2022 and beyond THEGREATRUNCOMPANY.COM
extraordinary things ORDINARY PEOPLE
Partner with the UK’s largest mass participation event series and world’s biggest half marathon
the tyne
ONCE UPON
In Auckland in 1980 I saw the perfect example when I took part in the Round the Bays Race with another 12,000 runners. A sight I couldn’t believe. I was so inspired that the following year we created the Great North Run. We present an exciting and stimulating challenge for people to strive for. We encourage and empower them and provide the platform enabling them to prove themselves. The sense of achievement and pride is immense when you are able to Be Your Greatest.
Sir Brendan Foster Olympic, European and Commonwealth medallist & World Record Holder, Chairman of the Great Run Company
WE ARE GREAT RUN AND WE BELIEVE IN THE POWER OF RUNNING
THE GREAT RUN COMPANY WELCOMES EVERYONE AND ANYONE WHO IS INSPIRED TO PUT ONE FOOT IN FRONT OF THE OTHER, RUNNING FOR THEMSELVES OR OTHERS.
GREAT RUN EVENTS ARE NOT ALL ABOUT WINNING MEDALS... ...THOUGH EVERYONE DOES.
THEY ARE ABOUT GRASPING A CHALLENGE, SETTING A GOAL AND GIVING IT THE BEST THAT YOU CAN.
? n u r t a e r g WHY
IMPACT
TRUSTED
£30 million fundraised for charity each year
98% of runners would recommend Great Run events
40+ years of experience
INCLUSIVE
FAME
ALWAYS ON
4 million people have crossed
12 month runner journey
our finish lines
7 hours 20 minutes BBC coverage &
Nationwide coverage
Opportunities for all ages and abilities
international feed to 127 countries
Very low barrier to entry
55% of the UK are familiar with the Great North Run
s r e b m u n n i GREAT RUN
170,000 RUNNERS PARTICIPATE EACH YEAR
4 million
RUNNERS HAVE CROSSED OUR FINISH LINES
£30 million
FUNDRAISED FOR CHARITIES EACH YEAR
500,000 SPECTATORS SUPPORT ON EVENT DAY
£40 million
POSITIVE ECONOMIC IMPACT FOR LOCAL COMMUNITIES EACH YEAR
n o i l l i m 9 . 8 £ 0 600,00 UP TO
E-CRM
6
MAJOR EVENTS
MEDIA VALUE FOR PARTNERS
3 million
VIEWERS WATCH THE BBC COVERAGE
TELEVISED TO
127
COUNTRIES
GREAT SCOTTISH RUN | 2 OCTOBER 2022
GREAT NORTH 10K | 3 JULY 2022 GREAT NORTH RUN | 11 SEPTEMBER 2022
GREAT MANCHESTER 10K | 19 MAY 2022 GREAT MANCHESTER RUN | 19 MAY 2022 GREAT BIRMINGHAM 10K | 1 MAY 2022 GREAT BIRMINGHAM HM | 1 MAY 2022 GREAT BRISTOL 10K | 25 SEPTEMBER 2022 GREAT BRISTOL HM | 25 SEPTEMBER 2022
GREAT SOUTH RUN | 16 OCTOBER 2022
snapshot
GREAT RUNNERS
Year round we’re in direct contact with 600,000 runners who are looking for running advice, training guidance, charity fundraising support and unforgettable event day memories. They are invested, running 23.4 million training miles in 4.7 million training runs each year.
*Part of a fan base of 7.2 million runners in the UK
Gender Split - 50/50
1 in 2 are new to Great Run each year, offering a growing audience for partners
They come from every UK postcode
**36% of British Running fans are Middle Income
Age Breakdown
14% 25<
27% 26-35
29% 36-45
21% 46-55
5% 4%
56-60
61>
*Sport England Active Lives Survey 20/21 ** Data as of 1st May 2022 gathered by YouGov’s profiling platform of 350,000 panellists
GREAT RUNNERS
Connected Challengers They are motivated by a challenge and being with other likeminded people. General health, fitness and body image is important; they like to look good when running and try out new gear and equipment.
Why do they enter?
HOW DO THEY BEHAVE?
Active escapists spend on average £145 per year on running, Connected challengers spend on average £135 per year on running*.
They are active. 81% enjoy 3-5+ sessions of 30 minutes activity each week.
82% of British Running fans think that for brands to be successful today they must connect with customers in real life**.
64% of British Running fans don’t mind paying more for products that are good for the environment**.
*Insights taken from research conducted by England Athletics in 2018. **Data as of 1st May 2022 gathered by YouGov’s profiling platform of 350,000 panellists.
RUNNER JOURNEY Register for your Great Run on the website
Event day
Receive preevent training and preparation emails
Enter the Great North Run ballot
Enjoy on course entertainment and motivational zones
Spot yourself in the live BBC TV coverage watched by 3 million viewers in 127 countries
Download a training plan Create a Great Run fundraising page
Pre event
Line up on the start line with 170,000 runners Receive your prerace pack and race number in the post
Travel to the event with your supporters
Post event Be cheered on by 500,000 event day spectators
Receive support from 5,000 volunteers
Share your results and event day photos Redeem post event partner rewards
Supporters can track you on the event day app
Celebrate a total of £30 million+ charity fundraising Relax in VIP hospitality
Cross the finish line and celebrate with your medal, Tshirt and finisher bag
Head to the event village to celebrate and enjoy experiential activation
Sign up to next year’s Great Run
Join a community of 600,000 Great Runners supported year round.
WE WILL: r e h t e g o T ALIGN OUR VALUES
UNDERSTAND YOUR OBJECTIVES, KPIS & TARGET AUDIENCE
CREATE A PARTNERSHIP NARRATIVE THAT IS RELEVANT AND VALUABLE TO THIS AUDIENCE
TRACK AND REVIEW ACTIVATION DATA, AND CONTINUALLY INNOVATE TO ENSURE THE PARTNERSHIP ACHIEVES YOUR OBJECTIVES LEVERAGE GREAT RUN AS AN INTERNATIONALLY RESPECTED PLATFORM TO AMPLIFY THIS NARRATIVE
WE’VE CROSSED THE WITH:
finish line
ENGIE logotype_solid_BLACK 14/04/2015 24, rue Salomon de Rothschild - 92288 Suresnes - FRANCE Tél. : +33 (0)1 57 32 87 00 / Fax : +33 (0)1 57 32 87 87 Web : www.carrenoir.com
RÉFÉRENCES COULEUR
Zone de protection 1 K100%
Zone de protection 2 Zone de protection 3
spotlight: Duracell, Great Run Series partner 2016-2018, amplified #runforlonger by recruiting 220 expert club runners to pace participants. Pacers were branded as Duracell bunnies and complemented by warm-ups and #DURA-Selfie cheer boards. The campaign returned £1.95 million in TV exposure and 72% of runners said they were more likely to buy from Duracell.
spotlight:
spotlight: Bank of Scotland, title partner of the Great Scottish Run 2008-2019, created a ‘Wall of Support’ campaign. Over 5,500 supporters submitted messages which were automatically displayed to their runners on digital screens as they ran on event day. The campaign received a 34% email click rate and the bank reached 1.15 million people on Great Scottish Run social media.
oinTHEus jON
START LINE Emily Frost-Meade Partnerships Director emily.frost-meade@thegreatruncompany.com 07870881079
Great atmosphere, Great Run team were brilliant Garmin, Great North Run 2019
Fantastic as always Nandos, Great Run Series 2019