JULY AUGUST SEPTEMBER PROTECT OUTDOOR WORKERS // PG 6 LEADERSHIP HD GRADUATES // PG 7 MAYORS' MESSAGES // PG 16-17 LEGISLATIVE ACTION UPDATE // PG 24
G H D C C
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CHAMBER STAFF
Mark Creffield, President/CEO
Ruby Clark , Director of Member Relations
Jenny Flores, Special Events & Graphics Coordinator
Luis Urgilés, Director of Workforce Development
Chelsea Sullivan, Internal Services Coordinator
CONTENTS
Published by the Greater High Desert Chamber of Commerce 15428 Civic Dr. #310, Victorville, CA 92392 Tel: (760) 245-6506 Fax: (760) 245-6505 e-mail: mark@ghdcc.com Visit us on-line at www.ghdcc.com
MANUSCRIPTS: The editor welcomes articles for possible publication. The Greater High Desert Chamber of Commerce assumes no responsibility for the care or return of any manuscripts. Articles are subject to editing and are included on an “as space permits” basis.
ADVERTISING: Advertising will be accepted from outside sources at the current member/non-member rates. The Chamber reserves the right to refuse any advertisement and/or sponsorship. The printing of an advertisement and/or content does not constitute or confer an endorsement of a product, business or service.
DISCLAIMER: All reasonable efforts have been made to ensure the accuracy of the information contained in Insight Magazine. The Greater High Desert Chamber of Commerce accepts no responsibility for damages arising directly or as a consequence of the use or publication of inaccurate information. The opinions expressed by contributors are their own, and are not necessarily shared by Insight Magazine, its staff, the Greater High Desert Chamber or advertisers. Editorial content is intended as general information, and not as specific legal or financial advice; for such, readers are advised to consult professionals in the appropriate field. The Greater High Desert Chamber of Commerce assumes no liability resulting from advertising contained in this publication.
Summer is finally here! It is a season that invigorates us, offering us a chance to slow down, take a breath, and recharge our spirits. As the incoming Chair of the Greater High Desert Chamber of Commerce, I am excited to share a message on recharging ourselves by taking advantage of the many opportunities available across the High Desert this summer.
In a world that seems to be constantly moving and increasingly chaotic, it is essential to step back and embrace the simple joys that summer brings. I encourage us all to find time to pause, unwind, and connect with one another. Let’s explore a few ideas that can help us make the most of summer.
• Support local businesses: Summer presents a great time to get out and support local businesses. By shopping locally and keeping our dollars in the High Desert, we support economic growth, create job opportunities, and help our communities thrive.
• Attend summer events: Let’s recharge our spirits and have some fun by attending some of the many summer events put on across the High Desert. From fireworks shows to summer concert series to fun runs, these events bring us together and remind us of why we love the High Desert.
• Get out in nature: Our local desert abounds with beautiful areas just waiting to be explored. It has been amazing to see all the water in our lakes and river which gives us additional incentive to get outside, and no other place can compete with our desert skies. Consider attending an astronomy night sky viewing event or simply enjoying our beautiful sunrises and sunsets.
• Support wellness: Summer is synonymous with wellness. It is the ideal season to prioritize our mental and physical well-being. Consider visiting our member gyms, studios and wellness providers to jumpstart your personal wellness journey.
Summer isn’t just about taking time off and taking epic vacations. It is about finding joy in the little things, fostering deeper connections, and embracing the spirit of our community. Let’s make this a summer of renewal, where we come back stronger and more connected than ever before. And always remember, the High Desert is better with YOU in it!
Dr. Lisa Lamb President/CEO, Lewis Center for Educational Research 2023-2024 Chair of the Board
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3 Chairman’s Message 4 Board of Directors/Business Councils 6 Protect Outdoor Workers 7 Leadership High Desert 2023 Graduates 8-9 Leadership is More than Efficiency & Processes 10-11 Ribbon Cuttings 12 State of Education/State of the Chamber Thank You - Sponsors
Ignite HD Thank You - Sponsors/Speakers
Mayors’ Messages
New Chamber Investors 24 Legislative Action Update 26 Chamber Calendar
Chairman’s Circle
14
16-17
20-21
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EXECUTIVE COMMITTEE 2023 - 2024
Dr. Lisa Lamb - Chair of the Board - Lewis Center for Educational Research
Shannon Shannon – Chair Elect – SaddleRock Reverse Mortgage
Stacy DeVoll – Vice Chair – DeVoll Rubber Mfg. Group, Inc.
Mike Thrapp – Immediate Past Chair - ICR Staffing Services, Inc.
BOARD OF DIRECTORS 2023 - 2024
Clinton Alford – Farmers Insurance-Clinton Alford Agency
Casey Armstrong – Armstrong Fairway Insurance Agency, Inc.
William Brady – PRMG, Inc.
Jeff Dunagan – Mitsubishi Cement Corporation
CJ Eversole – Pizza Factory of Apple Valley
Martial Haprov – Mojave Desert Air Quality Management District
Eddie Hernandez – Associate Member
Randi Hunt – A Better Way - Victor Valley Domestic Violence
Aaron Korn – Pacific Refrigerator Company
Arsalee Morales - Apple Valley Communications
Sarina Muhammad - Goodwill Career Resource Center
Dr. Kenisha L. Williams - TransFormNation Training & Development, LLC
ADELANTO
Executive Committee
Matthew Carlos – Chair – Desert Community Bank
James Janecka – Secretary/Treasurer – GEO Group, Inc.
Director
Manny Serrano, Jet Room, Inc.
Kristi Montes, Journey Foursquare Church
Philip Montague, Amegatek Solutions, Inc.
APPLE VALLEY
Executive Committee
Lisa Kiplinger Kennedy – Chair – Boisset Collection
Jessica Borzilleri – Secretary – Bellview Hospice Care, Inc.
Dr. Kristi Mendoza - Treasurer – Optimum Audiology
Director
Sabrina Schneider, Off the Grid Brewery
Israel Regus, Solstice Senior Living at Apple Valley
Tom Hoegerman, Grey Sage Custom Leather
HESPERIA
Executive Committee
James Needham – Chair – Affordable Technology, Inc.
Jessica Carrillo – Secretary – A Magic Moment Custom Cakes
Zack Flaherty – Treasurer - PRMG, Inc.
Director
Joan Rudder-Ward, Image Maker Visual Communications
VICTORVILLE
Executive Committee
Gwen Bedics – Chair/Treasurer – Global Credit Union
Chris Lamoreaux – Secretary – Coldwell Banker Home Source
Directors
Laura Andre, The Mall of Victor Valley
Brian Hennebry, Providence St. Mary Medical Center
Terry Saenz - ICR Staffing Services, Inc.
BUSINESS COUNCILS
insight magazine | 4 CONNECT WITH US ON SOCIAL MEDIA! #KeepingItRegional #CommunityIsOurBusiness ATTENTION MEMBERS! Follow us on our new TikTok Account and see all the behindthe-scenes fun of the GHDCC!
NOW HIRING? CONTACT LUIS FOR YOUR HIRING NEEDS! (760) 244-2135 | LUIS@GHDCC.COM DO YOU NEED HELP FINDING QUALIFIED EMPLOYEES? THE GREATER HIGH DESERT CHAMBER OF COMMERCE CAN HELP! WE WANT TO PARTNER WITH YOU, WHETHER YOU ARE LOOKING FOR EMPLOYEES OR EMPLOYMENT. OUR GOAL IS TO BUILD A STRONG WORKFORCE PLACEMENT PROGRAM IN OUR REGION. insight magazine | 5 YOUR #1 STAFFING SOLUTION IN THE HIGH DESERT! ICRJobs.com (760) 245-8384 (888) 244-5802 A WORLD OF EXPERIENCE TEMPORARY SERVICES CONTRACT STAFFING INDUSTRIAL SERVICES EXECUTIVE RECRUITING 15316 DOS PALMAS ROAD, VICTORVILLE, CA. 92392 & JOB FAIR Greater High desert chamber of commerce SAVE THE DATE: AUGUST 10 // 12:00PM - 4:00PM The MALL OF VICTOR VALLEY Contact Luis URGILéS to purchase your booth! Affordable prices for both members & non-members! $ $ LUIS@GHDCC.COM
PROTECT OUTDOOR WORKERS FROM HEAT ILLNESS
By Katie Culliton Editor, CalChamber
It’s heating up throughout California — so the California Division of Occupational Safety and Health (Cal/ OSHA) reminds employers to protect their outdoor workers from heat illness, which means providing water, rest, shade and training.
More specifically, California’s heat illness standard, which applies to all outdoor places of employment, requires employers with outdoor workers to take the following steps to prevent heat illness:
•Develop and implement an effective written heat illness prevention plan, including emergency response procedures.
•Train all employees and supervisors in heat illness prevention.
•Provide drinking water that is fresh, pure, suitably cool and free of charge so that each worker can drink at least one quart per hour and encourage workers to do so.
•Encourage workers to take a cool-down rest in the shade for at least five minutes when they feel the need to do so to protect themselves from overheating. Workers should not wait until they feel sick to cool down.
•Provide proper shade when temperatures exceed 80 degrees. Workers have the right to request and be provided shade to cool off at any time.
With temperatures anticipated to reach triple digits this weekend — hitting 102 degrees in Bakersfield, 100 degrees in Fresno, 103 degrees in Imperial County and 104 degrees in Palm Spring — certain industries must follow additional high-heat requirements. When the temperature at outdoor worksites reaches or exceeds 95 degrees, certain industries like agriculture, construction, landscaping, oil and gas extraction and transportation of agricultural products, construction materials or other heavy materials must actively observe and monitor workers for early signs of heat illness. This helps ensure sick workers are immediately treated and can prevent serious illness or death.
Employers also must keep in mind that since outdoor workers are experiencing these hotter conditions for the first time this year, they must be closely observed for any signs of heat illness, which include heat rash/prickly heat and heat cramps. If left untreated, heat illness can escalate to heat exhaustion, which includes the following warning signs:
•Heavy sweating with cool, moist skin.
•Fast, but weak pulse rate.
•Shallow, fast breathing.
•Paleness.
•Muscle cramps.
•Weakness or tiredness.
•Dizziness.
•Headache.
•Nausea or vomiting.
•Fainting.
Cal/OSHA provides information on heat illness prevention requirements and training materials on its Heat Illness Prevention web page and the Water. Rest. Shade. campaign site. A Heat Illness Prevention e-tool is also available on Cal/OSHA’s website.
Cal/OSHA inspects outdoor worksites throughout the heat season.
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Article courtesy of HR Watchdog presented by CalChamber https://hrwatchdog.calchamber.com/2023/05/protect-outdoor-workers-from-heatillness/
Congratulations Graduates
TYIESHA M. COULSON
JEROME CARPENTER
ANTOINETTE D. JACKSON
HARRY L. MAYO
CATALINA ELIAS
ARIANNE ELLISON
DANIELA MONTOYA HERNANDEZ CHEVON DENISE HOWARD
JUSTINE C. JENNINGS STEPHANIE JUDD
JAIMIE LESTER BRYAN LIDDI
JAMES MURAWSKI DR. RICHARD E. RADCLIFFEJR.
SARINA MUHAMMAD
DAVID SEIELSTAD MEGAN ROSE SHELLEM
VANCE SIVERLING III
DIANA L. TAFOYA OSCAR TORRES SERGIO ZEPEDA
APPLICATIONS FOR LEADERSHIP HIGH DESERT 2024 WILL BE AVAILABLE IN NOVEMBER.
KAYLA GRAY
SARAH KRIEG
KIEL E. MANGERINO
CHET RICHARDS
ANDY SHOUP
LEADERSHIP
IS MORE THAN JUST EFFICIENCY AND PROCESSES
Some argue that there are many unethical, weak, vindictive, or inaccessible leaders out there and we should consider replacing them with machines. After all, isn’t leadership all about getting things done as efficiently and fairly as possible? If we improve our processes and operations, we should be able to maximize employee productivity. Right? Wouldn’t it be better if we substituted human leaders with robots? We would not only have more streamlined operations, but we probably wouldn’t have inconsistencies in employees’ behaviors too. And come to think of it, aren’t humans incapable of being ethical, available, and positive leaders?
But is that all leadership is about? Really? Just ask anyone who works for a leader and they will tell you it’s about much more than efficiency. They will also tell you that when they’ve worked for a positive, ethical, authentic leader, it was one of the most meaningful work experiences in their lives.
In the many years I’ve taught leadership and consulted at various firms, I’ve always asked employees a simple question. Tell me if they’ve ever worked for a “bad boss” or a “good boss”. The hands shoot up in the air very quickly when I ask. Everyone who mentions that they have worked for a bad boss immediately mentions a variety of issues that grate on their nerves and lead them to either “quiet quitting” or actually leaving the firm. These include: not being recognized at work, being micromanaged, being reprimanded without cause, being ignored, not getting the professional training or developmental opportunities they were promised, being led by an incompetent or inexperienced leader, or any number of other things. Hmm, I guess, robots are sounding better all of the time after all.
But wait. Those who talk about their “good bosses” (and there are always plenty who do) light up when they mention how much they were inspired by their leaders’ actions, such as how they worked in the trenches with them or showed how much they cared for them or their families, how they celebrated with them on a weekly basis, or listened to their ideas and suggestions, how they made them feel like they mattered, or how they instilled in them a higher purpose for what they were trying to accomplish. To those employees, leadership isn’t simply about improving processes or making things more efficient. It’s about a one-on-one relationship in which the leader and employee have a connection that motivates and excites the employee to a higher calling and to do and feel more than they ever expected to. By the leader’s authentic charisma or individual consideration or ways in which he or she stimulated the employee to think about creative ideas on the job, it got the employee to feel connected to them, their coworkers, to the business, and the community or society at large. In the leadership research, we talk about the impact of transformational leadership on employee motivation and performance, and about how employees perform above and beyond expectations based on the leader’s actions. So, the leader does matter, and it’s not simply about efficiency and smooth operations.
We also know there are leaders who are ethical, servant leaders who care deeply about their employees. Leaders who take that extra time to know their employees’ hobbies or families and support them during difficult times. Again, ask anyone who says they have worked for a “good boss”. They know what it means to work with someone who inspires you so much that you are willing to come to work early, stay late, help train other employees (even if this isn’t your job), and express enthusiasm for what they do each day. This connection isn’t likely to be replaced by automation or robots.
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Of course, the naysayers have a point. Not everyone is a positive leader with integrity and not everyone should be in a leadership role. Not everyone wants a leadership role either. In fact, having dual-career ladders in organizations is a smart idea to enable employees to move up on the technical, professional side or on the leadership side. Also, not everyone should be the CEO of a firm. In fact, why do we have several C-suite roles such as CEOs, COOs, CFOs, CIOs, CMOs, etc? They play different roles and to do them well the right people need to be in each role. There are people who are masters at improving processes, watching costs, and cleaning up operations. There are others who are experts in pushing the firm into the future in terms of technology or marketing. And still others are strategic visionaries who are passionate about challenging their firms to move forward and are strong at building the right culture - one that recognizes and appreciates the people and their unique talents and contributions.
Some CFOs, CIOs, or COOs can move into CEO roles and be quite successful. Yet others might want to stick to their strengths rather than forcing themselves into roles they are not well suited to. Maybe once in the CEO role, they push for efficiency and streamlined processes or adopting new technologies or saving costs over taking the time needed to meet with employees or hosting gatherings to encourage team building and morale improvements. After all, lunch meetings, team-building exercises, or award ceremonies do use up valuable work time and on the surface, they don’t seem “efficient” or “productive”.
To say that we should give up on people leaders and replace them with robots is taking it a bit too far. It is exactly the human part that enables leaders to show empathy towards their employees when they are going through a tough time. And in the past few years with all of the challenges brought on by the pandemic, don’t we need a more positive, humane, civil connection at work more now than ever before? Don’t we need to share with employees why they are there, who they are working for, and how they can truly make a difference in our society? Don’t we need leaders who can role model empathy, caring, passion and joy at work? Aren’t things crazy enough with all of the incivility, anger and mental health challenges?
Let’s use automation to improve our processes, but let’s keep humans to do the things that people do bestshow compassion, tolerance, gratitude, and openness to diversity. Sure we might not have a perfectly consistent way of doing things, but with effective leadership coaching and development, we can help leaders to be the type of positive, ethical and fair role models our society desperately needs today.
Article by Joyce E. A. Russell, Forbes Contributer | Courtesy of Forbes.com https://www.forbes.com/sites/joyceearussell/2023/04/10/leadership-is-more-than-just-efficiency-and-pro-
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Only 48% of employees view their company’s leadership as “high quality.”
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insight magazine | 10 RIBBON CUTTINGS insight magazine | 10 Capone’s BBQ Aim Recycling Active Care Chiropractic INC., By ‘’Dr. Sara’’ Excellence Real Estate HD
Home Source
Silver Lakes
Coldwell
Banker
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Cedar Pointe Chiropractic Group
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Hanna’s Nursery & Landscaping
Integrity Payments
Hill Top Salon & Barber
SBC Fair
Tattoo Image
#2
United Pacific Rocket
United Pacific Rocket
Family Assistance Program - Hope House Domestic Violence Empowerment Center
insight magazine | 2023
ALTA VISTA INNOVATION HIGH SCHOOL • ICR STAFFING SERVICES, INC. • PRMG, INC. GLOBAL CREDIT UNION • INLAND SOCAL UNITED WAY KEYSTONE INDUSTRIAL MEDICINE SADDLEROCK REVERSE MORTGAGE ST. MARY HIGH DESERT MEDICAL GROUP
THANK YOU SPONSORS!
The Greater High Desert Chamber of Commerce invites you to join us at the historic Kemper Campbell Ranch for our annual “Member’s Only” mixer! This event allows members to network & develop new business relationships at a one of a kind location! The event is FREE to all Greater High Desert Chamber members (limited to 2 employees per business) when you register by 5pm on September 14th . Reservations MUST be canceled 1 week prior to the event to avoid registrant billing regardless of attendance. Contact Ruby Clark at ruby@ghdcc.com about sponsorship opportunities! Visit www.ghdcc.com to register! Email reservations and un-registered guests will not be permitted.
insight magazine | 13 2023 Register online at www.ghdcc.com SEPT 5:00PM 7:00PM TO MEMBERS ONLY WRANGLER SPONSOR $1000 COWBELL SPONSOR $500 WATERING HOLE SPONSOR $300 SPONSORSHIP LEVELS NETWORKING FOOD & DRINKS RAFFLE PRIZES AND MORE ! 14
SOLDOUT SOLDOUT
MORRIS ANDERSON IV
JJ BORJA
GARY "GRIZ" DRYLIE
PAT FARRELL
IRENE GAULKE
AMASHA GRIFFIN IRENE MOLINAR
WEATHER GRACE PRESTON
JOAN RUDDER-WARD BRYAN SPAETH PATTI STUELAND
BYRON WARD
DR. KENISHA L. WILLIAMS
JOSEPH FLORES
SPONSORSHIP OPPORTUNITIES
Hosted by the Greater High Desert Chamber of Commerce, State of the County of San Bernardino gives Chamber members the chance to hear first-hand the state of our region from San Bernardino County Officials.
Create positive publicity and heighten your company’s visibility throughout the community by becoming a sponsor for this well attended event. Last Year nearly 300 community members attended, and expectations are set for even more to attend this year! To be seen supporting the community and contributing to its economic development is extremely powerful.
$1,500 PRESENTING SPONSOR
SOLD OUT
•Prominent Logo Inclusion on all Promotional Material including: E-Vite, Event Signage, Weekly e-Blast, Insight Magazine, Website and Social Media.
•Podium Time at Event (5 minutes)
•Reserved Seating for (8)
•(1) Buzz Ad
•(1) VMI Billboard Advertisement
$1,000 BUSINESS SPONSOR
•Logo on Promotional Material (E-Vite, Event Signage, Insight Magazine and Social Media)
•Name in Weekly e-Blast
•Reserved Seating for (8)
•Recognition at Event
•(1) VMI Billboard Advertisement
$500 BUSINESS SPONSOR
•Business Name on Promotional Material (E-Vite, Event Signage, Weekly e-Blast and Social Media)
•Reserved Seating for 4
CONTACT JENNY FLORES AT JENNY@GHDCC.COM TO SECURE YOUR SPONSORSHIP! 1 ST D ISTRICT S UPERVISOR C OL . P AUL C OOK (R ET .) SEPTEMBER
6 SAVE THE DATE:
TH
MAYOR GABRIEL REYES - ADELANTO
Blight abatement efforts continue in the the City of Adelanto. Your Code Enforcement team is working hard to clean up areas impacted by illegal dumping. Some of these sites have been previously occupied by unhoused individuals, making the debris removal more complicated than other areas. City staff work with property owners, specialized non-profit organizations, law enforcement, and social service agencies to ensure that vulnerable individuals are offered assistance in order to improve their quality of life and help break the cycle of homelessness.
Unfortunately, these projects are often time consuming and expensive. Property owners are responsible for keeping their land free from dangerous and unsightly debris. Garbage left behind at encampment often costs property owners thousands to remove.
“I encourage our residents to continue showing pride in our City by judiciously maintaining their individual properties.” said Mayor Gabriel Reyes. “I applaud this administration’s continuing efforts to improve our community’s vision of beautification.”
Adelanto’s Code Enforcement team responds to every complain reported by our community. Please let City Hall know right away if you see an area that needs to be check out by our staff. Visit Adelanto’s for more information or call City Hall at (760) 246-2300 to report illegal dumping.
Auburn Avenue Paving Project Capital Improvement Project Update
Adelanto’s Auburn Avenue paving project is well underway and set to be completed by summer of 2023. This project will include new paving on Auburn Avenue from Highway 395 to Adelanto Road. Our crews will also pave Jonathan Street from Auburn Avenue to Barcelona Avenue. In addition, one block of Pearmain Street will be paved from Vintage Road to Chamberlain Way.
This capital improvement project is paving the road for industrial growth in this area of our City. Infrastructure investments, such as freshly laid asphalt and utility expansions, attract economic development. This translates to the creation of future jobs and opportunities for our local residents.
Learn more at ci.adelanto.ca.us
MAYOR SCOTT NASSIF - APPLE VALLEY
In the upcoming months, the Town of Apple Valley is excited to host an array of fun-filled events for our community to enjoy. We have our Sunset Concert Series, which happens on Thursday nights July 13th, 20th, & 27th. The pool is open, so come on by for a swim. Our residents and visitors can look forward to Community Cleanup, low-cost vaccine clinics at the Apple Valley Animal Shelter, Rockin’ Flea Market, fun-runs and more. In September our Concerts in the Courtyard returns to the Apple Valley Commons. Visit AppleValley.org for our full calendar of events!
Speaking of calendars, be sure to mark down two exciting events coming up in August: The State of the Town and the much-anticipated Taste of the Town. The State of the Town will be hosted by the Greater High Desert Chamber of Commerce at our Conference Center here in Apple Valley. We invite you to join us for lunch as we give you a look inside all Apple Valley has going on, our core values, future plans, and a look back at the progress we have made together over the past year. Later that same day we are welcoming the entire community to join us at our 2nd annual Taste of the Town from 5:30pm-8pm. We will showcase our local restaurants and a chance to support our local businesses. Both events are being held on Wednesday, August 23, 2023.
The Town continues to bring in new businesses and encourages entrepreneurship. In June, we welcomed Torrid, Nekter Juice Bar and Bath & Body Works. We have seen an influx of new businesses opening their doors, which has not only created employment opportunities for our residents but has also added great shopping options in our Town. We are also anticipating the opening of Coldstone Creamery to the Apple Valley Commons on Dale Evans Parkway by the end of this summer. The Town remains committed to supporting local entrepreneurs and attracting investments that contribute to our thriving economy.
The Town of Apple Valley is a great place to live, work, and play. Together, we will continue to nurture growth, foster community engagement, and create a “Better Way of Life!”
Learn more at applevalley.org.
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MAYORS’ MESSAGES
MAYOR BRIGET BENNINGTON - HESPERIA
The City of Hesperia continues to attract significant industrial interest with desirable freeway corridor opportunities, including active industrial entitlements exceeding 12 million square feet. The development of Hesperia Commerce Center (HCC) One, located immediately west of the I- 15 freeway, includes three buildings. Building One, which boasts over one-million square feet, was completed last year and is home to Modway Furniture. Buildings Two and Three are under construction, and substantial completion is expected in the Fall of this year.
Hesperia Commerce Center HCC Two, which is pending final plan approval and is anticipated to break ground in Early Fall of this year, will have three buildings exceeding 3.75 million square feet.
We’re grateful for new businesses that choose to locate and operate in Hesperia. Their tremendous investment in our community brings much-needed jobs to the Mojave River Valley.
Silverwood, the master-planned community in southern Hesperia, is rapidly moving forward. Currently, construction is centered around the project’s first phase, which will bring approximately 2,000 of the total 15,663 planned homes. Model homes are anticipated to be constructed in 2024. Future residents of Silverwood will be charmed by the community’s natural beauty, which boasts direct access to a portion of the Pacific Crest Trail and proximity to both lake and mountain destinations.
Upon completion of our Ranchero Corridor Widening Project, Ranchero Road will accommodate two lanes in each direction and a center-striped median. As part of the project, the city will demolish the existing bridge over the California aqueduct, widen the at-grade crossing at the Union Pacific Railroad tracks, improve drainage and install new signals. This significant investment in the Ranchero Corridor will enhance freeway access and reduce traffic for motorists on this major roadway. It’s an honor to serve as Hesperia’s Mayor. The City of Hesperia shines bright because of the support and contributions from our community.
Learn more at cityofhesperia.us
MAYOR DEBRA JONES - VICTORVILLE
I’m very pleased to report that we are making great progress on our Wellness Center Campus–the cornerstone of our strategy to reduce homelessness in Victorville. In June, our City Council approved the award of contracts to the lead operators of this 170-bed interim housing, supportive service, and recuperative care facility that will help homeless individuals and families stabilize their lives.
Hope the Mission will serve as the shelter operator of the Wellness Center. Their services will include client intake coordination, hygiene services, laundry, meals, security, janitorial services, transportation, and peer engagement. Hope the Mission has 14 years of experience providing a variety of shelter operations.
Symba Center has been selected to provide the Center’s wraparound services including recuperative care, medical and behavioral health services, job readiness and placement, financial literacy, case management, housing navigation, and substance-use-disorder counseling. Symba Center has been providing medical services to our community’s unsheltered homeless as well as medical and mental health oversight to local homeless shelters.
Our Wellness Center was envisioned with the help of our Homelessness Solutions Task Force. It is under construction on 4.5 acres of City-owned land on First Street. It will be the first facility of its kind to incorporate a non-congregate design for living units combined with wraparound support services like medical and recuperative care. Construction, which should be complete by this Fall, is being funded primarily through a $28 million Homekey Grant from the State of California. The Wellness Center will increase the number of shelter beds in Victorville by 56 percent.
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more at victorvilleca.gov
Learn
MAYORS’ MESSAGES
(213) 785-4735m luis@ghdcc.com PROVIDING THE WORKFORCE ASSISTANCE YOU NEED The San Bernardino Count y Workforce Development Board is a public-private board appointed by the Count y Board of Super visors that utilizes federal funds to create workforce development programs for residents and businesses in San Bernardino Count y. THE WORKFORCE workforce.sbcount y.gov Luis Urgiles Direc tor of Workforce Dev.
insight magazine | 19 Hosted By Apple Valley Golf Course 15200 Rancherias Rd. Apple Valley, CA 92307 Event Info 8am Shotgun Start Contests, Prizes & Reception September 29, 2023 For more information contact: Jenny Flores // jenny@ghdcc.com // 760.242.2753 Mark Creffield // mark@ghdcc.com // 760.245.6506 High Desert Regional Open Golf Tournament 2023 3rd Annual Presented By
NEW CHAMBER INVESTORS
Abby’s Cakes & Moore (909)684-7649
Victorville, CA 92394
http://abbyscakesandmoore.com
Bakeries
Best Choice Catering (760)217-1007
Hesperia, CA 92345
https://www.instagram.com/ bestchoicecateringhd/ Food & Beverage/Catering
Brapga Security Systems, Inc. (909)677-2255
640 S. Sunset Ave., Ste 209A West Covina, CA 91790
http://www.brapgasecurity.com
Security Services
BombLife Car Club- High Desert Chapter (760)486-3228
Apple Valley, CA 92308
Community Organizations
Caring Shield Hospice (760)514-5117
16484 Victor St. Victorville, CA 92395
http://caringshieldhospice.com
Hospice Care
Cedar Pointe Chiropractic Group (760)493-9393
17072 Silica Dr., Ste 101 Victorville CA, 92395
http://www.cedarpointechiro.com
Chiropractors
City of Angels Int’l Christian Church - High Desert Sector
(816)217-4514
9619 Mariposa Rd. Hesperia, CA 92345
Churches
Crown Photographic (760)559-7999
Apple Valley, CA 92308
http://www.crownphotographic.com
Photographers/Photo Finishing/ Framing
Derrick’s Hair Salon & Spa (760)488-1125
16808 Main St., Ste F Hesperia, CA 92345
http://www.derrickshairsalon.com
Beauty Salons/Spas
Diamond Environmental Services (760)744-7191
17491 Lilac St. Hesperia, CA 92345
http://www.dfiamondprovides.com
Contractors
Enterprise Funding Corporation (909)792-3803
300 E. State St., Ste 230 Redlands, CA 92373
http://www.efc504.com
Community Organizations
First Assembly of God Church of Victorville
(760)243-4343
15260 Nisqualli Rd. Victorville, CA 92395
http://VVFirst.org
Churches
Global Customer Services, Inc. (760)995-7949
11768 Mariposa Rd. Hesperia, CA 92345
http://www.go-gcs.com
Contractors-Building- General
Gulbranson Services Inc.
(760)843-0330
15371 Bonanza Rd., Ste A Victorville, CA 92392
Telecommunications
Hair Junkies
(760)955-2000
12120 Ridgecrest Rd., Ste 206 Victorville, CA 92395
https://www.facebook.com/ HairJunkiesSalon
Beauty Salon/Spas
High Desert Boss Moms
(714)585-8942
20601 Hwy 18, Ste 148 Apple Valley, CA 92307
http://www.highdesertbossmoms.com
Community Organizations
High Desert Venues
(801)367-6480
16209 Kamana Rd. Apple Valley, CA 92307
https://www.highdesertvenues.com/ Banquet Facility
Hill Top Salon & Barber
(442)229-2121
13295 Spring Valley Parkway, Ste F Victorville, CA 92395
http://www.hilltopsalons.com
Beauty Salon /Barber Shop
IHOP 3130
(760)956-9555
13233 Main St.
Hesperia, CA 92345
Restaurants
Imperial Home Health
(760)514-5117
16484 Victor St.
Victorville, CA 92395
http://www.imperialhh.com
Health & Wellness
Inland Cosmetic Surgery
(909)987-0899
12830 Hesperia Rd., Ste B
Victorville, CA 92395
http://www.inlandcosmetic.com
Day Spa
Keolis North America
(760)333-4283
17150 Smoke Tree St.
Hesperia, CA 92345
https://www.keolisna.com/ Transportation
Lavish
(760)617-5853
15800 Main St., Ste 170
Hesperia, CA 92345
http://lavishspaandsalon.com
Beauty Salon/Spas
Loyal Brothers Truck Repair
(909)782-8798
12231 Hibiscus Rd.
Adelanto, CA 92301
http://loyalbrotherstruckrepair.com
Automobile Repairs & Service
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Navy Gal Apartments
(760)991-6555
17895 Bellflower St. Adelanto, CA 92301
Apartments
Pony Up Home Sales
(909)253-5975
High Desert
Real Estate Services
RE/MAX Freedom-Carmen Cleary (760)985-2608
Hesperia, CA 92345
http://carmencleary.remax.com
Real Estate Services
Rhea Lana’s of the High Desert (870)365-5386
14545 Hook Blvd.
Victorville, CA 92395
http://highdesert.rhealana.com
Retail Store
NEW CHAMBER INVESTORS
Riman (760)987-0773
Adelanto, CA 92301
http://Riman.com
Health & Beauty
Rockstars of Tomorrow High Desert
(442)267-4241
15776 Main St., Ste 11
Hesperia, CA 92345
http://www.rockstarsoftomorrow.com
Community Organizations
Tattoo Image, Inc. (760)951-7322
14073 Main St., Ste 110 Hesperia, CA 92345
http://www.tattooimagehd.com
Beauty Salon/Spas
The Classy Dame- Personal and Professional Development
(760)475-0962
Apple Valley, CA 92308
Business Consultants
Tri City Rx Pharmacy, Inc.
(760)946-1414
15940 Quantico Rd., Ste 100
Apple Valley, CA 92307
http://www.tricityrxpharmacy.com
Health & Wellness
United Pacific Rocket #263 (760)663-3177
12905 Hesperia Rd.
Victorville, CA 92395
http://Rocketstores.com
Retail Store
U.S.VETS - Inland Empire
(951)656-6891
15305 6th St.
March Air Reserve Base, CA 92518
http://usvets.org
Nonprofit
IF YOU HAVEN’T PICKED UP YOUR MEMBERSHIP PLAQUE, PLEASE DO SO AT THE NEXT VALLEY MORNING ISNIGHT MEETING!
SPECIAL THANK YOU TO THE FOLLOWING MEMBERS FOR YOUR REFERRALS!
Coldwell Banker Home Source – Purple Wendy Ramey *3 Referrals!
Greater High Desert Chamber of Commerce – Chelsea Sullivan *2 Referrals!
Rock’n Our Disabilities Foundation – Dana Hernandez
A rmstrong Fairway Insurance Agency, Inc. – Casey Armstrong PRMG, Inc. – William Brady
Klete LLC. & MedSquared LLC.– JJ & Tessie Borja *2 Referrals!
Greater High Desert Chamber of Commerce – Luis Urgiles
Apple Valley Communications, Inc . – Arsalee Morales
ONE HOPE Wine – Jennifer Valencia
ICR Staffing Services, Inc. – Mike Thrapp
Victor Valley Transit – Chris Ackerman
Victor Valley College – Richard Radcliffe
Family Assistance Program – Angela Sorrell-Herrera
Academy for Grassroots Organizations – Kim Hallmark
Givbux – Amanda Uptergrove
Paradise Family Realty, Inc. – Cassie Martin
Epicure Consultant – Irene Gaulke
Allison M. Slater Notary - Allison Slater
insight magazine | 21
insight magazine | 22 Kona Ice of the Victor Valley 760.949.5662 tonyandkim@kona-ice.com KIM COLVER TONY COLVER (800)655-9999 Members@hvvmg.com Fr ee Exclusive Gym · High Acuity Urgent Care Senior Resort · Free non-credit classes at VVC Wellness for your Health, Body and Mind BUSINESS CARD SPOTLIGHT WINNERS
insight magazine | 23
YOUR CHAMBER RECEIVES 2023 PRESIDENT’S CIRCLE AWARD
The Greater High Desert Chamber of Commerce is one of 10 local Chambers of Commerce to receive the 2023 President’s Circle Award from the California Chamber of Commerce. The award, first presented in 2009, recognizes Chambers for excellence in business advocacy and helping their members comply with California employment laws. Representatives of the President’s Circle chambers were honored May 17 during the CalChamber Capitol Summit in Sacramento. “Our top local Chamber partners play leading roles as community problem solvers and the voice of business on public policy,” said Nick Ortiz, CalChamber Vice President of local Chamber relations. “We commend them for all their hard work over the last year fighting on behalf of California business.”
President’s Circle Award recipients published vote records of their state legislators on key business issues, joined coalition efforts to let state elected officials know about community sentiment on issues of interest to members, voiced the local Chamber’s position at legislative policy committee hearings, and participated in the CalChamber compliance product resale program at an exemplary level.
The California Chamber of Commerce 2023 job killer list includes bills dealing with labor and employment issues, taxation housing costs, environmental and climate and energy policies.
“California’s robust private sector economy creates and maintaines more than 17 million jobs, paying $1.6 trillion in annual wages and salaries,” said CalChamber President and CEO Jennifer Barrera. “Yet, cost pressures, workforce challenges, litigation threats, and Californa’s pernicious housing shortage are an ever-present threat to our continued success. Costly policies - like the ones on CalChamber’s job killer list - stifle job creation, reduce investment in our economy, and drive outward migration. Job killing policies make California unattractive both to current employers and entrepreneurs who, incidentally, generate the preponderance of the state’s tax revenue, and those who might want to come here to invest in our future economy.”
The CalChamber will periodically release updates to the job killer list as legislation changes. Readers are encouraged to track the current status of the job killer bills on www.calchamber.com/jobkillers or by following @CalChamber on Twitter.
The GHDCC is currently monitoring 15 job killer bills and 3 job creator bills.
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insight magazine | 25 ORGANICS RECYCLING IS MANDATORY* For ALL V ictor ville Businesses ... Re gar dless of Size, Type, or Tr ash Ser vice Level. FREE help for Victorville Businesses! ✓ Now conducting ORGANICS and RECYCLING reviews to help you maximize your diversion program & minimize costs. ✓ Posters, fliers, labels, and signs. ✓ Recycling advice and training for your employees. Per CA State Law SB 1383, as of January 1, 2022: ALL California businesses and ALL multi -family businesses are required to divert their organic waste such as food scraps, garden trimmings, and wood waste from the landfill. City of Victorville Business Recycling Program VictorvilleCA.gov/Recycle Let us help you maximize your organics diversion program. Call us to get started! 760-955-8615 *Some businesses may qualify for a waiver. Call for more information. Helping you connect Helping you connect Helping you connect with Latino consumers with Latino consumers with Latino with culturaly relevant with culturaly relevant with culturaly relevant content, video, & design content, video, & design content, video, & design 760.508.9120 iris@LaDulceVida.net www.ladulcevida.net LATINO MARKETING!
insight magazine | 26
AUGUST SEPTEMBER Ambassador Cmte. Meeting - Reservations Required Sterling Inn 12:00pm Valley Morning Insight - Reservations Required Victorville Conference Center 7:30am Coffee Break Update - Reservations Required Via Zoom 9:00am Ribbon Cutting & Grand OpeningDAWG REHAB 12:00pm Ribbon Cutting & Media EventVictor Valley Transit & San Bernardino County Sheriff’s Unit 10:00am Coffee Break Percy Bakker Community Center 7:00am Ribbon Cutting & Open HouseDesert Valley Hospital, Internal Medicine Residency Program 12:00pm Coffee Break Percy Bakker Community Center 7:00am New Brand & Ribbon Cutting CeremonyGlobal Credit Union 12:00pm Valley Morning Insight - Reservations Required Victorville Conference Center 7:30am Ribbon Cutting & 1 Year AnniversaryDerrick’s Hair Salon & Spa 12:00pm Coffee Break Update - Reservations Required Via Zoom 9:00am Ribbon Cutting & 10 Year AnniversaryThompson Family Plumbing & Rooter, Inc. 12:00pm Ambassador Cmte. Meeting - Reservations Required Location TBA 12:00pm Business Expo & Job Fair The Mall of Victor Valley 12:00pm Coffee Break Percy Bakker Community Center 7:00am Coffee Break Percy Bakker Community Center 7:00am Ribbon Cutting & Grand OpeningEdward Jones - Angel Espino 12:00pm State of the Town - Reservations Required Town of Apple Valley 10:30am Coffee Break Percy Bakker Community Center 7:00am Coffee Break Percy Bakker Community Center 7:00am Valley Morning Insight - State of the CountyReservations Required Victorville Conference Center 7:30am Coffee Break Update - Rerservations Required Via Zoom 9:00am Ambassador Cmte. Meeting- Reservations Required Location TBA 12:00pm 2023 MEMBERS ONLY - Kemper Campbell Ranch MixerRerservations Required Kemper Campbell Ranch 5:00pm Legislative Action Committee Via Zoom 9:00am Coffee Break Percy Bakker Community Center 7:00am 3rd Annual High Desert Regional Open Golf Tournament Apple Valley Golf Course 7:00am 2 1 11 12 14 14 18 21 21 28 28 18 11 18 23 25 10 21 14 12 22 29 8 4 4 3 6 8
•Strengthens our local economy •Supports local jobs •Celebrates the uniqueness of our community •Invests in entrepreneurship and the future •Puts our taxes to good use & many more reasons! Shopping HD matters because it: JOIN THE CAMPAIGN!
JULY
CHAMBER CALENDAR
Chairman’s Circle
PLATINUM MEMBERS
GOLD MEMBERS
Apple Valley Communications
City of Victorville / SCLA
Excelsior Charter Schools
Global Credit Union
ICR Staffing Services, Inc.
PRMG, Inc.
SaddleRock Reverse Mortgage
Southwest Gas Corporation
The Law Offices of Caldwell, Kennedy, & Porter
SILVER MEMBERS
Armstrong Fairway Insurance Agency Inc.
AVC Tech Services, Inc.
Bluestar Properties, Inc.
Coldwell Banker Home Source
Hesperia Recreation & Park District
Inland Empire Health Plan (IEHP)
Mitsubishi Cement Corporation
Mojave Printing Solutions
Option One Solar Options For Youth
Southern California Edison
STEENO Design Studios, Inc.
Thompson Family Plumbing & Rooter Inc.
TransFormNation Training & Development, LLC.
insight magazine 27 2023 - 2024
TO BECOME A CHAIRMAN’S CIRCLE MEMBER CONTACT MARK CREFFIELD (760) 245-6506 | mark@ghdcc.com
15428 Civic Dr. #310, Victorville, CA 92392 Depend on the professionals. Depend on There are certain people you can always depend on. There are certain people you can always depend on. 15476 W. Sand St. Victorville, California Phone (760) 245-1637 Fax (760) 245-1301 Email CKP@cklaw.net Terry E. Caldwell • Jeanne Kennedy Kevin Porter Your lawyer should be one of them. Your lawyer should be one of them. THE LAW OFFICES OF