RETAIL
Nearly 1.3 million people live within a 60-minute drive
Median household income more than $57,000
34.1%
household annual incomes of
$75,000 or greater
Cost of living
10% – 12% lower than national U.S. average
Cost of doing business
14% lower
compared to U.S. metro average
Greater Omaha is home to five Fortune 500 and five Fortune 1000 company headquarters
Major Employers
Alegent Creighton Health Berkshire Hathaway, Inc. CenturyLink ConAgra Foods First Data First National Bank of Omaha Google Gordmans Mutual of Omaha Offut Air Force Base Omaha Steaks Oriental Trading Company PayPal Peter Kiewit Son’s, Inc. TD Ameritrade The Nebraska Medical Center Union Pacific University of Nebraska Medical Center West Werner Enterprises Yahoo! *Companies in bold are Omaha’s Fortune 500
Greater Omaha: The $15 Billion Opportunity
National retail chains thrive in Greater Omaha. From stand-alone facilities, to enclosed and lifestyle malls or mixed-use developments. Retail is growing! “At a time when the national trend was declining sales for enclosed malls, Westroads Mall experienced nearly double digit growth on year over year sales.” Jim Sadler, Sr. General Manager, Westroads Mall With more than 710,000 workers, the Omaha metropolitan statistical area typically pulls in labor from a 60-mile radius. A young, growing workforce is essential to ensuring a steady supply of workers and economic vitality. More than 35% of the Greater Omaha population is under age 25. Historically, household income in Omaha consistently ranks in the top five of the 100 largest metros. In addition, Greater Omaha maintains a higher concentration of high wage jobs in the financial activities, education and healthcare, and professional and business service sectors compared to the nation.
Retail Opportunity Gap
Retail Category Opportunity GAP Total Retail Sales Incl. Eating & Drinking Places 702,434,455 Building Material, Garden Equip. Stores 277,515,324 Health and Personal Care Stores 275,348,402 Food and Beverage Stores 223,915,341 Clothing and Clothing Accessories Stores 221,066,845 Full Service Restaurants 97,777,538 Home Centers 87,751,016 Family Clothing Stores 75,015,213 Women’s Clothing Stores 45,380,957 Claritas 2013 RMP Opportunity Cap - Retail Stores
Demographics 2013 metro area population 2018 metro projection Growth 2013 - 2018 metro population projection Total metro area households Average household size Median all owner-occupied hosuing value Populations by Single Race Classification White Black or African American American Indian or Alaska Native Asian Native Hawaiian & Other Pacific Islander Some Other Race Two or More Races Population Hispanic or Latino by Origin Hispanic or Latino Not Hispanic or Latino Population by Age age 0 - 17 Age 18-24 age 25-44 age 45-54 age 55-64 Age 65 and older Median age
890,825 930,410 4.4% 344,772 2.53 $144,163
727,495 70,135 5,461 19,883 680 42,156 25,015
87,983 802,842
234,809 83,381 241,720 121,150 104,063 105,702 35.1
26.4% 9.4% 27.1% 13.6% 11.7% 11.9%
Households by Income Income less than $24,999 Income $25,000 - 49,999 Income $50,000 - 74,999 Income $75,000 - 99,999 Income $100,000 or more
74,648 84,551 68,101 47,534 69,938
2013 Estimate
21.7% 24.5% 19.8% 13.8% 20.3% 2018 Projection
Average household income Median household income
$70,203 $54,841
$74,787 $57,678
Average effective buying income Median effective buying income
$55,935 $44,261
$59,435 $46,175
Source: Claritas, 2013
Representative Properties/ Sq ft
Major Tenants
The Shops of Legacy / 130,000
Roja Mexican Grill, Upstream Brewing Company, Baby Blue Sushi Sake Grill, Dante's Pizzeria Napoletana
24,904
$101,741
Midtown Crossing / 225,000
Element by Westin, Midtown Marcus Cinema, Prairie Life Fitness, Wohlner's Neighborhood Grocery and Deli
51,781
$31,117
Aksarben Village / 300,000
Wohlner's Grocery, Aksarben Cinema, Godfather's Pizza, Jones Bros. Cupcakes, Aspen Fitness
47,985
$44,181
Metro Crossing / 551,376
Target, Kohl's, Bed Bath & Beyond, PetSmart, Famous Footwear, T.J. Maxx
12,554
$81,042
Westroads Mall / 1,210,156
Von Maur,The Cheesecake Factory, AMC Theatres, Bare Escentuals, The Buckle, Forever 21
36,607
$59,054
Shadow Lake Towne Center / 880,000
Best Buy, PetSmart, Hy-Vee, Dick's Sporting Goods, JCPenney, Gordmans
13,872
$75,250
Regency Court / 171,552
Anthropologie, Borsheims, William Sonoma, Pottery Barn, White House | Black Market
36,251
$58,507
Village Pointe / 600,000
Scheels, Old Navy, DSW Shoes, Best Buy, lululemon, Coach, Apple Store, Sephora
26,056
$60,033
Oakview Mall / 870,323
Younkers, Dillard's, JCPenney, Sears, Areie, Crazy 8
30,477
$84,705
One Pacific Place / 91,537
Trader Joe's, Chico's, Talbots, Banana Republic, Ingredient
33,198
$58,492
SelectGreaterOmaha.com
Winsley Durand, wdurand@SelectGreaterOmaha.com 402-346-5000 • 800-852-2622 1301 Harney St., Omaha, NE 68102 May 2013
Households 3-mile
Median Income 3-mile