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Transportation - The Port of Green Bay - Breakthrough

The Port of Green Bay –

Connecting the Midwest to the Rest of the World By: Dean Haen, Director, Brown County Port & Resource Recovery

The Port of Green Bay has been a vital contributor to the regional economy of Northeast Wisconsin for more than 200 years. As the westernmost port on Lake Michigan, the Port of Green Bay offers the shortest and most direct route to markets around the world. That includes the entire Great Lakes region, which itself is the third largest global economy.

The access to waterborne transportation is vital for the 14 businesses (and their employees) that make their home in the Port. Additionally, the Port supports nearly 1,300 well-paying jobs and has an annual economic impact to the region topping more than $147 million. Cargo entering and exiting the Port includes limestone, cement, coal and petroleum products, not to mention machinery and agricultural products. In recent years, limestone shipments have led the way as reliance on coal has dipped. Limestone is an important commodity that is used in many different ways; as a building material, as a component of concrete, as a base for road projects, in products such as toothpaste and paint, as a soil conditioner, and in decorative landscaping.

In 2021, limestone imports totaled nearly 660,000, a 12% increase over the previous year. Similarly, cement shipments reached 412,500 tons, up 5% while petroleum products increased 71% to 378,768 tons.

This has also been an exciting year for the Port that includes planning for the potential development of the former Pulliam Power Plant property at the mouth of the river. The spring announcement of a $15 million Neighborhood Investment Fund Grant from the State of Wisconsin is an important step in developing that site for port operations. The Port has also been awarded a $1.1 million Harbor Assistance Program grant from the Wisconsin Department of Transportation.

In addition, while cargo shipments have been the main focus since its inception, the Port of Green Bay welcomed cruise ship visitors for the first time ever this year. The Ocean Navigator, part of American Queen Voyages, made two stops in June as part of a 16-day, Chicago round-trip tour of the Great Lakes. The hope is that was just the beginning and Green Bay will become a regular stop for Great Lakes cruise ships in the future.

In a typical year, about 2 million tons of cargo moves through the Port.

A Passion for Innovation Advances Start-up to Become a Global Leader in Transportation

By: Jenny Vander Zanden, Chief Operating Officer, Breakthrough

When you think of companies that operate on a global scale, your mind typically wanders to Fortune 500 companies. But did you know Breakthrough, located in Greater Green Bay’s Titletown District, provides technology and market insights to many of these globally recognized companies? At Breakthrough, we monitor and analyze the global energy, freight, and sustainability markets to deliver solutions that inform cutting-edge transportation network strategies.

Global Connection

Fuel Recovery, our first solution, was developed to address a distorted calculation called the DOE index. Originating as a solution for the United States, we were quick to realize there was distortion across the globe. Today, we operate in the United States, Canada, Europe, and Mexico. We additionally expanded our solution to include marine. BAF programs are inconsistent across vendors because of changing regulations that are not defined, and pricing models differ between vendors.

Value of Data

Data is an important part of understanding supply and demand in the global energy and freight markets. Our range and depth of client data help form an ecosystem of aggregated data to provide a true benchmark for the holistic and industry- specific markets. Our applied knowledge team combines their knowledge of the global market and analyzes our data lake to provide expertise to our clients to help them make informed transportation decisions.

Continued Innovation

Since 1980 the global supply chain has grown in complexity and requires more sophisticated solutions. As a result, we have expanded our suite of transportation technology to include solutions that provide data-driven benchmarking, carrier search capabilities, and optimize transportation networks by identifying opportunities and providing recommendations. On Earth Day 2022, we officially launched CleanMile to help shippers understand their total lifecycle emissions, create an actionable plan to reduce emissions, and execute initiatives to make real progress on their climate targets.

Annually, Breakthrough supports and processes more than 21 million shipments translating to over $22 billion in transportation spend. In February 2022, Breakthrough relocated its headquarters to the fourth and fifth floors of the U.S. Venture Center, located in Titletown District. The new space sets the foundation for innovation and collaboration with flexible workspace options and amazing views of Lambeau Field. The Collaboration Hub is an excellent location to attract and retain talent from across the nation and host an elevated experience for the company’s valued clients.

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