Transportation & Logistics
Transportation & Logistics
Transportation Logistics
It goes beyond planes, trains and automobiles. The transportation and logistics industry is expansive and includes a diverse makeup of companies, each playing a unique role in transporting people and goods to their destinations.
Greater Green Bay is home to more than 680 of those companies and ranks 18th for employment concentration in transportation and logistics nationally. Higher education institutions in our region offer quality hands-on training and degree opportunities for future and current industry professionals.
The Greater Green Bay Chamber recognizes the significant contributions of transportation and logistics organizations to the local economy. We engage industry stakeholders through a task force where they can share best practices and identify ways to elevate the industry for future workforce development. In this edition, you will read about the innovative work happening in our community around transportation and logistics and how the companies featured keep moving forward – literally.
Breakthrough and U.S. Venture Partner with Truckers Against Trafficking
Written By: Kathryn Pritzl, Marketing and PR Manager, Breakthrough
Breakthrough, a Green Bay-based transportation management technology company, recently partnered with TAT, formerly Truckers Against Trafficking, to create awareness about human trafficking. With its connection to the transportation industry, Breakthrough seized the opportunity to educate their team members and their client base on TAT’s important mission. TAT is a 501c3 organization dedicated to raising a defensive force of transportation professionals across North America to assist law enforcement in the recognition and reporting of human trafficking to aid in the recovery of victims and the arrest of perpetrators.
Breakthrough’s client base consists of some of the largest manufacturing and retail brands in the United States across many industry verticals. With a connection to these shippers that have a massive transportation footprint, Breakthrough knew they were the ideal audience to engage in TAT’s mission to make a tangible impact in the fight against this growing
global issue. In early August, Breakthrough invited TAT to present their platform at The Mercury Group, an annual gathering of Breakthrough shipper clients that drives deep conversations, peer-based learning, and collaboration. Esther Goetsch, executive director at TAT, discussed TAT’s mission and how companies can become involved. Josh Holland, vice president of dealer development and mobility solutions deployment at Bridgestone, enriched the discussion by sharing valuable insights from their partnership with TAT and detailed strategic plans to collaborate in the future.
This engagement provided an invaluable opportunity to educate shippers on how they can raise awareness about human trafficking and provide necessary training to their carrier partners. Recognizing truck drivers’ constant movement across various regions, they are uniquely positioned to identify and report suspicious activities, including potential instances of human trafficking.
John Teggart, president of Breakthrough, articulated the company’s commitment succinctly: “We believe in leveraging our position in the transportation industry to foster positive change. By partnering with TAT, we can connect shippers to an essential cause, equipping them with the knowledge and resources to make a meaningful difference.”
To further this mission, Breakthrough, along with their parent company, U.S. Venture, is also hosting TAT’s Freedom Drivers Project (FDP). This first-of-its-kind mobile exhibit educates members of the trucking industry and the general public about the realities of human trafficking and how the trucking industry is combating it. The FDP trailer provides many with their first glimpse into human trafficking and simple action steps anyone can take to identify potential situations and react appropriately.
VIEWING SCHEDULE AND LOCATIONS:
• Green Bay: Join us on October 17, 2024, from 10 a.m. to 2 p.m. at Festival Foods, located at 2250 W Mason St.
• Appleton: Visit on October 18, 2024, from 10 a.m. to 2 p.m. at Fox Valley Technical College, situated at 1825 N Bluemound Dr.
The partnership between Breakthrough, U.S. Venture, and TAT demonstrates a powerful example of how businesses can use their platform and resources for the greater good. By combining forces, they are making a tangible impact. As more companies follow this lead and take action, we can continue to raise awareness and support those working tirelessly to end human trafficking.
To learn more about TAT, visit tatnonprofit.org. To become a partner, email info@tatnonprofit.org.
Welcome to the Epicenter of Supply Chain:
Elevating Standards in Secure Transportation and
The UW-Green Bay Master of Science in Supply Chain Management program offers distinct advantages:
Behavioral Safety
Written By: Kayleigh Mapes, MBA Graduate & Executive Education Program Coordinator
The global marketplace is more interconnected than ever before. Companies navigate complex logistics networks, demanding a specialized professional: the supply chain management expert. To address this growing need, the University of Wisconsin-Green Bay is proud to announce the launch of our innovative Master of Science in Supply Chain Management program coming Fall of 2025.
This program is designed for ambitious individuals seeking to elevate their careers in the dynamic world of supply chain management. Our curriculum equips you with the knowledge and skills to excel across the entire supply chain spectrum, from procurement and production to warehousing and distribution. You’ll gain a comprehensive understanding of:
Advanced Logistics Management: Master the art of efficient product movement, from raw materials to finished goods delivery. Learn how to optimize inventory levels, transportation networks, and warehousing strategies.
Data-Driven Decision Making: In today’s datarich environment, the ability to analyze information is vital. Our program equips you with the skills to leverage data analytics for informed decision-making, ensuring efficient and cost-effective supply chains.
Inventory Management and Risk: The globalized marketplace presents unique challenges and opportunities. Our program explores the detailed application of various industry models for inventory management and help mitigate risk.
Sustainable Practices: Sustainability is a cornerstone of modern business practices. We explore how to integrate sustainable principles into your supply chain, minimizing environmental impact while maintaining efficiency
Flexible Learning: We understand the demands of working professionals. Our program is offered fully online to allow for flexibility between work, family and study time.
Renowned Faculty: Learn from industry veterans and distinguished academics with a wealth of realworld experience. Our faculty brings practical insights into the classroom, ensuring you gain knowledge that is immediately applicable.
Regional Partnerships: Our program was designated with the help of industry experts of some of the top supply chain companies in world. Our regional partnerships deliver an opportunity to connect with global supply chain leaders right here in NE WI.
Community Engagement: In partnership with Schneider National, UWGB will host several speaker series events open to all for a chance to network and learn from global leaders within the supply chain industry.
CAREER ADVANCEMENT OPPORTUNITIES
A Master of Science in Supply Chain Management from UW-Green Bay opens doors to a multitude of exciting career paths. Graduates are highly sought-after by a wide range of employers, including:
• Manufacturing companies
• Logistics and transportation providers
• Retail and wholesale organizations
• Consulting firms
• Government agencies
With a projected 30% growth in supply chain management jobs by 2030 (Bureau of Labor Statistics), a Master’s degree positions you for a successful and rewarding career in this ever-evolving field.
TAKE THE NEXT STEP
Visit our website www.uwgb.edu/ms-supply-chainmanagement for more details. Contact UW-Green Bay to learn more about the program. Email gradstu@uwgb.edu and begin to unlock your next career move!
Schneider: Pioneering Sustainability and Responsibility in Transportation
Legendary Green Bay Company Continues to Drive Industry Efficiency
Written By: Kara Leiterman, Public Relations Manager
As one of North America’s largest transportation and logistics companies, Schneider plays a vital role in the lives of consumers, ensuring that products and goods essential to their lives make it from shippers to shelves. In fact, almost every item in your home has been on a truck at one point. As a responsible company, Schneider is always pushing to deliver freight more reliably, safely and efficiently, exceeding customer expectations while at the same time supporting and meeting sustainability goals. In doing so, the company puts Green Bay on the map as a hub for creative and forward-thinking freight solutions.
REDUCING CARBON EMISSIONS
Schneider firmly believes in creating a more sustainable future. As an early adopter of battery electric vehicles (BEVs), the company operates one of the largest BEV fleets in North America at its Southern California Operations Center, where it also built a charging depot that allows 32 trucks to charge simultaneously. The nearly 100 BEVs now move hundreds of loads a day, quickly reaching nearly five million zero emission miles. Schneider even made history as the first third-party carrier in the world to haul zero emission shipments for PepsiCo.
CREATING A RAIL NETWORK THAT CUTS EMISSIONS
Schneider strategically collaborates with three highly efficient railroads, which is critical because transporting freight by rail reduces fuel consumption, with one ton of freight being shipped up to 500 miles on the equivalent of a single gallon of fuel. Union Pacific Railroad and CSX provide superior service, access to more rail lanes and direct transcontinental freight connections, while CPKC increases reliability, security and capacity between Mexico and the Midwest. By creating this differentiated rail network, Schneider can offer customers more options – a win for consumers as it increases efficiency and reduces emissions.
A NEW WAY TO INNOVATE
Schneider took a first-in-the-industry approach to innovation and collaboration, opening a Green Bay facility dedicated to it and designed to inspire creative thinking and problem solving. The Grove Innovation Center houses visualization technologies to test the use of artificial intelligence, machine learning, automation and user experience technologies. Schneider hosted more than 250 events at The Grove in its first year – from associate brainstorming sessions to customer events – with the goal of reviewing processes and identifying opportunities for continuous improvement. In support of the local community, the company also hosted a number of events, including two innovation sessions with local high schoolers that engaged their critical thinking to solve challenges geared toward the transportation industry.
Building on its nearly 90 years of experience, Schneider will continue to explore additional sustainable freight transportation solutions that support customer and business success and embrace a greener future. It takes collaboration with key industry and community stakeholders, but Schneider is confident that what is good for the environment can also be good for business.
Serving More People in More Ways:
That’s the Green Bay Austin Straubel International Airport Story
Written By: Marty Piette, A.A.E. Airport Director
As area residents and businesses resume traveling, Green Bay Austin Straubel International Airport (GRB) is making investments in areas ranging from travelers’ amenities to facility improvements. “It’s been great to see a rebound in both business and leisure travel,” says Airport Director Marty Piette, A.A.E. “In 2023, passenger numbers were up 9.4% over the previous year and, from January through June of 2024, passenger numbers were up another 3%. That’s a good sign as summer and fall are generally the busiest travel times at GRB, so that percentage should increase.”
What’s contributing to the travel boom and the resulting positive impact on the local economy? There are a number factors in play. Traveling has once again become a part of people’s lives whether it’s for fun or business. Travelers realize that by flying local, they can save time and money. With GRB’s continuous improvement focus, travelers are seeing and experiencing a number of those enhancements.
FACILITY IMPROVEMENTS
Over a two-year period, more than $8 million in investments are being made to GRB’s facilities, grounds and airfields. This includes terminal upgrades such as parking lot repaving, fencing and lighting as well as exterior painting. This summer, new entrance canopies, providing protection from the elements when arriving or departing, are being installed. Less visible, but equally important, has been work on the runways and taxiways, providing a smoother and safer navigation of the airfield for landing or departing aircraft. This benefits not only commercial traffic, but private and charter traffic
for business as well as those flying in for Packers games. One of these projects recently received the Wisconsin Transportation Builders Association/WisDOT ContractorEngineers “Outstanding Construction Project Award”.
NEW FOOD OPTIONS – NEW RETAIL OPTIONS
With a new vendor, Tailwind Hospitality, managing GRB food service and retail stores, travelers have noticed a big difference. Food offerings range from a full-service restaurant to grab and go stations with expanded seating in the concourse, which is perfect for people watching! New retail stores now offer a wide range of products including local food and beverage items to bring back home or give as gifts, along with those “oh I forgot” items like phone chargers, over-the-counter headache meds and more.
Parking at GRB has always been easy and affordable compared to big city airports. As mentioned, it’s also an area that’s been substantially improved, with more to come. Travelers were recently asked to take a parking survey to weigh in on what they’d like to see happen on the parking front. Those results are now under review so look for some new offerings in the future!
AIR SERVICE DEVELOPMENT
We’re fortunate to have five airlines serving GRB: American, Delta, Frontier, Sun Country and United. “The airlines take note of the routes that are most supported by local travelers, and you will see them adjusting to meet demand,” explains Piette. “With football season here, capacity is being added for some of the home Packers games. For example, Delta is offering a nonstop flight to/from the October 27 Jacksonville game and a nonstop flight for the December 15 Seattle game.”
GRB leadership meets with all the major airlines, whether they serve GRB or not, several times a year to share information about our community and make a case for supporting additional and new service. A big opportunity to share our story is coming up in October when Green Bay hosts TakeOff North America, an airline industry conference. Up to 250 airline and airport representatives from across the country will convene at Lambeau Field for this event. GRB is partnering with Discover Green Bay to ensure attendees experience all the great things our community has to offer, while GRB meets with airline reps to encourage them to increase air service to GRB. “Like all industries, relationship building is extremely important,” says GRB Marketing Communications Director Susan Levitte, M.A. “This conference offers the airline reps the opportunity to experience first-hand the economic vitality of our community, which is something they take into consideration when making decisions about air service.”
COMMUNITY ENGAGEMENT
GRB takes great pride in being engaged with the Northeast Wisconsin community. You will see GRB at holiday parades, training camp and events like EAA’s AirVenture. This summer at AirVenture, there was a Celebrate Green Bay Day, which drew a lot of attention, including a nearly
30% increase in visitors to GRB’s on-site booth promoting the airport and Green Bay. Visitors came from across the U.S. and as far away as Christchurch, New Zealand.
While AirVenture takes place in Oshkosh, it has a big impact on GRB and the Green Bay community. Jet Air had a 44.5% increase in planes parked at its FBO, Executive Air had an 8.6% increase in business and GRB commercial traffic through the terminal was up 20.4% for the week. Many of those pilots and aviation fans also stayed in Green Bay, with many area hotels being at or near capacity for the week.
GRB is also part of planning efforts for the 2025 NFL Draft. “This is another exciting event that will bring thousands of visitors to our area, many of them flying into our airport, which is the home airport of the Packers,” adds Piette. “We will be sure to welcome them and encourage them to come back in the future.”
ECONOMIC IMPACT
While most people don’t stop to think about it, a healthy and vibrant airport is indicative of a healthy and vibrant community economy. The economic impact of GRB is well over $300 million a year. “Being able to serve the air travel needs of area businesses and community members is vital,” states Brown County Executive Troy Streckenbach. “That is why we are investing in infrastructure, adding amenities and always looking for expanded or new air service. We thank the community for supporting GRB.”
REDI Transports:
Elevating Standards in Secure Transportation and Behavioral Safety
Written By: Crystal M. H. Cook, President
In the realm of specialized transportation and security services, REDI Transports stands out for its professionalism and innovation. Founded in 2006 by former law enforcement officers, REDI Transports has set new benchmarks for secure transports and behavioral safety services. The company’s journey from a local startup to a nationally recognized service provider is a testament to its commitment to excellence and core values: responsive, efficient, dependable, and informed.
A LEGACY OF EXPANSION AND INNOVATION
REDI Transports, initially known as Wisconsin Lock and Load Prisoner Transports, began in 2006 with a focus on reliable prisoner transport. Under the leadership of Gregg Haney, the company built a solid reputation for reliability. When I took over as President in 2016, I recognized a growing need for secure transportation services in the behavioral health field and worked to expand our offerings to include comprehensive transport solutions for behavioral health patients. This shift broadened our services and enhanced our reputation in the industry.
By 2023, when I became the sole proprietor, REDI Transports had firmly established itself as a leader in secure transportation and behavioral safety services. Our rebranding to REDI Transports reflects this expanded focus and our commitment to providing responsive, efficient, dependable, and informed services across various sectors. This evolution has allowed us to continue setting new standards for excellence in the industry.
COMPREHENSIVE SERVICES WITH A COMMITMENT TO EXCELLENCE
REDI Transports offers a range of specialized services designed to meet clients’ unique needs:
Secure Transportation
Specializing in the safe transport of behavioral health patients and prisoners, REDI Transports ensures every journey is handled with utmost care and professionalism
Weapon Screening
Utilizing advanced technology and informed techniques, REDI Transports provides robust weapon screening services to hospitals and municipal buildings, enhancing security.
Vigils / Guard Duty
Tailored to specific client requirements, REDI Transports offers vigilant guard duty services, conducting thorough risk assessments to safeguard facilities and individuals.
THE REDI WAY: CULTIVATING A CULTURE OF EXCELLENCE
At the heart of REDI Transports’ success is its dedicated team. The company emphasizes hiring individuals who embody its core values and are committed to providing top-tier service. To align all employees with the company’s mission, REDI Transports developed The REDI Way©, an onboarding program focusing on personal leadership transformation and fostering a positive workplace culture.
The REDI Way© includes sessions on positive accountability, leadership impact, innovation, and problem-solving. This initiative enhances employees’ skills and instills a deep understanding of the company’s core values and norms.
LOOKING FORWARD
REDI Transports serves behavioral health facilities, correctional institutions, hospitals, and municipal buildings. The company’s vision is to continually revolutionize standards for secure transports and behavioral safety services, setting new benchmarks for excellence and innovation.
As REDI Transports looks to the future, it remains committed to its mission of providing secure, responsive, efficient, dependable, and informed services. With a strong foundation and a dedicated team, REDI Transports ensures safety and security for all its clients and the community as a whole.
Manufacturing and logistics are incredibly important in our region. The local economy relies on these industries not only for the essential products they make and transport, but for the strong job opportunities they offer. At Miron Construction, we pride ourselves on building the facilities that support these industries and allow them to thrive, from small factories and foundries to sprawling manufacturing plants.
Together, we’re Building Excellence.
BELMARK PLANT 7, WAREHOUSE AND OFFICE FACILITY DE PERE, WI
The Crucial Role of Digital Accuracy in Transportation
Written By: Payton Crimi, Marketing Specialist at KBX Logistics
In today’s rapidly evolving transportation industry, digital accuracy has become increasingly important. Digital accuracy is the alignment between data and real-world events; for example, the status of shipments. For KBX Logistics, a Koch company and global leader in transportation, maintaining digital accuracy is essential for delivering world-class, technology-driven solutions.
Digital accuracy is like having a detailed blueprint of a house that perfectly matches its actual layout. Tracy Reiss, Senior Vice President of Transportation at KBX Logistics, illustrates this concept: “When a load is delivered, how quickly are we able to have that arrival represented in the system?” Accurate digital records ensure that shipment statuses are precisely reflected, leading to better decision-making and operational efficiency.
To address challenges in this area, KBX Logistics has implemented digital accuracy reports. Reiss explains, “We now have reports that tell us how quickly we can start and close a load after it actually happens.” This improves customer visibility and streamlines operations, enabling KBX to respond effectively to real-time events.
Additionally, KBX Logistics leverages tools like KBX Track™, which depends on digital accuracy. KBX Track™ consolidates data from all transportation modes into a single, user-friendly platform, providing real-time visibility of shipment status.
The importance of digital accuracy extends beyond recordkeeping; it significantly impacts innovation within the transportation industry. Accurate data forms the foundation
for many advanced systems and processes. Reiss notes, “Data is really at the root of digital accuracy. Any systems or processes that we change are dependent on that data being accurate.” For example, AI algorithms designed to optimize fleet management rely on precise data to function effectively.
As customer expectations continue to shift towards real-time updates, discrepancies between digital records and physical events can lead to confusion. For instance, if a load has been collected by a carrier but the data shows it as pending, it can create uncertainty when assessing the shipment’s status. Such misalignments can damage customer trust, especially for clients who require timely deliveries and frequent updates.
Looking ahead, the importance of accurate data is expected to grow, particularly with the rise of automation and robotics in transportation. Reiss adds, “The data we move for our customers is as or more important than the goods themselves today. Especially in the future, if robots are doing the accepting and unloading of goods, if the data doesn’t say it’s there, it physically being there won’t matter.”
In summary, digital accuracy is crucial for both current operations and future innovations in transportation. KBX Logistics continues to lead with technologydriven solutions, ensuring that digital accuracy remains central to meeting customer expectations and harnessing technological advancements. For more information on KBX Logistics, visit www.kbx.com.
Collaborative Excellence: NWTC’s Supply Chain Management Program
A Synergy of Faculty Expertise, Student Innovation, and Business Partnerships
Written By: Angela Hansen-Winker, M.S., SSGB, Lead Faculty, Supply Chain Management, Northeast Wisconsin Technical College
Northeast Wisconsin Technical College (NWTC) has garnered significant acclaim for its Associate Degree program in Supply Chain Management. This success is a testament to the college’s commitment to providing high-quality, industry-relevant education that meets the evolving needs of the business sector. The program’s effectiveness is underscored by several key factors, including its comprehensive curriculum, hands-on learning approach, strong industry partnerships, and dedicated faculty.
Firstly, the curriculum of NWTC’s Supply Chain Management program is meticulously designed to cover the entire spectrum of supply chain operations. Students are introduced to essential concepts such as procurement, logistics, inventory management, lean manufacturing, and distribution, ensuring they acquire a holistic understanding of the field. The program also integrates contemporary
topics like sustainability and technology in supply chain management, reflecting the latest industry trends and practices. This breadth and depth of knowledge equip graduates with the skills needed to excel in various supply chain roles.
A significant strength of the program is its emphasis on experiential learning. NWTC understands that theoretical knowledge alone is insufficient in the dynamic field of supply chain management. Therefore, the college provides students with numerous opportunities for hands-on learning through simulations, case studies, and internships. These practical experiences are crucial for developing problem-solving skills and the ability to apply classroom knowledge to real-world scenarios. Students often work on projects that simulate actual supply chain challenges, allowing them to practice decision-making and strategic planning in a controlled environment. Supply chain management students are
These are SCM students showcasing their two innovative service-learning project awards at the State Capitol in Wi , for coordinating the logistics on care packages for Military Veterans’ families and managing the supply chain for children who are cancer patients to receive medication using chemo duck stuffed animals, so children are not afraid of treatment.
SCM international student from Turkey
also involved in training high school students on aspects of supply chain management or presenting their future insights on supply chain management to the WI Department of Transportation.
Another critical factor contributing to the program’s success is NWTC’s strong connections with local and regional businesses. The college actively collaborates with industry partners like Packer Freight of Green Bay, WI, in which, graduates from NWTC, particularly from the supply chain management program, invested and developed their own company, Packer Freight. A true student success story involving students from NWTC’s supply chain management program. NWTC has a supply chain management advisory committee with several partners to ensure the curriculum remains relevant and aligned with current market needs. These partnerships also facilitate internship placements, giving students valuable exposure to the industry and the chance to build professional networks. Additionally, guest lectures and workshops conducted by industry experts provide students with insights into the latest trends and practices, enhancing their learning experience.
The faculty at NWTC play an instrumental role in the program’s success. The instructors are not only academically qualified but also bring extensive industry experience to the classroom. Angela Hansen-Winker, NWTC College of Business lead faculty, and lean six sigma green belt certified, has overseen NWTC’s supply chain management program for 17 years. She has a master’s degree from Purdue University in industrial technology and adult learning and has worked for Schneider National, Inc. in the logistics division prior to NWTC. She is also a consultant for NWTC Corporate Training and Economic Development consulting several employers on all aspects in supply chain management. Her practical insights, leadership, and real-world examples enrich the learning process and inspire students to pursue excellence
in their careers. The overall faculty’s commitment to student success is evident in their approachable teaching style and their willingness to mentor students beyond the classroom. Moreover, the program provides flexible online classes, cater to working professionals and those with other commitments, making it accessible to a broader range of students. This online flexibility is crucial in attracting a diverse student body, contributing to a richer learning environment where students can learn from each other’s varied experiences and perspectives fully online.
The success of NWTC’s Supply Chain Management Associate Degree program is reflected in its impressive graduate employment rates of placement in the high 90% range year over year. Many alumni secure positions in reputable companies soon after graduation, often in roles such as supply chain analyst, logistics coordinator, and procurement specialist. Starting salaries for Supply Chain Management graduates is between $50,000 and $70,000. This positive employment outcome underscores the program’s effectiveness in preparing students for the workforce.
In conclusion, the Supply Chain Management Associate Degree program at Northeast Wisconsin Technical College exemplifies excellence in vocational education. Through a well-rounded curriculum, practical learning experiences, robust industry partnerships, and dedicated faculty, the program equips students with the skills and knowledge necessary to thrive in the supply chain industry. As the field continues to evolve, NWTC remains at the forefront, continually adapting to prepare its graduates for successful careers. Visit www.nwtc.edu/academics-andtraining/supply-chain-management to learn more.
America’s Service Line Excels with Service, Safety, and Community Engagement
Written By: Scott Willert, CTP, President of America’s Service Line/America’s Logistics, LLC
For nearly 30 years, America’s Service Line (ASL) has proudly served the local community and the nation by transporting high-quality food products. As the premiere and private fleet for American Foods Group, a top-five beef processing company, ASL is deeply committed to supporting the transportation and logistics industry and talent in the Greater Green Bay area.
ASL’s core mission is to deliver excellence daily to its customers, employees, and stakeholders. This elite fleet takes the utmost pride in helping put food on the table for millions of Americans every night. This would not be achievable without ASL’s 300 tractors, 600 refrigerated trailers, a fully active truck and trailer maintenance facility, and a professionally staffed office of logistics professionals.
Each of ASL’s trailers is equipped with state-of-the-art technology for tracking and temperature control purposes. Cutting-edge technologies for GPS, communication, and navigation are also key factors in the success of supporting shippers and suppliers across 48 U.S. states.
To maintain a trajectory of consistent growth, ASL recognizes the importance of hiring drivers who align with the company’s values of honesty and integrity. When it comes
to compliance and using the latest safety technology, these elite drivers are a cut above the rest. ASL’s workforce of 400 employees and independent contractors is unwaveringly committed to ongoing self-improvement. Their drive to excel motivates them to remain on top of the competition.
Continuous improvement led ASL to be named the FleetOwner Private Fleet of the Year in early 2024. This award was granted during the National Private Truck Council’s annual conference. The recipients of this recognition are fleets that have demonstrated brilliance in a multitude of areas, including accomplishments, safety records, technology adoption, and community outreach. ASL’s drivers take pride in regularly achieving 8 mpg and successfully cutting their idle times below 4%, showcasing their dedication to sustainability.
Onboarding highly skilled drivers involves creating a welcoming workplace where they feel comfortable every day. ASL’s open-door policy is unlike any other and brings drivers and staff together. Managers’ and team leaders’ doors are always open, physically, and metaphorically, to encourage healthy communication within the organization.
Promoting an environment where every voice is heard is a key factor in retaining talented team members at ASL. Driver managers, load planners, and customer service representatives work to ensure drivers are profitable and to provide a healthy work-life balance. Listening to employees’ needs has led to a low turnover rate among drivers and has resulted in half of new drivers joining through staff referrals.
While ASL is proud of its accomplishments over the years, the company remains dedicated to being the best possible workplace for its customers, business partners, and team members. Prioritizing ongoing leadership development and empowering staff are key focuses for ASL. The company looks forward to further growth and success, while its drivers play their role in what’s for dinner for millions of Americans.
WI Company Leading the Nation in TEU Import & Export Flow Analytics
Written By: Garry Moss, President and CEO of GKM
Wisconsin is a global leader in import and export business due to our proximity to the largest inland port in North America and the GKM WI TEU Intermodal Circuitous Platform, which has revolutionized how companies manage their global supply chains from the tower.
GKM’s success has caught the attention of importers and exporters in surrounding states, but there are still many manufacturers and producers in Wisconsin who can benefit from the platform.
While GKM WI’s intellectual property will be used throughout the Midwest now, the Platform began in Wisconsin, and this is where our focus remains.
BEHIND THE PLATFORM’S SUCCESS
There are many reasons companies attend information sessions to learn more about the Platform. Chief among these is the need for more visibility and better practices to monitor variable costs associated with servicing TEUs.
Exporters seek to reduce assessorial and other fees that are invoiced by forwarders for door-to-door services. Additionally, costs associated with delays entering or leaving Joliet can become excessive when back logs occur.
Importers also face congestion when TEUs are delivered to Joliet. When containers are drayed to “origin” or “destination” many companies pay a two-way rate. This and other accrued costs make it difficult to manage TEU flows and expenses.
Finally, importers and exporters that use traditional methods to transport TEUs to “door” or “inland port” lack visibility. This limits options to implement corrective actions that may reduce costs related to detention, per diem or demurrage.
A DECADE OF TRANSPORTATION SUCCESS
Not only does the GKM Wisconsin TEU Platform solve all the problems above, but it also gives importers the ability to remove products from the trailer upon arrival and integrate them into inventory without additional sorting or handling.
Since the Platform launched 10 years ago, every company that has on-boarded is still a client. Over the same period, there haven’t been any incidents resulting in damage during the transfer process, pallet builds that are per client specifications or delivering goods to final destinations.
Even better, in 2024 we introduced “Inter-mode Direct.” A unique modality that eliminates the need for TEUs to travel into and out of Wisconsin.
Because of its documented success, GKM is expanding the Platform to include TEU flow-analytics, management, and transload services for companies that import or export products in, KS, MI, MO, IA, IN, KY, MN, OH, and TN.
However, our continuous goal is to introduce more importers and exporters in Wisconsin to the Platform. The next Information Only Webinar will take place in September. Please visit www.gkmwi.com to read about or register for this event.
Garry Moss is President and CEO of GKM WI Global Supply Chain, LLC (a WI Corporation) and the creator of the Wisconsin TEU Intermodal Platform. To learn more about the WI TEU Intermodal Platform, or read client testimonials, visit https://gkmwi.com/.
Unlocking the Benefits of Wireless Solutions for Fleet & Asset Management
In today’s fast-paced business environment, the need for real-time data and visibility into mobile assets has never been more crucial. For companies that rely on fleets and other mobile assets, wireless solutions like dashcams with video telematics, GPS asset tracking, and comprehensive GPS fleet management are game changers. These advanced technologies not only streamline operations but also enhance safety, reduce costs, and ensure compliance. Here’s a closer look at how these solutions can benefit your business.
Driver Safety
The road can be unpredictable, but your response doesn’t have to be. Advanced telematics provides the tools to monitor and evaluate driving patterns, offering a clear window into driver behavior. More than a dashcam, the added insight allows you to:
• Enhance Driver Behavior: By understanding driving patterns, you can foster better habits and reduce risky behaviors.
• Mitigate Incidents: Increased driver involvement leads to fewer accidents. Video telematics help you identify potential hazards and drivers with higher collision risks to effectively reduce operational risk.
• Implement a Safety Strategy: A robust road safety strategy not only protects lives but also enhances your company’s reputation for safety.
Insurance Benefits
Insurance claims can be a thorny issue for any business, but with telematics and dashcams, you hold the power of information to protect your business:
• Fraud Protection: Irrefutable video evidence helps protect against fraudulent claims.
• Reduce Claim Frequency: Challenge liability and 50/50 claims, leading to fewer claims overall.
Fleet Management
Efficiency and productivity are the lifeblood of any successful operation, and advanced telematics delivers on both fronts:
• Operational Efficiency: Reduce fuel consumption and maintenance expenses by minimizing instances of harsh driving and speeding.
• Environmental Responsibility: Adopt responsible operating practices to mitigate your environmental impact. THE POWER OF ADVANCED VIDEO TELEMATICS
• Cost Savings: Prompt liability determination and robust defense mechanisms lead to significant insurance cost savings.
• Minimize Vehicle Damage: Decreasing harsh driving incidents translates to less vehicle wear and tear.
• Improved Visibility: Gain unparalleled control and visibility for effective fleet monitoring.
Fleet Compliance
Compliance isn’t just a regulatory requirement—it’s a commitment to excellence for your brand. A well-managed fleet safeguards your corporate reputation and brand integrity:
• Safety Standards: Ensure adherence to fleet safety standards, protecting both your assets and your people.
The Benefits of GPS Fleet Management & Asset Tracking
If you’re not ready to foray into video telematics but want the efficiencies and optimization of fleet management features, a dedicated fleet management solution can assist. With similar benefits of improved safety, reduced fuel consumption, real-time alerts and added features like engine diagnostics, you have tools increase reliability and improve customer satisfaction.
Vehicles are not the only mobile asset for companies. Asset tracking for things like trailers, tools, pallets and more can further protect your investments. Losing assets can be a costly setback, but GPS asset tracking offers a solid defense by deterring theft with real-time tracking and quick recovery via GPS to minimize downtime and losses. This equipment is designed for multi-year deployment with a long-battery life, meaning no power is needed to implement. Be notified of events in real-time, like arrivals or departures or suspicious activity, allowing you to act swiftly.
Who Can Benefit from These Solutions?
Businesses across various industries can reap the benefits of these advanced wireless solutions. Whether you’re managing a delivery fleet, a construction company with heavy equipment, or a logistics firm with a range of vehicles, implementing these technologies can transform your operations, enhance efficiency, and provide a competitive edge.
Ready to transform your fleet and asset management?
Explore Cellcom’s wireless solutions today at cellcom.com/ business and see how we can help you drive success. Visit our site to learn more and get started. *Paid content provided by
Tracks of Efficiency
Written By: McDonald Companies Marketing
WSW Logistics, a subsidiary of McDonald Companies, the family-owned business that has been around for over 120 years! McDonald Companies focuses on and provides services around commercial real estate development, property management, and supply chain needs to our tenants and our community.
WSW Logistics is our supply chain management, specialty services and warehousing division. We are based in Wisconsin, Arkansas, and Oklahoma. We offer customized solutions for businesses of all sizes and industries, including regional trucking, waste hauling, rail moving, and yard spotting. We also offer secure indoor and outdoor storage, dedicated on-site management, and efficient transloading and distribution services.
Over the last five years we have increased our focus on rail service solutions for several customers. Some of the current products we handle include carbon anodes, lumber, paper industry raw materials/ finished goods, and even pizza dough!
Through our close relationships with local rail providers, WSW Logistics has gained an expansive knowledge of the rail industry’s standard processes & procedures. We even have our very own Track-Mobile (mini locomotive) used to service a large local papermill.
Aside from offering more creative logistics solutions for our customer base, one of the largest benefits we’ve experienced from rail is the additional training and learning opportunities for our team members. We are very proud of individual and team development and ownership as we continue to strive to be industry experts in an ever-evolving rail market. At McDonald Companies, creativity is at our core, we love solution development whether it’s customized equipment or building modification, we are all-in on figuring it out with you!
For more information please reach out to us at info@wswlogistics.com or visit our website www.mcdonaldcompanies.com.
Custom Logistics Solutions
Written By: Paul Mader, President of Zenith Express, Inc.
For most shippers and manufacturers in NE Wisconsin, finding a trucking company or other logistics partners to handle their regular shipping needs is not an issue. There are many 3PL’s, freight brokers and carriers to choose from that can handle cookie-cutter less than truckload (LTL) or full truck load (FTL) shipments. But what if a shipper has unique requirements that fall outside of what these two options can provide? For example, an extremely fragile load that must arrive damage free, or an urgent load that must deliver sameday, or a load that needs to be delivered to a location with no loading dock.
eliminates this pain point. The freight is carefully blanket wrapped and secured in our truck or sprinter van and delivered direct. There is no cross docking like there is in LTL as the freight remains secure in a single truck until it reaches its destination. A Green Bay based cabinet manufacturer utilizes this solution to ship bare cabinets across the country. In doing so, they have eliminated both packaging costs and damage claims.
Zenith Express has provided customized logistics solutions to NE Wisconsin shippers and manufacturers for over 25 years, and we specialize in moving freight with unique requirements. We are asset based with a fleet of 26-foot straight trucks and sprinter vans and thirty-one professional drivers. Our solutions include Expedite, Exclusive Use, White Glove and Trade Show Logistics.
Our Expedite solution is for any freight that must arrive to its destination as soon as possible. The process often starts with a simple rate quote request completed and submitted on our website. If the rate is accepted, the load is picked up at the specified date and time and delivered direct to the receiver 24 hours a day, 7 days a week, 365 days a year. It is not uncommon for Zenith to receive expedite requests at 2AM! With GPS enabled vehicles, the freight’s location and estimated time of arrival is constantly monitored to ensure timely delivery.
Our Exclusive Use solution is for any freight that is extremely fragile (or valuable) and that must arrive damage free. Filing and processing damage claims is always a frustrating
Our White Glove solution provides two-person deliveries for hard to handle freight that may need liftgate, inside delivery, unpacking and assembly services. A Manitowoc based vending machine company utilizes this solution to set in place vending machines into cafeterias and snack rooms all over NE Wisconsin.
Trade Shows are a vital networking tool for NE Wisconsin businesses and our Trade Show Logistics solution is tailor-made to ensure trade show materials and booths are delivered on time before the event starts and retrieved immediately after the event ends. Trade Shows have very specific shipping processes and require an experienced logistics professional to eliminate delays and control costs.
Being a specialized logistics provider has its challenges, but we are honored to serve and participate in NE Wisconsin’s unique and diverse economy. Our set of solutions help many different industries ship products on time and damage free which allows them to focus on their core competencies.
AUGUST 2024
5 Years
CELEBRATING MANUFACTURING MONTH
October
• Altrusa Hospitality House
• America’s Service Line LLC
• CoVantage Credit Union
Celebrating Manufacturing Month is the chance for us to celebrate and highlight the many contributions that manufacturing makes to Greater Green Bay, our state and our nation.
FIND YOUR INSPIRATION
Wednesday, November 6
8 a.m. to 2:30 p.m. Resch Expo
Find Your Inspiration is a special event designed for 8th graders in Greater Green Bay. It’s all about discovering exciting career possibilities! Businesses come together to show students the wide variety of careers out there, helping them learn, explore, and get inspired for their future paths.
• Providence Academy
• Ruekert & Mielke, Inc.
10 Years
• Golden House
• Institute for Learning in Retirement LIR
• Menn Law Firm, Ltd.
15 Years
• Profile Display, Inc.
20 Years
• Bellevue Senior Living 25 Years
• Green Bay Country Club 35 Years
• Asbestos Removal, Inc.
• Bank of Luxemburg
• Quality Insulators, Inc.
• WG&R Furniture Co.
VIEW ALL EVENTS
5 Years
SEPTEMBER 2024
OCTOBER 2024
5 Years
• Glas, the green coffeehouse
• NEW (Northeast Wisconsin) Construction Alliance
• Truck Equipment, Inc.
10 Years
• O’Connor Connective LLC
• Wello, Inc.
20 Years
• Bank First - Ashwaubenon
• Launch Photography, Film & Video Inc.
30 Years
• AAA - Auto Club Group
• N.E.W. Lutheran High School
35 Years
• Brown County Government
40 Years
• Lindeman’s Cleaning Inc.
• Canvas Cloud Consulting
• Dental Health Products, Inc.
10 Years
• Anduzzi’s Sports Club
• Anduzzi’s Sports Club - Lineville
15 Years
• Global Refractory Installers and Suppliers Inc.
• St. Paul Lutheran Church & School
20 Years
• Community First Credit Union
• Imperial Supplies LLC
Thursday, February 27, 2025
Future 15 annually profiles 15 young professionals and awards a Young Professional of the Year, Young Entrepreneur of the Year, and Next Generation Best Place to Work. These honorees are currently influencing the growth, prosperity and quality of life in Greater Green Bay and demonstrate the ability to positively impact the area in the future through professional accomplishments and community involvement.
Wednesday, November 6
Find Your Inspiration is a special event designed for 8th graders in Greater Green Bay. It's all about discovering exciting career possibilities! Businesses come together to show students the wide variety of careers out there, helping them learn, explore, and get inspired for their future paths.
INNOVATION
