcare , Freeman replies , "We plan this summer to have a project designed by nursing called 'Experience Nursing."'

MC will give high school juniors and seniors who are thinking of a career in nursing, a very structured view of nursing from the inside out. CMC also sponsors a group of Explorer Scouts interested in healthcare careers. Freeman notes that unlike man y of her friends who have had a mid life crisis and decided to change careers, "l didn't have to suffer through that because

1 already knew I made a difference in someone's life eve ry day in my job. " Her love of her profession s peaks for itself: "l don 't think you could be in hospital adm inist rati on without a tru e love of human life. The ability to champ ion and have an impact on the health and com fort of those who a re diseased- that is the most fulfilling thing you can do. " biz

Nan Bauroth is a Charlotte-based freelance write~ :2 6

I 20)2

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L L t .:":ope "' builc!t:-r, rh~y d:a:· up a . k.>rch pi~ II. C•hc-, th rr.:j :,t i:. the 1 presc - :J in :.1 chrrett:," a >

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highly interactive design session which

speci:.1tzcs - rml i-family and commer-

want to work together. They share many

might involve the developer, builder,

cial office dcvelcpllcnt.

of the same ideals and principles. ln con-

landscape architects, city leaders and members of the surrounding communities. A charreue can last up to a week and ends with a detailed plan of the new development and a "pin-up" session in which the plans are pinned on the wall and discussed. Before the final construction drawings arc presemed to the client, the plans will undergo many revisions until they truly meet the needs of the client and the affected communities. "Our commitment is to provide thoughtful and creative design solutions," says Turnbull, "that

S gmor Jeg&n his career as executive cbrecor fo~ Rockland County Envir•Jnmen :tl l'vla1agement Council in Ne.v York Aftet two years there, his des rc tr 'Nork in the private sector broug'l_ h:in to Cb.rlone to work for La'l:l Dc3g;n, -,,_here he started

l'ersation, they look to each other for input and often complete each others' sentences. And the success of their individual companies has come to each through very similar means. The key to his success, says Sigmon, is "personal service. Period." He pauses

as a stal bndsaq.:c architect. In 1983, Sigmon le -l Lmd I•esign to stan a

and then adds, "After the period, creative solutions to technical problems. I think

new krds..:< p: architecture department at the cJrrpctT/ no» known as

those are the two things that keep our clients coming back to us."

McCulloch! Enflarrl.

Turnbull picks up the thought and expands it: "That's been my personal

are rooted in a physical understanding of the site, its opportunities and con-

experience, too, and the personal service means always striving to do something better than the last time we did it."

straints, as well as sound engineering principles that guide and direct our craft."

Finally, Sigmon adds that while their clients are developers and builders, the true audience for their

At the very end of the process, along with the final construction drawings

work is end users. "At some poim our clients have to convince somebody to pull out a checkbook and buy a house or rent an apartment."

TurnbulV Sigmon often offers detailed plans for community areas. "This is really like the cherry on top of the sundae,"

Turnbull echoes the same commitment to pleasing end users. "We're about

says Turnbull. The construction drawings include a designation telling the developer which house plans best fit each lot. Community area plans include such details as entry monuments, plantings, and other landscaping.

R~ Gl~,.

Ul Dontbon

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River Gfe1 at Da~'ijso1 is one of Turnbull/ Sigmon Oesign"5 current projects. Sandy Turnbull came to Charlouc in 1981 after completing a B.S. in landscape architecture at the University of Virginia. A 1994 graduate of Leadership Charlotte, her experience and expertise lies in both single-family and multi-family residential land development and urban design. At DPR Associates where Turnbull began her career in landscape architecture, she rose through the organization from staff landscape architect to project manager. After seven years with the company, an "entrepreneurial longing" overtook Turnbull and she struck out on her own, forn1ing Turnbull Design Group. Brian Sigmon came to Charlotte in 1979, as a graduate of North Carolina State University, where he earned a B.S. in Environmental Design, and Cornell University, where he earned his Master's in landscape architecture (MLA). He

april 2002

Two ;ears at :t, Jnce McCulloch/ England's ncv, dcpJnment was solidly in place. Sigmon fol" owed his dream of starting hisc •wn tusiness. Brian Sigmon Lands:::ape Architecture was born. TurnbJJrs md Si!';mon's independent firlt\5' ·.vorh::l cg~thcr frequently, sharing inforrraicn cmd specialties. SometiiT1.2s the-:, \1-::Jrk::::d on jobs together, and e;cntu--:: y they realized that their compariesc ce>t.c benefit even more if they mo::-r':d irto the same offices ard shar-:d clients. "We felt that, if we put the t"'r::J flF ces together, the sum would b= ,;vener than the individual parts," sa:'s Si2mo1. "And 1 think that has pmvec :cob~ -rue."

designing communities, and I'm proud that that's what I get to do. lt's very gratifying to me to sec a whole community come together."

In 20 years designing land development, Turnbull and Sigmon both have seen the industry change significantly. "This business continues to evolve," says Turnbull. "For instance, there is a lot more emphasis on transit now, and that has significant implications for what we do." The new tree ordinance also impacts landscape architects who must now focus on saving significant stands of existing vegetation. ln Davidson and other towns north of Charlotte, traditional neighborhood design codes encourage commumty designs that incorporate grid streets, alleys and front porches. The codes reflect a trend that is evident all over the area toward design that is "more pedestrian friendly and more interconnected," says Sigmon. Another change that developers are following in response to public demand

greater charlotte biz

is toward dcvelopmems that are more diwrsc in terms of use. Retail areas \\lth residences on the second loor, office spa e with retail on the bottom floor, and so on. "These trends in our city and the surrounding area:; directly affect o...tr craft," says Turnbul , and it ts a mark of Turnbu!V~igmon's exec Ilene~ that they are able to respond ,vith creatiw designs that meet these '1:eds while respecting the tecnnical aspects of the land itself.

• The truth 1s out there.

TUJ nbull and Sigmon expect significant gr::mth over the next five years, but neither of them is interested in bemg the head of a large corr pany "~ly goal IS not to be at the head of a vet") btg ship," says Turnbull Tel rather ha\·e control of a very nanem·crable craft, and still get tu enJOY doing what l do, \\ hich is designing-not managing a bunch of people." The company cmently employs 14 anc expects to grow to 20 over the: next five years. Rcvenu: goals for 2002 arc to bring m $1.8 mi.lion. But both Turnbull and Sigmun arc quick to point out that a's not the money th<:.t moti\'atcs them. 'T 11 motivated by s:eing somethtrg bemg built," say~ Sigmcn. Turnbull adds, "We have such a legacy in what we do. To drh·e around the city and say, '1 did this.' L's prctty gratifying." "What's really rewarding,- says Sigmon, "is to be la'lcling at trr: airport, and to look down and sec a site plan like you're used to looking at it on your desk-it's the same scale and i.'s JUS! all nght there." Finally, TurnbuJ says, it all boils down 10 making an im:Jact on peoples lives. 'We're about ::!esigning communities," she says. "See1ng people use places that 1\ e designed, l sec that l rca II> h.l\'e made an impact on peoples li·:es." The Turnl-uii/Sigmon Design mission reflects the same commitmcm to building '\·aluc for ou cliems and pos.tive resources for the communitr" biz

Heatr·er Head is a Charlotte-based freelance wnter. greater charlotte btz

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apri I 2002

by dc•n na yor<-g It 2rt

PUTT IN

E WORLD

A t-=n~ear-dj

~and

ris fat--er captured a rattlesnake and took it

to Chari :·tte s 'Jature M JS3un For the bc·y, the thrill of its capture

DISPLAY

vtas e•,en ex::eec2d by t•eing &tie to see ts beauty displayed in a

ra·.ura and

5af~

setting. Too young to pull a pa:tcheck, he was a vol-

urt=er at the N3tJre

erce -

M~eu 1 .

tt woulc be r s

~ssion

in life ... sci-

c=r intrigJe with 311 things living- and 3 fascination for put-

tirg thoe- on

d i s~ay.

No vacta:/3. he's all e,roNn Jp, but thankfully he

has ncr: ·:·utg ·o'o\T the neEc to - discovery. Tojay, John Mackay is the

o' esid-=nt and CEO of Cr :H1ctte 's Disccvery Place <www.discovery-

place.Ofg> , •Jne cf the ci1/s rr·ost popular cuJtunl attractions with

rro ·e thcr cCO.JJO visibrs 3 year. gr~ater

:::tle:r ctte biz

>apri l 2002 33

Paths Crossed

• ;x:lc_ off as over 8,000 people shov·ed

For over 50 years Charlc llcs l"ature 'Auseum has thrilled and educate::l adults wd children throughout the cnon. .:\nd throughout his life so :<rr, \1ackay nas remained involved with rE bture l.iluseum and the subsequent launch ::1f Discm>ery Place. ln the late 7)':; and ::arly 80's, Charlotte was explcring ways to revita:i.ze its strugglir:g enter cily Jeople were moving to the sJJurts, -etailers were leaving the cit~; buit:lings 1.ad become rundown . "Discussions about puttffis a project ike Discovery Place downtowT at that ime we:e an anathema" renembcrs vtackay But visionaries like R.:l'lfe. '.Jeill, .Jon Bryant and joan Zimmer -nan were 1ble to oee the potential of a c ov. r town ocation for Charlotte a.1.d .t; ::mnunity Finally, ..n 1981, Discovery Pbr.::e c·pened .ts doors displaying a whole r.cw ~orld .o the community. The strccrs IICIZ

a'-'

to cd~bra·e the grand openin?;. hl.a_by's career path has alw:~ys !>:en i ·.r:·t.v red wd1 DisCO\'el) Place. tla::1a.~, attended the University of Ncrtl-'roliru:. wheT? he earned a mas;:er's d.::.;ree 1- biology. After several y-:"r~ c:f t::..o--chrf: and serving as director Jf cn·;iJC•r rrcrt.Jl stucies at Appalachian State T in,•crs ty, Mackay returned to CrarlottE IC :::lc.y ,m inst~umcntal role in tle ce.reloontn ,md Jpening of Discovery rhJ:e nc. in ;l8l as coordinator of bb.o-s~al :-d.:n..::~. He was part of the desLsn md r::>t::qlt teatr_ that created such ,,;orcl>rs :1.5 11" R<.in fo-est exhibit. Macby 8.usc·l-en:Jy ,1dvanced to become dir,ctor of "..:.L.tcrional pngrams for both th.e Ncture 'instu 1 and Discovery Place. [c nwing a stint using his tal:r.ts J:i.h cc"lgn, ft:brication and exh r·tl-i n -j~. Qol."- compJny, Mackay retuned lJ -,b:o··:ry Place in 1989 as director o

rdt Theater.

YEJY Place's

'"'he simulation theater combir e stcte-of t~ llu;atl)l' technology and

april L.OD2

11lus1on~

to take

greater charlctte biz

-he IBM -echno o~ Center ts a e>~l1 reaavate• t!Xhilnt tk3t invite visitors t e(~i nee fue lubn of ortpute techn rJ. It <:orsis:s ~f 2 com~ er.., moo of wh: ~I ie conaected m o·der b s•are ilformati l'l Ava1 le m Ue Techr tmr Cenur is IBM s latest ed~~at onal program C3llt'd lea-ning illage. Th s program allows rtu:l s parents tealilers, and Di sa:very P -C stctf t l conaec! tD other s-.udents, teachers,. nc ~roots rnm ~II uver tte r.orl1 share ~as, ,53 er atvice, iihare eda~ational ps, ofter rolizm sol111ng de :. and sol ti ns, and SEJIY lu-n fron n+

e: erten

:Jiow·ver~ Places 65,000-squac-fcot expansic·n p -ojecs incldi:1g tie 0m"1im<e:·_ T1ea:e. Again _he a:iv~::ed to tecome "ice pesi::lent c:- r:lanrilg, r~se;u::h ;;nd devdopme:r-, unti ~ v.ao; rec:..titec 3W3Y t c: initial<- J. sim .hr odencE center in BirminghJ.tr, /J cibarr..a. For _.:te ;-ollo.ying ei~~l yerrs H.ad~<ey =:.::rec as preside:-t and CEO c- tl-~ t.1cwane Cente-. 11 wasr't Lntil Ho·r-mb~- o: 20CO, whc- Dr. Fneca Fid1olscr:. retiree. after :u ::e<:r-, t!-G.t tAac-«.y -.:joined ::::harlo td I:·i~:o ·.ery Plao~ as -:residcru and >

c==.

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Looking Ahead: ·"- lot has happened si<c. hl::chis injw:t _he last yeat. l-ac the june 5th referendum su:cee:ied in bundling ue arts, sciences, -pc•r;s and ente-tailnenl projects for -Jpown development, Discc very rJa,_e o;..·.Ju!J have received $30 million in p-.l.b_ic funcng. Unfortunately, it did n·=•t. Then SepteDber llth mppcn~ wtll its depressir_g effect on :he ccor JnT>·· Despite the5-e occutrence5-, tAack:;y is plea..."-ed to say "Ou- numbe-s <:_e h:- Iding :>tea · y, the atteodan:::e i5- strcng and our orgKizatic n is heahhr· tAackay adds, "'Ne are tabn~ th·.: Lime LO flan. We are in<. process cof sdfexarr.ination- we a-e lookin.~ at o·Jr staff and our JrganizatioJ.. AlthoL_sh <~1e h.=we pas3on for what we are doirg, ·.~ n.:ed to under3tar.d who we are . T1en 'We <ecd to C·:mmunicate thct to JL1e .s." 'Secor_dly. we need .o look:::.: wtat we em continue to do for the c.:rr.rwmity. \\'hat resJuces woul:l _he w::mr_nity like -o ste~ _-low cat Di:.covery Pbc be retu~

11 iscovel} Place's life Cemer, you can t11d a real h~ma rt. visit the Eat light Dei rd IEcome a 0 ntr. Oetectve. Amajnr teaclt11g ;na descnliag 3e functions of e h1man mlly, the Life Cl!l:er include~ the study r.ettcs, mrtu n, dent stl}, lm Jan reprodtc to1, heart alii n:ulatt n, body s;rstems a~tl tie nervoos syslHI. Visitors can learn what makes th~m ttc.: t our Heart to eart shcv. or V'!a throog~ world's la®st yebal~ s 1 v.n <ilove.

and environmental o::du:ation?" These questions an: 110re t 13J1 just catC1 [Chrases for a ": ..1:iness pl: n.; Discov~ry Place is a:mducting ~ s::ries of fc·cus groups to c~vdop anS'Ver~ -:-he Lee Institute is flcili.lating h.:: locu: groLps and The Art.: nC: Scien:_ ::.:Oun:il is lenj ng their financial :urpo:t f.>r the progra:ns. "-·Ne are develor n~ a 2C tc 25-year plar. We have a real fc•cu.> on J- · hmil es i:n the ::ommunity. 'Ne al.s.J 'w'ant ..::: attract out of town , ,5 tcr:: witt .. _r various rew programs :me ~"hibits.' \:acby add; that the goal is tc at.~act ::. m lion ·Jisitors or more eacr year ir hn s of branding Charlotte as a -:>lace ,- f learnicg and di;covery while ir urn sL llUl.cJting he economy. L: is an impresS'Je ~u.k. D.;.:;,-,·2ry :>]ace changes over e,COO ;quc.-e ket ·J f ex1 bits every three l!onth: t.hcugh ts EeJture exhibits -·rq;ram. It ,••!>'.5 up :o iSCO per square ~oo _ t: chc.<ge ·he resiJ~nt exhibits. "'Ne nee.d to c .:tate ::m a $10 to $12 mJ icn annu3l lx.::lger We ano: currently at S7.5 ni lien p.r

cliaflottel 36

c.pril L002

grec.ter ::harlotte biz

}fc r,'· :;a,s J>.la=k:1;.

"-- e ass:sU'd h the p<-n::.igm s-:.ift h .ht

et:~ly -.(1:;.

It's time -cr ancthr:.r tvt~dn,.

paracign sl:if· "s::..y5 Uk~ l ~

'<-.!k <Jould

i!Jcorpor.-e 'Tia::e:; :i DisC)<.·ery"

tr rocgh ··ut Lh.: city Dis: _vay ?Ia:' l be th· <>e.hi:le tc b- ng tlu: cn·er2;iJL; sci~-ccs tc tJ.-..:: "Jn - lie. ~cence <.nd c:x:rnob§."Cal appli·.:x:i..:ns sJrt as want:>

genollic s biOEnsneenng. r anore::: ~.nolo

g:;, rcboics c:.r .:l :L tificd rrllis ~ •c ~ are the fll _u ·e a::-c h.J·.·e a treue ::- dou~ ..:npact Ol. tl·c xoron:.y CillC th=

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.ada} cJntirues., " M )' p~~ on nrs d=~p fer sd:"rc-e CillC th= ~ tt iirconn.."nl.

C•ur -rrgmi:.ati::m : a:J t:-t~ ·:e: .a ch Tcr::nce in emi · •nm~rtal :::duca L)n ' n....L.. he~ c <cit ng i~ · h..1t l\1<.c -<ay

i.::lpes to mpk:ment w ..1ur. his 2(1-~'ear Jlan i.3 ' Tht Greatest PL1.:.;:s Jn :':;uth."

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be e:·pero:u•:::d fits:.hand

c \ .sit.:>r lnd bt: an £:.Xect rer:l ca

.. clim~e end aJ. l_ r

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l•) of~r the co:rurur:ity t1c best i.""llearn-

ins md ad·:ettLr<:. Tho: .:::hr"lima< Thec:tre is cur-e:1ly sr.c·-i~ Sha: -:leton's l.nL~::-

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on. - ouL-

reac 1 prog ·ams into the ..rrler sc P:ed cc•rrL"'"""I"--nit~ J}" bringtn!; ;o::ience lnd l•ther I :1rm1 .. ex::>erie.:1::.~~- :)nr • JO,OOC• pcop e 3re ::xpcr~ncins ±c. wJO£rs of

Kie11:e L1ruc~h Dis-:cw.:; Pla·:e'~ ..•Ul· 1eac, p-ograms "Jiscc·:er:-l'loce o!so reac~e.:: out i- ro :1ther s·~u::: by u~jng tl·ci- s::Rn•:t> on the rc::.c .t.J.t..>ot..g~,

the e:•.hib :; =•isco•cy

Plac.? oler~ a.e spectae1. a: nc· OT over Lrer- i5 CO"]]pla:tnt "C _r ~ af lu ~ a core a~ pi · 1tion :md its only two wore!; -

'lgn1.e No"l±.r'." sa?S v:.,.cby "\v:' are b·Jil:!ing a busincss~ounJ th:~< ·cea." biz

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Chohtt=-tcsed

~eef:n:::e \1\- -t~ g · ea -:~ r

arlott~

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apr1

2002 37

rlo :t~

biz

by john rehkop

-Back-to - -8-cho oUNO Charlotte Continuing Education Center expands Uptown offerings at Mint Museum of Craft + Design. As the labor pool in Charlotte becomes

the ambit of the University and make the

rent pharmaceuticll sales professiJnal; •m

richer in talent and more advanced in skill

programs available to the community in

the increasingly o.nnpetitive

level, many uptown professionals are feel-

a slightly different way."

ever-changing regulctory climate n tbc

ing the pressure to remain at the top of

The programs arc structured to com-

land~.c1pc

and

industry. Developed in collaboration Y"1th

bine both theoretical and practical applica-

PharmaSales Pro, Inc., the series abo

uncertainty, employees feel compelled to

tion principles. "It's real world learning,"

exposes students to many of the

prove their worth while businesses fight

says Peterson.

leading pharmace..Jt•:al companies th-(ugh

their game. After months of economic

to maintain a competitive advantage. "It's becoming so competitive out

Based on that premise, the Uptown center has unveiled an assortment of

a.r~a~.

a private job fair. These progra11s are part of a : on·xrt-

there that a lot of people in the market-

new programs- parrish survival speak-

cd effort to furri-er -neet the needs cf _1e

place are trying to gain that edge, " says

ing, e-business and pharmaceutical sales

business communit)', raise awarc1 es, :nd

Steve Downs, senior program manager

-scheduled to begin this spring.

for Continuing Education at UNC

Targeting specific occupational areas,

redirect the pub c mindset. "In olTer· ng some uniquely t11'g:ted programs w th n

Charlotte. "They are looking to build

the survival Spanish module is customized

various occupati01ul areas, we <:ro> in

their credentials -

to provide "real world" communication

ducing a new reJlm of individual;

which has led us to

say~

··J-

t•1

design a lot of new programs over the

relating to select industries and occupa-

our center,"

past six months. Our Uptown facility

tions. Topics range from industry-specific

when people think of UNC Charlott(

wi ll play a major role in this."

subjects such as Survival Spanish for

they still think o ~ ctrriculum a11C the

In a strategic initiative to increase

banking, hospitality and health care to

main campus

awareness of local business professionals,

occupation-specific courses for human

U C Charlotte is offering a host of new

resources executives and managers.

programs this year at its U C Charlotte Uptown facility <www.uncc.edu/uptown>. "'We are really trying to discover new opportunities and grow and expand the kinds of programs we are offering to the community," says Mary Peterson, associate director of Continuing Education. "Nothing bugs me more than someone

The comprehensive e-business module

tb~

university (mr.in on-

pus) as a two-day drive," says UN•: Charlotte Upto\'.n cirector BillS ~fricJ with a chuckle . •[t~ll them it is 111d they

driven world. Boastmg a comprehensive list of c-business topics to create effective

need to come here .nstead."

implementation, the 36-hour series offers

A Rebirth

credit to those professionals, like CPAs and engineers, needing continuing education

the Mint Museu! of Craft+ De!=ign,

hours.

Peterson. "We don't want to do that. We

which has already seen a significant response- educates prospective or cur-

greater charlotte biz

"Many exceL iv:>s uptown still thin]._ of the drive to

is geared toward identifying the strategies necessary to capitalize on our e-commerce

who knows the latest na\'Or of the month (or trend) and that's all they know, " says want to make sure our programs fit within

D·Jwns. "Right rov •,

The pharmaceutical sales program -

Now perched c·n the third f\o.Jr Jf the Uptown cell.l2r was established l-eek in 1995 in the cld ::::ity Fair build Of,. The decision to mc.ve to the Mint

M c~nun

of Craft+ Desigr v-as precipitatec b{

april 200:0.

the de,tructio'l of -_E Cit) fat structur~ h favoc of the He~n>l To•.-n h l 09S. n the pro::ess, t~e L :·l.:)wn 2c ntc v'-e:Il r-om 9,500 ,q.:ne lo:::Lt . J 111Jre <.n 13 ,000 in the: l<im ·· ..to:un ;1[ •:r.:tf + Design, aru::l 1•1dd .vvo) c.lc.ss-, urns. While the · pre ce i...t 1!·: uJlJ\\T a -eJ is ~till em_rgirg. he u~~c Ch~l'lo c c .. nth1Ling educati --r. pro,::::---rr •a~ een i:r! exiscnce fat ovu y) )'>:::35. -h' effort be hi -. :1 ·he -t O•. .lli·)D to 1.1p1o.vr in 1993 w:s.~ base. on hE. cppcn:rity LO cater o th~ 'LCr·:·s 115- rnmbeo pcorle who live or .vorl: T1 _1e upiONr area, ,,hich r;}S [(..-,\ ICJClOO

n rrc t!- an 50 ,COO a: u ·· rd n::; tc ti-e cenr. Thi~ "bring the pxlw.: k:l .he audi.rce' t;pe of slJ·ate.~ has b•k :d into a ·,·ility )ffering more 1an oc uioa

: d

~-0

ccur:;cs.

and traini-g JI"O'::'f"O:.TIS \''ill a base h.st ;ea : · r:xxo> .ha-

~tLdent

7.))0.

P nd while

conti~u.r ng

-cduo.:s.l.o)n do:::s ia lulctr the umbr:; ;l;: of the LJn··e;-sit~ i:t sa tctall y self-su : >Ytin: ~ r t:r 'We ar: lOO}b self-,uppolx::l, ,.-h C"l ccf nit.:1:;' J::lds risk to J1e en::cav., -' s_,rs [t,

\o'I s. "\Ve ho·:e ll• -~ ~ a nail bus ness ·

e~:iJ

r ·ogr: m

lil-~

P-ier to esL.blis-

a 1¥-:.N pr:,g arr.

the Office of Continuin~

Education .15!'~111bles an ad. isu-y board - cns.sting of Universi. 1 professors and ).:siness and induslr) c:.:<ecutives - to di!'CrJSS content sp:d r :s and gauge pot31tial interest fran t-e business c: mounity. "With the tbusiness prozr:rm, we invited Jn ""ecuU'-CC~ Lptov-'l c3fTp...s offers t1e o:porunity -:o atten::l tive from Du-<c cl1>~;5 wd t ·:! CCJrl',-:!nieJlce of H<ijoin~ in t::..,..,n . Energy to si: c- the _·:::n. JnL rn nat ~ y. ti-B·s tt~ r JlUle board," says ser ior prog·a 11 mc;n.1gcr v.-h : l '-e d .1 .• Ann Brown., "E.:cau e what. we 'lear fr:om the professor;, in terms )f wh;u peo tLe: are looking for is so met n es ci Jaent .A..."l -'-.""'Tay of O!Jti.ons than what the -xoplc in bnsin~ss an::! '/v'iile tr str .~irg eo:oti::Jl11:' has ·· rc-::::1 11a1 y -;onJ=1rie~ to trntl-ci.I industry tell u~ It takes Joth p10fessctS -::ri11 r~ b t d~ts, the Upto·A'" C:T~c:- hrs and busineos a:1d inclust-y to nuke tho: ·e~n a ,]e to YJec.:h~r tr:: stc m. ':i on~ of program SU•2ce:;sful." •ll.r -<J sk ll :out se: hGI\ e X~l a fc·.:t.cc, Fiscal \rabi ity is att ·e forefi01l of tm lt mancbted :c·Jr~cs -e:nain ~ach program s- rategy meeting. O\·e1:2ll ;uccess is proje~ ed based en a ~ "'C•-Liere::l '· ·)115.' sa:-s '"'rovn. 11odel. "We ha'K level 1 .mJ b·el 2 gJ;;..s He Upt•T.Nr _;r er reL~ 1::a·: ~· ::n pot.s9onJis ike CFAs :me cngint>e-'3 -egarcling th~ 1~11ber of -tLdemo needul v.·-o -r; reqt:i-ed t•1 _or:t:in..u: thei- uluto reach bre1k-ev-e:n.. ~ _.:llicn ::J rrah:tmr -:J-::Jfessior:I JC~reJ t; says I:lrawn. "Lo::ve l• 1e addrC!'sc:s thz nmrb<-::::i..n. T ·e prcgrarr~. '"h_ch <r~ di;tc:ol · •-iT<X y ~s ~11.g 1 . -J.Ty ~cmi r:. ;r.: of stu:::le1.ts nedec. r.= ._ ~.;._ .~c into '".vo :::CJJra.c gn (Jp-.- c::TE cover JLr sunk cost=....~ssc:s for Cf'As, ~ ucrneys a-,J bmi~Ess the money in"ested .1p - ·:ft:;s )11a s. ;md FDH :ia:o.:s fJ cngifront. _eve! 2 iJ·cl"L~s the O[Erational eJ-posr~I:. I nd su ''0'C 'o arc tec:m cal pmes, or th·~ costs w te.:.::h f~:iol-ls. Co.:ens of clacse:. are orr. rcc ·~' illti1 the ptogram" : c1 ~-~-ies ..tn:let .11im. 3 fie !:.:; cf s· ucl) CesJite l:e ng a::- :tiitl •g t 1i5 yeaL the ra iticr~ ed ucaticnal fc.cili :'. ·,_,·lcm··e r <.n.::l Dc::::mbct sd~cklt - a: the ce.nt~r rae~" e.::o-

Wi iam D. Siegfriec:., dit:: tor of UNC :ho.rlotte Uptown. ~

::1~

ril 2C02

nomic c 1allc:r ~s sioilar to tl·e pligh of many small J·Jsiress;.es. "V\'~ have a lot invest.:d in ea:h cla~c up froot" says Do·Nrs. "So, \H' have to e:oLine thhl§S on :m ECC·nomic level rn t~nns of hoV" many st•Jden·s we ned to break

xer o:pardec "'- .- .he c.dd .ion cf .1 .h ~ri:::s l.Doin,; fro-: Mz.~cb tl:Ioq~l- Se-tcnb_r. "We had 1lmost ~. :• 00 ranicip~nt~ l)r th~ P::::i..J and CPT: c :s.3X~ in NJ\cm~·:r ;m Dcc::n,e·o· ];:_.· y=a1 " s"ys Br·- .:n. The: OfT ce of ::::::mtir Ling :=::J.u:ari n c..~o p·l""ides -::vi::,.' cJu·seo fJr ·e:tnlrc:c c;::c;m:; i- the a eas .,f cn;;inee:- ng, LTE c;::c;m:;=. 1.umar rcsc·Uice:; (SF-i.R,'P IR coml a1d - ur::ha-mg rr-Inag.-.:.~ncn• :~(-11 ~,I

g-ec:ter :harl::>t-e btz

(CPM exam). In addition, a host of new certificate programs are slated for fall 2002. "We are really seeing a trend toward professional certificate programs," says Peterson. Certificate programs vary from a 36hour "mini-MBA" program to programs totaling nearly 150 hours. Other certificate courses tentati\·ely scheduled for fall 2002 or Spring 2003 include: geographic information systems, women's leadership forum, meeting and e\'ent planning, business coaching and contemporary communication. for businesses looking to train multiple employees, corporate and degreed programs at the Uptown center offers an on-site corporate training option. "We recently worked with Bank of America on an SAS (statistics) training package, and ha\·e worked with IBM and Duke Energy in the past," says Brown. "We really wam to grow that aspect of our training.·· The on- ite corporate program offers a customized package specifically tailored to meet the needs of the company and its employees within the corporate selling. It also eliminates the risk and upfront expenditures for the niversity because of the "contracted" nature of the arrangement- an importalll aspect given the number of new, yet-to-be-filled programs imroduccd this year. Degrced courses provide an additional security blanket in offseuing some of the new program costs. "We had nearly 700 students enrolled in credit-bearing classes last year," says Siegfried. "We are to the point where we are running out of space in the Mint Museum of Craft + Design." While the Master's in Business Administration (MBA) remains the most popular and the only degree which can be completed entirely Uptown, they also offer courses in health and public administration (Ml lA & MPA). "With the growth of uptown and the financial industry, our location is a huge asset for the MBA program," says Siegfried. Futhermore, in the past few years, the University received a key designation to offer doctoral degrees in the areas of engineering, education and public policy. greater charlotte biz

A feather in their cap, the doctoral status pro\·es an im·aluable tool in recruiting the highest caliber faculty. "That designation is one of the biggest things to put UNC Charloue on the map," says Brown. Although highly regarded and strategically positioned in the community, the Uptown continuing education center remains a relatively unknown resource. "We are finding a lot people don't know that continuing education exists at UNC Charlotte, not to mention the Uptown campus," says Doug Allen, computing

education coordinator. And while the leaders at the Uptown center remain optimistic that the new programs will create new audiences and eventually build awareness, they are not deluded about the challenges that lie ahead. "Sometimes you hm·e to fight for a program," says Brown. "Rome wasn't built in a clay." biz

john Rehkop is a Charlotte-based freelance wnte~

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accounting

human resources

recreation

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Altman Initiative

Cabarrus Are na & Events www.goldevents.com

pg. 25

Vance Flouhouse & Garges, PLLC www.vfgcpa .com architectural

I design

pg. 35

firms

pg. 17

www.sedonagroup.com

pg. 8

The Transition Team

Liquid Design www.liquiddesign .net autos

www.altmanin itiative.com

Sedona Staffing Services

pg. 20

www.tttsolutions.com it

I transportation

pg. 31

I internet services I education

e-dreamz

Carolina Volkswagen

www.carolinavw.net

IBC

www.edreamz.com

consulting

lnfoVision

Pomeroy Consulting Group www.gopcg.com

www.infov.com

IFC

The Revere Group www. reveregroup.com

pg.13

UNC Charlotte Continuing Education www.uncc.edu / conteduc

pg. 7

financial services

eeoc www.charlottecdc.com

pg. 13 pg. 2

pg. 42 pg. 27

The Spa at Ballantyne Reso rt www.ballantyneresort.com Westport Marina www.boatwestportmarina.com

pg. 27 pg. 25

pg. 5

Henricks Corporate Training and Development, In c. www. henri ckscorp.sa ndler. com pg. 44

office equipment

telecommunications

DTI lntergrated Business Solutions www.dtiibs .com

pg. 6

Cricket Commun ications www.cricketcommunications.com

Solid Computer Decisions

office furniture

LanVergent www.lanvergent.com

Tech line

Verizon Wireless

www.workspacespecia li sts.com

pg. 16

pre-press

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pg. 41

pg. 20

R. L. Bryan Company www.rlbryan.com

pg. 43

hospitality

real estate

Dun hill Hotel www.dunhillhotel.com

pg. 34

Prudential Carolinas Realty www.prudentia lcharlotte.com

Staton Financial Advisors, L.L.C. www.billstaton.com

pg. 37

sales training

printing

South Trust Bank www.southtrust.com

Targeted Golf www.targetedgolf.com

pg. 26

pg. 8

www.scdinc.com

education

pg. 21

Cirque du Soleil www.ci rq uedusoleil.com Queen's Cup Steeplechase www.queenscup.org

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greater charlotte biz

february 2002 43

Patton McDowell , former vice-chancellor for University Advancement at the University of North Carolina at Wilmington, has been named vice president for Institutional Advancement for Queens College. McDowell fills the position vacated in June 200 I by Richard Rankin, current head of school at Gaston Day SchooL As vice president, McDowell will be primarily responsible for the fund-raising efforts of the College, including overseeing the activities of the College's development, annual fund, planned giving and alumni affairs offices. Joseph M. Bochicchio has joined F1rst Trust Bank as vice president and commercial loan officer at the South Park office. Joe was formerly with a regional bank in the Charlotte

Masterson has served with the Bailey, Banks and Biddle division of Zales Corporation , Saks Fifth Avenue , Littman Company and Congress Jewelers, all in Florida. Fi ·st Citizens Bank has appointed John Ager to relationship manager in the bank's Private Client Group in the Mecklenburg Area, where he will focus on providing banking and wealth management services for individual affluent clie nts. Ager, a graduate of the University of North Carolina at Charlotte, is a Certified Financial Planner and a Certified Public Accountant. He moves to the Private Client Group from First Citizens' Financial Planning Group. William Braddy has joined First Citizens to manage the Private Client Group. He will direct all operations and the expansion of the business line into new markets. Braddy has ten years of private client and trust experience, most recently working in the Charlotte market. He earned his bachelor's degree and his MBA from Campbell University. He is also a Certified Financial Planner. Braddy is based at First Citizen's corporate headquarters in Raleigh. The Rever• Group, a process and technology consulting firm with offices in seven cities, has announced several promotions for the Charlotte office . They include : Levern Allen , promoted to the position of consultant in the Enterprise Applications practice area; Gary Garner promoted to technical specialist in the Enterprise Applications practice area; Steven Massi promoted to senior technical specialist in the Knowledge Management practice area; Etienne Mayrand promoted to senior technical specialist in the Knowledge Management practice area; and Tom Messing promoted to the position of technical specialist in the Knowledge Management practice

area.

joseph M. Bochkchb

Tina R. Ross

Also joining First Trust Bank's South Park office is Tina R. Ross. Ross has joined as assistant vice president and manager of that branch. Ross brings 20 years of banking experience in the Charlotte market in branch management, commercial loan administration and private banking. Robert Hinson has been named senior consultant and trainer with MBDi M: .terin Business Development, Inc. , a 23-year old business development consulting and training firm serving the nuclear, utility, IT, contract research (CRO), telecom, instrumentation, and consulting engineering industries. Hinson brings 29 years of experience in business development focusing on energy analysis, new technology applications and systems optimization most recently with Duke Energy. Jim Masterson , who has more than 14 years of experience in retail jewelry store operations , has joined Diamonds Direct, USA in Charlotte as a sales and marketing representative.

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