Moving Forward: Tech Trends in Media Production

Written by: Michelle Tyo-Johnson, President & Owner, Northcoast Media Group, LLC

Since starting out as a traditional video production company almost 40 years ago, NorthCoast Media Group has grown to provide a diverse range of marketing and communication services.

We’ve also seen a lot of trends and changes in technology over the years. Staying up-to-date on the latest trends is more important than ever, with the speed of change increasing as new technology drives it forward. Social media, digital marketing, and the rise of short-form video have brought forth a growing need for high quality content that needs to capture an audience’s attention within seconds.

At NorthCoast Media, we work with our clients to use the trends and technologies that are right for them in order to produce strong content strategy, creative messaging, and videos that will communicate their story effectively.

Now more than ever, it’s important for your audience to have an experience. That’s where trends, like interactive content, come in. Whether that’s by clicking on hotspots or answering questions throughout the video, allowing your audience to engage in some way is important.

Immersive technologies (virtual reality, augmented reality, and 360-degree video) continue to grow. We have clients who use these technologies to create personalized, interactive, and dynamic experiences, particularly in the areas of training and development. Personalized video content is also becoming a key component in creating meaningful connections, and ultimately, increasing revenues.

Personalized messaging that speaks directly to your target audience is a tool for producing content that truly resonates and engages. Our clients are using personalized video in various contexts such as marketing campaigns, customer engagement strategies, employee training programs, and educational initiatives.

At this point, we can’t talk about technology without mentioning Artificial Intelligence. As more businesses realize the importance of video marketing, we believe that AI is going to play an important role in helping NorthCoast create even more visually stunning content, and we’ll use these tools to continue to help our clients promote their brands and increase their audience engagement.

With so many advances in technology, the video production industry will continue to grow and evolve and, just like we have for the past 40 years, we will continue to evolve and grow with it.

Whether you’re looking for assistance with strategy or you come ready to move right into production, NorthCoast Media Group has the experience to help your vision come to life.