Transforming Through Venture

Written by: Matt Adamczyk, TitletownTech Technologist in Residence

Over four years ago, the Green Bay Packers and Microsoft launched TitletownTech, a venture capital firm accelerating access to capital and startup-building know-how in northeast Wisconsin. At the time, I was an engineer within Microsoft living in Redmond, WA, and my ears perked up at the news. As a Wisconsinite, I dreamt about the potential impact of this opportunity on our state and beyond – possibly even myself if the stars aligned just right. Since its launch, I’ve been TitletownTech’s Technologist in Residence, serving as an advisor and connection point into Microsoft for all the startups that TitletownTech invests in.

My role is part of the larger TitletownTech ecosystem, which exists to wrap our portfolio company founders, many of whom are first-time founders, with support and guidance tailored to their needs. We convene engaged investors, in-residence partners, industry advisors, higher education, and a dedicated team.

With a focus on Wisconsin and the Midwest, we invest in entrepreneurs solving meaningful problems across six verticals core to our regional strengths: sports, media, & entertainment; digital health; agriculture, water, & the environment; manufacturing & construction; supply chain & logistics; and cross-industry technology.

Through my work as Technologist in Residence, I’ve enjoyed working with many innovative startups and visionary founders. We’ve invested in WI-based companies like, Synthetaic, which is building revolutionary AI that can create computer vision models without the need for human-labeled datasets; Demiplane, a company born inside TitletownTech, that created the de facto toolset for tabletop role-playing games for well-known brands like Pathfinder, Marvel, and Nickelodeon; Fork Farms, whose product, the Flex Farm, is the most efficient hydroponic farming system, built entirely in Wisconsin but found in most states and several countries, allowing schools, businesses, and nonprofit organizations to grow fresh food in-house; and ChemDirect a pointclick-and-buy chemical marketplace that relocated to Green Bay from Venice, CA.

These startups are building on regional strengths and domain expertise with a digital lens, attracting talent from outside the region and providing opportunities for those already there. This form of economic growth is changing the way people think about Northeast Wisconsin, and the startup successes will continue to have a transformational impact on the landscape.