Building a sustainable Greater Green Bay

The term Sustainability is broad; it can describe actions or programs pointing to the preservation of a certain resource. Beyond the definition, sustainability is divided into four pillars: human, social, economic, and environmental. Each pillar has a goal of improvement or impact and although the pillars share that common thread, each is definitively different.

Inside this issue, Greater Green Bay businesses who are making an impact share their expertise, ideas, hopes, and goals for Greater Green Bay’s long-term sustainability.

Social Sustainability:

From a business perspective, social sustainability is about understanding the impacts of corporations on people and society. Examples: childcare, inclusion, workplace diversity, senior care, fighting poverty.

Economic Sustainability:

Aims to improve the standard of living. In the context of business, it refers to the efficient use of assets to maintain company profitability over time.

Environmental Sustainability:

Aims to improve human welfare through the protection of natural capital (e.g. land, air, water, minerals etc.).